August 15, 2024 • 39 mins
Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.
- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.
- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.
- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.
- Understanding and overcoming the mindset challenges associated with launching your offer.
- Why deadlines are so important when it comes to launching.
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.
- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.
- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.
- Understanding and overcoming the mindset challenges associated with launching your offer.
- Why deadlines are so important when it comes to launching.
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
At the end of the day, our Brian is trying
to keep us safe, and it's like, if we can
get ahead of what might go wrong, then we can
protect ourselves from it. And I can tell you every
time I've tried to get ahead of what might go wrong,
it's usually gone wrong in a different way that I
could never have prepared for anyway. Welcome to Imperfect Action.
(00:20):
I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but
it wasn't until I started taking imperfect action that my
business had its first million dollar yere. Imperfect Action is
about doing things before you're ready, prioritizing consistent action over
perfect action, and moving forward even when you're not sure
(00:43):
you're doing it right. On this show, you can expect
mindset advice, actionable marketing tips and strategies to build a
business that brings you more profit, more freedom, and even
more joy. You want the list to get my daily businesses.
Every day, I'll send you a bite sized prompt designed
to help you grow your business in a more intentional way.
(01:05):
Sign up at Steph Taylor dot Co, forward slash DBB,
or at the link in the show notes. Hey, welcome
back to some Perfect Action. This is episode eight hundred
and forty seven. Today I am chatting with Sammy Satikario,
who she's struggling with two major challenges that I know
(01:25):
come up a lot with online business owners and especially
with coaches, and in her case, she is starting out
with multiple different offers and different clients that she wants
to work with. So we're first up. We're helping her
to find a little bit of focus within her marketing
and her messaging when she's got such a broad range
(01:48):
of people that she can help. And then conversation took
a little bit of a twist that I actually really
enjoyed helping Sammy to work through. And I know that
if you are somebody who is in that process of
you want to create course or group program, but the
thought of launching absolutely terrifies you, you definitely want to
(02:10):
stick around and listen to the second half of this
episode because I'm helping Sammy work through some of the
common fears that come up, especially when you're going from
one on one to one to many, like what if
I get the question wrong in a Q and A
in front of the group and I embarrass myself or
what if I launch and then nobody signs up? So
(02:30):
we're having a bit of a deep discussion, deep and
vulnerable discussion about those common fears that show up. This
has been one of my favorite live coaching calls that
I've done on this show. You cannot miss this episode,
so let's jump in. Hey, Sammy, welcome to Imperfect Action.
I'm super excited to have you here today and to
(02:52):
workshop your challenges with you for our listeners who weren't
part of the conversation we were having before we hit record,
could you please infuse yourself, share what you do and
the challenge that you would like me to.
Speaker 2 (03:03):
Help you with today. Yes, Hello, thank you so much
for having me Steph. My name is Sammy. I go
by Sammy Siren. I am a singing coach for conscious leaders,
healers and soul seekers. I've been singing for many, many
years and develop my own method called somatic singing, where
we get into the body in order to sing and
apply technique and it works pretty much instantly with anyone
(03:27):
I do it with. And my biggest challenge is how
to focus my marketing when I have multiple different offers
as well as different types of clients anywhere from somebody
who wants to become a better public speaker for podcasting,
or be a better communicator in their interpersonal relationships, or
(03:50):
wants to sing to nail it at karaoke or lead
song circles.
Speaker 1 (03:55):
So walkway through what your different offers are at the
moment right now.
Speaker 2 (04:00):
Pretty simply, it's I have a one on one offer
right now is the most and then I'm developing courses
that I can put people through at a lower ticket
so that they can teach themselves how to sing with
this method. And then my biggest fear is that they
won't want that, is that people want the one on one.
(04:23):
They really want that high touch. And then I have
I'm currently launching a men's group, the Liberated Voice for Men,
and my intention is to launch a women's one after.
Speaker 1 (04:39):
Okay, so you've got a few different directions here going on,
and I can see why you're feeling a little bit like, ah,
who do I talk to? So let's step away from
what you've currently gotten your business from who you're currently
working with. If I actually, let's imagine five years from now,
if I was to waive a magic who would you
(05:02):
be working with? Who is like your dream client that
you would be working with.
Speaker 2 (05:08):
Well, I haven't thought about that. Well, I want to
go to grad school. So five years from now, I
imagine I'd be teaching this to therapists and to higher
level healers and politicians and people who are you have
(05:30):
very high level speakers and healers in order to guide
them to this method of doing deep work in order
to sing and to also support other people in healing.
Speaker 1 (05:46):
So of the which of the ideal clients, which are
the authors and audiences that you're serving right now, are
going to lead you closer to that.
Speaker 2 (05:57):
I imagine that I have several clients who are therapists,
which is always such a blessing to me. I imagine
those clients right now, I don't. I have. Most of
my clients are like half podcasts, are our leaders and
men's groups in some way, but none of them are
(06:20):
politicians by any means. I just keep having this idea
of of I just keep having this idea of finding
the one conscious politician out there. It's going to change
the world, and I'm going to help them find their
real voice. Like that's and every one of my life's
like that's going to be you, and I'm like, no,
so I imagine it's the therapists. I imagine that feels
(06:43):
right when I say it. Mmm.
Speaker 1 (06:45):
So as you're talking, the one thing that pops into
my mind is the common thread tying all of these
different people that you're working with together is that they're leaders.
Speaker 2 (06:54):
Of some kind. Leaders and healers yep.
Speaker 1 (06:57):
Ladies and healers, right, and even the healers might identify
with being a leader of some kind as well because
they are leading the people who are they are healing?
Is this is this starting to clarify it a little
bit in your mind where you're like, oh, hang on,
this is the So instead of speaking to instead of saying, well,
(07:17):
you're a singing coach for podcasters and men and women
and all of these different groups of people, now you're
a singing coach for leaders and healers. Which that then
then it becomes how can we take these or how
can we firstly define one ideal client? Because even when
(07:37):
I asked who the dream was, you said, you know, therapists, healers, politicians,
it's multiple different people. So we need to then identify
who is that one dream client and what is that
journey we can take that one dream client on. And
it doesn't mean that you can't have other offers in
there as well, but to really make it feel cohesive
and clear and streamlined, it helps to just have the
one that you can take on a journey. Sure, yes,
(08:01):
So who is that one drink client?
Speaker 2 (08:05):
Is it best to pick this based off of a
client I already have and who I love working with.
Speaker 1 (08:10):
It can be one that you already have in love
working with, or it can be one that you're like,
one day in the future, this is my dream. This
is the one person that if I only ever serve
people like this in my business, I will feel so
happy and fulfilled.
Speaker 2 (08:24):
Yeah, I'll use this client. I'll use his client because
I think he's going to do really big things. He
is a veteran and has done a lot of work
on his trauma and wants to and consistently supports other
men and other people in up leveling themselves and healing.
(08:46):
He goes to retreats, he leads retreats. He just had
a daughter and wants to bring creativity and singing into
the house. He does a human design. He did a
human design reading and that's how he and that human
design coach said, you need to activate your voice, and
so that's how he found me. And he wants to
(09:09):
be really powerful with his speeches and understand how his
voice has an effect on people because he knows he's
going he's planning to continue to give a lot of speeches,
and he also wants to sing. And now he does
sing very well.
Speaker 1 (09:29):
Hmm okay, So if we think about it as like
the journey that he's been on now with you, when
he first came to you, what was the very first
problem that he was struggling with or what was the
very first little transformation that you helped him to have.
Speaker 2 (09:49):
The first thought was, I don't sing in front of people.
When comes into the room, and I stopped singing. So
the first thing we did was get him to start
humming around his so he could find his inner voice
and that small connection between his inner voice and his
outer voice and just start building confidence that my voice
(10:09):
is important. And we also in that first session did
deep inner child work around fear of using the voice,
fear of rejection, and he saw massive winds and within
after the first week he that is with every one
of my clients in that first session, there's massive shit massive,
(10:30):
massive they start singing in public and they don't care
how they sound. That's the first step is to just
do it without caring hawing sound, and then we'll work
on having sound better.
