Episode Transcript
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(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, thanks for joining us today.
I'm super excited you could be here.
So today we're talking about wholesaling.
We're actually gonna map out the ultimate guide
(00:43):
to wholesaling.
We're gonna talk about the key insights that
you should know as an investor, whether you're
a brand new investor just getting into real
estate, or whether you're an existing investor.
I mean, this is going to help you
shortcut the process to be able to get
better results in less time.
And with us today are really like the
foremost experts on this topic, which are Crystal
and Dedrick Polite.
(01:03):
Yeah, you got it.
Wow, I'm telling you, I already, before I
even got on my call, I actually mispronounced
Dedrick's name.
And then I realized I didn't even get
the last name.
So here we are starting off on an
interesting foot.
So the real estate investors, the stars of
Amy's 50-50 flip, where they actually transform
rundown properties while building generational wealth.
Now they're actually based in North Carolina, and
the couple launched their real estate journey with
(01:23):
a single Airbnb, and have now since flipped
over 100 different properties.
The success blends Crystal's expertise in systems and
marketing with Dedrick's skills in acquisition and finance
as well.
Now, starting with wholesaling and using tools like
a deal machine, they identified off-market deals
and turned early setbacks into profitable lessons.
Today, they actually run multiple businesses and a
(01:45):
nonprofit focusing on sustainable growth and educating aspiring
investors through seminars and media appearances.
Now, outside of business, the Polites are raising
two young boys and remain passionate about inspiring
others to achieve financial freedom through real estate.
Their mission, build wealth, uplift their community, and
show others what's possible one property at a
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time.
Absolutely love that.
Hey, thank you two for joining us today.
Thanks for having us, Ty.
Thanks, Ty.
And so what happened?
How did you two get into real estate
to begin with?
I read Rich Dad, Poor Dad back in
2001, and that kind of gave me the
bug, and I was like, what is this
passive income he's speaking about, this cashflow?
I realized at an early age, even when
I first got my first corporate job, I
(02:27):
didn't want to work a job for the
next 30, 40 years.
I wanted to become an entrepreneur.
I wanted to be financially independent.
And I realized that you have to be
an investor or a business owner to do
that.
And then when I met Crystal, she was
more of a serial entrepreneur.
I was a little too afraid to leave
the corporate golden handcuffs, because I was making
good money in corporate.
But when I met her, she was always
full steam ahead with entrepreneurship.
(02:48):
So when we got together, we started taking
steps.
I love it.
And you do a little bit of every
kind of real estate investor.
Do you do fix and flip?
Do you do wholesaling?
Where do you spend most of your time
now?
Yeah, Ty.
I mean, we call ourselves opportunistic investors.
So we've done everything from wholesaling to fixing
and flipping to short-term rentals to long
-term rentals to creator financing.
(03:10):
So as far as the deal, it's deal
specific, right?
Depending on our goals at that time and
what the deal gives us, we'll take what
the deal gives us versus specializing in just
wholesaling and specializing in just rentals.
Yeah, I imagine that diversity is really helpful
because it gives you a lot of options.
Do you have one that you love more
than the others of the different options that
you have?
Yeah, buying and holding.
(03:32):
So I would definitely say buying and holding
properties is what we love because we are
more passionate about creating wealth and long-term
wealth.
So flipping houses, wholesaling houses are great and
you can get rich off of it, right?
But buying and holding properties is where you
(03:52):
create that long-term wealth where we're able
to build something that will be able to
outlive us and we can really pass on
to our own children.
So that's why we really got into real
estate is to be able to build that
type of wealth.
Yeah, I know that generational wealth is a
really big deal, especially with your boys.
I think that's exciting.
I know you can decide between short-term
(04:14):
and long-term rental, and more than likely
it's property specific, it's based on location, so
many things.
But again, do you have like a preference?
Do you like more of the short-term
rental game or do you like to actually
keep them and do long-term rentals?
I would definitely say short-term as far
as wealth because cashflow.
Cashflow.
Increased cashflow.
Is for a long-term rental, we can
(04:35):
cashflow maybe about $400 per door a month.
Whereas our short-term rentals, we can literally
cashflow about 2000 a month.
Per unit.
Per unit.
These are my eggs.
Yeah, per unit.
