Jason Sisneros is a battle-tested CEO and business strategist known as The Architect for his unique ability to systemize, scale, and turn around companies for maximum cash flow or exit. He's worked with Fortune 500 giants like Nike, Comcast, and Microsoft, and has led the successful turnaround of over 100 small to mid-cap companies. Renowned for his leadership expertise, Jason has delivered over 3,000 presentations and was a top speaker for Tony Robbins.
His entrepreneurial journey wasn't without setbacks—Jason lost three businesses and filed for bankruptcy. Instead of quitting, he spent six years learning directly from the world's top business minds, filling notebooks with proven systems and strategies. He applied that knowledge to rescue a failing cleaning business, turning it into a multi-million dollar exit using what would become the B2X System.
That single turnaround sparked a 20-year career helping entrepreneurs build scalable, sellable companies. With decades of experience, dozens of personal exits, and countless consulting wins, Jason now offers the B2X System—a complete operating blueprint for entrepreneurs ready to scale and succeed.
During the show we discussed:
- Why businesses fail to scale — and how B2X fixes it
- The four pillars of the B2X Approach
- Shifting from operator to owner
- Why books and coaches aren't enough
- Culture's impact on valuation and scale
- Building systems that run without you
- Custom-tailored vs. generic exits
- When to start exit planning
- Biggest mistakes when selling a business
- How B2X attracts buyers and investors
- What a strong exit team looks like
- The value of recurring revenue and retention
- Key financial metrics buyers want
- Real business turnarounds with B2X
Resources:
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