Inside PR

Inside PR

Inside PR is a weekly podcast about social media and public relations. Agency veterans Martin Waxman, Gini Dietrich and Joseph Thornley co-host the show. Each week, they take a look under the hood of the public relations/social media industries, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two. Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to insideprcomments@gmail.com. If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.... Show More

Episodes

October 15, 2019

Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

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On this week's Inside PR, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients' content. The cost of failing to do this will be the incursion of SEO experts into me...

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This week, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.

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  • Booker, Wyden, Clarke Introduce Bill Requiring Companies to Target Bias in Corporate Algorithms
  • A new bill would force companies to check their algorithms for b...
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    Dan York joins the IPR Team

     

    We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson's FIR podcast. And, if you didn't know, his day job is as Director, Web Strategy, at the Internet Society.

     

    Gini, Joe and Martin are big fans of Dan's reports. He provides a perspective that combines expertise in communicati...

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    A change of pace for FIR

    The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.

    But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we're...

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    Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private."

     

    One more thing: Thank you to Emma Haddad for including Inside PR in her list of podcasts PR pros should listen to.

     

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  • A Privacy-focused vision for social networking, Mark Zuckerberg
  • Mark Zuckerberg discovers privacy, Taylor Hatmaker
  • R...
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    Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.

     

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  • Report: Cision Explores Sale
  • PR Newswire Owner Cision Explores Sale - Sources
  • Google to ban political ads ahead of federal election, citing new transparency rules
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    This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time. It is an account that throws light on questions of responsibility and accountability. And while it pulls no punches, it also presents a vision of what might be do...

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    Joe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn't even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn't even noticed the shift in his media consumption - until his wife threw out the last radio in their house.

     

    A recent report out of the UK suggests that Joe isn't alone:

     

    Sin...

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    We have our own news to break on this week's Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade - and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of Jay Rosen's community-in...

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    In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook's privacy offences that dominated the year since the Cambridge Analytica scandal became public. This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebo...

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    This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

     

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  • Nine Technologies Creeping Us Out in 2019, Ruth Reader
  • Bell wants permission to gather and track customer data
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    January 29, 2019
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    It's our first show of 2019 and we decided to make it a more personal show - by talking about the things that are important to us personally and professionally - and what we plan to do about them in the coming year.

    So, if you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year ...

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    The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

    So, what's the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have th...

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    Don't Feed the Giants

    First, up on Inside PR this week, Martin points to Farhad Manjou's final "State of the Art" column for the New York Times. Some smart advice for these digital times:

  • Don't just look at the product. Look at the business model.
  • Avoid Feeding the Giants
  • Adopt Late. Slow Down
  • Don't Look Now, But Your Apps See You

    Another blockbuster story from the New York Times (they seem to be making th...

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    This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament.

    LinkedIn Stories -- Putting wings on an elephant?

    LinkedIn is beta testing a Stories feature called Student Voices. On one level, it sounds like a good idea. However, if aimed at younger users who have seen Snapchat Stories a...

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    Facebook: Still Delaying. Still Denying. Still Deflecting.

    Two hours after we recorded last week's Inside PR, the New York Times posted a bombshell report - Delay, Deny, Deflect - about Facebook's management of legislators and manipulation of the truth. 

    And in this report, they answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communicati...

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    Facebook's Really Bad Behaviour

    Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell story delving into Facebook's tactics to avoid full transparency and accountability for the existence and persistence of Russian troll activity and other bad acts on Facebook. In this episode, you'll hear us discuss that t...

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    In this week's episode of the Inside PR podcast:

  • Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini's SpinSucks site is a top site for info on PESO.
  • Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and...
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