May 10, 2024 • 30 mins
Welcome back to another episode of Hustle & Flowchart. As always, I'm here to provide you with actionable strategies that you can implement right away. In this episode, I'm diving deep into the best practices for pitching to podcasters and ensuring you're the guest they can't wait to have on. Whether you're aiming to enhance your media presence or hone your pitching skills, this episode is packed with insider tips directly from the podcasting trenches.
The Growing Importance of Podcasting
Podcasting has rapidly evolved into a significant media platform, with countless shows covering every topic imaginable. This saturation creates a noisy environment where standing out as a guest becomes increasingly challenging. Yet, the benefits are immense, offering long-term media presence and numerous networking opportunities.
Mastering the Art of Pitching
One of the focal points of this episode is how to effectively pitch yourself as a podcast guest. Having received numerous pitches myself, I've observed what makes a pitch successful versus what leads to a quick dismissal. A compelling pitch involves understanding the podcast’s theme, respecting the host's work, and aligning your message with their audience's interests. I emphasized the need to transform your pitches from generic templates to personalized messages that capture the essence of your unique value proposition.
Effective Use of Outreach Templates
During the episode, I shared an outreach template that has proven effective for many in securing guest spots on podcasts. This template helps to structure your pitch by including elements like a personalized greeting, a concise introduction of yourself, an explanation of why you’re a great fit for the show, and a proposal of topics that you’re prepared to discuss. Emphasizing how you can add value to their podcast is crucial, and providing examples of your previous engagements can significantly bolster your credibility.
Setting Up Effective Guest Screening Processes
Hosting a podcast comes with its challenges, one of which is vetting potential guests. It's essential to streamline this process to manage the high volume of requests efficiently. I discussed setting up a Google Form or similar tool to filter initial inquiries, asking potential guests to provide detailed information about themselves and their expertise. Such systems not only save time but also ensure that those who make it through are more likely to provide value to your audience.
Ensuring Podcast Promotion and Follow-up
Finally, we covered the critical aspect of promotion and follow-up post-podcast appearance. As guests, it’s advantageous to actively participate in promoting the episode to maximize reach and impact. Detailed planning on how the episode will be shared across different platforms, including social media and email newsletters, can lead to better engagement and show your commitment as a guest. In conclusion, this episode of the Hustle & Flowchart unpacks the intricacies of becoming a desirable podcast guest, from perfecting your pitch to ensuring effective post-show promotion. Whether you're a seasoned expert or just stepping into the world of podcasts, the insights shared today are designed to equip you with the tools you need to succeed. Remember, being a great guest is not just about showing up; it's about adding value every step of the way. Here's to making your next podcast guest appearance a smashing success!
Two Other Episodes You Should Check Out
Resources From Episode
- Accelerate growth with HubSpot's Sales Hub
- Check out other podcasts on the HubSpot Podcast Network
- Grab a 30-Day Trial of Kartra
- We want to hear from you. Send us the One Thing you want to hear on the show.
- Connect with Joe on LinkedIn an
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Most emails are all aboutme, me, me, me, me, me, me.
(00:03):
It's all about the guests.
It's all about, Hey,don't you want this guest?
On your podcast.
This guy is great becausehe's been everywhere.
He's had media.
He's sold this business.
He's about to sell this business.
He runs this kind of business andworks with all these famous people.
It's like.
Cool.
I don't care.
In today's world, online customers,and everybody expect personalized
(00:26):
support on every channel and in everyway they want it done right now.
But the problem is most solutionsout there don't allow that to happen.
They're not delivering.
So your customer service reps arestruggling to stay productive and your
customers honestly, just aren't ashappy as they probably want somewhere.
Now's the time to change that thisis exactly why there's a new AI
(00:48):
powered service hub from HubSpot.
The service hub actually allows you tobring this type of level of service and
success together for the first time.
So you can deliver.
On the expectations that peoplewere expecting and actually it's
boosting revenue along the way.
The reps that are using servicehub from HubSpot right now
are reporting 13 times faster.
(01:10):
To help them resolve tickets.
And also it helps them close somethinglike 42% more tickets per day.
So that basically means that you'realso retaining people at a much higher
rate, and they're saying more than 80%.
not only that you're getting this full360 view of your customers in this smart
CRM that basically helps and supportsyou in the marketing sales and service
(01:32):
delivery and success of your team,but also making the experience much
better for your customer, which boostsyour revenue and your business growth.
Go and visit hubspot.com/service tolearn how this all new solution can
help you deliver for your customers.
. Hey, what's happening.
Y'all this episode is going to be anotheractionable one for you solo with me.
(01:56):
And it's piggy backing off of the episode.
I dropped earlier this weekwith Brandon LaVorgna and.
That guy, he's a friend of mine and he'salso been a veteran in the news media.
He's worked actually on the newsdesk as a reporter in the field.
Uh, he's done.
He's consulted for people to actuallywork with the media and get publicity.
(02:17):
Through a whole bunch of channels.
And, um, I had him on the show.
So if he didn't listen to that podcast,first go peak at that from a few days ago.
And um, this episode here is going topiggyback off of that and talk about
how you can also take that kind ofmindset into the podcasting space.
Because a handful of reasons,podcasting of course, is a big media.
(02:39):
It's growing.
There's a lot of shows.
There's a lot of noise, honestly, andthere's a lot of inbound happening.
So as a podcast host, as you might be.
You might be experiencing a lot ofinbound people wanting to become a guest.
And if you're like me, youget like four or five per day.
It's insane.
It keeps ramping up.
So again, It's becomingnoisier and noisier.
(03:01):
So it's more important.
To cut through that noisebecause the media is strong.
We talked about theimportance of podcasting.
And not only getting on a show, butalso all the media that can come
from it, you know, evergreen, butalso through things like paid media,
you can put social media clips.
I mean, you've seen it with, you know,the Joe Rogan clips and all of this.
(03:22):
It's now YouTube is really taken upthe podcasting realm and growing that
in a lot of ways, I'll do a futureepisode breaking down what's to come on.
YouTube point is podcastingis where you want to be.
You don't have to start your own, butto be a guest or to even start your own.
Or if you have your own,this episode will be for you.
I'm going to talk about how we arefiltering and, and actually identifying
(03:46):
who are great people to be our guests.
I'll talk through my process,but even more importantly, you're
going to get an outreach template.
And I'm going to walk through itin this episode of how you can go
pitch other podcasts to become agreat guest and cut through the noise
based off of what I've seen come in.
That's definitely not working.
At least not for me.
I'm pretty critical, but at the sametime, what is working on the outreach
(04:09):
side of things and how to become the mostvaluable option for folks to choose to
work with and to be a guest on their show.
So, uh, without further ado, I'm justgoing to start breaking into things here.
So.
Uh, working or listeningto Brandon's episode.
Definitely, definitely go do that.
He broke it down with a big emphasison TV and other media and working
(04:30):
with the news and things like that.
That is spectacular.
It's something that a lot of folkshave asked for, you know, in terms
of insights and how to do it.
That's what that's going to do.
Now.
I'm going to start as a podcaster andthen going into later in, like, if you
want to become a guest on podcasts,I'll give you that, uh, outreach
(04:50):
template and kind of break things down.
But the first thing.
Is a lot of inbounds.