Speaker 1 (10:38):
So and then what was what was the next the
next little transformation, Well, the next problem that you solved for.
Speaker 2 (10:46):
Him understanding the functions of the voice. So first it's like,
I'm scared to sing in front of people, and then
I don't under I don't know how my voice works.
It's like, cool, let's get to know the different ranges
of your voice. So playing with the different ranges of
your voice, and that's really just adding more play as
well as understanding the biomechanics of how the vocal cores
(11:06):
and breath work.
Speaker 1 (11:08):
Would you say, that's the step where they I guess
they become really good at singing or really good at speaking,
like they learned to really use their voice effectively.
Speaker 2 (11:20):
That's when we start planting the teaching, because it's a
technique that's going to that I'm teaching them that they're
going to be able to take for the rest of
their life. But yes, that is it's between sessions two
and four that there's massive shifts in sounding really good
and being on pitch and being able to be melodic
(11:40):
as well as having more range in their speaking voice.
Speaker 1 (11:47):
And then what happens next after that, what's the next step,
the next transformation?
Speaker 2 (11:52):
Then we apply it to a song. So that's when
we start to I just started adding in this step
of creating your singer identity, so getting to know who
they are as a performer and that part of them
that wants to go. And because all of my clients
they just come in and they just want to be
able to like sing in the grocery store with Wilder Band,
(12:13):
and so that be right such and then I was
doing yesterday, I was like, oh, they want to do
this that easy, and so being able to put on
that part, being able to put on that hat and
just have fun and play and know that, Okay, I'm in,
I'm in my siren character. Now, that's who my archetype
(12:34):
is is Sammy Siren. And so with that, what does
Sammy Sirens sing o? What are her values? What does
she practice? What does she do in our day to day?
She does scary things, she learns how to produce, and
so I guide them through that what the values are
and the actions and behavior of this character archetype, this singer,
this leader, this performer, and then we pick a song
(12:58):
and start working on that song and then have a
song by the end of it. They can go or speech,
depends on who they are. But most of even if
they're working on a speech, it's a song.
Speaker 1 (13:08):
Okay. So when they work on that song and that
speech and they really step into that archetype, other than
being able to have fun, what else does that make
possible for them?
Speaker 2 (13:20):
Massive confidence and leadership they are? What was I mean?
I'm so glad I had my client called today to
be in this energy, but it was a huge win.
He's ready to inspire people with his voice. He's no
longer afraid of his voice. He's no longer right. He
knows that he can be dynamic and engaging, and knows
(13:41):
that he can when he's in these crimal settings use
his voice without losing his voice, which is a big
thing when you get into like leading retreats, leading groups.
People come back from events and how often have they
lost their voice because they were using it too hard
because they don't know how to train it. Yeah, and
so confidence and health and determination and really embodying that
(14:06):
inspired leadership. Mmm.
Speaker 1 (14:09):
So the reason I've been asking you to walk me
through all of this, like, as I'm going through, I'm
making notes, and this is making in my mind the
way that I'm seeing it is you have three main
transformations that you help somebody with.
Speaker 2 (14:22):
Right.
Speaker 1 (14:23):
So, the first transformation is that getting over that fear
of using their voice, which is so common. We see this,
you know, as somebody who teaches other people to podcast
as one of my courses. I see this a lot
with people who are like, I want to start a podcast,
but I hate my voice. That was me like five
years ago, right, So I get that so much. Then
(14:43):
the second, the second transformation is learning how to use
their voice effectively. And then the third transformation is that
real like confidence and leadership with their voice.
Speaker 2 (14:55):
So simple, so simple.
Speaker 1 (14:57):
And this is then when and we can break it
down into the different offers. And yes, you can guide
them through all of this in a one on one setting,
but I would really be looking at how can we
break this down into potentially three different offers. One one
of them could be, you know, it could be the
(15:17):
course on getting over the fear of using their voice.
The next one could be a course or a membership
or a community or a group program or however you
want to deliver this where you are showing them how
to use their voice effectively, and then the final offer
is taking them from you know, now they know how
(15:38):
to use their voice, they're not afraid of it, but
it's really stepping into that confidence and leadership and using
your voice without losing your voice exactly. And even if
you're teaching these in a one on one setting, it's
rather than just saying, well, it's one on one coaching,
choose your own adventure, it actually then becomes, hey, this
is my six week one on one program to achieve this.
(16:03):
Any of these outcomes can be delivered in different ways,
and it's up to you to choose how you want
to deliver them. But your overarching brand messaging then becomes
you are helping leaders to go from afraid of their
voice to confidently being able to lead using their voice.
How does that feel? It feels really good.
Speaker 2 (16:24):
I'm curious about your opinion of something is not what
I often although that that's true. What I hear from
over and over and is I want to sing. I
want to say, it's like the it's like the first thing.
It's like all of these coaches and these healers have
this inner rock star that's just dying to come out.
Speaker 1 (16:45):
So that then fits into the first one, right, the
first the first offer is this is how to This
is how to stop fearing your voice and feel comfortable
to break out and sing in front of other people.
Speaker 2 (17:01):
Yeah, for sure, for sure cool.
Speaker 1 (17:05):
Because at the end of the day, I imagine that
using the same techniques regardless of whether somebody wants to
learn how to sing or whether they want to learn how.
Speaker 2 (17:12):
To speak and lead. Yeah, the voice is the voice
is the voice.
Speaker 1 (17:15):
Yeah, so that's going to be part of your marketing messaging.
By the way, that's your free content. You're educating them
on how the voice is the voice is the voice,
and you're educating them on how it's not that they're
a bad singer. They just don't know how to use
their voice effectively. It's not that they are a bad singer,
it's that they're afraid to use their voice fully and
they're afraid to commit to singing the song or whatever
(17:38):
it is that you know, as the expert, is holding
them back. How is this all feeling?
Speaker 2 (17:43):
What's coming up? I like that, Well, I'm thinking of
one of the posts that I've I've been posting a
lot recently because I'm so inspired, and I have one
post that did really well over the past month was
when I said, some people come to me for ABC,
some people come from me for XYZ, some people come
from me, but what it doesn't matter. It all comes
down to the voice. And that posted really well, and
(18:07):
a lot of my other ones haven't necessarily and I've
been like, what's happening? Why is this?
Speaker 1 (18:14):
Probably because you've met with that post, You've met your
audience where they are at. There is something in that
post where they were like, that is me right, whereas
your other posts it might have just not even it
might have been so far out of their reach, or
they might not have quite understood. Hey, the fact that
(18:35):
I'm afraid of singing in public is actually connected to
the fact that I'm afraid to speak at a conference
at work.
Speaker 2 (18:45):
Hmm, Yeah, that makes a lot of sense. Like the
people that are in my discovery calls, they're further ahead
than the people who are still waiting in the wings.
Speaker 1 (18:54):
Yes, so the people who are waiting in the wings,
they need a little bit of educating before they're going
to be ready to book a discovery call or buy
any of your offers.
Speaker 2 (19:06):
That makes so much sense, so much sense.
Speaker 1 (19:10):
So if you think of it as a journey. Right, So,
there's somebody out there who is right now they are
experiencing that they're unable to sing in the car with
their wife, or they are unable to put their hand
up and volunteer to give a presentation at work. And
they're like, oh, I'm just not a good speaker. I
want to be a good speaker. I want to be
a good singer. So they think that the solution is
(19:33):
to become a good speaker or to become a good singer.
They probably haven't even connected the dots that it's actually
fear and mindset that's the first thing they need to overcome.
They can't just go and google how to give a
good presentation because even though they're doing all the googling,
until they overcome those fears and the mindset stuff, they're
not going to be able to sing out loud or
(19:54):
give that good presentation.
Speaker 2 (19:57):
Well, I just made a whole lead magnet this weekend.
I'm like, wow, I need to redo this.
Speaker 1 (20:02):
Sorry, No, it's great, it's great.
Speaker 2 (20:05):
I've set up the system at least and I can.
