186 The Vanderbilt Ball Ushers in The Gilded Age + This Week in US History

This week at In The Past Lane, the American History podcast, we take a look at one of the signal events in late-19th century America, the opulent Vanderbilt Ball of 1883 that announced the dawning of the Gilded Age. One thousand of the richest people in America attended the costume ball that celebrated the opening of the Vanderbilt’s new mansion on Fifth Avenue. It was a conspicuous display of wealth and power never seen before in the US and it marked a sharp departure from traditional republican values of egalitarianism and restraint in favor of conspicuous consumption and pretensions to aristocracy.   

And we also take a look at some key events that occurred this week in US history, like the 1911 Triangle Shirtwaist Factory Fire and the 1915 quarantining of Mary Mallon, aka Typhoid. And birthdays, including

March 24, 1834 – explorer John Wesley Powell
March 24, 1919 – poet Lawrence Ferlinghetti  
March 25, 1934 – feminist activist Gloria Steinem

Feature Story: The Vanderbilt Ball Ushers in The Gilded Age

On March 26, 1883 – 137 years ago this week – Mrs. William K. Vanderbilt hosted a gala ball at her mansion on 5th Avenue in New York City. There had been opulent balls and parties in NYC in the past, but nothing compared to this one. The event was held to celebrate the completion of the Vanderbilt’s new mansion, which in truth was more of a palace in the style of Louis XIV than a mere mansion. And then there was the price tag for the ball - $250,000 – or $6 million in today’s money. The Vanderbilt Ball of 1883 announced a new era in the US, one we now call the Gilded Age. And with this new era came new norms and values, ones that we are now quite familiar with in the 21st century.

So who was Mrs. Vanderbilt and what was she up to? Mrs. Vanderbilt was born Alva Erskine Smith in Alabama. She married William K. Vanderbilt, grandson of THE Vanderbilt, that is, the great railroad magnate Cornelius Vanderbilt. Like his grandfather, he was one of the wealthiest men in America. Alva Vanderbilt had it all.

Well, not quite. People like the Vanderbilts had one problem. They had boatloads of money, but no elite heritage like the old money families like the Astors and Roosevelts. So one of Mrs. Vanderbilt’s motivations behind her grand ball was to gain entry into elite society. The problem was that elite, old money New Yorkers shunned the nouveau rich like the Vanderbilts.

So Mrs. Vanderbilt worked up a plan. New York’s high society was dominated by Mrs. Caroline Schermerhorn Astor, the queen of the old money set. She had taken it upon herself to determine who was “in” and who was “out” in terms of society. Her confidant and consultant in this matter was a guy named Ward McAllister who claimed that the TRUE elite in New York only numbered “Four Hundred.” Mrs. Astor was especially determined to prevent the Vanderbilt’s from entering this inner circle.

But then a crisis emerged. Carrie Astor—Mrs. Astor’s daughter – did not receive an invitation to the Vanderbilt Ball, while all her elite friends did. Alarmed over the implications of this snub, Mrs. Astor made some discreet inquiries. It turned out that Mrs. Vanderbilt’s response was that since Mrs. Astor had never formally called upon her, they were not formal acquaintances and thus it would be improper to invite her daughter to the ball. It was a brilliant move, for Mrs. Astor, seeing no alternative, swallowed her pride and called upon Mrs. Vanderbilt. The next day, Carrie Astor’s invitation to the ball arrived. The Vanderbilt’s were IN!

Mrs. Vanderbilt’s big bash was a costume ball. She invited 1,000 of New York’s wealthiest citizens to attend and they responded with ingenuity and enthusiasm, spending lavishly on their costumes.  Some came dressed as animals and others as figures from history or literature, but the most popular theme was to dress as European royalty—Louis the XIV, Marie Antoinette, and many more.

Now building palaces and dressing up as European royalty signaled a major shift in American political culture. Ever since the American Revolution, American political culture focused obsessively on the need to adhere to republican values and to shun anything that suggested monarchy and aristocracy. These republican values stressed egalitarianism, which explains why Americans in the early 19th century stopped bowing to each other and instead adopted the handshake. Americans also shunned ostentatious displays of wealth and status, valuing instead republican modesty and restraint. For example, the richest people in NYC in the 1830s lived in a nice neighborhood called Gramercy Park. If you walked around it today, you’d be struck by the modest style of the homes of the rich that still stand there.

And republican values also permeated American politics where one of the worst things one could say about their adversary is that they harbored aspirati