Have you noticed your brand is no longer getting the type of engagement on organic social posts? How about ranking for search or interactions when you publish new content on your website or blog?
Perhaps the digital world has become even more pay-to-play and is expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, 'The Incentives to Publish No Longer Reward Web Creators'.
TL;DR version: Your content marketing strategy needs a balanced and integrated approach.
Have a read, then have a listen and let us know what you think.
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