May 8, 2025 • 40 mins
https://johnkitchenscoachpodcast.com/?p=676-how-to-break-into-the-top-01-of-real-estate-agents-with-levi-mcdonaldEpisode Overview
In this powerful episode of The John Kitchens Coach Podcast, John Kitchens and Jay Kinder is joined by real estate leader Levi McDonald for an unfiltered, energizing, and insight-packed conversation straight from the heart of EXP’s regional rally season. Alongside surprise guest Jay Kinder, this episode unpacks the real strategies and mindsets driving high-performing agents through today’s rapidly evolving real estate landscape.
As the team gathers during a mentor retreat in Atlanta, Levi brings raw perspective on what it takes to build resilience, develop skill, and create lasting impact in the business. Whether you're a new real estate agent, a team leader navigating shifting markets, or a veteran working to scale with AI and agent attraction, this conversation delivers both inspiration and tactical gold.
In This Episode, You’ll Learn:
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How EXP Realty is leading the industry with AI, including department-specific custom GPTs and real-time decision-making innovation led by Glenn Sanford.
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Why Kendall Bonner’s role in EXP Solutions is creating unprecedented tools, marketing resources, and support systems for real estate agents of all levels.
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The three performance phases of agent growth—Interested, Committed, and Obsessed—and how to identify where you are and where you need to go next.
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What it takes to move from the 20% to the top 1%—and then to the elite 0.1% of agents nationally—with practical advice on structure, mentorship, and systems.
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Why your environment and proximity to growth-minded people is the most important asset you can leverage in today’s real estate game.
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The difference between just selling homes and building a business that fuels your life through purpose, discipline, leadership, and legacy.
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The importance of faith, fitness, finances, and freedom—and how these four pillars create sustainable energy and long-term success as an agent and entrepreneur.
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How the Honey Badger Nation community is reigniting recognition with the Honey Badger of the Month program to celebrate resilience and real estate grit.
Special Guest: Levi McDonald
As a committed mentor, EXP leader, and powerhouse team builder in the Atlanta region, Levi McDonald shares deep insights into agent development, personal growth, and how to build culture inside your business that attracts the right people and keeps them engaged for the long haul.
Perfect For Listeners Who Are:
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Real estate agents in production, looking for traction
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Solo agents wanting to scale into a team model
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Broker/owners needing new energy or leadership alignment
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Team leaders focused on agent attraction or passive income
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Top producers interested in AI, tech, or EXP strategy
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Professionals exploring EXP Realty's competitive advantage
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Anyone needing a reminder of the power of proximity, vision, and grit
Resources Mentioned:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening, honey?
Vaccination man.
We thank you guys.
(00:21):
Tuning into another episode of OneBig Fire and, uh, we definitely got a
big fire in the house from the A TL.
Man.
So good to see you, Levi.
It's always great catching up.
And uh, man, thanks for, uh, thanksfor jumping in and, and I know it's
rally season, so you guys are, youguys are right in the mi middle of it.
Yes, we are.
Thank you for having me.
I'm, I'm happy to be here.
(00:41):
Glad to be on.
And yeah, we're right into the, in themiddle of the, uh, regional rallies.
We got our rally here in Atlantaon tomorrow and today we're, uh,
currently at a, a mentor retreatthat we're using to lead up.
To the rally tomorrow.
So lot's happening here in Atlanta.
Yeah, lot's always happening in Atlanta.
And, uh, man, you know, so lastweek I was out in Seattle for the,
(01:07):
um, the Seattle rally, uh, one ofthe, one of the first few rallies
to, to kind of kick things off.
I know.
Uh, Portland was the daybefore we've had, um.
Um, some, some of them alreadyin, in Cincinnati, in Nashville.
Um, you know, they're just,they're, they're popping off.
So, man, some really great takeaways.
(01:29):
Mm-hmm.
And things that I'd be curious to kindof get your take on kind of the, the
temperature and things that are happening.
So we, uh, we had a panel, the, the nightbefore, kind of a VIP type of experience.
And, um, it was myself.
Um, Kendall, Kendall,Bonner, Glenn and Debbie.
(01:53):
Um, and then we had, you know, hostJacob Weaver, um, Georgia Tush was
in, she's the, she was the icon agent.
So she presented, um, at the rally.
And then we had, um, and wehad Carrie head of exp luxury,
and we had a great panel and.
You know, kind of the directionof, especially where Glen's head is
at right now, kind of where, wherehe's going, um, really guiding and
(02:18):
leading the company through ai.
Right?
Custom gpt, like everydepartment has custom gpt.
They're, they're really, it's, it'swild, uh, uh, how much decision
making in leading that theyare with w with, with, with ai.
The direction and things that aregoing as, as, as we know, Glen's always
(02:39):
been at the, at the forefront of that.
And, but what really stood out to me,and I don't know how much time you've
had to spend with Kendall, and she isreally, when, when I step back and I,
and I look at, you know, all, all of theamazing leadership team and the things
that they're doing, I feel Kendall isshe, she's not out on an island in, in.
(03:05):
It was kind of what we did with,with a partner when we broke down
and, and got out of the NAEA officebecause we were, we were running the
real estate team and the real estatebrokerage within NAEA in Frisco.
And we're like, Hey, wegotta vet this model.
So we went to Addison, you know, ninemiles down the tollway and that's where
(03:26):
we set up, set up, you know, partner and.
I can't even, I, I can't even thinkof the book, but it's, it's completely
almost like off the org structure.
Mm-hmm.
And you're just out therevetting, it's r and d almost.
Mm-hmm.
And it's not what Kendall's doing,however, it reminded me of that Levi,
(03:48):
and she's really running hardcore at.
Providing solutions and opportunitiesand connections and relationships for the
agents to solve agent problems at exp.
Mm-hmm.
And I was, I, I mean,she's, she's amazing.
I was blown away at all of the stuff thatexp is, IS is rolling out exp solutions.
(04:16):
So she's driving EXP solutions.
She has her own marketing team.
She has her own team.
Mm-hmm.
And she just.
Like vetting out opportunities,vetting out things, and then just
un just rolling out things that Ididn't even, like, I didn't even know.
Right.
Like she started rattling off stuff.
I was like, Kendall, whatare you talking about?
Yeah.
Like, I would love your take on that.
I mean, I know, you know, you're,you're, you're really plugged in.
(04:38):
I mean, you're there atthe, at, at the mentor.
Um, you know, retreat, you got rallytomorrow, but you're really plugged
into to all the inner workingsand things that are happening.
I would just love to kind of get yourperspective on kind of what you're seeing,
the things and, and, you know, if you haveany, any feedback with what you feel like,
what Kendall's doing and the directionthat, that she's going to help really
(04:59):
drive the direction of this company.
Yeah, yeah.
Kendall.
Kendall, awesome man.
I've actually had theprivilege of meeting her.
Personally three times.
Um, you know, here at the company wehave, even though you meet somebody
one time, you, you already feellike you've known them five years.
Yeah.
Um, because we're so connected virtually.
But yeah, I love the fact that she'sa cheerleader and a soldier for
(05:19):
everything that EXP has going on.
Um, our solutions, becausereally what it is, that's
another level of accountability.
Um, not just access for the agents,but I think there's another level
of accountability for the agents.
Um, we.
Like, you know, I tell you, fiveminutes before I jumped on here with
you, that's the conversation going onright now inside the mentor retreat.
So right now we're here in Georgia and allthe Georgia mentors are here in one space.
(05:44):
Uh, we're masterminding,they're calling it a retreat.
But one of the questions was like, what'sone of the biggest problems that you
have when you're working with a mentee?
Um, one of those thingsis first, you know.
Getting their mindset together,knowing that it's, it is their
skillset that they have, regardlessof where they're coming from.
That is their superpower.
So utilizing that skillset and applyingit to real estate, um, you know, a lot
(06:08):
of times we, and even myself and allof us as people, you know, we'll, we'll
stop in our tracks and we won't moveforward because we feel like we're not,
we don't know how to do something or weare not doing it the right way completely,
or doing it the way that we think.
The book says Do it.
Yeah.
Um, and you know, until we kindof pause and understand, okay,
selling real estate is the action.
(06:29):
Selling cars is the action.
Um, teaching a classroom, working oncars is the action, but what skillset
do you have that you can apply tothat action, apply to that thing?