So as a podcaster, You're likelygetting people to want to be a guest.
And let's be honest.
Most people that come onto thisshow, the hustle and flowchart
podcast, they are referrals.
There are people I know,or at least through people
that I know like, and trust.
It's just how the world works.
(05:10):
It's who, you know, is.
It was like 90% of thegame, you know, maybe more.
And that honestly fills up my calendaralmost entirely, but occasionally
someone will come in that's cold.
On any of the channels, let's call itemail just to be safe, but you know,
it might be social media and all that.
Inboxes, which I definitelyrecommend as a tip.
(05:31):
If you're trying to cut throughthe noise, go reach out on social.
Don't just do the email thing.
But let's say you are getting alot of inbound as a podcaster.
I highly recommend that you don'tjust consume your time, reading all
these emails and thinking about itand replying, because it's honestly,
it's going to bog you down and there'sa lot of bad pitches, but I'm not
(05:52):
saying they're bad in terms of guests.
It's just, the approach could be better.
There's a lot of ways to go around it.
But as a podcast, or I highlyrecommend you set up a Google
form or something, that's goingto help you filter these things.
And this goes for anything.
I mean, let's be honest, like youwant to filter in, have people kind
of prove to you that they are legit,that they're going to be the best
(06:12):
valuable person that shows up ontime, shows up with content value.
Uh, prepares in advance actually knowsthe show that they're pitching that's
a biggie and is going to do the worklike afterwards to, to re not even
reciprocate because it shouldn't be areciprocation thing, but at the same
time, Really focus on spreading the wordabout their appearance, because that's
(06:35):
something that benefits them as well.
But at the same time, it's your stage?
It's your virtual stage.
I talk about it all the time.
Podcasts are like virtual stages.
And if you were invited to speak ona stage somewhere, I'm sure you're
going to tell people about it.
You're probably going to post on social.
You might even tell your email list andmaybe we'll make some videos about it.
It's like all of these things, same thingapplies to being a guest on a podcast.
(06:56):
Now, um, this page here, I'm not goingto share this link, but, uh, If you
happen to pitch me on beating a guest,this is likely what you're going to see.
And you see my email down here.
It's okay.
You can pitch me if you wantjoe@hustleandflowchart.com.
It's all right.
I don't bite my teammate though.
Watch out.
So you go here and I, a lot offolks will be sent to this form
(07:18):
and essentially it's like, Hey.
I see your interest.
Joe gets desert and request weekly.
It's probably more liketwo dozen now, weekly.
Yeah, so it might take a while to get aresponse, but at the same time, I want to
have them fill out their information here.
This is kind of hurdle number one.
And, uh, and ask them some questions.
What's your name?
What's your email.
Who referred you to theshow so we could thank them.
(07:39):
What's your company website.
Do you have a website ora podcast of your own?
If so, drop it in.
Um, Maybe Joe could be on yours as well.
So a little swap action therethat is an effective way to grow.
Um, an overview of whatyou'd like to share.
What are three to five topics that wouldbe great for my audience, a short bio
of yourself, a one sheet, or if youhave one, I'm going to show you mine.
(08:01):
And, um, and.
Show me yours.
So.
Yeah.
Uh, have you been on other podcasts?
If so, directly linked to the episode.
So I don't have to do the research.
I want them to come prepared and show me.
The specific episodes thatwould be the best fit.
And then tell me aboutbusiness or anything else.
Interesting.
Anything upcoming dates I shouldknow about that kind of thing.
(08:23):
That's your form.
Ain't rocket science, but it helps.
And what we have now is literallya database of hundreds of people.
And, um, most of them,unfortunately I have not reached
out to, and I warned them.
But, uh, what's really cool.
Is we, actually, this is another hint.
We use AI to help source someof the, uh, we'll we'll actually
run it through chat GBT or Claudeoccasionally, and look for different
(08:46):
keywords or interesting people or.
Uh, some something, some searchcriteria, and that's just a great
way to do an analysis really fast.
So it's a little tidbit there.
But point is have thesefiltering mechanisms.
Someone on my team willhelp me with this filtering.
It's not me going through anymore.
It used to be honestly, a lot oftimes they've just get ignored because
(09:07):
I didn't have the time, but nowpeople are getting more of the time.
Uh, from someone else on my team,but then getting here with a more
likelihood chance to get onto thepodcast, not guaranteed, but it's just
a great way to sort people through.
It's kind of like hiringsomeone similar kind of hoops.
Now.
All right.
That's if you're a podcasterand this is also good to know if
you're pitching shows, these aredifferent ways to come prepared.
(09:31):
And, uh, and shine where most peopleare not, because let's be honest, I'm
going to now kind of switch to the,uh, the pitching of, of a podcaster.
Like, so you, as a guest have something ofvalue, you have something to talk about.
You have some talking points, you haveyour one sheet or ideally prepared.
I'll show you mine in a moment.
So you can kind of get some ideas.
(09:52):
And the point is you want to go on avirtual stage because they have the
audience that is they're curated already,and you want to get in front of them.
This is a great way to instantly becomean authority in your space is when you
get to borrow someone else's stage.
And essentially edified,uh, on top of that.
And my friend Charles Bird is actuallycalling right now, which is kind of funny.
(10:15):
Sorry, Charles.
I got to ignore you, buthe'll be on the podcast soon.
I should have silenced my phone.
Uh, real life.
Not going to cut thatout, keep it in Jake.
All right, so I'mgetting into an outreach.
Approach.
Most emails are all aboutme, me, me, me, me, me, me.
It's all about the guests.
It's all about, Hey,don't you want this guest?
On your podcast.
This guy is great becausehe's been everywhere.
(10:36):
He's had media, he's sold this business.
He's about to sell this business.
He runs this kind of business andworks with all these famous people.
It's like.
Cool.
I don't care.
I really don't care.
Um, that's great.
I think it's an awesome success, but I.
The approach I take is completelydifferent and I don't do a lot
of outreach, but when I have,or when I support people, my
(10:58):
clients to help them do outreach.
This is the approach.
It's not about Mimi, Mimi.
It's about them.
Go figure.
And it's a, it has flattery in there.
It has personalization.
It has.
Engagement it's offering value in advancerather than a bunch of asks and assuming
that, you know, and then, then theseannoying follow-ups too, like a lot of
(11:22):
this stuff is either a AI generated or Bit's done by a robotic follow-up system.
There's things like mailshake.comis one of use in the past, not for
this, but for other things where youcan automate personalized responses,
not to personalized, there's abunch of other ways to do it.
Not ragging on it.
Love marketing followups.
It's important, but at thesame time, personalize, this
(11:44):
thing actually actually care.
Um, the thing I'm not putting in here,which is a little tough to put in a
template is to also include a video.
Allume video.
I talked about the power of loom, L O O M.
Uh, I highly recommend everyone utilizeloom as a personalized way to communicate
with people at scale and show who you are.
(12:07):
I would plug that intoany email that you send.
Uh, it's just a great way again.
No one does this in podcast pitches.
So carrying on.
I'm going to walk throughthis email template here.
If you want this template.
Just simply, I'm goingto put it on screen.
So everyone sees it.
Joe, at hustle and flow chart.com.
(12:28):
Come and get me.
All right.
So email me and I genuinelywant to hear from you.
I will send you this template,but you need the, you need to
come through me on this one.
