Ep 435 - Crafting Authentic Brands in an Overcrowded Market with Laure Guilbert

Everyone talks about how oversaturated the games market is, but the real issue is that you're also competing with creators, platforms, and every other demand on players' time and trust. Under that pressure, teams rush decisions: defaulting to what feels "safe," or treating creators and communities like distribution channels instead of partners.

So today, we unpack how those shortcuts quietly erode long-term trust, and what studios building strong brands do differently. We'll dig into the early signals that show a community is genuinely taking root, how to use data without letting it replace judgment and vision, and how new IP can lead with emotional clarity in a world dominated by noise.

Episode Shownotes Link: https://rengenmarketing.com/435