Um, so that's, um, that's onething that we're talking about.
And.
You know, accountability isthe other thing around that.
So, you know, you know, talking aboutthose part-time agents, you know, the
(06:51):
struggle that they're having to gofull-time or talking about a agent
that, um, can't find enough business.
You know, they don't have enough business.
You know, getting with somebody whois actually more plugged into you.
Yeah.
Know.
Uh, we have our resources, we haveworkplace, we have, uh, the exp world.
We have all those places we can go to findout what things are and where they are.
But really a friend I. Couldreally be that resource for you.
(07:16):
Yeah.
Like, um, not just a, aperson, but maybe a group.
So having a group that youare a part of, there he is.
The man, the man's all.
Hey, keep the flow going, man.
Don't let me interrupt.
Yeah.
Levi, you're spot on, man.
I want you to, I want you to keep talkingabout that a little bit more because.
You, you look at kind of theresults framework, right?
Mm-hmm.
(07:36):
And you know, we've alwaysbeen go to the source, right?
Yeah.
We wanted to learn, you know, wedidn't, well, you're a disciple
of who, okay, we wanna go there,we wanna go to who's, who's, who's
the godfather, who's teaching this.
Mm-hmm.
And so when you look at the resultsframework, you know, it's, it's
behavior habits, it's how you feel,it's what you think and believe.
Mm-hmm.
(07:56):
Environment and circumstance.
Right?
Absolutely.
I, I feel now more than ever becausethere's people that I know that when
you look at 'em, you think they gottheir shit together, but it's, it's,
it's falling apart, it's crumbling.
Mm-hmm.
Just because we go through,we go through seasons.
Right.
And, you know, told you at the, atthe rally, and I've, for the last
(08:21):
two years, I've, I've opened with.
The American bison in the middle of thestorm because it's such a great reminder
for all of us, is that listen, when thestorm comes, you gotta turn and face it.
But you need, you need those peoplearound you more now than ever.
Environment is driving everything,and I think that's kind of what we're
(08:44):
seeing with exp as there's so many ofthese people that are gravitating and
coming to the company and, and whatyou guys are talking about, right?
Like with, with the menteeand, and mentor program.
Man, if you can build thatcommunity, that's, that's what
they need more than anything.
Mm-hmm.
Yep.
Yep.
Just building that community andhaving a place to go for refuge, like,
(09:06):
and, and, and whether that be, hey,communicate with these three people.
Once a week we go on the room calltogether and this is what we do.
Or whether it be, I'm making sure thatI tap into the honey badge of Facebook
group every single week, making sureI tap into the accelerate trainings
or whatever it is you got going on.
Uh, making sure I go to an EXP event.
Hey, the rallies, what going on right now?
I need to make sure I get into a rally.
(09:28):
It's just about making sure thatyou always keep moving the needle
forward and putting yourself inthe right environment because.
It's like, like right nowI'm in a little room, right?
Um, if I close this curtain, there'snobody in this room with me and
I'm, I'm stuck to just be around me.
My thoughts and whatever I think isgoing on in my head be dangers Levi, but,
but it could be real dangerous, right?
(09:51):
But the moment I step out there andhave a conversation with somebody,
regardless of what I'm thinking, mythought process around whatever I'm
thinking is gonna change just becauseI had a conversation with that person.
Mm. Yeah.
Whether it be good or bad,so that now I gotta make sure
I talk to the right person.
I can't just be talkingto everybody, right?
And then there's some otherrooms around here as well.
I can go in some of those rooms andnot get any value, or I can go in those
(10:11):
rooms and, and come out a better person.
So I think that's what it did.
All in all, dude, it was so crazy, man.
So I talked to, uh, one of the,one of the attendees at, at
the Seattle rally last week.
I talked to her yesterday and she had justcame over two days prior to the rally.
And what was the rallyon Wednesday last week?
Something like that.
So it's been a week, pretty much a week.
(10:31):
And she had came over two days prior.
And she goes, I didn't realize howmuch I needed to be in a room that
was going to push me and also pull mein the direction that I want to go.
And she goes, theprevious company I was at.
Like, I mean, she's greatfor a solo agent, right?
I mean, did you know I would, she'dfall probably stage two, but average
(10:54):
sales price, you know, six, 700,000,you know, do 39 deals on your own.
And that price point, you're gotta, Imean, you're doing really well, right?
I mean, you're, you're probably,probably top 1% of the income
earners in, in, in the country.
And, and, um, she goes, but I was at the.
Not, not the top, but I was pretty, mostmuch close to the top of my company.
(11:17):
And she goes, I just didn'tknow that there was so much
more and I really needed that.
And I'm like, dude, that we, we allneed to be getting in rooms like that.
And it was just, just a great reminder.
That's why, I mean,rally season's amazing.
And, um, you know, just being ableto, you know, get that energy that we
all need, especially coming out of thewinter that a lot of folks have had.
(11:39):
Mm-hmm.
I mean these, getting in the,getting in the rooms right now are,
I think are really, really important.
Yeah.
It only take that one idea, it onlytake that one conversation, um, that's
going to put you to the next level.
And it may not be something major.
It, it could be something small that youpick up and that little small activity
leads to your next big opportunity.
(12:00):
So, you know, um, but you're right.
You hit, you hit something on the head.
That's very important.
We literally just came outof the worst year ever.
Ever, ever, ever, ever.
And, and we need each othermore now than ever before.
Mm-hmm.
You know, um, and, and that interactionand, and that engagement was probably
the most powerful tool that we haveto, to, uh, take that take each other
(12:24):
to the next level, to be honest.
I wanna, I wanna throw somethingat, at, at the two of you guys.
Um, it's something just because I,just, what I had to go through the
preparation and the process forpresenting last week at, um, at the rally.
And Jacob wanted me to, um, Jacoband Elizabeth Weaver were the hosts
and they wanted me to, uh, he wantedme to kind of walk through the three
(12:46):
stages or the eight stages and.
So I took, took the eight stages andhave looked at it and, and really
broken it down into, into three phases.
And, you know, phase, phase one,just kind of traction, which
is stage one and stage two.
So I, I had the crowd, youknow, Hey, how many phases?
Three.
How many stages?
(13:06):
Eight.
'cause it can get reallyconfusing real quick.
And so you get into that,that second phase, which is
kind of that momentum, right?
That's that's gonna be six to seven figurestage, that's three, four, and five.
And then you get into thatfinal phase, phase three, that,
that's CEO game changes, right?
I mean, you're playing chess,you're pouring back into people.
(13:26):
It's all about creatingopportunities for others.
But where, where I really.
Kind of started thinking about, thiswas PBD and he one, one of my favorite
reels probably shared it with, withyou guys or shared it multiple times,
but it's the one where he's comingback from his kids' soccer match.
(13:49):
Mm-hmm.
And he said the second it started,it was something different.
And that's where he talked aboutinterested, committed, and obsessed.
And then he had a podcast a coupleweeks, maybe a couple months ago now.
Where he talked about the right type ofadvice, 20% advice, 1% advice 0.1% advice.
(14:11):
So started doing some, some digging.
And you look at NARstatistics, 1.2 million agents.
Let's just ballpark it.
Um, at NR coming, coming intothe new year, well 20%, top 20%,
that's gonna be 220,000 agents.
NAR statistics say that.
In that top 20%, that'speople are making six figures.
(14:36):
If you can get into the top 20%, you'remaking six figures, 150,000 plus.
So what type of advice?
And, and, and so I would say the20% would be interested, right?
If you're just interested showingup, you have decent habits, right?
Engaging a little bit,having conversations.
(14:57):
You're you, you can probablymake it into the top 20%.
You ain't getting to one per, you ain'tgetting into the 1%, you ain't getting
to 11,000 agents being interested.
That's gotta be committed.
That's the committed, and then the 0.1%,which is about 1100 agents, you ain't
getting there unless you're obsessed.
Right.
(15:18):
And so I would, I would lovey'all's take on kind of advice.
To give to those that aremaybe at least interested.
'cause there's a lot of agents thatain't even interested, but what
type of advice for the 20 percentersout there do they need to hear?
(15:40):
Man, that's a great question, John.
Um,
I don't, you know, I, I, becauseI almost feel like, man, if you're
just interested, I don't even, I,I, I don't know how to help you.
Right.
Like, because it's not enough.
