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December 10, 2025 57 mins
What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?
 
Discover Strength CEO Luke Carlson returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "behavioral" decisions, your staff, your workouts, and from a philosophical standpoint. 
 
If you're tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back.
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For the complete show notes, links, and resources, click here
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