One of my really good friends got into
this and all he does is build $3
million properties here in Tampa and Airbnbs them.
(04:57):
He's four and he'll do a million dollars
in cashflow a year on four properties.
So it just goes to show what you're
doing is it's so gigantic.
And once they got into what you're describing,
retired within a very short period of time.
Oh yeah.
Absolutely.
And he's in Tampa and we're in a
small town, so I can only imagine.
Do you do all of your stuff up
there in the area that you're in, in
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the state or in that area?
Yeah, majority of our properties tie are in
Central North Carolina.
So we're between the Triangle, which is Raleigh
-Durham-Chapel Hill, and the Triad, which is
Winston-Salem-Greensboro.
So we're in that sweet spot.
It's one of the fastest growing markets in
the country, but the real estate is still
underpriced compared to some of the other big
metros.
So it's a great area.
But we also buy outside of North Carolina.
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If it's an apartment building or a mobile
home park or RV park where the number
makes sense and it's in Florida or it's
in Oklahoma, we'll still buy it.
Well, we're buying and holding between that Raleigh
-Durham all the way through to Charlotte in
our backyard.
So, which are still all really hot markets.
Do you bring in partners when you do
that stuff?
Because I mean, I've had a lot of
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people on the show, right?
We're almost a thousand episodes and I have
people that specialize in mobile home parks.
I have people that specialize in storage units.
And like the knowledge you have to have
to even have one of those is so
significant that I can't even imagine what you're
doing.
You're doing all of it, short-term, long
-term, apartments, storage facilities, mobile home parks.
So when you do that, do you bring
in an expert in the deal or have
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you just acquired that much knowledge in all
these different areas?
Yeah, the smaller deals we'll take down ourselves,
anything 50 units below.
But if it's a 250 unit storage unit
or a 350 unit apartment building, we'll partner
up with other investors as well on those
larger deals.
So do you do much to raise capital
from outside investors that maybe don't wanna put
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in the effort and then use their money
to actually send their money out and to
be able to get invested and they can
get a return without doing the work?
Oh, totally.
That's how we've been able to scale is
we have a network of private investors.
We've raised tens of millions of dollars to
do fix and flip projects, to buy rentals,
to buy and hold property.
So private investors is key.
A lot of them are using savings for
(07:03):
1K, retirement.
Some of them even use credit.
So yeah, investors is key.
Yeah, IRAs, cryptocurrency loans.
I mean, there's so many ways to tap
into existing assets people have to be able
to get the money they need to leverage
with you.
Somebody's watching this right now and they're like,
well, I wanna get in.
You have knowledge in all these areas and
they wanna give you capital to deploy so
they can get a return.
(07:25):
Like what step would they take to be
able to get in touch with you?
Do you just take normal investors?
They have to be accredited investors.
Like give me some feedback there.
Yeah, I mean, basically they would just email
us and go to our website.
We also, we have a guide that explains
how to invest with us, but the typical
investor, they may have a couple hundred thousand
sitting in a savings account and it's not
making them any interest.
They're actually losing money to inflation because of
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how high inflation is.
Maybe they're a doctor or they're a lawyer,
a high income earner, and they wanna earn
passive income.
What they would do would be an invest.
I'll just give you a fix and flip
example.
They'll invest in one of our fix and
flip projects as far as supplying the purchase
price in the rehab.
And what we do is give them a
deed of trust, a mortgage on that, and
they would get their money back plus 10
% interest.
(08:07):
And typically those are 12 month loans, short
term loans, and it's backed by a deed
of trust on the property.
So they have collateral.
But then we also do longer term loans
as well for buy and hold properties.
And the good thing with us is they
don't have to be accredited, right?
A lot of them are just people who
are industries they love, they're attorneys or what
have you, but they- Nurses.
Nurses, they just wanna get into real estate.
(08:29):
They wanna be able to really tap into
building a retirement.
So for us, I think it's great because
we're allowing other people, and I know there's
a lot of investors who like you have
to be accredited, but we're giving other individuals
that opportunity to really get into it as
well.
Yeah, I love that.
And without the net worth and income requirements
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that are out there to be accredited investor
gives everybody a chance, which I love.
And by the way, the politewealthportal.com is
the website.
So if you're interested in talking to them,
reaching out, go to politewealthportal.com.