It, it's, it's just not, this gameis changing so fa quickly that you
(16:02):
know, you're just gonna get passed.
You know?
It's if you're not, ifyou're just interested and,
you know, I think it, yeah.
The advice that I would, I wouldgive to you is, is, you know.
If, if you have to go back, you know,if this doesn't work and you're in real
estate and you gotta go back to geta job and that's not motivating you
enough there, go dig deep for what?
(16:22):
Like the worst case scenarioyour life could end up like
in the next 10, 20, 30 years.
Um.
And, and, and find some sourceof drive that takes you from
interested to committed.
Like, you know, you, you, because youknow, you, you look up, you look up 10
years from now, you might be doing finenow, but you're gonna be outta business
and, and you, are you financiallyprepared to withstand in any more storms?
(16:46):
Are you, you, are you gonnaplan to live on social security?
Well, not if you were in real estate'cause you don't have that so like.
The worst case scenariois pretty bad for people.
And so, you know, I think youneed to get, you know, I think
you need to get committed.
That's my advice.
You better get committed.
I, I couldn't agree with you more.
I think the interestedare, I think they're done.
I think they're dinosaurs.
Um, they just don't know it.
(17:07):
Um, Levi, any, any, anythoughts on that, on that 20%?
Yeah.
Um, can you all hear mybackground's kind of loud?
Is it okay?
Oh yeah.
Good.
That's a good question, man.
I was sit, sitting here literallythinking, and I, and I was, I just think
about, like, I think back to, to myexperience, um, and I know we've said
(17:27):
this a hundred times, I really thinkthis is about getting in the right,
normal, getting around people who, yeah.
Bigger goals than you get around peoplethat are doing bigger things than you.
Um, I remember when I, the secondtime I met you guys in Key West
Florida and we were down there and,and, and James Frederick was talking.
And Gene was talking about how hehad a a $90,000 tax bill, and I
(17:48):
was like, his tax bill was $90,000.
And I'm sitting here thinkinglike, I'm trying to net $90,000.
I didn't even make $90,000 and I'm, I'mselling a bunch of homes every York.
Um, and that kind of stretch my mindset.
And then from there, I, I believethat, I remember that being
the first thing that I heard.
(18:09):
And then secondly, I had conversationsover and over and over again.
One of the people that were sellingall these tons of homes, or if they
were not selling homes, they werepartnering with a lot of people and
pretty much their efforts, uh, werebeing compensated very well without
them having to physically go out thereand do all of the work themselves.
And it's one of those thingswhere you don't really recognize.
(18:33):
What the consequence could beuntil you get to a point in your
life and you're looking back.
Mm-hmm.
Mm-hmm.
Like I was just talking to myson, who, who's 20 years old,
he is a freshman in college now.
I said, bro, listen, Iremember being 20 years old.
I'm 39 now.
I said, trust me, 40 isgonna be here in a minute.
And the moment that I said that tohim, guess what popped in my head.
(18:55):
60 is gonna be here in a minute.
Mm-hmm.
It's gonna be here just like that.
So, um, you just gotta reallyjust make a decision like Jayla
was saying, but something elsethat I'm starting to do too.
And, you know, we talk about your whyand you're talking about what makes
you do a certain thing and what makesyou tick, and who are you doing it for.
Um, you know, we, we, we startedtalking about how important faith
(19:17):
is, you know, making, making surethat we, we, we, we build a business
around certain serving in certainareas of our life that are important.
So I started going to the gym.
Fitness, fitness is isthe key thing for me now.
So, you know, I, I gotta make sure Iget in the gym, so I gotta make sure
I'm in there at five 30 if I'm not inthere at five 30, because sometimes
(19:38):
I don't make it in the morning.
I gotta make sure my schedule isopen for weekends or on the weekend.
I gotta make time for that faith.
I gotta make sure thatmy, my, my mind is right.
My, my prayer life is right.
My relationship with God is, is,is the best that it can do because
that's what keeps me going right.
My relationships, right?
My finances, my businesses, my business.
(19:59):
So all those things, like I don't,you don't, you don't want to get to
the point to where your real estatebusiness is taken away from those areas,
but want to get to the point to whereyour business is serving those areas.
And then once you kind of lean outthat way, it easier to build a funding.
But, um, maybe that comes a little later.
Maybe that comes up front, but for me.
Expose their is the biggest, thebiggest, um, game changer in my
(20:24):
personal opinion because that's what.
It for me being exposed.
Yeah.
I, I, I, I wanna echo that.
I just got off a podcast,that's why I was running late.
Um, and, you know, he was, he wasasking me a all these questions kind
of going back in time, you know, like,what were these defining moments?
And, and for me it, it, it was,you know, exactly what you said.
(20:46):
Um, it, it's when you get in the roomand you and your mind gets stretched.
You realize you're living alife of mediocrity and that
you could be doing more.
And, and there's something about it.
He's like, well, what makes you know,what makes you think you could do it?
I'm like, I just know that if I seesomebody's doing it, it can be done.
And I'm dumb enough to believeI can probably do it too.
Like, you know, and, but I, but I never,I'll never forget being at a, at a
(21:08):
proctor event, like 2001, 2000 or 2001.
And the guy said, you know, theywere selling coaching for 12 grand.
And I was like, that's crazy.
Like that was so much money to me.
And um, you know, I'm at the back ofthe room signing up, you know, with
two credit cards 'cause I can't getit, you know, I can't get it at all.
Go the first payment to go on either one.
But you need both of these.
You're probably gonna need'em both for every month.
(21:30):
And, and, uh, and the guy gets upand, and the, what sold me on it was
the guy got up on the microphone,was sitting next to me the whole
time, didn't ever really talk to him.
I was talking to the guy, other guynext to me, and, and he gets up.
Yeah, sold 400 something houseslast year, and I'm like, what?
Like what?
Like it was such a mind blow to me.
(21:50):
I was like, oh, I mean, every,everywhere I look, I was seeing people
doing things I didn't, I thoughtI didn't know was even possible.
And so it just made me think biggerand it that there's more there,
there's more that can be done.
I'm not, you know, I'm not evenclose to what I'm capable of.
And, and so, you know, that Ithink seeing that for me has always
been a real important part of it.
And that goes back to getting in theright rooms with the right people.
(22:13):
And, and something you guyswere saying earlier too.
Um, you know, when, today, when yougo to that, you know, like there,
there's, you know, there's certainparts and times like where you,
you consumed a lot of informationand you tend to know, know a lot.
Um.
Right now, man, we'regetting dumber by the second.
Like there, there's so much changehappening thanks to AI and so many
(22:33):
new angles and new ways to think abouteverything that's completely different
than we've ever had access to before,that you're gonna not getting in
those rooms, you are getting passedby way faster than you ever have.
And so, you know, it's even moreimportant today to get in the
right rooms with the right people.
And, and you know, and again, you know,the, the traditional real estate model.
(22:55):
That ain't gonna be the peoplein your real estate office.
It's never gonna be just those people.
You know, it's getting around, youknow, a lot of people that are doing
big things and, um, you know, thesebigger events are the way to do that.
Yeah.
I love it.
So let's, let's take it up a notch to, tothe committed and, you know, people that
are like, you know, banging their headagainst the wall, absolutely committed.
(23:17):
Right?
They know what it is that they want,they've done the work, what it's
gonna take, and, you know, they're.
They're doing the things, they'redeveloping the skill sets,
they're, they're making thehires, they're doing those things.
What's besides, I mean, getting in the,getting into better rooms, what, what's,
what's the advice that the one percentersthat committed need to hear right now?
(23:39):
Just keep going.
Keep going.
Like if, if it's, if it's, ifit's over with, it ain't over yet.
Like if, if you feel likeyou're in the worst place, that
means it's not over with yet.
I. It, it's, it's like, um, thiscoming up I picked off from church man.
This is, you know, when you in, when youin the hospital room and the little thing
ticking, stink, stink, stink, stink.
(24:00):
Yep.
When you get down low, it'snowhere else to go but up.
So, you know, the, the, the victoryand, and the skill is learning what
it is to get over that hard part.
Because once, once you learn that,you ain't gotta worry about that part.
No.
Right.
So you just gotta keepon and stay consistent.
Um, and don't get discouraged.
Don't get discouraged.
(24:21):
Uh, I, you know, one of the, one ofthe best recommendations John gave me,
kitchen gave us the recommendation.