It's just the same thing. It's just re recording it
based off of a different outcome, Like how to use
your voice effectively. That's I think that that's that's the one.
How to use your voice to lead and heal, well,
lead and transform. I mean, you can play around with
(20:25):
the actual words, and you can have a chat to
your ideal client or a few people who you think
are very similar to that ideal client and find out
what words actually resonate the best with them, will do transformational, leader, transformation, well,
using your voice for transformation, something like that, to inspire,
(20:47):
to inspire change.
Speaker 1 (20:49):
Write all of these down and bounce them off your
ideal client and see what really because one of these
one of the ways that you explain it will provoke
like an emotional like, oh that feels so aligned for them,
and you want to go with that one.
Speaker 2 (21:05):
M there's always more work to do.
Speaker 1 (21:07):
Well, it's never done. But now that you have that
kind of focus of this is what comes first, this
is what comes next. The messaging behind it all and
the content that you put out there becomes a lot
clearer because it's like, now, what does somebody need to
know before they're ready to take that first step and
solve that very first problem.
Speaker 2 (21:26):
They need to know that the answer to their communication
problem isn't in fear of what's going to happen, to
fear of using their voice. And they need to know
that the fear of using their voice can be overcome
by singing to themselves, and that it's not that it's
(21:47):
not that they have a boring voice, it's that they
just don't know how to use the full range yet,
that it's a muscle that needs to be worked out.
It's not that people want to talk over them, it's
that they're sending signals with their voice that they're dumb speaking. Yeah.
Speaker 1 (22:04):
Interesting. So these are all things that you can share
that will resonate with that ideal client. So what on
a practical level, what changes are you going to make
to your offers or to the way that you are
the way that you are selling. Now that you really
clear on who that ideal client is and what that
overarching transformation is, what changes will you make on a
(22:27):
practical level.
Speaker 2 (22:30):
I imagine I will stop necessarily calling out men right now.
It would be cool to talk about that launch, that
launch fear I've got going on.
Speaker 1 (22:41):
Oh, yeah, we can talk about that in a minute. Yeah,
it comes back to that too.
Speaker 2 (22:46):
What I can do is plan I can plan social
because I just get downloads and start writing plan social
based off of where they are in their knowledge of
what's connected. Like right now, I've been writing for people
who it's as if they know all that information, they're
ready to get on a call. But I need to
write for people who are further back in the process
of not understanding that they're what will help their podcasts,
(23:10):
will help them get moving through the fear of starting
a podcast, et cetera. Is is that is confidence in
their voice. So I imagine the step one is writing
for different stages of the process. In terms of my offers,
I get to sleep on it and decide right now
(23:30):
for my lead magnet. Right now, it's how to sing
like a pro. It's for soul seekers who want to
sing like a pro. But I imagine that it's that's not
the answer. It's soul seekers who want to use their
voice effectively or want to inspire the world with their voice.
Speaker 1 (23:51):
And again check that, check the what soul's seek is
with your ideal client and see if that resonates good?
Might it might not. Often, a big mistake we can
make is to give our audience this like identifying name
that we're like, of course they identify as this, and
then when we say it to them, they're like, oh,
(24:12):
I'm not sure if that's me, and they can almost
exclude them They can almost like disqualify themselves because they're
not one hundred percent sure if that's actually who they are.
They're like, oh, this isn't for me, it's for somebody else.
So always double check. If you're giving them some kind
of identifying name, always run that past them. Okay, So
with the lead magnet, I would really be thinking about
(24:33):
what offer is that lead magnet tying into. So is
it going to tie into step one of overcoming the fear?
Is it tying into step two using their voice effectively,
or is it tie tying into the third part, which
is using their voice for confidence and leadership. I'm a
very big fan of having multiple lead magnets, one for
each offer. And if it's going to be for the
(24:53):
first one, then what do they need to know to
be ready to start overcoming the fear of using their voice?
And it might there's some shifts that they need to make.
They might be thinking. It might be, you know, five
mistakes you're making with learning how to use your voice effectively.
That's a really terrible name. And one of those mistakes
would be googling how to give a good presentation when
(25:18):
you haven't even connected with your inner voice for example.
So interesting thing that you did mention before we hit
record was that you're really quite keen to get people
who are like already they already know that they basically
want to work with you. You don't want to be trying
to convince them and using high pressure sales tactics. And
(25:40):
you mentioned that you don't like launching because of the deadline,
and that you've canceled every launch that you've done. Tell
us a little bit more about that.
Speaker 2 (25:51):
Well, I came back into the coaching space. I was
a copywriter in the coaching space for a while, and
so first I was a coach, and then I I
was like, I love writing copy I'm just going to
do that and work on my own stuff. I don't
want to hold space for anyone. And then I came
back to my roots of singing, and it's for sure
my purpose in this method and just the healing that's
(26:11):
come from it. And it's so much fun. So before
I was a copywriter, I was launching an identity shift
program for leaders called Rise, and I was ten days
out and I just really didn't want to do it.
I just like felt the fear of like people paying
me money and then having to like then do the offer.
(26:36):
I didn't want to do it. I just wanted to
market it, and I was really it was at a
dark time in my life, so there was a lot
going on, but I didn't commit. I pulled it and
I gave the people who signed up their money back,
and I decided to be a copywriter instead, and I
booked my first copywriting gigs seven days later when I
was a retainer and just like running, just like, let's
(26:57):
do it, jump right in. And then spent a year
with the identity as a writer before remembering I am
a professional singer. Came back to that about a year
ago and it's been beautiful awakening since. However, I've been
so scared to do a launch. Several people have asked
(27:18):
me for group things, and I just right now I'm
feeling that I'm feeling that fear of this launch process.
I'm feeling it. I have two people signed up, I've
negotiated in a way or created the offer in a
way that I could still fulfill for them. Because I
could fulfill for them and not make it a group.
I could just keep doing what I'm doing when I'm
(27:38):
one and they'll get results.
Speaker 1 (27:40):
What is it specifically about the group format that you
don't like? Well, that feels unaligned to you rather than
one on one.
Speaker 2 (27:50):
It's new for me. I mean, I've done a lot
of sessions one on one, many many sessions one on one,
and so guiding somebody towards using their voice one on
one is quite simple in group form, I honestly, And
if I'm going to be super vulnerable right now, which
(28:12):
might as well. I was picturing today answering questions in
group form and being wrong about something and everyone watching
me be wrong about something, and that gots so scary.
I'm wrong about something one on one, it feels very
forgivable in group form. It was just which is funny
now that I'm thinking about. It's like another fear of
(28:33):
my own voice.
Speaker 1 (28:33):
Right What would happen if you are wrong about something
in front of the group.
Speaker 2 (28:38):
Thing? I mean, maybe they would somebody would rebuttal and
I would be like, oh wow, I didn't know that. Great,
that's something for me to learn. I might be embarrassed
for a minute and move on. I mean, I highly
doubt there's going to be someone in my groups who
knows more about the voice than I do. I've been
studying the voice for twenty years twenty.
Speaker 1 (29:02):
So it's to be unlikely. It's pretty unlikely. Like we've
got right now, we've got this little fear of somebody,
you know, this fear. It's kind of irrational, right if
you think about it like it's this it's telling you, oh,
hang on if I'm wrong in front of this group,
which is highly unlikely, and if I am wrong, like
nothing much is going to really happen as a result
(29:22):
of it. Like worst case scenario, you can just be like,
oh sorry, I didn't know that and admit you were wrong,
Like it's it's human. We're not going to always be
one hundred percent right. And do you think maybe your
group would forgive you for getting it wrong and being human?
Speaker 2 (29:37):
Absolutely? Absolutely, And that's just one fear, right, And that's one,
and it's the other's failing, Like no one signs up.
I commit to it all the way. I get to
the last day and no one signs up or I
reach out. It's so silly. It's so silly because I've
helped other people work through this, I've done this before,
(30:01):
I've sold out, like my time slots have been waitless only,
and so it's just it's a new level, new devil,
I think it is.
