May 3, 2016 • 31 mins
In This Episode:
- How Jeff used the school of hard knocks to carve out his space at Life Fitness.
- How LifeFitness is using technology and language partners to efficiently manage an international presence.
- The convergence between marketing technology and marketing psychology.
- An inside look at Life Fitness’ transformation of their marketing strategy.
- How Jeff Sanders developed the moniker “JSand for Mayor”.
Quote:
“Really what we are trying to do is create an impact across the globe.” - Jeff Sanders
Mark as Played
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