You always throwing out a book.
Um, but one of the easy ones,and a lot of people read this
book, is the gap in the game.
Mm-hmm.
Uh, by, by Dan Sullivan.
You know, you know, count, count,those wins that you have because
you need, you need to stack them up.
(24:43):
Um, something that Coach Burkesays is, you know, confidence
is the memory of success.
So you gotta keep going through soyou can have those experiences so you
can remember what a win feels like.
Um, because you know, that's what'sgonna give you confidence going in and
stand a little taller when you get tothat next appointment, or speak a little
bit stronger with confidence when you'retalking to that agent you partner with.
(25:05):
So really just knowing that.
If it's, if it's bad, it's not the anger.
If you're having some issues,you're getting through 'em.
So you are learning those, you arelearning through those things and, and
you're getting better along the way.
And, and if you, if you feel like you canmatch that goal, if you feel like you're
stuck, if you feel like there's nowhereelse to go, then you gotta raise the bar.
(25:26):
Raise the bar again, or make yourgoal higher, make it tougher.
Make it something that's alittle bit less achievable.
Love it.
I, I'm gonna take a, I'm gonnatake a different spin, maybe a
different, a a different, youknow, angle on that answer, man.
I, I, 'cause I, and I, you know,just different people I talk to and,
you know, they're different placeswhere, where they're winning, right?
(25:48):
Like, they're committed, they'rewinning, they're winning as
much as they've ever won.
Um, and I think, you know, I think nowmore than ever, you, you can't be married
to what you think is the way, like.
There, there, there's,there's probably a better way.
And, and in fact, what, you know,everything that you've learned up
to this point might be so that youcould learn something new, you know?
(26:09):
Um, and so, you know, I think, you know,be open-minded to, you know, there,
there's, there might be a better way todo what you're trying to do that you just
haven't seen, grasp, conceptualized, oreven, even ever imagined was possible.
And, and that was kindof for us, you know?
What we had to come to, we were committed.
(26:30):
Mm-hmm.
You committed the wrong wayto go in the wrong direction.
Uh, you know, you, you don't wantto be, you know, committed on a map
taking you to the wrong destination.
You know, spent 10 years of your lifebuilding, you know, climbing a ladder to
realize it's up against the wrong wall.
And so I think that's, you know,that would be my advice to the
committed is, you know, always assumeyou might be missing something.
Always assume there might be abetter way and stay hungry to learn
(26:53):
and, and you know, that, you know,don't, don't, don't get stuck in your
lane, you know, trying to, you know,trying to, you know, plow through it.
You know, the, the way you always have,get around other people doing other
things, even if they're different thanyou, you're gonna learn something,
you're gonna pick up something.
Um, I think that's important.
Yeah.
So good.
Yeah.
(27:14):
I got to share the, uh, so we did VIPsession the night before the rally, and,
um, Glenn and Debbie were able to come in.
So they were, they were on the panel.
So I got to, I got to share our, uh,uh, Fort Lauderdale story with Glenn.
I was like, I don't knowif you remember this.
I said, but I'm gonnapaint this picture for you.
So I got to tell, tell the whole storyand um, you know, just even kind of
(27:38):
building up to that story, right.
To where, I mean, I remembersitting in the, you know.
The Addison office and getting, gettingthe video, um, I think it was, um,
uh, waters down in Austin, whateverhad recorded it, send it to us.
And I remember watching maybe about10 minutes of it turned it off.
(27:58):
And I think to your point, when you getso fixated that you think, you know,
the way that you're not open to seeingall of the other ways and, um, you know.
If it wasn't for al gettingChristmas presents in July, then,
you know, we probably wouldn'thave opened our eyes to it.
And so, you know, just, I mean, allthose things happen for a reason, but
(28:19):
it was just, just interesting to your,to your point when you, when you get so
fixated that you think you know the way,and it's just one of the best mental
models, it's just like, I know I'm wrong.
I'm just trying to be less wrong.
Like, help me, like, you know, like, helpme gimme, gimme a sign that I'm, I'm on,
I'm on the right path, or I'm on the wrongpath, but I just, I need a, I need a sign.
(28:39):
Yeah, that's so true too, to, I mean,if we're being truthful, John, like,
you know, you know, water sent thatto me and he said, Hey, it might,
this looks like what y'all aretrying to do, and I, I probably paid
attention to it, you know, differently.
I kind of got interestedbut didn't, didn't get it.
I just didn't get it.
That was what it pulled down to.
But it wasn't until I looked at it throughthe lens of is this better for al that
(29:02):
that, you know, I wasn't looking at itlike someone was saying I should do it.
I was looking at it as like, man,Al's thinking this is better for him.
Is it better for him?
Because I don't wanna give him bad advice.
I wanted, if it's better for him.
And so, you know, and, and through.
Through that lens, I was willingto receive the information
differently and that, and that,that was the aha moment for me.
And so, you know, I, I probably, whatwe were doing was working to an extent.
(29:26):
It still had its challenges,but it was working, so we were
still re really committed.
And every day, you know, you'resaying the vision and you're,
you're recommitting every day to it.
Like, it's, it's hard to sometimesnot believe you're on the right track.
And, and you know, I think that'swhere, you know, sometimes.
You know, you, you, you gotta hopefor that moment of, of where something
hits you different and you, andyou actually get to receive that
(29:48):
information because you, we weren'tlooking for it, you know, we were
fortunate to that we found it right?
Mm-hmm.
So you gotta be open to receivingthe information as well, like
be open to, to receiving it.
Um, and also, you know, when you'relooking at a new opportunity.
Of course, we always wanna goto our best friend or friends or
(30:10):
our people who we most trust togive us an opinion about that.
But keeping in mind and rememberingthat people are going to give you
the best advice they can based ontheir own previous experiences.
Mm-hmm.
And think about like how manytimes we all probably been out
with a, with a young buyer.
Um, and, and then mama, their auntie, theyoffer, their cousin comes in and claims
(30:30):
the deal because they're giving themsome advice based on them buying a house.
Right.
Or based on something thathappened to them negatively.
So, um, just really beingopen to the opportunity.
And a lot of times unfortunately,we don't see opportunity in this.
We see some pains.
Mm-hmm.
Um, opportunities is around useverywhere, but when we are successful
(30:52):
or we, everything's going well,if it ain't broke, don't fix it.
Yep.
And that's why a lot of us miss, missBig opportunities because we're so
focused on what we're doing in our.
So let, let, let's take it tothat final, that final box.
Not everybody gets to thispoint, especially in this game.
Um, and I, I mean, I, I, I thinkwe were, when we were building
(31:14):
in Lawton, I, I, I think we didfall into the obsessed category.
Um, and, and so you look at, you know,you follow kind of the, the 0.1%.
I mean, that's, that's 1100 agents, right?
So think about that, right?
And, and so what advice.
Do we have for the obsessed right now?
(31:37):
Hmm.
Well, I'm gonna go first because I, Iknow Jay got something better than me.
But, um, anything, just, just, justcome in, buy into the rules of the game
and copy and do what you're told to do.
Um, just, just like that.
I mean, when I, when I initiallycame on, the goal was, Hey,
(31:58):
get somebody interested.
Get them to watch this video.
And get 'em on a three-way call.
Right?
And we did that.
The issues became okay.
We didn't know when they watched thevideo, we were having to watch the video
with them, which is actually a good thing.
Um, or we're, we're chasing peopledown because we're talking about exp
before we're supposed to talk about it.
(32:19):
But it still worked.
It still worked.
And they got us in the position wherewe're in now, and then we were able
to take that thing and, and duplicateit and show other people in the
group how to do those same things.
Now as opposed to us getting onthree-way calls with you guys.
Like people have people,people have agents getting on
three-way calls with us, right?
It's the same thing now, butit's gotten better, right?
(32:40):
So now it's like, Hey, let,let's, let's show 'em a webinar.
Uh, let's, let's send 'em a video.
Let's make sure they watch it.
But guess what?
Now you can see when they watchthe video, uh, guess what?
Now they can actually schedule atime to, to have a three-way call
from them watching that video.
So you don't have to go back and do,there's so many different things in
between that don't exist anymore.
It's gotten a lot easier.
(33:01):
It's gotten a lot better, it's gottenmore fun, and my advice would just be to
simply come on in and follow the system.
