Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around? Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
May 28, 2024 • 20 mins
People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.
- Why launching actually starts 60-90 days *b...
- Why launching actually starts 60-90 days *b...
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May 26, 2024 • 11 mins
You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.
- Why launching the first time won't bring you a million-dollar launch and why your second laun...
- Why launching the first time won't bring you a million-dollar launch and why your second laun...
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May 23, 2024 • 11 mins
Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success.
- The importance of a reliable, rinse-and-repeat sales process for successful launching.
- Why launching is an ed...
- The importance of a reliable, rinse-and-repeat sales process for successful launching.
- Why launching is an ed...
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May 21, 2024 • 13 mins
Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.
In this episode we chat about:
- Why creating your offer before you've launched it can be a costly mistake.
- The immense value of audience re...
In this episode we chat about:
- Why creating your offer before you've launched it can be a costly mistake.
- The immense value of audience re...
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May 19, 2024 • 11 mins
When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to...
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May 16, 2024 • 17 mins
While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience.
- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.
- Why launching...
- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.
- Why launching...
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May 14, 2024 • 14 mins
Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.
- Why large followings can have h...
- Why large followings can have h...
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May 12, 2024 • 24 mins
As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.
- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.
- Why failing a...
- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.
- Why failing a...
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May 9, 2024 • 14 mins
Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.
- How shifting your mindset can help you to see why selling is an act of service for your audience.
- What selling *is* and what it is *not*.
- H...
- How shifting your mindset can help you to see why selling is an act of service for your audience.
- What selling *is* and what it is *not*.
- H...
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Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.
- How balancing both sides of the audience growth equation is important for...
- How balancing both sides of the audience growth equation is important for...
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May 5, 2024 • 26 mins
Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.
- Why building an email list is so important i...
- Why building an email list is so important i...
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May 2, 2024 • 19 mins
It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one.
- The importance of mindset when it comes to launching and how adopting better habits ...
- The importance of mindset when it comes to launching and how adopting better habits ...
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April 30, 2024 • 20 mins
Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.
- How launching is a rinse and repeat process that helps you to grow y...
- How launching is a rinse and repeat process that helps you to grow y...
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April 28, 2024 • 15 mins
This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.
- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!...
- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!...
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April 25, 2024 • 12 mins
Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.
- The importance of choosing a niche th...
- The importance of choosing a niche th...
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April 23, 2024 • 12 mins
When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.
- Why ...
- Why ...
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April 21, 2024 • 15 mins
I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.
- Why keeping things simple is so important at the beginning to actually ge...
- Why keeping things simple is so important at the beginning to actually ge...
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April 18, 2024 • 17 mins
The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!
- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.
- Why really ...
- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.
- Why really ...
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April 16, 2024 • 23 mins
Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times.
- Why div...
- Why div...
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April 14, 2024 • 14 mins
We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect.
- How defining your boundaries in business (and daily life) teaches others how t...
- How defining your boundaries in business (and daily life) teaches others how t...
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