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July 10, 2025 9 mins

Click here to listen to the full episode


We all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending. 


YOU WILL LEARN:

  • How to identify your personal blind spots.
  • How you can go on to succeed after loss.
  • Why your story is not over. 

 

MENTIONED IN THIS EPISODE:

Episode 166, Discipline Equals Freedom with Jocko Willink

Episode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.”

 

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Talented salespeople make for talented excuse makers.” – Brian Buffini

“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini

“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini

“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini

 “You're in control of how your story ends.” – Brian Buffini


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