Follow the plan, follow the program,and don't try to deviate too much.
You gotta be you, you gottaput your own sauce in there.
You have to be your personality becauseyou are what the person's connected to.
Um, you're the, you are the specialrecipe, but just follow, follow the
(33:23):
rules and don't change it too much.
Yeah.
Yeah.
Espec especially, you know,that's relevant for us, right?
Exp and the, and the model and the processand what, you know, what we know works.
Like that's, you know, and, and it'shard when you've done, you know,
when you, you know, when you'vedone some one thing super successful
and then you're gonna do somethingnew like you've done, done before.
(33:44):
Um, you know, there, there is a, anew level of skills that have to be
learned in order to be successful at it.
But it, you know, I think atthat, at the obsessed level.
It's really, it's, it's as muchabout leadership as it ever has been.
No matter what, you know, what, whatbusiness model you're in, you know,
it's, it's really truly leadingothers and, you know, systems,
processes, leading others systems,processes, leading others, and, um.
(34:08):
That's, you know, if, if you, if youstay focused on leading others and,
you know, systems and processes,you know, things will scale.
And if you don't, you're, there's,you know, bottlenecks and, and, um,
and so I think that's probably truein almost every, every endeavor.
Yeah.
I, I agree with both of you.
And I think a combination of, ofeverything that builds up to this point,
(34:31):
the thing that I, I, the advice thatI would give to the obsessed is, um.
If you group things into three buckets,health, wealth, and relationships, get a
coach for each, each one, and, and you.
You need, you need that coach atthis level that he ain't going to
(34:51):
tell you scripts and dialogues andaccountability that you don't need that.
You need somebody that's gonnatalk to you on a level that
understands the leadership dynamics.
Get, can get under like really where thestruggles that you're struggling with and,
and the issues and, and like, it's, it'sdefault back to Kobe on this one, right?
It's like, I don't understand.
(35:12):
I, I just, I don't understand lazy, right?
I just don't like you.
Just, that doesn't triggertrigger in the brain.
So I think you've gotta have somebodyin your corner that can see the blind
spots and help you see around corners.
Same thing in relationships,because the number one thing
that I see, and I, I mean, I'm.
Fucking guilty of this two times isthat, you know, you've gotta have
(35:35):
somebody there that can kind of coachthe dynamic of the relationship.
And also everybody understands.
And like you, you, when, when, whenyou're wired with an obsession.
It's hard to convey it to,to another person, right?
They either have it or they don't.
But that's where a great coach cancome in and help, you know, navigate
the conversation in the waters.
(35:55):
And then same thing on thefitness side of things, right?
Like, you know, I got to see our, our,our boy Phil, um, again last week.
He looks great, but he's been committedto his, to his fitness with, with Chris
Vecchio, you know, same thing, you know?
And, and so I think it's, it'shaving somebody there that's
gonna, that's gonna hold you.
So I think, I think coaching and.
Each of the disciplines whenyou're at that level is more
(36:19):
important than, than ever.
Right?
Because you, we did it.
I mean, we were prime examples.
I mean, we were both, you know, in, insome of the worst shape of our life.
I mean, relationships were falling.
We were drinking every day not tocelebrate, but because we needed to.
And so, you know, we celebrating.
So I think it's, I think, I thinkit's all, it's all, it's all,
(36:39):
well, everything that, that youguys were saying, but I think you.
Sometimes we think wecan do it without help.
That's kind of the, the heromentality, um, with the obsessed.
And so I think it's the step backand it's like, dude, I need help.
That's a great point, John.
Like, you know, when you look at the,you know, the levels of, you know,
the, you know, the process of change,that last one is accountability, right?
(37:00):
And so, you know, I think, youknow, the growth becomes, you know,
a challenge at a certain point andcertain, certain equities of, of life.
You know, having the accountability,um, is where you can really
continue that path of growth.
Where, you know, sometimes if, if you,you know, if you're obsessed, you don't
need to be held accountable necessarily.
That's what you need to keepgrowing if you're, you know,
(37:21):
if you're, if you're obsessed.
That's a great point.
So good fellas.
Amazing.
I do wanna shift gears to thingthat we're pushing right, which
is our Honey badger of the month.
Are we, are we ready to roll with this?
Are we ready to I saw you, I saw anemail, I saw a killer email go out.
It was beautiful.
Everything, all the, everythingin it, uh, uh, the nomination
(37:42):
form was in it, so it's up.
I don't know the URL for it, but, but, uh.
I'm sure it's on honey badger nation.com.
So listen guys, so we are, you know, for,for those of you that don't know, I mean,
we are Honey Badger Nation and it, it,it did start out, if you go YouTube Honey
Badger, you're gonna find, you know, thehoney badger and what we all, um, laughed
(38:04):
and fell in love with and he becamekind of our spirit animal and became
the most coveted award at, at NAEA aboveKing Kong, above the Eagle Spirit Award.
Everybody wanted the Honey BadgerAward, but you had to go through some
shit to get the Honey Badger Award.
Yeah, baby.
And so we want to throw some, some,some recognition out there because
(38:26):
we do have some true Honey Badgerin part of the Honey Badger Nation.
And so it's nominationhoney badger nation.com.
Go nominate.
Go nominate.
We're gonna take, we're gonna, you know.
Compile it together and we're gonnahave a Honey Badger of the month.
And then, uh, we're definitely gonnado some fun stuff, uh, in recognition
(38:46):
for, for our Honey Badger of the month.
And then at the end of the year whenwe have all the Honey Badger of the
month, then we're gonna have theHoney Badger of the Year, which we're
gonna do something really cool with.
So go nominate honey badger nation.com.
Go, go, go nominate the, the honey badger,uh, that needs the recognition for the
stuff that they're plowing through.
(39:07):
Honey Badger don't care.
Yeah.
If you've been given the gift ofgoing through some shit, um, you
know, just know that we've all beengiven that gift and, and that is,
it is a gift to get through that.
And so, you know, you should be rewarded.
So if you know someone like that, makesure we, we put 'em up on a pedestal
because getting through the hard stuff iswhat creates the, you know, the upside.
(39:31):
Absolutely.
And um, also we've got all kindsof new swag coming out, so, um,
definitely over Honey Badger Nation.
Check out the swag store and, uh,I know you had your hat, you had,
you had your hat on last week, butyeah, we got some cool new swag,
legacy swags, so check it out.
Cool, Levi, final thoughts?
(39:51):
Man.
Thank you guys for having me.
I love it.
Hey, if you have not gone to YouTube andsaw a Honey Badger in live action, go
check it out and get those nominations in.
I love y'all, man.
I love everything thatwe've done to love you.
We're gonna keep building.
You already know.
Get started.
Awesome.
Thanks guys.
We'll see you guys next time.
See you.
(40:12):
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
See you on the next episode.
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening, honey?
Vaccination man.
We thank you guys.
(00:21):
Tuning into another episode of OneBig Fire and, uh, we definitely got a
big fire in the house from the A TL.
Man.
So good to see you, Levi.
It's always great catching up.
And uh, man, thanks for, uh, thanksfor jumping in and, and I know it's
rally season, so you guys are, youguys are right in the mi middle of it.
Yes, we are.
Thank you for having me.
I'm, I'm happy to be here.
(00:41):
Glad to be on.
And yeah, we're right into the, in themiddle of the, uh, regional rallies.
We got our rally here in Atlantaon tomorrow and today we're, uh,
currently at a, a mentor retreatthat we're using to lead up.
To the rally tomorrow.
So lot's happening here in Atlanta.
Yeah, lot's always happening in Atlanta.
And, uh, man, you know, so lastweek I was out in Seattle for the,
(01:07):
um, the Seattle rally, uh, one ofthe, one of the first few rallies
to, to kind of kick things off.
I know.
Uh, Portland was the daybefore we've had, um.
Um, some, some of them alreadyin, in Cincinnati, in Nashville.
Um, you know, they're just,they're, they're popping off.
So, man, some really great takeaways.
(01:29):
Mm-hmm.
And things that I'd be curious to kindof get your take on kind of the, the
temperature and things that are happening.
So we, uh, we had a panel, the, the nightbefore, kind of a VIP type of experience.
And, um, it was myself.
Um, Kendall, Kendall,Bonner, Glenn and Debbie.
(01:53):
Um, and then we had, you know, hostJacob Weaver, um, Georgia Tush was
in, she's the, she was the icon agent.