I mean, tons of resources there.
I mean, challenges, everything you can access for
training and you can get in touch with
them.
The other thing that I wanna mention as
well is that we talked about this just
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briefly, but I wanna, again, say that even
if you don't have this cash just laying
around, like you could tap into stocks, bonds,
you could tap into cryptocurrency, you can double
leverage, you can stay invested where it is,
and you can still use that to be
able to get a line or loan against
to be able to invest your some options.
401k IRA, you can tap into that with
tax proven strategies where you're not paying penalties.
So I just wanted to throw that in
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because there's a lot of ways if you
don't even have the money sitting around, that
you could tap into those assets to get
money to invest.
So you make sure you check it out
at politewealthportal.com to talk to them more.
So wholesaling, it seems to me like wholesaling
and fix and flipping is when you need
cash, right?
So a lot of people don't have the
cash to be able to buy and hold.
And then when they start to acquire cash,
you're using it for short-term or long
-term rentals.
(09:51):
Is that kind of what you're helping the
students and help the people that you mentor?
Yeah, that's actually a misconception, Ty.
People think you need tons of money to
get into real estate.
They think you need hundreds of thousands of
dollars to get into fix and flip.
You need perfect credit.
You don't, right?
If that was the case, we would have
never been able to get into the business.
We both had nine to five jobs.
We were living paycheck to paycheck when we
first got started.
(10:12):
And we hired a mentor, right?
And we were like, hey, we want to
flip houses like we see on TV.
And she was like, okay, do you have
a quarter million dollars cash to invest?
And we were like, no.
She was like, all right, well, you need
to build some capital and get some cash
so you can start investing.
I suggest you learn wholesaling.
And we had heard about wholesaling.
So she sent us to a marketing bootcamp
in St. Louis where we learned all the
(10:33):
different creative ways to find motivated sellers.
And that really opened our eyes.
So we started wholesaling as a means to
an end to get capital to start flipping
and buying rental properties.
So our first deal, we made $11,000,
first wholesale deal.
Our second deal, we made five grand.
The third deal, we made $105,000 wholesaling
a triplex in Boston, Massachusetts, where we're from.
(10:54):
And at that point, we now had the
cash to start buying our own properties.
So within like three months after that, we
had acquired close to 20 buy and hold
units down here in North Carolina.
So our strategy has really been a wholesale
to buy and hold portfolio.
And then afterwards, flipping became a strategy we
started using.
Now, Dendrick, give the people, there might be
some people watching this that aren't even sure
what wholesaling is.
(11:15):
So can you give us a brief overview
of what wholesaling is and how it works?
Yeah, what wholesaling is, Ty, is finding a
motivated seller, someone that has to sell.
Maybe they're going through a divorce and they
need to sell their family property quickly, right?
And they don't have time to list it
with a realtor and wait for showings and
months and months until it finally sells.
Or maybe they inherited a property.
Maybe their aunt or their grandma passed away
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and they inherited a property in their hometown,
right?
They're from Nashville, Tennessee, but they live in
Tampa now and their grandma passes away.
And they inherited this property, hasn't been remodeled
since the 60s, it's old, the roof is
leaking.
So they don't want to move back to
Nashville.
They're in Tampa living their best life, right?
Those are the people we find.
We get their properties on a contract at
a wholesale price because these properties typically are
(11:58):
distressed.
They need a lot of repairs and love
and renovations.
Then we assign the contract before closing to
an investor who has cash, who has the
credit to actually execute on a fix and
flip.
And you get paid a finder's fee.
So you get it for a wholesale price.
You mark it up 10, 20 grand as
an average finder's fee you make.
And then you sell it to an investor
who does the fix and flip.
Do you have trainings on this that teach
(12:19):
people how to do it?
Because I love what you said.
I mean, you're like, look, we went to
our mentor and said, we want to do
this thing like on TV.
And now you're on TV.
That's funny how that works.
That's pretty cool, right?
So I see on your site, you have
a lot of different options, but what options
do you have for somebody that wants to
learn about wholesale?
Yeah, so we offer classes, free trainings, four
(12:41):
-week accelerators, which is where you really get
a brain dump of like everything you need.
It's kind of what we call a business
in a box to learn wholesaling, right?