Speaker 1 (30:10):
And this is the funny thing about the mind is
it can be so rational at times, Like I can
tell you, like, every time I launch something, even when
it's the programs that I've already launched before and that
I've always had people sign up, I'm always like, oh,
what if this is the time that nobody signs up?
Because at the end of the day, our brain is
trying to keep us safe, and it's like, if we
(30:31):
can get ahead of what might go wrong, then we
can protect ourselves from it. And I can tell you
every time I've tried to get ahead of what might
go wrong, it's usually gone wrong in a different way
that I could never have prepared for anyway. But I
have launched things where people haven't bought in the past,
and those have been the best learning experiences because it's
(30:53):
what's been it's what it has allowed me to go
back to my audience and say, hey, I noticed you
didn't buy this. What was it that made you decide
not to buy? And then I can find out where
in the decision process because selling is just a decision
process for them. It's helping them to make a decision.
But I can find out where or what part of
the decision making process I didn't quite address properly. And like,
(31:15):
as a copywriter, I'm sure you are already on top
of all of this stuff. So you're already ahead of
most people who are launching.
Speaker 2 (31:26):
For sure, definitely, And some of the stuff I've written
or for this program and like, ooh, that just gave
me chills because I'm so passionate about it. But it's
when I'm in the fear that might properly becomes like
bushy and grows not gross, just like unaligned.
Speaker 1 (31:41):
So could you write your copy ahead of time when
you're feeling really excited and good about the offer, rather
than closer to the time when you're like, oh, what
if nobody signs up? Because the closer you get, the
more real it feels, right.
Speaker 2 (31:56):
Absolutely, and I have, And yeah, I think it's also
like giving myself more just more space and that's where
I feel like curious about, like maybe I just don't
like the launch and I just like to give myself
spaciousness and to be able to like have people sign
up whenever. So that's where I've come back to. But
(32:17):
that could also just be limiting.
Speaker 1 (32:19):
If that, I mean, if that's true, if that is
what you know is true for you, if you're like,
if that is absolutely one hundred percent what is true
for you and aligned for you, then stick with that.
But if you also know, like, oh, like I'm just
telling myself this because it feels comfortable, then that's you know,
then it's potentially something to challenge yourself to do, and like, yeah,
(32:40):
nothing nothing new is ever going to feel really easy
and one hundred percent comfortable. And we can come up
with a million reasons to justify why not. And I
know before we hit record, you mentioned that you didn't
like having a deadline and a launch because it's pressuring
people to buy. Is that is that one of the
(33:02):
reasons you've been avoiding launching.
Speaker 2 (33:05):
Possibly, Yeah, yeah, I absolutely. I've noticed that the copy
I've written where is just like where and it's for
it's in advance, right, I wrote copy that would be like, Okay,
there's one day left for you. You can't get this
after tomorrow. I've been like, oh, like that, if they
want to come in, they can come in. If they
want to come in, I want to teach them. You
(33:26):
don't want to say, you know, if they're aligned in
a hard body and soul like, let's let's open your voice.
There's no need to say no to people who are
ready to start singing.
Speaker 1 (33:39):
So I'm gonna I'm gonna give you. I'm gonna use
you as an example of why we use deadlines and launches.
So think about it with your with your own launches.
You currently have not had a deadline where it's like, oh,
I have to launch this thing by this date. You're like,
I can launch this group program anytime. So I'm just
gonna like keep putting it off, keep putting it off
(34:01):
until I feel comfortable enough to do it. Yeah, And
as a result of that, you haven't ever launched it.
Somebody in your audience is like, ah, this voice thing,
Like I want to do it, but it's really scary,
really uncomfortable, and I can do it at any point
in time. So I'm just going to keep putting it
(34:21):
off until I feel a little bit more ready to
do it, and having a deadline in a launch like, Okay,
it doesn't have to be doors closed, this is the
only chance you have to work with me. It can
be Christ goes up, it can be a bonus is removed.
There are other different deadlines we can have, but having
a deadline is what forces somebody to commit. And it's like,
are you it's time to make a decision. Are you
(34:44):
ready to do this right now? Are you going to
do this and maybe push yourself out of your comfort
zone and do it now? Or are you going to
give it another three months, six months, twelve months and
you're still going to be in the same place that
you are right now. It's a decision making thing. It's
not a it can when it's done ethically, the decision
making tool rather than a pressure tool.
Speaker 2 (35:05):
Yeah, for sure, for sure, Especially when you put it
that way. It's a good reminder.
Speaker 1 (35:09):
Yeah, I feel like we've covered a lot so far.
So what's what's coming out for you? What questions do
you have? Where are you feeling a little bit stock still?
Speaker 2 (35:19):
What's coming up for me is definitely redoing my lead
magnet as is, because I was about to I was
like putting it all in my like I wrote it,
I put it all into mail Chimp. And so before
I've already spent so much time on it. I want
something that's going to feel really good to put out
(35:40):
into the world and really focusing on these different areas,
and I imagine also doing outreach, and that's part of
the commitment. That's part of the commitment. Attraction marketing doesn't
really or because your algorithm wants you talking to people,
(36:03):
wants you to be friends with people, your friends, and
I know that because I used to teach it.
Speaker 1 (36:09):
Doing is another thing. And I wonder also if maybe
you could commit to doing that group program for one
of those three transformations, for the helping them to overcome
the fear of the voice, or helping them to use
their voice more effectively, or helping them to use their
voice with confidence, and in leadership situations, setting a deadline
(36:31):
for that deadline for yourself and actually committing to that,
saying like, look, I'm going to stick to this deadline
because even though my brain is going to try and
talk me out of it, even though it feels so scary,
even though it's like, oh, this could fail, or I
could make an idiot of myself in a group situation.
There are people out there who want to learn in
(36:52):
this group format, and this is a really effective way
for me to help them and teach them and get
them to overcome that fear.
Speaker 2 (37:00):
Okay, cool, Cool, I can definitely do that. I guess
to decide. Look at the I think it's number two.
I think it's how to use my how to use
your voice more effectively. I think that that's the one
that's so far that people have been in the buying
decision place, Yeah, have come to because they're like, I
(37:22):
don't know where to start with. I don't know how
to use it more effectively. So I think that the
others can be I can test those, but this could
be number two, using your voice more effectively.
Speaker 1 (37:33):
Right, And you can test it as a copywriter. You
know how to write the emails, you know how to
write the sales page. And if nobody buys, cool, we
find out why they didn't buy, and we try again.
And if somebody knows more than you in the Q
and A, well, I mean that's good on there, that's
that's great.
Speaker 2 (37:50):
Yeah, that's true, that's great. Yeah, Then they do, and
then I will be surprised.
Speaker 1 (37:55):
It's unlikely.
Speaker 2 (37:56):
It's exactly unlikely.
Speaker 1 (37:59):
And and like if they know more than you, great,
Like that is actually a really good thing because we
can learn by not being the smartest person in the room.
But it's highly unlikely that they will. Yeah, yeah, and
I don't need to be the smartest person in my room.
That's that's why I call on leaders. I want people
who inspire me. I love working with my clients amazing.
Any final questions or anything you want clarified before we
(38:21):
wrap up, I don't think so.
Speaker 2 (38:23):
I think this is all about implementation, journaling on some
of this. It's some deep work happening in here. Oh yeah.
Speaker 1 (38:29):
Business is one of the biggest vehicles for transformation and
growth and all of that. And like, as a coach,
you know you understand all of that. So now take
those techniques that you would use on your clients and
use someone yourself. Oh Sammy, thank you so much. You
have been very like most of the people who come
on these calls are vulnerable, but like you have been
(38:50):
just like incredibly vulnerable sharing today. And I'm so glad
that I got to have this conversation with you. I
think it's going to help a lot of people who
are struggling with the exact same things that you are.
Speaker 2 (39:01):
Thank you very much. It is. It is both a
gift and a curse to be vulnerable in public all
the time.
Speaker 1 (39:07):
Oh it is it is. Oh thank you Sammy. All right,
that is it for today's episode. If you haven't already
hit subscribe. Make sure you hit the plus button in
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and Friday. And if you have any friends who you
(39:29):
think might be struggling with this issue, hit the share button,
copy the link and send it over to them. It's
how I get to help more people. Thank you so
much for listening. Catch you next time.