So she presented, um, at the rally.
And then we had, um, and wehad Carrie head of exp luxury,
and we had a great panel and.
You know, kind of the directionof, especially where Glen's head is
at right now, kind of where, wherehe's going, um, really guiding and
(02:18):
leading the company through ai.
Right?
Custom gpt, like everydepartment has custom gpt.
They're, they're really, it's, it'swild, uh, uh, how much decision
making in leading that theyare with w with, with, with ai.
The direction and things that aregoing as, as, as we know, Glen's always
(02:39):
been at the, at the forefront of that.
And, but what really stood out to me,and I don't know how much time you've
had to spend with Kendall, and she isreally, when, when I step back and I,
and I look at, you know, all, all of theamazing leadership team and the things
that they're doing, I feel Kendall isshe, she's not out on an island in, in.
(03:05):
It was kind of what we did with,with a partner when we broke down
and, and got out of the NAEA officebecause we were, we were running the
real estate team and the real estatebrokerage within NAEA in Frisco.
And we're like, Hey, wegotta vet this model.
So we went to Addison, you know, ninemiles down the tollway and that's where
(03:26):
we set up, set up, you know, partner and.
I can't even, I, I can't even thinkof the book, but it's, it's completely
almost like off the org structure.
Mm-hmm.
And you're just out therevetting, it's r and d almost.
Mm-hmm.
And it's not what Kendall's doing,however, it reminded me of that Levi,
(03:48):
and she's really running hardcore at.
Providing solutions and opportunitiesand connections and relationships for the
agents to solve agent problems at exp.
Mm-hmm.
And I was, I, I mean,she's, she's amazing.
I was blown away at all of the stuff thatexp is, IS is rolling out exp solutions.
(04:16):
So she's driving EXP solutions.
She has her own marketing team.
She has her own team.
Mm-hmm.
And she just.
Like vetting out opportunities,vetting out things, and then just
un just rolling out things that Ididn't even, like, I didn't even know.
Right.
Like she started rattling off stuff.
I was like, Kendall, whatare you talking about?
Yeah.
Like, I would love your take on that.
I mean, I know, you know, you're,you're, you're really plugged in.
(04:38):
I mean, you're there atthe, at, at the mentor.
Um, you know, retreat, you got rallytomorrow, but you're really plugged
into to all the inner workingsand things that are happening.
I would just love to kind of get yourperspective on kind of what you're seeing,
the things and, and, you know, if you haveany, any feedback with what you feel like,
what Kendall's doing and the directionthat, that she's going to help really
(04:59):
drive the direction of this company.
Yeah, yeah.
Kendall.
Kendall, awesome man.
I've actually had theprivilege of meeting her.
Personally three times.
Um, you know, here at the company wehave, even though you meet somebody
one time, you, you already feellike you've known them five years.
Yeah.
Um, because we're so connected virtually.
But yeah, I love the fact that she'sa cheerleader and a soldier for
(05:19):
everything that EXP has going on.
Um, our solutions, becausereally what it is, that's
another level of accountability.
Um, not just access for the agents,but I think there's another level
of accountability for the agents.
Um, we.
Like, you know, I tell you, fiveminutes before I jumped on here with
you, that's the conversation going onright now inside the mentor retreat.
So right now we're here in Georgia and allthe Georgia mentors are here in one space.
(05:44):
Uh, we're masterminding,they're calling it a retreat.
But one of the questions was like, what'sone of the biggest problems that you
have when you're working with a mentee?
Um, one of those thingsis first, you know.
Getting their mindset together,knowing that it's, it is their
skillset that they have, regardlessof where they're coming from.
That is their superpower.
So utilizing that skillset and applyingit to real estate, um, you know, a lot
(06:08):
of times we, and even myself and allof us as people, you know, we'll, we'll
stop in our tracks and we won't moveforward because we feel like we're not,
we don't know how to do something or weare not doing it the right way completely,
or doing it the way that we think.
The book says Do it.
Yeah.
Um, and you know, until we kindof pause and understand, okay,
selling real estate is the action.
(06:29):
Selling cars is the action.
Um, teaching a classroom, working oncars is the action, but what skillset
do you have that you can apply tothat action, apply to that thing?
Um, so that's, um, that's onething that we're talking about.
And.
You know, accountability isthe other thing around that.
So, you know, you know, talking aboutthose part-time agents, you know, the
(06:51):
struggle that they're having to gofull-time or talking about a agent
that, um, can't find enough business.
You know, they don't have enough business.
You know, getting with somebody whois actually more plugged into you.
Yeah.
Know.
Uh, we have our resources, we haveworkplace, we have, uh, the exp world.
We have all those places we can go to findout what things are and where they are.
But really a friend I. Couldreally be that resource for you.
(07:16):
Yeah.
Like, um, not just a, aperson, but maybe a group.
So having a group that youare a part of, there he is.
The man, the man's all.
Hey, keep the flow going, man.
Don't let me interrupt.
Yeah.
Levi, you're spot on, man.
I want you to, I want you to keep talkingabout that a little bit more because.
You, you look at kind of theresults framework, right?
Mm-hmm.
(07:36):
And you know, we've alwaysbeen go to the source, right?
Yeah.
We wanted to learn, you know, wedidn't, well, you're a disciple
of who, okay, we wanna go there,we wanna go to who's, who's, who's
the godfather, who's teaching this.
Mm-hmm.
And so when you look at the resultsframework, you know, it's, it's
behavior habits, it's how you feel,it's what you think and believe.
Mm-hmm.
(07:56):
Environment and circumstance.
Right?
Absolutely.
I, I feel now more than ever becausethere's people that I know that when
you look at 'em, you think they gottheir shit together, but it's, it's,
it's falling apart, it's crumbling.
Mm-hmm.
Just because we go through,we go through seasons.
Right.
And, you know, told you at the, atthe rally, and I've, for the last
(08:21):
two years, I've, I've opened with.
The American bison in the middle of thestorm because it's such a great reminder
for all of us, is that listen, when thestorm comes, you gotta turn and face it.
But you need, you need those peoplearound you more now than ever.
Environment is driving everything,and I think that's kind of what we're
(08:44):
seeing with exp as there's so many ofthese people that are gravitating and
coming to the company and, and whatyou guys are talking about, right?
Like with, with the menteeand, and mentor program.
Man, if you can build thatcommunity, that's, that's what
they need more than anything.
Mm-hmm.
Yep.
Yep.
Just building that community andhaving a place to go for refuge, like,
(09:06):
and, and, and whether that be, hey,communicate with these three people.
Once a week we go on the room calltogether and this is what we do.
Or whether it be, I'm making sure thatI tap into the honey badge of Facebook
group every single week, making sureI tap into the accelerate trainings
or whatever it is you got going on.
Uh, making sure I go to an EXP event.
Hey, the rallies, what going on right now?
I need to make sure I get into a rally.
(09:28):
It's just about making sure thatyou always keep moving the needle
forward and putting yourself inthe right environment because.
It's like, like right nowI'm in a little room, right?
Um, if I close this curtain, there'snobody in this room with me and
I'm, I'm stuck to just be around me.
My thoughts and whatever I think isgoing on in my head be dangers Levi, but,
but it could be real dangerous, right?
(09:51):
But the moment I step out there andhave a conversation with somebody,
regardless of what I'm thinking, mythought process around whatever I'm
thinking is gonna change just becauseI had a conversation with that person.
Mm. Yeah.
Whether it be good or bad,so that now I gotta make sure
I talk to the right person.
I can't just be talkingto everybody, right?
And then there's some otherrooms around here as well.
I can go in some of those rooms andnot get any value, or I can go in those
(10:11):
rooms and, and come out a better person.
So I think that's what it did.
All in all, dude, it was so crazy, man.
So I talked to, uh, one of the,one of the attendees at, at
the Seattle rally last week.
I talked to her yesterday and she had justcame over two days prior to the rally.
And what was the rallyon Wednesday last week?
Something like that.
So it's been a week, pretty much a week.
(10:31):
And she had came over two days prior.
And she goes, I didn't realize howmuch I needed to be in a room that
was going to push me and also pull mein the direction that I want to go.
And she goes, theprevious company I was at.
Like, I mean, she's greatfor a solo agent, right?
