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The concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers.
Mentioned in this episode:
Blue Like Jazz by Donal Miller
Building a StoryBrand by Donald Miller
Inspirational quotes from today’s interview:
“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini
“If you understand story, you understand a lot more about what’s going on in life.” — Donald Miller
“People are looking to be invited into a story.” — Donald Miller
“We need to find where our story and our customer’s story overlap.” — Donald Miller
“If you’re selling a product, you’re solving a problem.” — Donald Miller
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