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May 17, 2016 32 mins

In This Episode:

  • How Penguin Pick-Up was created to solve the logistical problems around online ordering.
  • How Egil created Penguin Fresh and disrupted the traditional grocery experience.
  • Why it’s important to understand what’s going on in the marketplace.
  • The most important questions you need to ask before moving forward on an idea.
  • How optimizing for convenience improved Penguin Pick-Up’s stickiness.

Quote:

“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen

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