It might be my team.
That, uh, that initially sends it to you,but I will read your email, especially
if you have some really cool feedbackor some key studies, or, um, you want
to learn about something on the podcast,which actually this is a second call
(12:49):
to action hustle and flow chart.com/onething, not the book when thing.
It's a great book.
And Gary Keller go read it.
But hustle and flowchart.com/one thing.
We'll get you to this form separate form,and it just asks you what's the single
one most important topic that you'dlove to hear covered on this podcast.
I want to hear it.
(13:10):
I do want to hear it.
This is a form.
It doesn't go to my email, but itdoes go to a log where I can then
go in and make better content view.
But if you want this outreachtemplate, this outreach template
for podcasts or two podcast hosts,email me, joe@hustleandflowchart.com.
Um, if you're cool with it, I'llprobably add you to my email list too,
if you're not on there already, buteither way you will get this template.
(13:31):
Hey I'm going to pause the episode reallyfast and shoutout another show that's
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She is interviewing successfulbusiness owners and talking about,
Hey, what are those mistakes?
What are the failures?
(13:51):
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I mean, like with piano it's do youlike to talk about your mistakes?
Probably not.
Well, that's what she's talkingabout and it's going to be there.
It is there waiting for you to listen,so you can learn from those lessons
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(14:12):
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(14:57):
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Again, that's hustle andflowchart.com/k a R T R a.
carrying on back to the show.
I'm going to break down this email.
This has an email you can literallyuse customized for yourself.
Use it as an outreachemail, make it your own.
But again, It's pretty detailed.
I'm going to break down the nuts andbolts, but, um, probably not every
(15:19):
single word, but maybe all right.
Subject line, starting here, engagingsubject line that relates to the
content or the host of the content.
something like, Hey, I loveyour episode with X person.
Um, and I'm going to preface all of thisby saying genuinely listened to the show.
Genuinely listened to multiple episodesand genuinely make these emails.
Genuine.
(15:39):
Don't do this as a sprayand pray kind of thing.
Or use AI to creatively masterfully,like actually listen and actually
care about who you are pitching here.
I hate to have to say that,but I just got to say it.
All right.
So, um, engaging subjectline, flatter the host.
Let's be honest.
Everybody likes a little flattery.
(16:00):
Hey, I loved your episode with this.
I'm an open that.
No one does that even like maybe, okay.
A couple of people do, and Iactually actually opened those
cause you want to sell the open.
It's just like any other marketingdirect response sell the, uh, the open.
What you're seeing in an inbox isthis subject line, maybe a little
bit of a preview line as well.
Uh, but at the same time, hissubject line, that gets me kind
(16:21):
of feeling good about myself.
I'm going to probably open thatemail rather than a subject line.
Like I typically see is like, Guest.
I just saw this one.
I don't want to call anybody out,so I'm not going to show these, but
literally guests in all caps, colon.
You need to have Bobso-and-so on your podcast.
I'm like, do I know I don't dailyor Hey, go to this, uh, you know,
(16:43):
go to the form, fill it out and seeif he actually go through the hoops.
They probably won't.
Um, maybe they will.
Point it's, don't talk aboutyourself, talk about them and
say how much you like him.
All right.
Carrying on.
If you could personalizeit all the better.
So your name or like this iswritten kind of on the behalf of
someone sending on your behalf onyour team, you can customize this.
(17:03):
If it's you doing it yourself eitherway works really doesn't matter, but
introduce yourself, your company, andthen carry on from that subject line.
Talk about the episode that,that guest or the topic.
Uh, of that episode.
How it affected you, how it resonatedwith you and be genuine again about it.
Change this, if you need.
But, you know, call it out.
Tied into the subject line.
(17:23):
Don't ignore that.
You actually said that.
And then, uh, thank them.
I love to always give gratitude upfront.
I thank him about the topic or wow.
Why you made that, um, why you thoughtthat was such a great episode and,
um, and how that kind of ties intowhat you're going to pitch them.
That's really what that's about.
And then it gets into a little bitof transition and says like, okay,
(17:45):
so why are you actually emailing me?
Well, Hey, if you're open toexploring these, um, exec.
Whatever that topic is further than.
I'd love to introduce to you.
Uh, the founder or me or whoever it is.
Because they will be very,uh, insightful to, for your
audience, actionable insights.
It's going to be helpful for them.
So, okay.
That was the tie in.
(18:06):
And then, um, and then what I like todo is to show the person off, don't
start saying like, this scar is sogreat or this guy is so great and
blah, blah, but actually show themlike link to a clip linked to something
that is a short and consumable.
Let's say a real onFacebook or YouTube or a.
Our short or a Instagrampost or something like that.
That's like less than aminute, but he gets the gist.
(18:28):
It shows you, or them.
In person onstage is even betterbecause that's a, you know, an
authoritative kind of, uh, Uh, aspect,you know, you're speaking on stage.
Um, and any tie ins to like, uh,if it's a big stage or a mastermind
or some group that might be.
Uh, familiar then put that in hereas well, but don't boast again.
(18:50):
And then link to it.
It's just a credibility booster.
So these are all like Robert Cialdini'sinfluence principles, you know, you
got like, um, the, the persuasiveprinciples you're, you're giving the.
I forget them all, but basically there's.
You know, you're, you're giving a lotof this great value upfront and then
showing authority along the way andwhy they should keep listening to you.
So into here is more about like,Hey, here's the big mission of,
(19:13):
of me or my founder in this case.
And some of the goals that we'reafter, like with our, with our approach
and why it ties into their show.
Uh, and they want to sharewhatever insights and give their
story as well as big story.
Personal story is alwaysgreat, actionable strategies.
I think everyone loves and the biggermission on that specific topic.
(19:36):
And then, Hey.
It'd be the ask.
I'd be super honored to be a guest onyour show, or they would be to do this.
And, um, you know, here's a little bitmore experience, maybe a numbers or.
Uh, the types of, you know, reachor some kind of credibility number
again, Cialdini principle is a,the big thing there is authority.
And then in that field, So then if youhave another podcast that you've guested
(20:00):
on recently, or they have, especially ifit's a large name, big name or respected.
Uh, someone then put it in here ora YouTube video, whatever it might
be, but something related to whatyou're pitching, throw that in here.
Another link.
It's another opportunity for themto dive in and be like, oh, okay.
They're legit.
And then we get into all right.
I thought of some topic ideas for you.
(20:22):
I'm not going to have you wonder of whatwe're going to talk about or wait for
the next email and kind of hold back.
I actually did some research onyour show already, because guess
what already listened to it.
And I already have actuallyconsumed and thought about
them, this pitch and my angle.
Well, here's three differentideas of what we can talk about.
Uh, on the show.
So some general topics, maybesome specific questions, but
(20:43):
you don't have to go deep.
It's just get the mind kind of going.
And again, it takes a loadoff of the person listening
or considering your pitch.
And then what I like to put in hereis like, Hey, we'll actually send
you a doc of suggested questions andtopics that you can review in advance.
Makes your preparation for the interview?
Simple.
We do the heavy lifting.
We're not expecting youto do it for you for us.
(21:05):
That's the big thing.
That's, that's always what we're thinking.
And then, you know, I like tosay something like, Hey, do you
like any of these, like a littleopen ended question is good.