At the end of the day, our Brian is trying
to keep us safe, and it's like, if we can
get ahead of what might go wrong, then we can
protect ourselves from it. And I can tell you every
time I've tried to get ahead of what might go wrong,
it's usually gone wrong in a different way that I
could never have prepared for anyway. Welcome to Imperfect Action.
(00:20):
I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but
it wasn't until I started taking imperfect action that my
business had its first million dollar yere. Imperfect Action is
about doing things before you're ready, prioritizing consistent action over
perfect action, and moving forward even when you're not sure
(00:43):
you're doing it right. On this show, you can expect
mindset advice, actionable marketing tips and strategies to build a
business that brings you more profit, more freedom, and even
more joy. You want the list to get my daily businesses.
Every day, I'll send you a bite sized prompt designed
to help you grow your business in a more intentional way.
(01:05):
Sign up at Steph Taylor dot Co, forward slash DBB,
or at the link in the show notes. Hey, welcome
back to some Perfect Action. This is episode eight hundred
and forty seven. Today I am chatting with Sammy Satikario,
who she's struggling with two major challenges that I know
(01:25):
come up a lot with online business owners and especially
with coaches, and in her case, she is starting out
with multiple different offers and different clients that she wants
to work with. So we're first up. We're helping her
to find a little bit of focus within her marketing
and her messaging when she's got such a broad range
(01:48):
of people that she can help. And then conversation took
a little bit of a twist that I actually really
enjoyed helping Sammy to work through. And I know that
if you are somebody who is in that process of
you want to create course or group program, but the
thought of launching absolutely terrifies you, you definitely want to
(02:10):
stick around and listen to the second half of this
episode because I'm helping Sammy work through some of the
common fears that come up, especially when you're going from
one on one to one to many, like what if
I get the question wrong in a Q and A
in front of the group and I embarrass myself or
what if I launch and then nobody signs up? So
(02:30):
we're having a bit of a deep discussion, deep and
vulnerable discussion about those common fears that show up. This
has been one of my favorite live coaching calls that
I've done on this show. You cannot miss this episode,
so let's jump in. Hey, Sammy, welcome to Imperfect Action.
I'm super excited to have you here today and to
(02:52):
workshop your challenges with you for our listeners who weren't
part of the conversation we were having before we hit record,
could you please infuse yourself, share what you do and
the challenge that you would like me to.
Speaker 2 (03:03):
Help you with today. Yes, Hello, thank you so much
for having me Steph. My name is Sammy. I go
by Sammy Siren. I am a singing coach for conscious leaders,
healers and soul seekers. I've been singing for many, many
years and develop my own method called somatic singing, where
we get into the body in order to sing and
apply technique and it works pretty much instantly with anyone
(03:27):
I do it with. And my biggest challenge is how
to focus my marketing when I have multiple different offers
as well as different types of clients anywhere from somebody
who wants to become a better public speaker for podcasting,
or be a better communicator in their interpersonal relationships, or
(03:50):
wants to sing to nail it at karaoke or lead
song circles.
Speaker 1 (03:55):
So walkway through what your different offers are at the
moment right now.
Speaker 2 (04:00):
Pretty simply, it's I have a one on one offer
right now is the most and then I'm developing courses
that I can put people through at a lower ticket
so that they can teach themselves how to sing with
this method. And then my biggest fear is that they
won't want that, is that people want the one on one.
(04:23):
They really want that high touch. And then I have
I'm currently launching a men's group, the Liberated Voice for Men,
and my intention is to launch a women's one after.
Speaker 1 (04:39):
Okay, so you've got a few different directions here going on,
and I can see why you're feeling a little bit like, ah,
who do I talk to? So let's step away from
what you've currently gotten your business from who you're currently
working with. If I actually, let's imagine five years from now,
if I was to waive a magic who would you
(05:02):
be working with? Who is like your dream client that
you would be working with.
Speaker 2 (05:08):
Well, I haven't thought about that. Well, I want to
go to grad school. So five years from now, I
imagine I'd be teaching this to therapists and to higher
level healers and politicians and people who are you have
(05:30):
very high level speakers and healers in order to guide
them to this method of doing deep work in order
to sing and to also support other people in healing.
Speaker 1 (05:46):
So of the which of the ideal clients, which are
the authors and audiences that you're serving right now, are
going to lead you closer to that.
Speaker 2 (05:57):
I imagine that I have several clients who are therapists,
which is always such a blessing to me. I imagine
those clients right now, I don't. I have. Most of
my clients are like half podcasts, are our leaders and
men's groups in some way, but none of them are
(06:20):
politicians by any means. I just keep having this idea
of of I just keep having this idea of finding
the one conscious politician out there. It's going to change
the world, and I'm going to help them find their
real voice. Like that's and every one of my life's
like that's going to be you, and I'm like, no,
so I imagine it's the therapists. I imagine that feels
(06:43):
right when I say it. Mmm.
Speaker 1 (06:45):
So as you're talking, the one thing that pops into
my mind is the common thread tying all of these
different people that you're working with together is that they're leaders.
Speaker 2 (06:54):
Of some kind. Leaders and healers yep.
Speaker 1 (06:57):
Ladies and healers, right, and even the healers might identify
with being a leader of some kind as well because
they are leading the people who are they are healing?
Is this is this starting to clarify it a little
bit in your mind where you're like, oh, hang on,
this is the So instead of speaking to instead of saying, well,
(07:17):
you're a singing coach for podcasters and men and women
and all of these different groups of people, now you're
a singing coach for leaders and healers. Which that then
then it becomes how can we take these or how
can we firstly define one ideal client? Because even when
(07:37):
I asked who the dream was, you said, you know, therapists, healers, politicians,
it's multiple different people. So we need to then identify
who is that one dream client and what is that
journey we can take that one dream client on. And
it doesn't mean that you can't have other offers in
there as well, but to really make it feel cohesive
and clear and streamlined, it helps to just have the
one that you can take on a journey. Sure, yes,
(08:01):
So who is that one drink client?
Speaker 2 (08:05):
Is it best to pick this based off of a
client I already have and who I love working with.
Speaker 1 (08:10):
It can be one that you already have in love
working with, or it can be one that you're like,
one day in the future, this is my dream. This
is the one person that if I only ever serve
people like this in my business, I will feel so
happy and fulfilled.
Speaker 2 (08:24):
Yeah, I'll use this client. I'll use his client because
I think he's going to do really big things. He
is a veteran and has done a lot of work
on his trauma and wants to and consistently supports other
men and other people in up leveling themselves and healing.
(08:46):
He goes to retreats, he leads retreats. He just had
a daughter and wants to bring creativity and singing into
the house. He does a human design. He did a
human design reading and that's how he and that human
design coach said, you need to activate your voice, and
so that's how he found me. And he wants to
(09:09):
be really powerful with his speeches and understand how his
voice has an effect on people because he knows he's
going he's planning to continue to give a lot of speeches,
and he also wants to sing. And now he does
sing very well.
Speaker 1 (09:29):
Hmm okay, So if we think about it as like
the journey that he's been on now with you, when
he first came to you, what was the very first
problem that he was struggling with or what was the
very first little transformation that you helped him to have.
Speaker 2 (09:49):
The first thought was, I don't sing in front of people.
When comes into the room, and I stopped singing. So
the first thing we did was get him to start
humming around his so he could find his inner voice
and that small connection between his inner voice and his
outer voice and just start building confidence that my voice
(10:09):
is important. And we also in that first session did
deep inner child work around fear of using the voice,
fear of rejection, and he saw massive winds and within
after the first week he that is with every one
of my clients in that first session, there's massive shit massive,
(10:30):
massive they start singing in public and they don't care
how they sound. That's the first step is to just
do it without caring hawing sound, and then we'll work
on having sound better.
Speaker 1 (10:38):
So and then what was what was the next the
next little transformation, Well, the next problem that you solved for.
Speaker 2 (10:46):
Him understanding the functions of the voice. So first it's like,
I'm scared to sing in front of people, and then
I don't under I don't know how my voice works.
