The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to a specially commissioned episode with Peter Dillon, Chief Winemaker at Handpicked Wines.
They make regionally expressive and site specific wines not only from vineyards in Australia but also from around the world. Today we really focus in on Australia, in what I’m sure is some of the most det...
In today’s second and final episode we look ahead to the 2022 edition of the fair.
The most intelligent wine fair in the world
The in-person fair from 7-9 June
Which wine regions are displaying and where?
Discovery Zone - future proofing wine
Education Zone highlights - supporting younger wine professionals
All-new No and Low Zone
London Wine Fair x Interpreting Wine media partnership
Return of the wine writers’ edit
The digital e...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Wine Fair 40th Anniversary Special series.
Across these 2 episodes I’ll be exploring the state of affairs for the fair in the company of Event Director Hannah Tovey.
This first episode covers the changes since I last interviewed Hannah in the lead up to 2019, where we discuss:
Refl...
We kick off this second episode with a North Okanagan Valley Regional overview with Christine Colletta of Okanagan Crush Pad. She orientates us to the culture, geography and geology of this region, before focusing in on her international team and tasting a couple of their wines. Following which each winery representative introduces us to their estate and tastes one of their wines they brought to Canada House. You can find below det...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Growers British Columbia series. A specially commissioned two part series recorded at Taste Canada 2022 annual tasting in London. Exploring the North and South Okanagan Valleys in the company of the people who live and make wine in the region. This marks another first for the podcast,...
Following my conversation with Steve Warner, President of the Washington State Wine Commission in Episode 465, with coverage of the Washington Wine annual tasting 2022 held in May 2022.
Told through the voices of winery representatives, trade attendees and masterclasses hosted by Jamie Goode, this episode provides an in-depth snapshot of the current state of Washington wine.
You can find below details of all wines I tasted with pr...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Washington State Wine This is Now series.
Across these 2 episodes I’ll be exploring Washington State first from a strategic perspective in before covering one of their major events the Washington State Grand Tasting which will take place in London, England on Monday 9th May.
We kick the se...
We continue the series in the company of Victoria Daskal. A wine writer, educator, and judge with over 14 years of experience, Victoria was most recently the Managing Editor of The World of Fine Wine magazine for six years, and is currently a stage two candidate for the prestigious Masters of Wine.
In 2018, as a young mother herself, she founded Mummy Wine Club - a successful West London wine tastings company, which evolved into a...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a spe...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.
Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcastin...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.
Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcastin...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.
Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcastin...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.
Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcastin...
I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.
Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and s...
I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.
Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and s...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry.
We close out this series today in the company of Alice Ward, General Manager at the Tap and Bott...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
Across these 3 episodes I’ll be exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will ...
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.
Across these 3 episodes I’ll exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will be ...
I’m Lawrence Francis, Founder of Interpreting Wine welcoming you to this special two part series produced in partnership with Oeno Group.
Across two episodes we meet Head of Trade Olivier Gasselin focusing on their development into the on-trade and plans for future expansion. Before inviting Justin Knock MW to explore the company’s approach to wine investment and the unique relationship they enjoy with their collectors.
Intro
Oen...
I’m Lawrence Francis, Founder of Interpreting Wine welcoming you to this special two part series produced in partnership with Oeno Group.
Across two episodes we meet Head of Trade Olivier Gasselin focusing on their development into the on-trade and plans for future expansion. Before inviting Justin Knock MW to explore the company’s approach to wine investment and the unique relationship they enjoy with their collectors.
Origin St...
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