Or we can chat about other topicsthat would land better, totally open.
It's not like we're like,we got to talk about this.
All right.
So here's another biggie thatmost people never ever do.
This is like 99% of the time.
They do not add this.
And I add a bunch in here.
(21:27):
Is how are you going tohelp promote this thing?
Every pod-casters thinking aboutthis, if they're large or if
they're small, it doesn't matter.
Uh, they're, they're looking for moreawareness around what they're doing
because podcasting is a lot of work.
As a guest, you can't just show up andassume that you're like, ha ha I'm here.
And then I'm out peace.
But like, no, we're togetheras a co-creation you're helping
(21:48):
everybody grow and expand.
If you actually care.
You're going to want tohave their audience succeed.
You want to bring your audience intothis because you obviously found some
value in this show, in this community.
Everyone wins when you share.
That's the end of it.
And they're going toremember you as the person.
That's connecting them to anew show or audience or topic.
(22:11):
And, uh, so you will not be forgotten.
You're not losing anything,share freely and widely and tell
them how you're going to do it.
And I like to bold it as well.
So, um, basically we're goingto say like, Hey, you're already
do marketing really well.
You're doing a lot of work.
We want to make it help.
You basically have it get seen.
Well, we want to make it easier for you.
We want to make us seem likea no brainer to say yes.
(22:34):
Uh, to, to me or the founder.
And then I want to give youeverything to make that appearance
the most valuable for years to come.
It's not just a one-time thing.
This is literally evergreen.
So we talked about, after we get on theshow, we're actually going to promote
this to our email list, our socialaudience, maybe some other stuff.
Maybe you're going to run some paidtraffic to things that's super cool.
You can go to YouTube and forlike a few bucks a day or so
(22:56):
actually start to push this out.
That's totally up to you, but, um,however, you're going to promote it.
Talk about that here.
We're also going to make a websiteor post on our website and optimize
it for SEO, evergreen traffic.
And you can even show what you'vedone for someone else there.
We're going to tell our colleagues andour networks and all these mastermind
groups that we're belong to aboutyou and my appearance on the show,
(23:17):
or at least the show in general.
And on top of that, we'regoing to give you more.
Whoa, wait, there's more.
We're going to give you a whole packof promotional materials, basically
a swipe copy of everything wecreated, you know, Instagram reels,
LinkedIn snippets, all these posts.
Things for your, uh, written posts, useit for your media, your community emails.
(23:38):
Essentially what we do.
And we, I have a whole trainingon, on this, that separate.
Is that we'll give literally thevideo clips we'll take the, um, we'll
ask for the recording and then runthat through things like Opus clips.
Which I talked about in previous episodeswhere that's going to clip and make a
whole bunch of vertical, vertical, orhorizontal square posts, doesn't matter.
(24:01):
It does it all.
And it's all AI.
It's great.
And then also we'll use castmagic to, um, basically re uh,
create the written type of stuff.
So it could be emails, newsletters, uh,blog posts, social written posts on.
LinkedIn Twitter, YouTube.
Uh, or not YouTube, but, youknow, Uh, Facebook's, you
know, all these other things.
(24:22):
And essentially give them all ofthese things that will make the
promotion side of things easier.
Again, you're just showing all thecool stuff that they're probably
not even doing for themselves.
And you as a guest are like,Hey, I'm going to do all
this marketing stuff for you.
You'll want me on your show.
Why not.
Um, top social assets.
So, uh, oh, actually on, on top of this,sorry, our social assets and promotions.
(24:46):
So imagine.
If you have somethingof value to that host.
Make it clear that you'rewilling to give it to them?
Like, in my case, maybe it's likea podcasting course, Hey, I've
sold this for a couple thousanddollars and you know, you're yeah.
Maybe they're, they're interestedin growing their show or
expanding that in some way.
And for some reason I know that thenI would offer that for free or maybe
(25:08):
it's, uh, some of my time or my team'stime, or maybe a different product
could be a service that I offer.
Maybe you're running a specific amount oryou have a tier that you can gift to them.
And then maybe that even.
Becomes a talking point for the interview.
So you can kind of tie it in there.
Could even give you the opportunity to gettwo rounds of interviews on the same show.
(25:31):
If you do it that way, just an idea.
Um, you can line up the value this way.
And then going into here,this is more of the closing.
It's like, Hey, I sent you a lot, but Ihopefully you see that we're serious of
giving value upfront to your audience.
You know, we're passionate aboutthis topic X topic and, um, and we
want to give the actionable ways to,to basically support your audience.
(25:53):
And, uh, would you be opento having a quick chat?
And I like that framing.
It's an open-ended question.
It is a yes or no kind of thing,but at the same time it gets them.
It's a very.
It's not a, it's not like a,Hey, are you ready to have me on?
Or like, Hey, do youwant to open quick chat?
You know, maybe, maybe there'ssome stuff we could talk about.
Or do you have a process?
This is another question.
(26:14):
Do you have a process touse, to book your guests?
So it's kind of assumingthe sale a little bit.
And, um, yeah, we can, you can playwith those questions or like, would
it be crazy as a, you know, It's um,kind of another influence type thing.
Would it be crazy if, uh, you know,this person would be on your show or
I would get to guest on your show?
I don't like that ending as much.
(26:35):
You'd probably have towork on it, but either way.
Having an open-ended kind ofquestion to your email there.
Thank you.
And then thank them for consideringthem or, you know, yourself.
And also thank them for what they dofor their audience on their podcast.
In a nutshell.
Now.
Uh, ultimately in there, and youcan link to your one sheet or to
your website throughout that email.
(26:56):
And again, if you want thistemplate, email me, Joe, at
hustle and flow chart.com.
That'll get, I will send this to you.
I no strings attached.
Uh, if you're okay with it, I'll addyou to the email list as well, but it's
literally giving you more cool free stuff.
Um, but I'll, I'll give you this as a PDF.
The last thing to do here.
So link within the email, any linksto your website and your one-sheeter,
(27:18):
but I would also attach yourone-sheeter to the email as a PDF.
And this is an example of my one sheeter.
Um, And this is basically anutshell of like, or it shows
like a one-shot of my show.
And you know what the, what it'sall about, who I am, the snapshot
of the show, downloads episodes,rating core discussion, where we
(27:40):
talk about some notable guests.
And, um, you know, different peoplewho have sponsored the show or
partnered with us, who's tuning in.
Things like that.
It's just kind of a, anothercredibility thing and that should
be attached to the email as well.
So just in case they're not clickinglinks, at least they can see that
attachment in the bottom and thenopen that up and see your pretty face.
(28:00):
And all the cool stuff andreasons why they should have
you as a guest on their show.
All right.
Said a lot, but I hope thishelps kind of seal the deal in
terms of pitching for the media.
You have everything covered from BrandonLaVorgna over here, he released, or
we released his episode the other day.
So definitely go listen to Brandon.
He is a bad-ass.
(28:21):
He knows what he's doing.
He's a veteran in the.
In the legit media space now,and they're like the news.
And the publicationspace and how that works.
The intricacies of thatwhole media industry.
And then what I just covered ofcourse is more on the podcast side.
So as a podcaster, make sure you'refiltering and make sure you're having
people do some leg work upfront.
(28:43):
And then of course use somereally smart outreach strategies
for going to podcasters.