Teaching people in four weeks with a lot
of coaching programs that we were going through
was teaching us in two years.
So we don't apply that drip method campaign
to our teachings.
We allow people to come in, either get
(13:03):
a lot of information during one of our
free trainings, go through our accelerators.
We have seven-day challenges that gives you
just as much information as well.
But we give enough for them to have
everything they need to get started.
And that's from wholesaling to creative financing to
flipping.
I love that.
And for you're watching this, pilotwealthportal.com.
(13:23):
If you go to pilotwealthportal.com, you can
find it.
Free trainings, challenges, online courses, accelerators, coaching program.
It's all right there.
Politehealthportal.com.
And we also have mentorship, Ty.
So we have a mentorship program.
If someone's really serious and like, look, I
wanna create a six or seven-figure business,
we do have one-on-one mentorship as
well.
And can you find out about the mentorship
on politewealthportal.com as well?
(13:44):
Yep, absolutely.
Great, so information there.
So I love wholesaling because as you just
described, somebody can get them no money down.
Like it's just a matter of putting in
a little bit of grit, a little bit
of work, finding the right property and get
it done.
Let's say now I wanna graduate to fix
and flip.
So if I'm graduating to fix and flip,
what kind of money do I really need
to be able to invest in fix and
flip?
Because it sounds like you kind of thought
(14:05):
there's a misconception out there that you need
a lot.
And it sounds like you may have some
options and avenues where people don't need a
lot to be able to get in.
Well, you actually need very little money to
do fix and flip as well.
Actually, you'll appreciate this being a credit expert.
So one of our mentees, she's in Atlanta,
Georgia.
She joined our program.
She listened, she was coachable.
So she wanted to do her first fix
(14:26):
and flip, but she didn't have a ton
of cash.
So she found a property in Atlanta.
I think the purchase price was like 125
,000.
We showed her how to get a hard
money construction loan for the property, needed about
30,000 in repairs.
So her down payment was probably 25, 30
grand.
She had to bring cash to the table
to get a construction loan and a renovation
loan to flip this property.
(14:46):
But what we showed her how to do
is she had excellent credit.
So she had two American Express business credit
cards with a $50,000 limit, 25, 25.
So we showed her how.
She went to plastique.com.
She liquidated those credit cards into cash.
And she used those two business credit cards
to pay for her down payment on the
construction loan and to cover her renovation costs.
(15:06):
She flipped the property two or three months
later, sold it.
And net, after all fees and everything, she
cleared about $35,000 profit.
And she used none of her own money.
She used her knowledge that she learned from
us and her credit.
Wow, I love that.
And you said that, and that really got
me thinking about it because, you know, when
you're doing fix and flip loans, first of
all, if you're watching, there's a lot of
(15:27):
options out there with little to no money
down, even with average credit that you're able
to get these kind of fix and flip
financing, but you usually need some form of
money down.
And I think, I hope you got the
value of what he just said, because what
he said is, hey, look, you do need
the money down, but as Dedrick pointed out,
you don't have to get cash.
Like you could use your own credit cards.
You could use liquidate other assets, leverage other
(15:47):
assets.
There's credit card stacking programs.
There's so many ways to leverage your credit,
other kinds of assets you have collateral without
even liquidating in some cases to be able
to actually do that.
So I love the stuff that you teach
because you're really helping an average person get
in with little to no money down now
in two avenues, in wholesaling and in fix
and flip.
Yeah, and it goes hand in hand with
what you teach, personal credit and business credit.
(16:09):
People don't realize how important it is until
they actually need it.
And they're like, oh crap, I need to
get my credit squared away.
But if it wasn't for business credit, I
mean, our first mentorship mastermind group that we
joined.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with CreditSuite.
Many of our subscribers want to get the
most money to grow their business at the
best terms.
(16:29):
Whether you're looking for startup capital, low interest
credit lines and loans or business credit, we
can definitely help you.
So give us a call at 877-600
-2487 or schedule your free consultation at creditsuite
.com forward slash consult to see how much
money you can get approved for today.
It was a $16,000 investment and we
didn't have the cash.
We didn't have the money sitting in a
credit account, but we did have a business
(16:51):
credit card that we invested the money on
and bet on ourselves.
And that was one of the best investments
we ever made.
