- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use.
- The importance of being intentional and strategic with your content, while focusing on your business goals and vision.
- Why sharing what other people are sharing is a sure fire way to get lost in the crowd—while it probably won't get you any haters, it won't get you any true fans either.
- The value of meeting your audience where they're actually at, rather than where you *think* they're at.
- How creating content for education is much more effective than content created to entertain.
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