Don't think about yourself here.
Think about them, personalize everything.
And if you want this go to ouremail, me hustle and flowchart.com.
That's not my email.
It's joe@hustleandflowchart.com.
And I will send you this PDF and,um, and you'll be off to the races.
(29:07):
So I can't wait to hearwhat you have to say.
Uh, one more reminder.
I do want to hear what you wantto hear or watch on this podcast.
Go to hustle and flowchart.com/one thing.
And I want to justliterally it's one question.
Tell me what you want to hear,what you want to know about.
And I will do my best to talkabout that and find other guests
(29:28):
that can, that can basically, uh,talk about that topic as well.
one final ask if you're watching thison YouTube, or if you haven't found
us on YouTube yet it's growing, it'sa slow, steady growth, but I know the
right people are watching and listening.
And you'll see some new stuff.
We're doing some new growth stuff.
And I'm popping on morepodcasts to grow this thing.
Um, go to Joe or actually justgo to YouTube and look up my
(29:51):
name, Joe Fier, J O E F I E R.
You're going to see more of these visualsand also hit the subscribe button.
To make sure you're gettingthe latest and greatest.
We put out a lot of shorts and I'mthinking about doing some extra kind
of solo, um, tutorial, the kind ofdeeper dive videos on there as well.
So make sure you go into.
Uh, YouTube and go find me, Joe Fieris my name and, uh, I'm done yapping.
(30:17):
So I'm out of here.
See you next time.
Bye.
Thanks.
Most emails are all aboutme, me, me, me, me, me, me.
(00:03):
It's all about the guests.
It's all about, Hey,don't you want this guest?
On your podcast.
This guy is great becausehe's been everywhere.
He's had media.
He's sold this business.
He's about to sell this business.
He runs this kind of business andworks with all these famous people.
It's like.
Cool.
I don't care.
In today's world, online customers,and everybody expect personalized
(00:26):
support on every channel and in everyway they want it done right now.
But the problem is most solutionsout there don't allow that to happen.
They're not delivering.
So your customer service reps arestruggling to stay productive and your
customers honestly, just aren't ashappy as they probably want somewhere.
Now's the time to change that thisis exactly why there's a new AI
(00:48):
powered service hub from HubSpot.
The service hub actually allows you tobring this type of level of service and
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So you can deliver.
On the expectations that peoplewere expecting and actually it's
boosting revenue along the way.
The reps that are using servicehub from HubSpot right now
are reporting 13 times faster.
(01:10):
To help them resolve tickets.
And also it helps them close somethinglike 42% more tickets per day.
So that basically means that you'realso retaining people at a much higher
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not only that you're getting this full360 view of your customers in this smart
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(01:32):
delivery and success of your team,but also making the experience much
better for your customer, which boostsyour revenue and your business growth.
Go and visit hubspot.com/service tolearn how this all new solution can
help you deliver for your customers.
. Hey, what's happening.
Y'all this episode is going to be anotheractionable one for you solo with me.
(01:56):
And it's piggy backing off of the episode.
I dropped earlier this weekwith Brandon LaVorgna and.
That guy, he's a friend of mine and he'salso been a veteran in the news media.
He's worked actually on the newsdesk as a reporter in the field.
Uh, he's done.
He's consulted for people to actuallywork with the media and get publicity.
(02:17):
Through a whole bunch of channels.
And, um, I had him on the show.
So if he didn't listen to that podcast,first go peak at that from a few days ago.
And um, this episode here is going topiggyback off of that and talk about
how you can also take that kind ofmindset into the podcasting space.
Because a handful of reasons,podcasting of course, is a big media.
(02:39):
It's growing.
There's a lot of shows.
There's a lot of noise, honestly, andthere's a lot of inbound happening.
So as a podcast host, as you might be.
You might be experiencing a lot ofinbound people wanting to become a guest.
And if you're like me, youget like four or five per day.
It's insane.
It keeps ramping up.
So again, It's becomingnoisier and noisier.
(03:01):
So it's more important.
To cut through that noisebecause the media is strong.
We talked about theimportance of podcasting.
And not only getting on a show, butalso all the media that can come
from it, you know, evergreen, butalso through things like paid media,
you can put social media clips.
I mean, you've seen it with, you know,the Joe Rogan clips and all of this.
(03:22):
It's now YouTube is really taken upthe podcasting realm and growing that
in a lot of ways, I'll do a futureepisode breaking down what's to come on.
YouTube point is podcastingis where you want to be.
You don't have to start your own, butto be a guest or to even start your own.
Or if you have your own,this episode will be for you.
I'm going to talk about how we arefiltering and, and actually identifying
(03:46):
who are great people to be our guests.
I'll talk through my process,but even more importantly, you're
going to get an outreach template.
And I'm going to walk through itin this episode of how you can go
pitch other podcasts to become agreat guest and cut through the noise
based off of what I've seen come in.
That's definitely not working.
At least not for me.
I'm pretty critical, but at the sametime, what is working on the outreach
(04:09):
side of things and how to become the mostvaluable option for folks to choose to
work with and to be a guest on their show.
So, uh, without further ado, I'm justgoing to start breaking into things here.
So.
Uh, working or listeningto Brandon's episode.
Definitely, definitely go do that.
He broke it down with a big emphasison TV and other media and working
(04:30):
with the news and things like that.
That is spectacular.
It's something that a lot of folkshave asked for, you know, in terms
of insights and how to do it.
That's what that's going to do.
Now.
I'm going to start as a podcaster andthen going into later in, like, if you
want to become a guest on podcasts,I'll give you that, uh, outreach
(04:50):
template and kind of break things down.
But the first thing.
Is a lot of inbounds.
So as a podcaster, You're likelygetting people to want to be a guest.
And let's be honest.
Most people that come onto thisshow, the hustle and flowchart
podcast, they are referrals.
There are people I know,or at least through people
that I know like, and trust.
It's just how the world works.
(05:10):
It's who, you know, is.
It was like 90% of thegame, you know, maybe more.
And that honestly fills up my calendaralmost entirely, but occasionally
someone will come in that's cold.
On any of the channels, let's call itemail just to be safe, but you know,
it might be social media and all that.
Inboxes, which I definitelyrecommend as a tip.
(05:31):
If you're trying to cut throughthe noise, go reach out on social.
Don't just do the email thing.
But let's say you are getting alot of inbound as a podcaster.
I highly recommend that you don'tjust consume your time, reading all
these emails and thinking about itand replying, because it's honestly,
it's going to bog you down and there'sa lot of bad pitches, but I'm not
(05:52):
saying they're bad in terms of guests.
It's just, the approach could be better.
There's a lot of ways to go around it.
But as a podcast, or I highlyrecommend you set up a Google
form or something, that's goingto help you filter these things.
And this goes for anything.
I mean, let's be honest, like youwant to filter in, have people kind
of prove to you that they are legit,that they're going to be the best
(06:12):
valuable person that shows up ontime, shows up with content value.
Uh, prepares in advance actually knowsthe show that they're pitching that's
a biggie and is going to do the worklike afterwards to, to re not even
reciprocate because it shouldn't be areciprocation thing, but at the same
time, Really focus on spreading the wordabout their appearance, because that's
(06:35):
something that benefits them as well.
But at the same time, it's your stage?