It's like, cool, let's get to know the different ranges
of your voice. So playing with the different ranges of
your voice, and that's really just adding more play as
well as understanding the biomechanics of how the vocal cores
(11:06):
and breath work.
Speaker 1 (11:08):
Would you say, that's the step where they I guess
they become really good at singing or really good at speaking,
like they learned to really use their voice effectively.
Speaker 2 (11:20):
That's when we start planting the teaching, because it's a
technique that's going to that I'm teaching them that they're
going to be able to take for the rest of
their life. But yes, that is it's between sessions two
and four that there's massive shifts in sounding really good
and being on pitch and being able to be melodic
(11:40):
as well as having more range in their speaking voice.
Speaker 1 (11:47):
And then what happens next after that, what's the next step,
the next transformation?
Speaker 2 (11:52):
Then we apply it to a song. So that's when
we start to I just started adding in this step
of creating your singer identity, so getting to know who
they are as a performer and that part of them
that wants to go. And because all of my clients
they just come in and they just want to be
able to like sing in the grocery store with Wilder Band,
(12:13):
and so that be right such and then I was
doing yesterday, I was like, oh, they want to do
this that easy, and so being able to put on
that part, being able to put on that hat and
just have fun and play and know that, Okay, I'm in,
I'm in my siren character. Now, that's who my archetype
(12:34):
is is Sammy Siren. And so with that, what does
Sammy Sirens sing o? What are her values? What does
she practice? What does she do in our day to day?
She does scary things, she learns how to produce, and
so I guide them through that what the values are
and the actions and behavior of this character archetype, this singer,
this leader, this performer, and then we pick a song
(12:58):
and start working on that song and then have a
song by the end of it. They can go or speech,
depends on who they are. But most of even if
they're working on a speech, it's a song.
Speaker 1 (13:08):
Okay. So when they work on that song and that
speech and they really step into that archetype, other than
being able to have fun, what else does that make
possible for them?
Speaker 2 (13:20):
Massive confidence and leadership they are? What was I mean?
I'm so glad I had my client called today to
be in this energy, but it was a huge win.
He's ready to inspire people with his voice. He's no
longer afraid of his voice. He's no longer right. He
knows that he can be dynamic and engaging, and knows
(13:41):
that he can when he's in these crimal settings use
his voice without losing his voice, which is a big
thing when you get into like leading retreats, leading groups.
People come back from events and how often have they
lost their voice because they were using it too hard
because they don't know how to train it. Yeah, and
so confidence and health and determination and really embodying that
(14:06):
inspired leadership. Mmm.
Speaker 1 (14:09):
So the reason I've been asking you to walk me
through all of this, like, as I'm going through, I'm
making notes, and this is making in my mind the
way that I'm seeing it is you have three main
transformations that you help somebody with.
Speaker 2 (14:22):
Right.
Speaker 1 (14:23):
So, the first transformation is that getting over that fear
of using their voice, which is so common. We see this,
you know, as somebody who teaches other people to podcast
as one of my courses. I see this a lot
with people who are like, I want to start a podcast,
but I hate my voice. That was me like five
years ago, right, So I get that so much. Then
(14:43):
the second, the second transformation is learning how to use
their voice effectively. And then the third transformation is that
real like confidence and leadership with their voice.
Speaker 2 (14:55):
So simple, so simple.
Speaker 1 (14:57):
And this is then when and we can break it
down into the different offers. And yes, you can guide
them through all of this in a one on one setting,
but I would really be looking at how can we
break this down into potentially three different offers. One one
of them could be, you know, it could be the
(15:17):
course on getting over the fear of using their voice.
The next one could be a course or a membership
or a community or a group program or however you
want to deliver this where you are showing them how
to use their voice effectively, and then the final offer
is taking them from you know, now they know how
(15:38):
to use their voice, they're not afraid of it, but
it's really stepping into that confidence and leadership and using
your voice without losing your voice exactly. And even if
you're teaching these in a one on one setting, it's
rather than just saying, well, it's one on one coaching,
choose your own adventure, it actually then becomes, hey, this
is my six week one on one program to achieve this.
(16:03):
Any of these outcomes can be delivered in different ways,
and it's up to you to choose how you want
to deliver them. But your overarching brand messaging then becomes
you are helping leaders to go from afraid of their
voice to confidently being able to lead using their voice.
How does that feel? It feels really good.
Speaker 2 (16:24):
I'm curious about your opinion of something is not what
I often although that that's true. What I hear from
over and over and is I want to sing. I
want to say, it's like the it's like the first thing.
It's like all of these coaches and these healers have
this inner rock star that's just dying to come out.
Speaker 1 (16:45):
So that then fits into the first one, right, the
first the first offer is this is how to This
is how to stop fearing your voice and feel comfortable
to break out and sing in front of other people.
Speaker 2 (17:01):
Yeah, for sure, for sure cool.
Speaker 1 (17:05):
Because at the end of the day, I imagine that
using the same techniques regardless of whether somebody wants to
learn how to sing or whether they want to learn how.
Speaker 2 (17:12):
To speak and lead. Yeah, the voice is the voice
is the voice.
Speaker 1 (17:15):
Yeah, so that's going to be part of your marketing messaging.
By the way, that's your free content. You're educating them
on how the voice is the voice is the voice,
and you're educating them on how it's not that they're
a bad singer. They just don't know how to use
their voice effectively. It's not that they are a bad singer,
it's that they're afraid to use their voice fully and
they're afraid to commit to singing the song or whatever
(17:38):
it is that you know, as the expert, is holding
them back. How is this all feeling?
Speaker 2 (17:43):
What's coming up? I like that, Well, I'm thinking of
one of the posts that I've I've been posting a
lot recently because I'm so inspired, and I have one
post that did really well over the past month was
when I said, some people come to me for ABC,
some people come from me for XYZ, some people come
from me, but what it doesn't matter. It all comes
down to the voice. And that posted really well, and
(18:07):
a lot of my other ones haven't necessarily and I've
been like, what's happening? Why is this?
Speaker 1 (18:14):
Probably because you've met with that post, You've met your
audience where they are at. There is something in that
post where they were like, that is me right, whereas
your other posts it might have just not even it
might have been so far out of their reach, or
they might not have quite understood. Hey, the fact that
(18:35):
I'm afraid of singing in public is actually connected to
the fact that I'm afraid to speak at a conference
at work.
Speaker 2 (18:45):
Hmm, Yeah, that makes a lot of sense. Like the
people that are in my discovery calls, they're further ahead
than the people who are still waiting in the wings.
Speaker 1 (18:54):
Yes, so the people who are waiting in the wings,
they need a little bit of educating before they're going
to be ready to book a discovery call or buy
any of your offers.
Speaker 2 (19:06):
That makes so much sense, so much sense.
Speaker 1 (19:10):
So if you think of it as a journey. Right, So,
there's somebody out there who is right now they are
experiencing that they're unable to sing in the car with
their wife, or they are unable to put their hand
up and volunteer to give a presentation at work. And
they're like, oh, I'm just not a good speaker. I
want to be a good speaker. I want to be
a good singer. So they think that the solution is
(19:33):
to become a good speaker or to become a good singer.
They probably haven't even connected the dots that it's actually
fear and mindset that's the first thing they need to overcome.
They can't just go and google how to give a
good presentation because even though they're doing all the googling,
until they overcome those fears and the mindset stuff, they're
not going to be able to sing out loud or
(19:54):
give that good presentation.
Speaker 2 (19:57):
Well, I just made a whole lead magnet this weekend.
I'm like, wow, I need to redo this.
Speaker 1 (20:02):
Sorry, No, it's great, it's great.
Speaker 2 (20:05):
I've set up the system at least and I can.
It's just the same thing. It's just re recording it
based off of a different outcome, Like how to use
your voice effectively. That's I think that that's that's the one.
