Interpreting Wine Podcast
The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
Episodes
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Melissa Aellen, Linganore Winecellars.
Melissa is my first ever guest from Maryland, a US state with over 80 wineries.
Linganore Winecellars are the largest producer in the state. Sitting on 230...
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.
I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family busines...
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens of Lost Ranch Winery.
He provides the ultimate test of the Winery Fingerprint.
Having recently appeared discussing Wiens Cellars.
Across his two projects he's in the Same...
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Today's conversation features Joe Wiens, Wiens Cellars.
Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that ...
Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.
Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.
And listening back to this episode I really love what we discover...
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026
Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest.
With Savannah having now taken the reins of the operation there is natura...
We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company
The Mosaic of Wine intro
Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand
Culture - Storytelling development and allowing consumers to participate in the story
Expertise x Challenge - Seeking challenge and having values challenged over time
Se...
We continue the Mosaic of Wine series today in the company of Raimonds Tomsons
The Mosaic of Wine intro
Raimonds Tomsons Origin Story - Soviet Union
Culture - Baltics success in sommelier competitions
Expertise - WSET Diploma studies, Training sessions
Challenge - Input needed to acquire wine knowledge
Service - Giving back to sommelier commu...
We continue the Mosaic of Wine series today in the company of Amelia Jukes
Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground
Culture - Events to successfully bridge the gap to Australia
Expertise - Standing out in the crowded London event scene,
Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines...
We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines
The Mosaic of Wine intro
Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia
Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset
Challenge - Australia losing ground and usi...
We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills
Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia
Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story
Challenge - Connection and Communication with new...
We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media
(00:00:08) The Mosaic of Wine intro
(00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,
(00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collab...
We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman
(00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand
We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club
(00:00:08) The Mosaic of Wine intro
(00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa
(00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence
(00:22:55) Expertise ...
We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast
(00:00:08) The Mosaic of Wine intro
(00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York
(00:25:55) Culture - Changes in New Y...
We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:30) Anne McHale Origin Story - Early experiences in wine,
(00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd
(00:24:00) Expertise - Master of Wine Programme Overview,
(00:30:30) Challenge - Different...
We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE
(00:00:08) The Mosaic of Wine intro
(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley
(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule
(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned h...
We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant.
(00:00:08) The Mosaic of Wine intro
(00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service
(00:26:17) Culture - Oregon producers taking risks with grape choices, The American ...
We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture
(00:17:25) Culture - Regen community, Longer term goals
(0...
We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development
(00:35:57) Expertise - Consumer Study and Education
(00:41:49) Challenge and S...
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