It's your virtual stage.
I talk about it all the time.
Podcasts are like virtual stages.
And if you were invited to speak ona stage somewhere, I'm sure you're
going to tell people about it.
You're probably going to post on social.
You might even tell your email list andmaybe we'll make some videos about it.
It's like all of these things, same thingapplies to being a guest on a podcast.
(06:56):
Now, um, this page here, I'm not goingto share this link, but, uh, If you
happen to pitch me on beating a guest,this is likely what you're going to see.
And you see my email down here.
It's okay.
You can pitch me if you wantjoe@hustleandflowchart.com.
It's all right.
I don't bite my teammate though.
Watch out.
So you go here and I, a lot offolks will be sent to this form
(07:18):
and essentially it's like, Hey.
I see your interest.
Joe gets desert and request weekly.
It's probably more liketwo dozen now, weekly.
Yeah, so it might take a while to get aresponse, but at the same time, I want to
have them fill out their information here.
This is kind of hurdle number one.
And, uh, and ask them some questions.
What's your name?
What's your email.
Who referred you to theshow so we could thank them.
(07:39):
What's your company website.
Do you have a website ora podcast of your own?
If so, drop it in.
Um, Maybe Joe could be on yours as well.
So a little swap action therethat is an effective way to grow.
Um, an overview of whatyou'd like to share.
What are three to five topics that wouldbe great for my audience, a short bio
of yourself, a one sheet, or if youhave one, I'm going to show you mine.
(08:01):
And, um, and.
Show me yours.
So.
Yeah.
Uh, have you been on other podcasts?
If so, directly linked to the episode.
So I don't have to do the research.
I want them to come prepared and show me.
The specific episodes thatwould be the best fit.
And then tell me aboutbusiness or anything else.
Interesting.
Anything upcoming dates I shouldknow about that kind of thing.
(08:23):
That's your form.
Ain't rocket science, but it helps.
And what we have now is literallya database of hundreds of people.
And, um, most of them,unfortunately I have not reached
out to, and I warned them.
But, uh, what's really cool.
Is we, actually, this is another hint.
We use AI to help source someof the, uh, we'll we'll actually
run it through chat GBT or Claudeoccasionally, and look for different
(08:46):
keywords or interesting people or.
Uh, some something, some searchcriteria, and that's just a great
way to do an analysis really fast.
So it's a little tidbit there.
But point is have thesefiltering mechanisms.
Someone on my team willhelp me with this filtering.
It's not me going through anymore.
It used to be honestly, a lot oftimes they've just get ignored because
(09:07):
I didn't have the time, but nowpeople are getting more of the time.
Uh, from someone else on my team,but then getting here with a more
likelihood chance to get onto thepodcast, not guaranteed, but it's just
a great way to sort people through.
It's kind of like hiringsomeone similar kind of hoops.
Now.
All right.
That's if you're a podcasterand this is also good to know if
you're pitching shows, these aredifferent ways to come prepared.
(09:31):
And, uh, and shine where most peopleare not, because let's be honest, I'm
going to now kind of switch to the,uh, the pitching of, of a podcaster.
Like, so you, as a guest have something ofvalue, you have something to talk about.
You have some talking points, you haveyour one sheet or ideally prepared.
I'll show you mine in a moment.
So you can kind of get some ideas.
(09:52):
And the point is you want to go on avirtual stage because they have the
audience that is they're curated already,and you want to get in front of them.
This is a great way to instantly becomean authority in your space is when you
get to borrow someone else's stage.
And essentially edified,uh, on top of that.
And my friend Charles Bird is actuallycalling right now, which is kind of funny.
(10:15):
Sorry, Charles.
I got to ignore you, buthe'll be on the podcast soon.
I should have silenced my phone.
Uh, real life.
Not going to cut thatout, keep it in Jake.
All right, so I'mgetting into an outreach.
Approach.
Most emails are all aboutme, me, me, me, me, me, me.
It's all about the guests.
It's all about, Hey,don't you want this guest?
On your podcast.
This guy is great becausehe's been everywhere.
(10:36):
He's had media, he's sold this business.
He's about to sell this business.
He runs this kind of business andworks with all these famous people.
It's like.
Cool.
I don't care.
I really don't care.
Um, that's great.
I think it's an awesome success, but I.
The approach I take is completelydifferent and I don't do a lot
of outreach, but when I have,or when I support people, my
(10:58):
clients to help them do outreach.
This is the approach.
It's not about Mimi, Mimi.
It's about them.
Go figure.
And it's a, it has flattery in there.
It has personalization.
It has.
Engagement it's offering value in advancerather than a bunch of asks and assuming
that, you know, and then, then theseannoying follow-ups too, like a lot of
(11:22):
this stuff is either a AI generated or Bit's done by a robotic follow-up system.
There's things like mailshake.comis one of use in the past, not for
this, but for other things where youcan automate personalized responses,
not to personalized, there's abunch of other ways to do it.
Not ragging on it.
Love marketing followups.
It's important, but at thesame time, personalize, this
(11:44):
thing actually actually care.
Um, the thing I'm not putting in here,which is a little tough to put in a
template is to also include a video.
Allume video.
I talked about the power of loom, L O O M.
Uh, I highly recommend everyone utilizeloom as a personalized way to communicate
with people at scale and show who you are.
(12:07):
I would plug that intoany email that you send.
Uh, it's just a great way again.
No one does this in podcast pitches.
So carrying on.
I'm going to walk throughthis email template here.
If you want this template.
Just simply, I'm goingto put it on screen.
So everyone sees it.
Joe, at hustle and flow chart.com.
(12:28):
Come and get me.
All right.
So email me and I genuinelywant to hear from you.
I will send you this template,but you need the, you need to
come through me on this one.
It might be my team.
That, uh, that initially sends it to you,but I will read your email, especially
if you have some really cool feedbackor some key studies, or, um, you want
to learn about something on the podcast,which actually this is a second call
(12:49):
to action hustle and flow chart.com/onething, not the book when thing.
It's a great book.
And Gary Keller go read it.
But hustle and flowchart.com/one thing.
We'll get you to this form separate form,and it just asks you what's the single
one most important topic that you'dlove to hear covered on this podcast.
I want to hear it.
(13:10):
I do want to hear it.
This is a form.
It doesn't go to my email, but itdoes go to a log where I can then
go in and make better content view.
But if you want this outreachtemplate, this outreach template
for podcasts or two podcast hosts,email me, joe@hustleandflowchart.com.
Um, if you're cool with it, I'llprobably add you to my email list too,
if you're not on there already, buteither way you will get this template.
(13:31):
Hey I'm going to pause the episode reallyfast and shoutout another show that's
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She is interviewing successfulbusiness owners and talking about,
Hey, what are those mistakes?
What are the failures?
(13:51):
What are the things that you hate totalk about that we can all learn from?
I mean, like with piano it's do youlike to talk about your mistakes?
Probably not.
Well, that's what she's talkingabout and it's going to be there.
It is there waiting for you to listen,so you can learn from those lessons
and learn how to get past them ornavigate around those big boulders
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(14:12):
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(14:57):
snag a free 30 day trial.
Again, that's hustle andflowchart.com/k a R T R a.
carrying on back to the show.
I'm going to break down this email.
This has an email you can literallyuse customized for yourself.
Use it as an outreachemail, make it your own.
But again, It's pretty detailed.
I'm going to break down the nuts andbolts, but, um, probably not every
(15:19):
single word, but maybe all right.
Subject line, starting here, engagingsubject line that relates to the
content or the host of the content.
something like, Hey, I loveyour episode with X person.
Um, and I'm going to preface all of thisby saying genuinely listened to the show.
Genuinely listened to multiple episodesand genuinely make these emails.
Genuine.
(15:39):
Don't do this as a sprayand pray kind of thing.
Or use AI to creatively masterfully,like actually listen and actually
care about who you are pitching here.
I hate to have to say that,but I just got to say it.
All right.
So, um, engaging subjectline, flatter the host.
Let's be honest.
Everybody likes a little flattery.
(16:00):
Hey, I loved your episode with this.
I'm an open that.
No one does that even like maybe, okay.
A couple of people do, and Iactually actually opened those
cause you want to sell the open.
It's just like any other marketingdirect response sell the, uh, the open.
What you're seeing in an inbox isthis subject line, maybe a little
bit of a preview line as well.
Uh, but at the same time, hissubject line, that gets me kind
(16:21):
of feeling good about myself.
I'm going to probably open thatemail rather than a subject line.
Like I typically see is like, Guest.
I just saw this one.
I don't want to call anybody out,so I'm not going to show these, but
literally guests in all caps, colon.
You need to have Bobso-and-so on your podcast.
I'm like, do I know I don't dailyor Hey, go to this, uh, you know,
(16:43):
go to the form, fill it out and seeif he actually go through the hoops.
They probably won't.
Um, maybe they will.
Point it's, don't talk aboutyourself, talk about them and
say how much you like him.
All right.
Carrying on.
If you could personalizeit all the better.
So your name or like this iswritten kind of on the behalf of
someone sending on your behalf onyour team, you can customize this.
(17:03):
If it's you doing it yourself eitherway works really doesn't matter, but
introduce yourself, your company, andthen carry on from that subject line.
Talk about the episode that,that guest or the topic.
Uh, of that episode.
How it affected you, how it resonatedwith you and be genuine again about it.
Change this, if you need.
But, you know, call it out.
Tied into the subject line.
(17:23):
Don't ignore that.
You actually said that.
And then, uh, thank them.
I love to always give gratitude upfront.
I thank him about the topic or wow.
Why you made that, um, why you thoughtthat was such a great episode and,
um, and how that kind of ties intowhat you're going to pitch them.
That's really what that's about.
And then it gets into a little bitof transition and says like, okay,
(17:45):
so why are you actually emailing me?
Well, Hey, if you're open toexploring these, um, exec.
Whatever that topic is further than.
I'd love to introduce to you.
Uh, the founder or me or whoever it is.
Because they will be very,uh, insightful to, for your
audience, actionable insights.
It's going to be helpful for them.
So, okay.
That was the tie in.
(18:06):
And then, um, and then what I like todo is to show the person off, don't
start saying like, this scar is sogreat or this guy is so great and
blah, blah, but actually show themlike link to a clip linked to something
that is a short and consumable.
Let's say a real onFacebook or YouTube or a.
Our short or a Instagrampost or something like that.
That's like less than aminute, but he gets the gist.
(18:28):
It shows you, or them.
In person onstage is even betterbecause that's a, you know, an
authoritative kind of, uh, Uh, aspect,you know, you're speaking on stage.
Um, and any tie ins to like, uh,if it's a big stage or a mastermind
or some group that might be.
Uh, familiar then put that in hereas well, but don't boast again.
(18:50):
And then link to it.
It's just a credibility booster.
So these are all like Robert Cialdini'sinfluence principles, you know, you
got like, um, the, the persuasiveprinciples you're, you're giving the.
I forget them all, but basically there's.
You know, you're, you're giving a lotof this great value upfront and then
showing authority along the way andwhy they should keep listening to you.
So into here is more about like,Hey, here's the big mission of,
(19:13):
of me or my founder in this case.
And some of the goals that we'reafter, like with our, with our approach
and why it ties into their show.
Uh, and they want to sharewhatever insights and give their
story as well as big story.
Personal story is alwaysgreat, actionable strategies.
I think everyone loves and the biggermission on that specific topic.
(19:36):
And then, Hey.
It'd be the ask.
I'd be super honored to be a guest onyour show, or they would be to do this.
And, um, you know, here's a little bitmore experience, maybe a numbers or.
Uh, the types of, you know, reachor some kind of credibility number
again, Cialdini principle is a,the big thing there is authority.
And then in that field, So then if youhave another podcast that you've guested
(20:00):
on recently, or they have, especially ifit's a large name, big name or respected.
Uh, someone then put it in here ora YouTube video, whatever it might
be, but something related to whatyou're pitching, throw that in here.
Another link.
It's another opportunity for themto dive in and be like, oh, okay.
They're legit.
And then we get into all right.
I thought of some topic ideas for you.
(20:22):
I'm not going to have you wonder of whatwe're going to talk about or wait for
the next email and kind of hold back.
I actually did some research onyour show already, because guess
what already listened to it.
And I already have actuallyconsumed and thought about
them, this pitch and my angle.
Well, here's three differentideas of what we can talk about.
Uh, on the show.
So some general topics, maybesome specific questions, but
(20:43):
you don't have to go deep.
It's just get the mind kind of going.
And again, it takes a loadoff of the person listening
or considering your pitch.
And then what I like to put in hereis like, Hey, we'll actually send
you a doc of suggested questions andtopics that you can review in advance.
Makes your preparation for the interview?
Simple.
We do the heavy lifting.
We're not expecting youto do it for you for us.
(21:05):
That's the big thing.
That's, that's always what we're thinking.
And then, you know, I like tosay something like, Hey, do you
like any of these, like a littleopen ended question is good.
Or we can chat about other topicsthat would land better, totally open.
It's not like we're like,we got to talk about this.
All right.
So here's another biggie thatmost people never ever do.
This is like 99% of the time.
They do not add this.
And I add a bunch in here.
(21:27):
Is how are you going tohelp promote this thing?
Every pod-casters thinking aboutthis, if they're large or if
they're small, it doesn't matter.
Uh, they're, they're looking for moreawareness around what they're doing
because podcasting is a lot of work.
As a guest, you can't just show up andassume that you're like, ha ha I'm here.
And then I'm out peace.
But like, no, we're togetheras a co-creation you're helping
(21:48):
everybody grow and expand.
If you actually care.
You're going to want tohave their audience succeed.
You want to bring your audience intothis because you obviously found some
value in this show, in this community.
Everyone wins when you share.
That's the end of it.
And they're going toremember you as the person.
That's connecting them to anew show or audience or topic.
(22:11):
And, uh, so you will not be forgotten.
You're not losing anything,share freely and widely and tell
them how you're going to do it.
And I like to bold it as well.
So, um, basically we're goingto say like, Hey, you're already
do marketing really well.
You're doing a lot of work.
We want to make it help.
You basically have it get seen.
Well, we want to make it easier for you.
We want to make us seem likea no brainer to say yes.
(22:34):
Uh, to, to me or the founder.
And then I want to give youeverything to make that appearance
the most valuable for years to come.
It's not just a one-time thing.
This is literally evergreen.