How to use your voice to lead and heal, well,
lead and transform. I mean, you can play around with
(20:25):
the actual words, and you can have a chat to
your ideal client or a few people who you think
are very similar to that ideal client and find out
what words actually resonate the best with them, will do transformational, leader, transformation, well,
using your voice for transformation, something like that, to inspire,
(20:47):
to inspire change.
Speaker 1 (20:49):
Write all of these down and bounce them off your
ideal client and see what really because one of these
one of the ways that you explain it will provoke
like an emotional like, oh that feels so aligned for them,
and you want to go with that one.
Speaker 2 (21:05):
M there's always more work to do.
Speaker 1 (21:07):
Well, it's never done. But now that you have that
kind of focus of this is what comes first, this
is what comes next. The messaging behind it all and
the content that you put out there becomes a lot
clearer because it's like, now, what does somebody need to
know before they're ready to take that first step and
solve that very first problem.
Speaker 2 (21:26):
They need to know that the answer to their communication
problem isn't in fear of what's going to happen, to
fear of using their voice. And they need to know
that the fear of using their voice can be overcome
by singing to themselves, and that it's not that it's
(21:47):
not that they have a boring voice, it's that they
just don't know how to use the full range yet,
that it's a muscle that needs to be worked out.
It's not that people want to talk over them, it's
that they're sending signals with their voice that they're dumb speaking. Yeah.
Speaker 1 (22:04):
Interesting. So these are all things that you can share
that will resonate with that ideal client. So what on
a practical level, what changes are you going to make
to your offers or to the way that you are
the way that you are selling. Now that you really
clear on who that ideal client is and what that
overarching transformation is, what changes will you make on a
(22:27):
practical level.
Speaker 2 (22:30):
I imagine I will stop necessarily calling out men right now.
It would be cool to talk about that launch, that
launch fear I've got going on.
Speaker 1 (22:41):
Oh, yeah, we can talk about that in a minute. Yeah,
it comes back to that too.
Speaker 2 (22:46):
What I can do is plan I can plan social
because I just get downloads and start writing plan social
based off of where they are in their knowledge of
what's connected. Like right now, I've been writing for people
who it's as if they know all that information, they're
ready to get on a call. But I need to
write for people who are further back in the process
of not understanding that they're what will help their podcasts,
(23:10):
will help them get moving through the fear of starting
a podcast, et cetera. Is is that is confidence in
their voice. So I imagine the step one is writing
for different stages of the process. In terms of my offers,
I get to sleep on it and decide right now
(23:30):
for my lead magnet. Right now, it's how to sing
like a pro. It's for soul seekers who want to
sing like a pro. But I imagine that it's that's not
the answer. It's soul seekers who want to use their
voice effectively or want to inspire the world with their voice.
Speaker 1 (23:51):
And again check that, check the what soul's seek is
with your ideal client and see if that resonates good?
Might it might not. Often, a big mistake we can
make is to give our audience this like identifying name
that we're like, of course they identify as this, and
then when we say it to them, they're like, oh,
(24:12):
I'm not sure if that's me, and they can almost
exclude them They can almost like disqualify themselves because they're
not one hundred percent sure if that's actually who they are.
They're like, oh, this isn't for me, it's for somebody else.
So always double check. If you're giving them some kind
of identifying name, always run that past them. Okay, So
with the lead magnet, I would really be thinking about
(24:33):
what offer is that lead magnet tying into. So is
it going to tie into step one of overcoming the fear?
Is it tying into step two using their voice effectively,
or is it tie tying into the third part, which
is using their voice for confidence and leadership. I'm a
very big fan of having multiple lead magnets, one for
each offer. And if it's going to be for the
(24:53):
first one, then what do they need to know to
be ready to start overcoming the fear of using their voice?
And it might there's some shifts that they need to make.
They might be thinking. It might be, you know, five
mistakes you're making with learning how to use your voice effectively.
That's a really terrible name. And one of those mistakes
would be googling how to give a good presentation when
(25:18):
you haven't even connected with your inner voice for example.
So interesting thing that you did mention before we hit
record was that you're really quite keen to get people
who are like already they already know that they basically
want to work with you. You don't want to be trying
to convince them and using high pressure sales tactics. And
(25:40):
you mentioned that you don't like launching because of the deadline,
and that you've canceled every launch that you've done. Tell
us a little bit more about that.
Speaker 2 (25:51):
Well, I came back into the coaching space. I was
a copywriter in the coaching space for a while, and
so first I was a coach, and then I I
was like, I love writing copy I'm just going to
do that and work on my own stuff. I don't
want to hold space for anyone. And then I came
back to my roots of singing, and it's for sure
my purpose in this method and just the healing that's
(26:11):
come from it. And it's so much fun. So before
I was a copywriter, I was launching an identity shift
program for leaders called Rise, and I was ten days
out and I just really didn't want to do it.
I just like felt the fear of like people paying
me money and then having to like then do the offer.
(26:36):
I didn't want to do it. I just wanted to
market it, and I was really it was at a
dark time in my life, so there was a lot
going on, but I didn't commit. I pulled it and
I gave the people who signed up their money back,
and I decided to be a copywriter instead, and I
booked my first copywriting gigs seven days later when I
was a retainer and just like running, just like, let's
(26:57):
do it, jump right in. And then spent a year
with the identity as a writer before remembering I am
a professional singer. Came back to that about a year
ago and it's been beautiful awakening since. However, I've been
so scared to do a launch. Several people have asked
(27:18):
me for group things, and I just right now I'm
feeling that I'm feeling that fear of this launch process.
I'm feeling it. I have two people signed up, I've
negotiated in a way or created the offer in a
way that I could still fulfill for them. Because I
could fulfill for them and not make it a group.
I could just keep doing what I'm doing when I'm
(27:38):
one and they'll get results.
Speaker 1 (27:40):
What is it specifically about the group format that you
don't like? Well, that feels unaligned to you rather than
one on one.
Speaker 2 (27:50):
It's new for me. I mean, I've done a lot
of sessions one on one, many many sessions one on one,
and so guiding somebody towards using their voice one on
one is quite simple in group form, I honestly, And
if I'm going to be super vulnerable right now, which
(28:12):
might as well. I was picturing today answering questions in
group form and being wrong about something and everyone watching
me be wrong about something, and that gots so scary.
I'm wrong about something one on one, it feels very
forgivable in group form. It was just which is funny
now that I'm thinking about. It's like another fear of
(28:33):
my own voice.
Speaker 1 (28:33):
Right What would happen if you are wrong about something
in front of the group.
Speaker 2 (28:38):
Thing? I mean, maybe they would somebody would rebuttal and
I would be like, oh wow, I didn't know that. Great,
that's something for me to learn. I might be embarrassed
for a minute and move on. I mean, I highly
doubt there's going to be someone in my groups who
knows more about the voice than I do. I've been
studying the voice for twenty years twenty.
Speaker 1 (29:02):
So it's to be unlikely. It's pretty unlikely. Like we've
got right now, we've got this little fear of somebody,
you know, this fear. It's kind of irrational, right if
you think about it like it's this it's telling you, oh,
hang on if I'm wrong in front of this group,
which is highly unlikely, and if I am wrong, like
nothing much is going to really happen as a result
(29:22):
of it. Like worst case scenario, you can just be like,
oh sorry, I didn't know that and admit you were wrong,
Like it's it's human. We're not going to always be
one hundred percent right. And do you think maybe your
group would forgive you for getting it wrong and being human?
Speaker 2 (29:37):
Absolutely? Absolutely, And that's just one fear, right, And that's one,
and it's the other's failing, Like no one signs up.
I commit to it all the way. I get to
the last day and no one signs up or I
reach out. It's so silly. It's so silly because I've
helped other people work through this, I've done this before,
(30:01):
I've sold out, like my time slots have been waitless only,
and so it's just it's a new level, new devil,
I think it is.
Speaker 1 (30:10):
And this is the funny thing about the mind is
it can be so rational at times, Like I can
tell you, like, every time I launch something, even when
it's the programs that I've already launched before and that
I've always had people sign up, I'm always like, oh,
what if this is the time that nobody signs up?
