Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult.
So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience.
Episode Shownotes Link: https://rengenmarketing.com/387
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