Interpreting Wine Podcast

Interpreting Wine Podcast

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Episodes

July 30, 2026 46 mins

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603

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The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk

GUEST CONTACT: Tom Grater, Crystal Palace Wine Club

https://...

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Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@vel...

Listen
Watch
Mark as Played

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velo...

Listen
Watch
Mark as Played

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velo...

Listen
Watch
Mark as Played

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velo...

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Mark as Played

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026 

Today's conversation features Melissa Aellen, Linganore Winecellars.

Melissa is my first ever guest from Maryland, a US state with over 80 wineries. 

Linganore Winecellars are the largest producer in the state....

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If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026 

Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany.

I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family bu...

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If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026 

Today's conversation features Joe Wiens of Lost Ranch Winery.

He provides the ultimate test of the Winery Fingerprint. 

Having recently appeared discussing Wiens Cellars. 

Across his two proje...

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If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026 

Today's conversation features Joe Wiens, Wiens Cellars.

Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe s...

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Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge.

Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper. 

And listening back to this episode I really love what we dis...

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If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026 

Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest. 

With Savannah having now taken the reins of the operation there...

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We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company

The Mosaic of Wine intro

Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand

Culture - Storytelling development and allowing consumers to participate in the story

Expertise x Challenge - Seeking challenge and having values challenged over time

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We continue the Mosaic of Wine series today in the company of Raimonds Tomsons

The Mosaic of Wine intro

Raimonds Tomsons Origin Story - Soviet Union

Culture - Baltics success in sommelier competitions

Expertise - WSET Diploma studies, Training sessions

Challenge - Input needed to acquire wine knowledge

Service - Giving back to sommelier commu...

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We continue the Mosaic of Wine series today in the company of Amelia Jukes

Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground

Culture - Events to successfully bridge the gap to Australia

Expertise - Standing out in the crowded London event scene, 

Challenge - Changing misconceptions about Australia, Undervalued Australian Fine ...

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We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines

The Mosaic of Wine intro

Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia

Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset

Challenge - Australia losing ground and usi...

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We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills

Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia 

Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story

Challenge - Connection and Communication wit...

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We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media

(00:00:08) The Mosaic of Wine intro

(00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media, 

(00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, C...

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We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine

(00:00:08) The Mosaic of Wine intro

(00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman 

(00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand

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We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club

(00:00:08) The Mosaic of Wine intro

(00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa

(00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence

(00:22:55) Expertise ...

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We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast

(00:00:08) The Mosaic of Wine intro

(00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York

(00:25:55) Culture - Changes in New Y...

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