What makes it where you got you, and
I know you've got paid mentorship and a
lot of things too, but you give away
a lot of stuff for free.
I mean, I don't think I've ever seen
anybody in your space do what you do
at so little to no cost.
Why do you do that?
Because you know you could make 10, 15,
(17:12):
$20,000 for these programs you're giving to
people.
It's really because we try to be what
we wanted to see when we were coming
into the industry.
And before we ever did our first deal,
we had already spent over $100,000 in
just coaching programs and trainings and private coaches
and mentorship.
(17:33):
And we hadn't done our first deal.
And everything was, in my opinion, was parceled
out to us.
So programs where they were trying to keep
us in as long as they could, so
we can continue to keep paying and keep
paying and keep paying.
And for us, of course we didn't like
it.
We had about 50 softwares at one point
because we were getting every software that they're
telling us to get.
(17:53):
So when we came up with our coaching
program, I said, I wanna make sure that
it is a program that we would have
wanted to join when we first got started
and that it actually moves the needle in
your business.
So many people go through, go to conferences
for two or three days.
They go to accelerators in person, come out
with a notebook full of notes, and then
(18:15):
you get home and you're stuck and you're
like, okay, well, what do I do now?
It's like overload.
And you don't move the needle because you're
overwhelmed.
Whereas in our coaching programs, we make sure
that even if you're spending a little money,
which is what we try to press upon
people, that you don't need to come in
and get this information for hundreds of thousands
(18:37):
of dollars.
If you have that willpower in the beginning
to be like, hey, listen, I'm gonna make
it happen.
Let's see if you can do it off
of one of our free classes.
Let's see if you can do it off
of one of our accelerators that are only
like 598.
And that'll really show where this person is.
But for us, it's more so like, hey,
listen, would this have been a program that
we would have joined?
Is it cost effective?
(18:59):
We try to meet people where they are
and not where we want them to be.
Now, there are a lot of professionals who
come to us and they have the money,
but they want one-on-one coaching.
So that is set aside for them as
well.
But we try to- To be clear,
the one-on-one coaching is an investment.
Exactly.
It's not a free ride.
Oh, that is absolutely clear.
I hope I did not insinuate anything as
(19:19):
it should be, especially when you're using your
time as valuable as it is.
Yeah, but we try to cater to the
masses, right?
A person who's working at the local grocery
store can get this information and change the
trajectory of their family tree, similar to Dedrick
and I.
And I like to tell people, even getting
into fixing and flipping wholesaling, our first investor
(19:40):
was Dedrick's mom.
She was our first private investor.
So when people are getting into fixing and
flipping, that's another avenue.
No, she was secretary.
She has saved up.
This is her life savings.
And we fell short to be able to
do one of our first fix and flips.
And his mom was like, no problem.
I'm gonna send you guys the money.
(20:01):
Sent us the money.
So this is also another avenue and another
way that people can get into this.
You have people around you who believe in
you.
It was 10 grand invested.
Yeah, she sent us her entire savings of
10,000 and we were able to finish
our first fix and flip with her help.
So- Pay her back with interest.
Exactly.
And then all she did was say, hey,
keep it, keep my money.
(20:21):
You can just send me the injuries, took
the money from the injuries and spend it
on her grandkids.
So that's how it is.
Look at the people around you first also
when you're getting into fixing and flipping.
Yeah, so much respect for the fact that
for a couple like you two that go
out and succeed and you can just keep
going and making money, but then you stop
and pull back to teach other people how
(20:42):
to do it.
Then mad respect for the fact that you
literally have all the way from free training
to paid one-on-one training and things
in between to give everybody an opportunity depending
on what they do have to invest to
be able to succeed.
What are some of the mistakes you see?
When people are jumping into wholesaling, they're jumping
into fix and flip.
You have new students that come to you
that usually made mistakes oftentimes probably before they
(21:03):
even get to you.
What are some of those common mistakes that
you see that they're making out there?
I think the first mistake is not getting
a coach and not getting a mentor.
And I made that same mistake.
I tried for a year or two just
going on YouTube and trying to piece it
together myself and failed miserably at wholesaling myself
and tell my wife, who's much wiser than
me, was like, we need to get a
mentor.
