Investor Connect Podcast

Investor Connect Podcast

Hall T Martin interviews angel and venture capital investors on how they invest and talks with CEOs who discuss their sector and what to look for. Hall T Martin also leads the Startup Funding Espresso series in which you can learn about startup funding and investing in the time it takes to have an espresso. https://investorconnect.org/

Episodes

April 17, 2024 1 min

Data Monetization Requirements

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Monetizing data requires several key components.

Here’s a list of components needed to monetize your startups data:

Ability to acquire the data -- the more you can source your own data versus relying on others the more val...

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Data Business Models

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several ways to approach data monetization.

Here are four approaches to consider for your data:

Basic content -- this business model provides raw or analyzed data that can be used as is. 

An example is a custo...

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Data Strategy

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In monetizing data for your startup, you’ll need a data strategy.

Here are the key components of a data strategy:

Identify the problem to solve -- the problem must be specific enough to indicate the type of data needed to present a solutio...

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On this episode of Investor Connect, Hall welcomes Kirk Otis, President of Keiretsu Forum - North Texas. Located in Plano, Texas, Keiretsu Forum is a global investment community that brings together accredited private equity investors, venture capitalists, and corporate/institutional investors.
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Why Monetize Data

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Data brings another dimension to the startup in product, market size, and revenue.

Here are some reasons why you should monetize your startup’s data:

Give your company an additional competitive advantage over the competition.

Read more

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How To Monetize Your Data

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several business models for monetizing data.

Consider these models for your startup:

Mining your own data -- this business model takes your own startups data and uses it to provide new services and products for the bu...

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Type of Data Analytics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Finding data to monetize comes in steps and stages.

Each step leads to a more detailed understanding of what data can be monetized and how to generate it.

Here’s a list of key steps to consider:

Reactive analytics -- ...

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Data Monetization Models

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several data monetization models for startups 

Sources of data come from a large network of customers, in depth content, or heavily trafficked websites.

Consider these for your startup.

Data as a service -...

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What Is a Data Strategy and Why Is It Important

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A data strategy is a comprehensive plan to use data to drive business decisions.

You can use it to monetize data to achieve your business goals.

Data strategy has four components:

Story -- it ...

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On this episode of Investor Connect, Hall welcomes Brian Cain, President Keiretsu, Philadelphia Chapter. Based in Philadelphia and Jacksonville, Keiretsu Forum is a global network of angel investors, venture capitalists, and business leaders focused on fostering strategic partnerships and accessing promising i...

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UX Design

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

UX design provides the experience the user encounters when using a product.

This is different from the user interface which is simply how the information is rendered to the user.

The UI consists of the typography, color palettes, and navigatio...

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Product Engagement Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product engagement is a key metric to track as it can predict revenue growth and churn rates. 

To track product engagement metrics consider the following:

Build tracking metrics into the product that captures user activities.

...

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Product Data

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product data refers to the data about a particular product or generated by that product. 

This is separate from version control which tracks each version of the product and the features it contains.

Product data refers to the brand name, pr...

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Pre-Seed Product Work

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In the early stages of the startup before the product is designed and launched, there’s product management work to be done.

Consider these points for the pre seed stage product work:

Focus on the problem the customer has.

Read more

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Gamification For Your Product

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Gamification is adding game techniques in a software product to increase user engagement.

The content inspires the user to continue engaging with the product.

Consider adding these gamification techniques to your product:

<...

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On this episode of Investor Connect, Hall welcomes Barry Etra, President of Keiretsu Forum, headquartered in Atlanta, Georgia, USA. Keiretsu Forum is a global investment community of accredited private equity angel investors, venture capitalists, and corporate institutional investors. With over 2,000 accredite...
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Product Management Best Practices

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product management is an ongoing process of analyzing the market and monitoring customer needs.

Here are some best practices for implementing product management at your startup:

Focus on your customer and not your produ...

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Product Experience Best Practices

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product experience is the customer's journey with the product from adoption to trial to ongoing usage. 

This is separate from the customer experience which includes interactions with the company including buying the product, trainin...

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Product Differentiation Features

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In product development, there are several types of features.

These include basic requirements, nice to haves and differentiators.

The basic requirements are table stakes. 

All products in the space have thos...

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Product Adoption Steps

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product adoption is the process of increasing the customer’s awareness of the product so they try and then buy the product.

Product adoption increases revenue and retention and reduces churn. 

There are six stages of adoption as f...

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