On this week's Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients' content. The cost of failing to do this will be the incursion of SEO experts into me...

This week, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson's FIR podcast. And, if you didn't know, his day job is as Director, Web Strategy, at the Internet Society.

Gini, Joe and Martin are big fans of Dan's reports. He provides a perspective that combines expertise in communicati...

The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.

But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we're...

Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private."

One more thing: Thank you to Emma Haddad for including Inside PR in her list of podcasts PR pros should listen to.

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be do...

Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn't even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn't even noticed the shift in his media consumption - until his wife threw out the last radio in their house.

A recent report out of the UK suggests that Joe isn't alone:

Sin...

We have our own news to break on this week's Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade - and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of Jay Rosen's community-in...

In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook's privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebo...

This week on Inside PR, we talk about:

It's our first show of 2019 and we decided to make it a more personal show - by talking about the things that are important to us personally and professionally - and what we plan to do about them in the coming year.

So, if you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year ...

The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

So, what's the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have th...

First, up on Inside PR this week, Martin points to Farhad Manjou's final "State of the Art" column for the New York Times. Some smart advice for these digital times:

Another blockbuster story from the New York Times (they seem to be making th...

This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.

LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories a...

Two hours after we recorded last week's Inside PR, the New York Times posted a bombshell report - Delay, Deny, Deflect - about Facebook's management of legislators and manipulation of the truth. 

And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communicati...

Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell story delving into Facebook's tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you'll hear us discuss that t...

In this week's episode of the Inside PR podcast: