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November 27, 2025 10 mins

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Expressing gratitude can transform your life, both professionally and personally. In this episode, bestselling author John Israel tells Brian how his innovative Mr. Thank You Project has morphed into a global movement that has inspired millions of people around the world.

 

YOU WILL LEARN:

·     How to stay consistent writing notes.

·     The key elements of an amazing personal note. 

·     How a giver’s mentality helps your business.

 

MENTIONED IN THIS EPISODE:

 

“The Mr. Thank You Project,” by John Israel

 

“How to Win Friends and Influence People,” by Dale Carnegie

 

The Shawshank Redemption

 

Free business consultation

 

NOTEWORTHY QUOTES FROM THIS EPISODE:

 

“Gratitude is the reflective state of the ability to look at anything that's happening and find the good, find the value, and really see the gift in any experience.” – John Israel  

 

“You can't be entitled and have gratitude at the same time.” – Brian Buffini

 

“Curiosity is the precursor to appreciation, and appreciation is the birthplace of empathy.” – John Israel  


“When you have compassion, you have the ability to literally connect with anyone.” – John Israel  

 

“Results show skill, but how we handle problems shows character.” – John Israel  


itsagoodlife.com


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