How niching is one of the simplest ways to shift who your business attracts

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching.

- The common link between the niche you serve and your offers.
- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"
- How thinking about your business differently will help you to clarify your own niche.
- The 3 different ways to niche your business and the people this will attract.
- How your niche can help you stand out in an otherwise crowded, oversaturated market.


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