We need to get an expert that we
(21:24):
can call who can walk us through doing
our first deal.
Otherwise it's gonna take us years if we
ever figure it out.
So that's first.
And then second, once someone does get a
mentor, it's if they're not coachable.
That's the only time I see someone not
be successful is that they don't listen, they
try to reinvent the wheel, do everything themselves,
and they're not coachable and teachable.
I would definitely say, which we fell into
(21:44):
this category too when we first got started,
is people are comfortable.
So when people are working nine to fives
and they're getting by.
So for Dedrick and I, we were living
good.
We were comfortable, right?
We were still, it was still paycheck to
paycheck, but we had very nice paychecks, right?
So we weren't like- We thought we're
nice paychecks.
(22:04):
Well, yeah, we thought we're nice paychecks, but
we were still living paycheck to paycheck, but
you're comfortable, right?
So there's no sense of urgency to make
that next move.
So for us, when people get into it,
they have nine to fives, and this is
something that they just, oh, this would be
nice to do.
And it's not, hey, I need to do
(22:25):
this.
So until we adapted that mindset and got
into that mastermind, and we were literally the
only people in there that had nine to
fives.
Everyone was full-time investors, and we saw
their need for this business.
Me and him had to change our mindset
and understand that this is something we needed
to do and not just really want it
to do.
So a lot of people come into it,
(22:47):
and they come into our programs, and they
don't realize until they get into it how
comfortable they are until other people in the
same program going through the same information are
saying like, hey, I got three walkthroughs.
I got two appointments.
I got two contracts.
And they're looking like, wait, you just got
into the program a week ago.
I've been in it four, five, six months,
(23:08):
and I hadn't done anything.
And this becomes a wake-up call for
them because they're getting the same information.
So I think people being comfortable is what
kills a lot of their dreams.
What about markets?
I know you're in your local market, and
that's where you kind of branched out from
there.
Is there an art to choosing the right
market?
If somebody's trying to get into wholesaling, trying
(23:30):
to figure out where they should go, what
advice do you give them?
Yeah, absolutely, Ty.
First of all, wholesaling is legal probably in
about 30 to 35 states.
There are more and more states that are
coming up with restrictions around wholesaling.
Some of them are saying you need a
real estate license.
For example, in our state, North Carolina, you
do not need a real estate license, but
they are pushing trying to pass laws where
(23:50):
you will need a license for it in
certain states.
So I would say look at that first.
See if there's any restrictions around wholesaling in
your state would be the first thing.
The second thing is data.
Just like you would be in a credit
expert.
First thing you do is you look at
the data.
Hey, let me just look at their credit
report.
Let me look at the numbers.
Let me look at everything.
That when we're looking at a market, we
have software that we can pull up a
software and we can analyze market.
(24:11):
If I'm going into Tampa, I'll pull up
a software.
Within 10 minutes, it's gonna tell me how
hot the market is, what's the transaction volume,
what's the average sale price.
So we're very big on using data as
well.
And then your trainings, you teach how to
do that, the softwares to use, how to
get the softwares as cheap as possible.
Absolutely.
You have to do all those things.
Yep.
What about, you mentioned in one of the
(24:31):
conferences you were in that you were surprised
about how many different ways there was to
kind of market to find the right people
to buy the properties from fix and flip
or wholesale.
So what are some of the best ways
that you found?
And I know that, you know, Dedrick, this
is right up your world, your alley.
Like what are some of the things that
you've found are the best ways to get
in front of those actual sellers?
(24:52):
So some of the marketing that we use
starting out and that we learned, adapted, and
kind of just perfected over time is really
utilizing that conveyor belt method of marketing.
So there is no one form of marketing
that's going to literally get the masses.
And we learned that because once I took
over marketing and we weren't, I wasn't seeing
(25:13):
any traction, then I had to really step
back and take a look at it as
if it was a puzzle.
Why am I not getting people?
Why am I not hitting the right audience?
So then I did a deep dive into
our market and I learned about our market,
the demographics, ethnicities, the age groups, education, the
income assets.
(25:33):
So once I learned all this information, that
actually dictated the marketing that I did from
that point on.
I learned that we had a higher population
of that 60 plus community.
So I'm sitting here sending text messages, text
messages, ringless voicemails, all of this, no response.