Because at the end of the day, our brain is
trying to keep us safe, and it's like, if we
(30:31):
can get ahead of what might go wrong, then we
can protect ourselves from it. And I can tell you
every time I've tried to get ahead of what might
go wrong, it's usually gone wrong in a different way
that I could never have prepared for anyway. But I
have launched things where people haven't bought in the past,
and those have been the best learning experiences because it's
(30:53):
what's been it's what it has allowed me to go
back to my audience and say, hey, I noticed you
didn't buy this. What was it that made you decide
not to buy? And then I can find out where
in the decision process because selling is just a decision
process for them. It's helping them to make a decision.
But I can find out where or what part of
the decision making process I didn't quite address properly. And like,
(31:15):
as a copywriter, I'm sure you are already on top
of all of this stuff. So you're already ahead of
most people who are launching.
Speaker 2 (31:26):
For sure, definitely, And some of the stuff I've written
or for this program and like, ooh, that just gave
me chills because I'm so passionate about it. But it's
when I'm in the fear that might properly becomes like
bushy and grows not gross, just like unaligned.
Speaker 1 (31:41):
So could you write your copy ahead of time when
you're feeling really excited and good about the offer, rather
than closer to the time when you're like, oh, what
if nobody signs up? Because the closer you get, the
more real it feels, right.
Speaker 2 (31:56):
Absolutely, and I have, And yeah, I think it's also
like giving myself more just more space and that's where
I feel like curious about, like maybe I just don't
like the launch and I just like to give myself
spaciousness and to be able to like have people sign
up whenever. So that's where I've come back to. But
(32:17):
that could also just be limiting.
Speaker 1 (32:19):
If that, I mean, if that's true, if that is
what you know is true for you, if you're like,
if that is absolutely one hundred percent what is true
for you and aligned for you, then stick with that.
But if you also know, like, oh, like I'm just
telling myself this because it feels comfortable, then that's you know,
then it's potentially something to challenge yourself to do, and like, yeah,
(32:40):
nothing nothing new is ever going to feel really easy
and one hundred percent comfortable. And we can come up
with a million reasons to justify why not. And I
know before we hit record, you mentioned that you didn't
like having a deadline and a launch because it's pressuring
people to buy. Is that is that one of the
(33:02):
reasons you've been avoiding launching.
Speaker 2 (33:05):
Possibly, Yeah, yeah, I absolutely. I've noticed that the copy
I've written where is just like where and it's for
it's in advance, right, I wrote copy that would be like, Okay,
there's one day left for you. You can't get this
after tomorrow. I've been like, oh, like that, if they
want to come in, they can come in. If they
want to come in, I want to teach them. You
(33:26):
don't want to say, you know, if they're aligned in
a hard body and soul like, let's let's open your voice.
There's no need to say no to people who are
ready to start singing.
Speaker 1 (33:39):
So I'm gonna I'm gonna give you. I'm gonna use
you as an example of why we use deadlines and launches.
So think about it with your with your own launches.
You currently have not had a deadline where it's like, oh,
I have to launch this thing by this date. You're like,
I can launch this group program anytime. So I'm just
gonna like keep putting it off, keep putting it off
(34:01):
until I feel comfortable enough to do it. Yeah, And
as a result of that, you haven't ever launched it.
Somebody in your audience is like, ah, this voice thing,
Like I want to do it, but it's really scary,
really uncomfortable, and I can do it at any point
in time. So I'm just going to keep putting it
(34:21):
off until I feel a little bit more ready to
do it, and having a deadline in a launch like, Okay,
it doesn't have to be doors closed, this is the
only chance you have to work with me. It can
be Christ goes up, it can be a bonus is removed.
There are other different deadlines we can have, but having
a deadline is what forces somebody to commit. And it's like,
are you it's time to make a decision. Are you
(34:44):
ready to do this right now? Are you going to
do this and maybe push yourself out of your comfort
zone and do it now? Or are you going to
give it another three months, six months, twelve months and
you're still going to be in the same place that
you are right now. It's a decision making thing. It's
not a it can when it's done ethically, the decision
making tool rather than a pressure tool.
Speaker 2 (35:05):
Yeah, for sure, for sure, Especially when you put it
that way. It's a good reminder.
Speaker 1 (35:09):
Yeah, I feel like we've covered a lot so far.
So what's what's coming out for you? What questions do
you have? Where are you feeling a little bit stock still?
Speaker 2 (35:19):
What's coming up for me is definitely redoing my lead
magnet as is, because I was about to I was
like putting it all in my like I wrote it,
I put it all into mail Chimp. And so before
I've already spent so much time on it. I want
something that's going to feel really good to put out
(35:40):
into the world and really focusing on these different areas,
and I imagine also doing outreach, and that's part of
the commitment. That's part of the commitment. Attraction marketing doesn't
really or because your algorithm wants you talking to people,
(36:03):
wants you to be friends with people, your friends, and
I know that because I used to teach it.
Speaker 1 (36:09):
Doing is another thing. And I wonder also if maybe
you could commit to doing that group program for one
of those three transformations, for the helping them to overcome
the fear of the voice, or helping them to use
their voice more effectively, or helping them to use their
voice with confidence, and in leadership situations, setting a deadline
(36:31):
for that deadline for yourself and actually committing to that,
saying like, look, I'm going to stick to this deadline
because even though my brain is going to try and
talk me out of it, even though it feels so scary,
even though it's like, oh, this could fail, or I
could make an idiot of myself in a group situation.
There are people out there who want to learn in
(36:52):
this group format, and this is a really effective way
for me to help them and teach them and get
them to overcome that fear.
Speaker 2 (37:00):
Okay, cool, Cool, I can definitely do that. I guess
to decide. Look at the I think it's number two.
I think it's how to use my how to use
your voice more effectively. I think that that's the one
that's so far that people have been in the buying
decision place, Yeah, have come to because they're like, I
(37:22):
don't know where to start with. I don't know how
to use it more effectively. So I think that the
others can be I can test those, but this could
be number two, using your voice more effectively.
Speaker 1 (37:33):
Right, And you can test it as a copywriter. You
know how to write the emails, you know how to
write the sales page. And if nobody buys, cool, we
find out why they didn't buy, and we try again.
And if somebody knows more than you in the Q
and A, well, I mean that's good on there, that's
that's great.
Speaker 2 (37:50):
Yeah, that's true, that's great. Yeah, Then they do, and
then I will be surprised.
Speaker 1 (37:55):
It's unlikely.
Speaker 2 (37:56):
It's exactly unlikely.
Speaker 1 (37:59):
And and like if they know more than you, great,
Like that is actually a really good thing because we
can learn by not being the smartest person in the room.
But it's highly unlikely that they will. Yeah, yeah, and
I don't need to be the smartest person in my room.
That's that's why I call on leaders. I want people
who inspire me. I love working with my clients amazing.
Any final questions or anything you want clarified before we
(38:21):
wrap up, I don't think so.
Speaker 2 (38:23):
I think this is all about implementation, journaling on some
of this. It's some deep work happening in here. Oh yeah.
Speaker 1 (38:29):
Business is one of the biggest vehicles for transformation and
growth and all of that. And like, as a coach,
you know you understand all of that. So now take
those techniques that you would use on your clients and
use someone yourself. Oh Sammy, thank you so much. You
have been very like most of the people who come
on these calls are vulnerable, but like you have been
(38:50):
just like incredibly vulnerable sharing today. And I'm so glad
that I got to have this conversation with you. I
think it's going to help a lot of people who
are struggling with the exact same things that you are.
Speaker 2 (39:01):
Thank you very much. It is. It is both a
gift and a curse to be vulnerable in public all
the time.
Speaker 1 (39:07):
Oh it is it is. Oh thank you Sammy. All right,
that is it for today's episode. If you haven't already
hit subscribe. Make sure you hit the plus button in
Apple Podcasts or the follow button in Spotify and you'll
get each new episode straight to your podcast app every Monday, Wednesday,
and Friday. And if you have any friends who you
(39:29):
think might be struggling with this issue, hit the share button,
copy the link and send it over to them. It's
how I get to help more people. Thank you so
much for listening. Catch you next time.
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