So we talked about, after we get on theshow, we're actually going to promote
this to our email list, our socialaudience, maybe some other stuff.
Maybe you're going to run some paidtraffic to things that's super cool.
You can go to YouTube and forlike a few bucks a day or so
(22:56):
actually start to push this out.
That's totally up to you, but, um,however, you're going to promote it.
Talk about that here.
We're also going to make a websiteor post on our website and optimize
it for SEO, evergreen traffic.
And you can even show what you'vedone for someone else there.
We're going to tell our colleagues andour networks and all these mastermind
groups that we're belong to aboutyou and my appearance on the show,
(23:17):
or at least the show in general.
And on top of that, we'regoing to give you more.
Whoa, wait, there's more.
We're going to give you a whole packof promotional materials, basically
a swipe copy of everything wecreated, you know, Instagram reels,
LinkedIn snippets, all these posts.
Things for your, uh, written posts, useit for your media, your community emails.
(23:38):
Essentially what we do.
And we, I have a whole trainingon, on this, that separate.
Is that we'll give literally thevideo clips we'll take the, um, we'll
ask for the recording and then runthat through things like Opus clips.
Which I talked about in previous episodeswhere that's going to clip and make a
whole bunch of vertical, vertical, orhorizontal square posts, doesn't matter.
(24:01):
It does it all.
And it's all AI.
It's great.
And then also we'll use castmagic to, um, basically re uh,
create the written type of stuff.
So it could be emails, newsletters, uh,blog posts, social written posts on.
LinkedIn Twitter, YouTube.
Uh, or not YouTube, but, youknow, Uh, Facebook's, you
know, all these other things.
(24:22):
And essentially give them all ofthese things that will make the
promotion side of things easier.
Again, you're just showing all thecool stuff that they're probably
not even doing for themselves.
And you as a guest are like,Hey, I'm going to do all
this marketing stuff for you.
You'll want me on your show.
Why not.
Um, top social assets.
So, uh, oh, actually on, on top of this,sorry, our social assets and promotions.
(24:46):
So imagine.
If you have somethingof value to that host.
Make it clear that you'rewilling to give it to them?
Like, in my case, maybe it's likea podcasting course, Hey, I've
sold this for a couple thousanddollars and you know, you're yeah.
Maybe they're, they're interestedin growing their show or
expanding that in some way.
And for some reason I know that thenI would offer that for free or maybe
(25:08):
it's, uh, some of my time or my team'stime, or maybe a different product
could be a service that I offer.
Maybe you're running a specific amount oryou have a tier that you can gift to them.
And then maybe that even.
Becomes a talking point for the interview.
So you can kind of tie it in there.
Could even give you the opportunity to gettwo rounds of interviews on the same show.
(25:31):
If you do it that way, just an idea.
Um, you can line up the value this way.
And then going into here,this is more of the closing.
It's like, Hey, I sent you a lot, but Ihopefully you see that we're serious of
giving value upfront to your audience.
You know, we're passionate aboutthis topic X topic and, um, and we
want to give the actionable ways to,to basically support your audience.
(25:53):
And, uh, would you be opento having a quick chat?
And I like that framing.
It's an open-ended question.
It is a yes or no kind of thing,but at the same time it gets them.
It's a very.
It's not a, it's not like a,Hey, are you ready to have me on?
Or like, Hey, do youwant to open quick chat?
You know, maybe, maybe there'ssome stuff we could talk about.
Or do you have a process?
This is another question.
(26:14):
Do you have a process touse, to book your guests?
So it's kind of assumingthe sale a little bit.
And, um, yeah, we can, you can playwith those questions or like, would
it be crazy as a, you know, It's um,kind of another influence type thing.
Would it be crazy if, uh, you know,this person would be on your show or
I would get to guest on your show?
I don't like that ending as much.
(26:35):
You'd probably have towork on it, but either way.
Having an open-ended kind ofquestion to your email there.
Thank you.
And then thank them for consideringthem or, you know, yourself.
And also thank them for what they dofor their audience on their podcast.
In a nutshell.
Now.
Uh, ultimately in there, and youcan link to your one sheet or to
your website throughout that email.
(26:56):
And again, if you want thistemplate, email me, Joe, at
hustle and flow chart.com.
That'll get, I will send this to you.
I no strings attached.
Uh, if you're okay with it, I'll addyou to the email list as well, but it's
literally giving you more cool free stuff.
Um, but I'll, I'll give you this as a PDF.
The last thing to do here.
So link within the email, any linksto your website and your one-sheeter,
(27:18):
but I would also attach yourone-sheeter to the email as a PDF.
And this is an example of my one sheeter.
Um, And this is basically anutshell of like, or it shows
like a one-shot of my show.
And you know what the, what it'sall about, who I am, the snapshot
of the show, downloads episodes,rating core discussion, where we
(27:40):
talk about some notable guests.
And, um, you know, different peoplewho have sponsored the show or
partnered with us, who's tuning in.
Things like that.
It's just kind of a, anothercredibility thing and that should
be attached to the email as well.
So just in case they're not clickinglinks, at least they can see that
attachment in the bottom and thenopen that up and see your pretty face.
(28:00):
And all the cool stuff andreasons why they should have
you as a guest on their show.
All right.
Said a lot, but I hope thishelps kind of seal the deal in
terms of pitching for the media.
You have everything covered from BrandonLaVorgna over here, he released, or
we released his episode the other day.
So definitely go listen to Brandon.
He is a bad-ass.
(28:21):
He knows what he's doing.
He's a veteran in the.
In the legit media space now,and they're like the news.
And the publicationspace and how that works.
The intricacies of thatwhole media industry.
And then what I just covered ofcourse is more on the podcast side.
So as a podcaster, make sure you'refiltering and make sure you're having
people do some leg work upfront.
(28:43):
And then of course use somereally smart outreach strategies
for going to podcasters.
Don't think about yourself here.
Think about them, personalize everything.
And if you want this go to ouremail, me hustle and flowchart.com.
That's not my email.
It's joe@hustleandflowchart.com.
And I will send you this PDF and,um, and you'll be off to the races.
(29:07):
So I can't wait to hearwhat you have to say.
Uh, one more reminder.
I do want to hear what you wantto hear or watch on this podcast.
Go to hustle and flowchart.com/one thing.
And I want to justliterally it's one question.
Tell me what you want to hear,what you want to know about.
And I will do my best to talkabout that and find other guests
(29:28):
that can, that can basically, uh,talk about that topic as well.
one final ask if you're watching thison YouTube, or if you haven't found
us on YouTube yet it's growing, it'sa slow, steady growth, but I know the
right people are watching and listening.
And you'll see some new stuff.
We're doing some new growth stuff.
And I'm popping on morepodcasts to grow this thing.
Um, go to Joe or actually justgo to YouTube and look up my
(29:51):
name, Joe Fier, J O E F I E R.
You're going to see more of these visualsand also hit the subscribe button.
To make sure you're gettingthe latest and greatest.
We put out a lot of shorts and I'mthinking about doing some extra kind
of solo, um, tutorial, the kind ofdeeper dive videos on there as well.
So make sure you go into.
Uh, YouTube and go find me, Joe Fieris my name and, uh, I'm done yapping.
(30:17):
So I'm out of here.
See you next time.
Bye.
Thanks.
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