(25:53):
Well, when you learn your marketing, you're like,
hey, I have a high population of 60
plus.
Well, 60 plus, and I know that my
mother's 70 and for her to return a
text message is like two weeks later that
she sees it, right?
So I learned like, okay, well, what does
that population do?
They answered their phone and they checked their
mail.
So I pivoted our marketing to adhere to,
(26:16):
hey, who's in our market?
When I was marketing to that 40 plus
who are getting these inherited properties, now I'm
text messaging.
And I always use that cheapest form of
marketing first, right, which is cold calling.
So we have people who are cold calling
them first.
They're not responding, oh, then we can text
message them.
Oh, they're not doing text messaging.
Hey, then we'll go ahead and hit them
(26:36):
with a postcard or a letter.
So your market really dictates your marketing.
And that's what's really kept us and sustained
us throughout the years is really just knowing
your market.
And people have started with us and said,
hey, do your backyard, start with your backyard.
Yes, you do wanna start with your backyard
depending on where your backyard is because we
(26:57):
do not suggest you try to wholesale in
LA, right?
So we make sure we tell people you
have to understand your market, but a lot
of us are transplants.
So Dedrick and I are transplants, right?
We grew up in Boston, Massachusetts.
So when we got started, it was a
conflict between Dedrick's like, well, they said start
in our backyard.
I said, Boston is our backyard.
I wanted to start in Boston.
(27:18):
So we compromised, we did both.
And our third deal, which was our biggest
deal at the time was a Boston virtual
wholesale deal.
So we teach people that no matter where
you live, you can do this, whether it's
in your backyard or do it virtually as
well.
And with our students, when they come to
us, we make them choose two markets and
then we help them analyze their markets.
(27:40):
And we even give them leads in their
particular market.
Yeah, I love that.
I love how everything you said, it's so
subjective.
Like you're right.
I mean, based on your demographic, you're gonna
get to them a different way.
And I like that you have your students
bring in multiple different markets to help them
use the tools you're talking about to kind
of determine which is the best one.
Crystal, I'm curious.
I hope this isn't a big ask.
Can you say something with a Boston accent?
(28:01):
Cause you have no accent from North Carolina
to Boston.
You shed a hundred percent of your accent.
So I just wonder, like, do you get
angry?
Like, do you like default to like Boston
accent?
I do.
Like, it's funny because when I go back
to Boston, it like reverts right back.
Like, or if I'm talking to- You
say, park the car.
Yeah, like, and I'll catch myself sometimes.
(28:22):
I won't hear it.
Dedrick will hear it.
And I'll be like, just go to the
car and get it.
And if I'm talking really fast and then
Dedrick will be like, car.
And I'll be like, what?
I didn't say that.
And he'll be like, yes, you did.
I'm like, okay, but I was in the
parking space and I literally left my wallet.
And he'll be like, in the what?
Where I parked the car.
(28:43):
So if I'm talking fast, it just comes
out and I don't realize it.
Or if I'm in Boston, it kind of
reverts back to it.
So it's real funny.
It comes on and off.
Dedrick is the one who kind of really
didn't have it.
No.
Yeah.
You two are like the coolest power couple,
I'm telling you.
So we just scratched the surface.
I mean, there was so many things we
(29:03):
could get into wholesale and we didn't really
talk about negotiating.
We didn't talk about when they responded, when
a seller responds, how to get through that.
And I'm sure you have templates and walk
people through.
So where should everybody go that's watching us
and wants to learn more about fix and
flip, about wholesaling, about real estate investing?
What should they do from here?
Yeah, they should, first of all, follow us
on social media.
(29:23):
You just look up BePoliteProperties, B-E, our
last name, PoliteProperties.
Or you can just go to our website,
DedrickAndCrystal.com.
Has all our resources.
We do a free training once a month.
So once a month, we do a free
live training where they can hop on, ask
questions.
And then once or twice a quarter, we
have accelerated courses on wholesaling, on flipping.
And then also if someone's interested in applying
(29:44):
for our one-on-one mentorship, they can
apply for that as well through our website.
Perfect.
Thank you, Tim, very much for both for
coming on.
Hey, we appreciate you having us, Ty.
I know we just scratched the surface.
So if you want to do a round
two, we're open for that at some point
in the future.