I mean, did you know I would, she'dfall probably stage two, but average
(10:54):
sales price, you know, six, 700,000,you know, do 39 deals on your own.
And that price point, you're gotta, Imean, you're doing really well, right?
I mean, you're, you're probably,probably top 1% of the income
earners in, in, in the country.
And, and, um, she goes, but I was at the.
Not, not the top, but I was pretty, mostmuch close to the top of my company.
(11:17):
And she goes, I just didn'tknow that there was so much
more and I really needed that.
And I'm like, dude, that we, we allneed to be getting in rooms like that.
And it was just, just a great reminder.
That's why, I mean,rally season's amazing.
And, um, you know, just being ableto, you know, get that energy that we
all need, especially coming out of thewinter that a lot of folks have had.
(11:39):
Mm-hmm.
I mean these, getting in the,getting in the rooms right now are,
I think are really, really important.
Yeah.
It only take that one idea, it onlytake that one conversation, um, that's
going to put you to the next level.
And it may not be something major.
It, it could be something small that youpick up and that little small activity
leads to your next big opportunity.
(12:00):
So, you know, um, but you're right.
You hit, you hit something on the head.
That's very important.
We literally just came outof the worst year ever.
Ever, ever, ever, ever.
And, and we need each othermore now than ever before.
Mm-hmm.
You know, um, and, and that interactionand, and that engagement was probably
the most powerful tool that we haveto, to, uh, take that take each other
(12:24):
to the next level, to be honest.
I wanna, I wanna throw somethingat, at, at the two of you guys.
Um, it's something just because I,just, what I had to go through the
preparation and the process forpresenting last week at, um, at the rally.
And Jacob wanted me to, um, Jacoband Elizabeth Weaver were the hosts
and they wanted me to, uh, he wantedme to kind of walk through the three
(12:46):
stages or the eight stages and.
So I took, took the eight stages andhave looked at it and, and really
broken it down into, into three phases.
And, you know, phase, phase one,just kind of traction, which
is stage one and stage two.
So I, I had the crowd, youknow, Hey, how many phases?
Three.
How many stages?
(13:06):
Eight.
'cause it can get reallyconfusing real quick.
And so you get into that,that second phase, which is
kind of that momentum, right?
That's that's gonna be six to seven figurestage, that's three, four, and five.
And then you get into thatfinal phase, phase three, that,
that's CEO game changes, right?
I mean, you're playing chess,you're pouring back into people.
(13:26):
It's all about creatingopportunities for others.
But where, where I really.
Kind of started thinking about, thiswas PBD and he one, one of my favorite
reels probably shared it with, withyou guys or shared it multiple times,
but it's the one where he's comingback from his kids' soccer match.
(13:49):
Mm-hmm.
And he said the second it started,it was something different.
And that's where he talked aboutinterested, committed, and obsessed.
And then he had a podcast a coupleweeks, maybe a couple months ago now.
Where he talked about the right type ofadvice, 20% advice, 1% advice 0.1% advice.
(14:11):
So started doing some, some digging.
And you look at NARstatistics, 1.2 million agents.
Let's just ballpark it.
Um, at NR coming, coming intothe new year, well 20%, top 20%,
that's gonna be 220,000 agents.
NAR statistics say that.
In that top 20%, that'speople are making six figures.
(14:36):
If you can get into the top 20%, you'remaking six figures, 150,000 plus.
So what type of advice?
And, and, and so I would say the20% would be interested, right?
If you're just interested showingup, you have decent habits, right?
Engaging a little bit,having conversations.
(14:57):
You're you, you can probablymake it into the top 20%.
You ain't getting to one per, you ain'tgetting into the 1%, you ain't getting
to 11,000 agents being interested.
That's gotta be committed.
That's the committed, and then the 0.1%,which is about 1100 agents, you ain't
getting there unless you're obsessed.
Right.
(15:18):
And so I would, I would lovey'all's take on kind of advice.
To give to those that aremaybe at least interested.
'cause there's a lot of agents thatain't even interested, but what
type of advice for the 20 percentersout there do they need to hear?
(15:40):
Man, that's a great question, John.
Um,
I don't, you know, I, I, becauseI almost feel like, man, if you're
just interested, I don't even, I,I, I don't know how to help you.
Right.
Like, because it's not enough.
It, it's, it's just not, this gameis changing so fa quickly that you
(16:02):
know, you're just gonna get passed.
You know?
It's if you're not, ifyou're just interested and,
you know, I think it, yeah.
The advice that I would, I wouldgive to you is, is, you know.
If, if you have to go back, you know,if this doesn't work and you're in real
estate and you gotta go back to geta job and that's not motivating you
enough there, go dig deep for what?
(16:22):
Like the worst case scenarioyour life could end up like
in the next 10, 20, 30 years.
Um.
And, and, and find some sourceof drive that takes you from
interested to committed.
Like, you know, you, you, because youknow, you, you look up, you look up 10
years from now, you might be doing finenow, but you're gonna be outta business
and, and you, are you financiallyprepared to withstand in any more storms?
(16:46):
Are you, you, are you gonnaplan to live on social security?
Well, not if you were in real estate'cause you don't have that so like.
The worst case scenariois pretty bad for people.
And so, you know, I think youneed to get, you know, I think
you need to get committed.
That's my advice.
You better get committed.
I, I couldn't agree with you more.
I think the interestedare, I think they're done.
I think they're dinosaurs.
Um, they just don't know it.
(17:07):
Um, Levi, any, any, anythoughts on that, on that 20%?
Yeah.
Um, can you all hear mybackground's kind of loud?
Is it okay?
Oh yeah.
Good.
That's a good question, man.
I was sit, sitting here literallythinking, and I, and I was, I just think
about, like, I think back to, to myexperience, um, and I know we've said
(17:27):
this a hundred times, I really thinkthis is about getting in the right,
normal, getting around people who, yeah.
Bigger goals than you get around peoplethat are doing bigger things than you.
Um, I remember when I, the secondtime I met you guys in Key West
Florida and we were down there and,and, and James Frederick was talking.
And Gene was talking about how hehad a a $90,000 tax bill, and I
(17:48):
was like, his tax bill was $90,000.
And I'm sitting here thinkinglike, I'm trying to net $90,000.
I didn't even make $90,000 and I'm, I'mselling a bunch of homes every York.
Um, and that kind of stretch my mindset.
And then from there, I, I believethat, I remember that being
the first thing that I heard.
(18:09):
And then secondly, I had conversationsover and over and over again.
One of the people that were sellingall these tons of homes, or if they
were not selling homes, they werepartnering with a lot of people and
pretty much their efforts, uh, werebeing compensated very well without
them having to physically go out thereand do all of the work themselves.
And it's one of those thingswhere you don't really recognize.
(18:33):
What the consequence could beuntil you get to a point in your
life and you're looking back.
Mm-hmm.
Mm-hmm.
Like I was just talking to myson, who, who's 20 years old,
he is a freshman in college now.
I said, bro, listen, Iremember being 20 years old.
I'm 39 now.
I said, trust me, 40 isgonna be here in a minute.
And the moment that I said that tohim, guess what popped in my head.
(18:55):
60 is gonna be here in a minute.
Mm-hmm.
It's gonna be here just like that.
So, um, you just gotta reallyjust make a decision like Jayla
was saying, but something elsethat I'm starting to do too.
And, you know, we talk about your whyand you're talking about what makes
you do a certain thing and what makesyou tick, and who are you doing it for.
Um, you know, we, we, we startedtalking about how important faith
(19:17):
is, you know, making, making surethat we, we, we, we build a business
around certain serving in certainareas of our life that are important.
So I started going to the gym.
Fitness, fitness is isthe key thing for me now.
So, you know, I, I gotta make sure Iget in the gym, so I gotta make sure
I'm in there at five 30 if I'm not inthere at five 30, because sometimes
(19:38):
I don't make it in the morning.
I gotta make sure my schedule isopen for weekends or on the weekend.
I gotta make time for that faith.
I gotta make sure thatmy, my, my mind is right.
My, my prayer life is right.
My relationship with God is, is,is the best that it can do because
that's what keeps me going right.
My relationships, right?
My finances, my businesses, my business.
(19:59):
So all those things, like I don't,you don't, you don't want to get to
the point to where your real estatebusiness is taken away from those areas,
but want to get to the point to whereyour business is serving those areas.
And then once you kind of lean outthat way, it easier to build a funding.
