Interpreting Wine Podcast
The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
Episodes
We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company
The Mosaic of Wine intro
Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand
Culture - Storytelling development and allowing consumers to participate in the story
Expertise x Challenge - Seeking challenge and having values challenged over time
Se...
We continue the Mosaic of Wine series today in the company of Raimonds Tomsons
The Mosaic of Wine intro
Raimonds Tomsons Origin Story - Soviet Union
Culture - Baltics success in sommelier competitions
Expertise - WSET Diploma studies, Training sessions
Challenge - Input needed to acquire wine knowledge
Service - Giving back to sommelier commu...
We continue the Mosaic of Wine series today in the company of Amelia Jukes
Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground
Culture - Events to successfully bridge the gap to Australia
Expertise - Standing out in the crowded London event scene,
Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines...
We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines
The Mosaic of Wine intro
Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia
Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset
Challenge - Australia losing ground and usi...
We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills
Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia
Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story
Challenge - Connection and Communication with new...
We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media
(00:00:08) The Mosaic of Wine intro
(00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,
(00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collab...
We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman
(00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand
We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club
(00:00:08) The Mosaic of Wine intro
(00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa
(00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence
(00:22:55) Expertise ...
We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast
(00:00:08) The Mosaic of Wine intro
(00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York
(00:25:55) Culture - Changes in New Y...
We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:30) Anne McHale Origin Story - Early experiences in wine,
(00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd
(00:24:00) Expertise - Master of Wine Programme Overview,
(00:30:30) Challenge - Different...
We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE
(00:00:08) The Mosaic of Wine intro
(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley
(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule
(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned h...
We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant.
(00:00:08) The Mosaic of Wine intro
(00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service
(00:26:17) Culture - Oregon producers taking risks with grape choices, The American ...
We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture
(00:17:25) Culture - Regen community, Longer term goals
(0...
We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine
(00:00:08) The Mosaic of Wine intro
(00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development
(00:35:57) Expertise - Consumer Study and Education
(00:41:49) Challenge and S...
We continue the Mosaic of Wine series today in the company of Krister Bengtsson, Star Wine List Founder. Star Wine List hosted their UK awards event on Monday 3 May. I’ll let you know how to discover of all this year’s winners at the end of the episode.
(00:00:08) The Mosaic of Wine intro
(00:01:08) Krister Bengtsson Origin Story - Journalism foundations, Founding Star Wine List, People in the...
The Mosaic of Wine intro
Origin Story - Hospitality School and Sommelier Exam, Epiphany Riesling, Family Support
Culture - Master Sommelier Journey, Support Network, Austrian Culture and Wine Production
Expertise - Consultancy, On-trade and Off-trade Experience, Client Trends
Challenge - Challenges of Passing the Exam
Service and Purpose - Barriers to ent...
*Access the Plaimont Cellar Soundbites at www.interpretingwine.com/cspl
We kick things off today in the company of Olivier Bourdet-Pees, Plaimont Oenologist and MD
(00:00:08) Plaimont Six Wine Stories intro
(00:02:23) Plaimont Origin Story
(00:12:22) Plaimont Territory and Cultural Terroir: Pioneers in Establishment of the Co-op,
How growers become memb...
We close out the Mosaic of Wine series today in the company of Abby Rose, Regenerative Agriculture Entrepreneur
(00:00:08) The Mosaic of Wine intro
(00:01:40) Abby Rose Origin Story - Farming in Chile, Three Regenerative Agriculture Entrepreneurial Pillars, The Magic of Soil and Will Davenport
(00:18:15) Culture - Soil Mentor and Sector Mentor, What does Regenerative mean?
We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine
Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices
(00:00:08) The Mosaic of Wine intro
(00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Work...
We continue the Mosaic of Wine series today in the company of Milena Berman, Co-Founder of Hautes-Côtes
Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices
(00:00:08) The Mosaic of Wine intro
(00:01:57) Milena Berman Origin Story - From California to Burgundy, Settling in Beaune
(00:09:3...
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