Tim Little: the owner of Grenson footwear on his journey from Adidas ad man to sole trader

At the time of recording, Tim was knee-deep in building works at home, so I polished up my Chelsea boots for a visit to his London studio. 

As always, I asked him to describe his life story through the lens of the homes he’s lived in over the years. It was particularly interesting to find out more about his current home, which he bought after seeing it on our website and falling instantly in love. It’s a mid-century masterpiece set in splendid isolation near Rye, in East Sussex. A celebration of craftsmanship comes through in everything that Tim is about. 

His father was a textile manufacturer, and he’s inherited a fascination with how things are made and the excitement of seeing something take shape on the factory floor. He tells me about his background in advertising, when he was given the most thrilling brief of all time: ‘Make Adidas cool again’. Having been given the keys to one of the world’s most established brands, he was inspired to start his eponymous footwear company and ultimately take over Grenson.

Tim is a lovely guy – very humble and grounded – and I really enjoyed getting to know him through the course of this conversation.

This episode was recorded in person at the Grenson Studio in Chelsea.

For more:

Visit The Modern House website to see images of the spaces discussed in this episode.

Check out Grenson.

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Production: Hannah Phillips

Editing: Oscar Crawford

Graphic Design: Tom Young

Music: Father

This episode was sponsored by Vitsoe.

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