But, um, maybe that comes a little later.
Maybe that comes up front, but for me.
Expose their is the biggest, thebiggest, um, game changer in my
(20:24):
personal opinion because that's what.
It for me being exposed.
Yeah.
I, I, I, I wanna echo that.
I just got off a podcast,that's why I was running late.
Um, and, you know, he was, he wasasking me a all these questions kind
of going back in time, you know, like,what were these defining moments?
And, and for me it, it, it was,you know, exactly what you said.
(20:46):
Um, it, it's when you get in the roomand you and your mind gets stretched.
You realize you're living alife of mediocrity and that
you could be doing more.
And, and there's something about it.
He's like, well, what makes you know,what makes you think you could do it?
I'm like, I just know that if I seesomebody's doing it, it can be done.
And I'm dumb enough to believeI can probably do it too.
Like, you know, and, but I, but I never,I'll never forget being at a, at a
(21:08):
proctor event, like 2001, 2000 or 2001.
And the guy said, you know, theywere selling coaching for 12 grand.
And I was like, that's crazy.
Like that was so much money to me.
And um, you know, I'm at the back ofthe room signing up, you know, with
two credit cards 'cause I can't getit, you know, I can't get it at all.
Go the first payment to go on either one.
But you need both of these.
You're probably gonna need'em both for every month.
(21:30):
And, and, uh, and the guy gets upand, and the, what sold me on it was
the guy got up on the microphone,was sitting next to me the whole
time, didn't ever really talk to him.
I was talking to the guy, other guynext to me, and, and he gets up.
Yeah, sold 400 something houseslast year, and I'm like, what?
Like what?
Like it was such a mind blow to me.
(21:50):
I was like, oh, I mean, every,everywhere I look, I was seeing people
doing things I didn't, I thoughtI didn't know was even possible.
And so it just made me think biggerand it that there's more there,
there's more that can be done.
I'm not, you know, I'm not evenclose to what I'm capable of.
And, and so, you know, that Ithink seeing that for me has always
been a real important part of it.
And that goes back to getting in theright rooms with the right people.
(22:13):
And, and something you guyswere saying earlier too.
Um, you know, when, today, when yougo to that, you know, like there,
there's, you know, there's certainparts and times like where you,
you consumed a lot of informationand you tend to know, know a lot.
Um.
Right now, man, we'regetting dumber by the second.
Like there, there's so much changehappening thanks to AI and so many
(22:33):
new angles and new ways to think abouteverything that's completely different
than we've ever had access to before,that you're gonna not getting in
those rooms, you are getting passedby way faster than you ever have.
And so, you know, it's even moreimportant today to get in the
right rooms with the right people.
And, and you know, and again, you know,the, the traditional real estate model.
(22:55):
That ain't gonna be the peoplein your real estate office.
It's never gonna be just those people.
You know, it's getting around, youknow, a lot of people that are doing
big things and, um, you know, thesebigger events are the way to do that.
Yeah.
I love it.
So let's, let's take it up a notch to, tothe committed and, you know, people that
are like, you know, banging their headagainst the wall, absolutely committed.
(23:17):
Right?
They know what it is that they want,they've done the work, what it's
gonna take, and, you know, they're.
They're doing the things, they'redeveloping the skill sets,
they're, they're making thehires, they're doing those things.
What's besides, I mean, getting in the,getting into better rooms, what, what's,
what's the advice that the one percentersthat committed need to hear right now?
(23:39):
Just keep going.
Keep going.
Like if, if it's, if it's, ifit's over with, it ain't over yet.
Like if, if you feel likeyou're in the worst place, that
means it's not over with yet.
I. It, it's, it's like, um, thiscoming up I picked off from church man.
This is, you know, when you in, when youin the hospital room and the little thing
ticking, stink, stink, stink, stink.
(24:00):
Yep.
When you get down low, it'snowhere else to go but up.
So, you know, the, the, the victoryand, and the skill is learning what
it is to get over that hard part.
Because once, once you learn that,you ain't gotta worry about that part.
No.
Right.
So you just gotta keepon and stay consistent.
Um, and don't get discouraged.
Don't get discouraged.
(24:21):
Uh, I, you know, one of the, one ofthe best recommendations John gave me,
kitchen gave us the recommendation.
You always throwing out a book.
Um, but one of the easy ones,and a lot of people read this
book, is the gap in the game.
Mm-hmm.
Uh, by, by Dan Sullivan.
You know, you know, count, count,those wins that you have because
you need, you need to stack them up.
(24:43):
Um, something that Coach Burkesays is, you know, confidence
is the memory of success.
So you gotta keep going through soyou can have those experiences so you
can remember what a win feels like.
Um, because you know, that's what'sgonna give you confidence going in and
stand a little taller when you get tothat next appointment, or speak a little
bit stronger with confidence when you'retalking to that agent you partner with.
(25:05):
So really just knowing that.
If it's, if it's bad, it's not the anger.
If you're having some issues,you're getting through 'em.
So you are learning those, you arelearning through those things and, and
you're getting better along the way.
And, and if you, if you feel like you canmatch that goal, if you feel like you're
stuck, if you feel like there's nowhereelse to go, then you gotta raise the bar.
(25:26):
Raise the bar again, or make yourgoal higher, make it tougher.
Make it something that's alittle bit less achievable.
Love it.
I, I'm gonna take a, I'm gonnatake a different spin, maybe a
different, a a different, youknow, angle on that answer, man.
I, I, 'cause I, and I, you know,just different people I talk to and,
you know, they're different placeswhere, where they're winning, right?
(25:48):
Like, they're committed, they'rewinning, they're winning as
much as they've ever won.
Um, and I think, you know, I think nowmore than ever, you, you can't be married
to what you think is the way, like.
There, there, there's,there's probably a better way.
And, and in fact, what, you know,everything that you've learned up
to this point might be so that youcould learn something new, you know?
(26:09):
Um, and so, you know, I think, you know,be open-minded to, you know, there,
there's, there might be a better way todo what you're trying to do that you just
haven't seen, grasp, conceptualized, oreven, even ever imagined was possible.
And, and that was kindof for us, you know?
What we had to come to, we were committed.
(26:30):
Mm-hmm.
You committed the wrong wayto go in the wrong direction.
Uh, you know, you, you don't wantto be, you know, committed on a map
taking you to the wrong destination.
You know, spent 10 years of your lifebuilding, you know, climbing a ladder to
realize it's up against the wrong wall.
And so I think that's, you know,that would be my advice to the
committed is, you know, always assumeyou might be missing something.
Always assume there might be abetter way and stay hungry to learn
(26:53):
and, and you know, that, you know,don't, don't, don't get stuck in your
lane, you know, trying to, you know,trying to, you know, plow through it.
You know, the, the way you always have,get around other people doing other
things, even if they're different thanyou, you're gonna learn something,
you're gonna pick up something.
Um, I think that's important.
Yeah.
So good.
Yeah.
(27:14):
I got to share the, uh, so we did VIPsession the night before the rally, and,
um, Glenn and Debbie were able to come in.
So they were, they were on the panel.
So I got to, I got to share our, uh,uh, Fort Lauderdale story with Glenn.
I was like, I don't knowif you remember this.
I said, but I'm gonnapaint this picture for you.
So I got to tell, tell the whole storyand um, you know, just even kind of
(27:38):
building up to that story, right.
To where, I mean, I remembersitting in the, you know.
The Addison office and getting, gettingthe video, um, I think it was, um,
uh, waters down in Austin, whateverhad recorded it, send it to us.
And I remember watching maybe about10 minutes of it turned it off.
(27:58):
And I think to your point, when you getso fixated that you think, you know,
the way that you're not open to seeingall of the other ways and, um, you know.
If it wasn't for al gettingChristmas presents in July, then,
you know, we probably wouldn'thave opened our eyes to it.
And so, you know, just, I mean, allthose things happen for a reason, but
(28:19):
it was just, just interesting to your,to your point when you, when you get so
fixated that you think you know the way,and it's just one of the best mental
models, it's just like, I know I'm wrong.
I'm just trying to be less wrong.
Like, help me, like, you know, like, helpme gimme, gimme a sign that I'm, I'm on,
I'm on the right path, or I'm on the wrongpath, but I just, I need a, I need a sign.
(28:39):
Yeah, that's so true too, to, I mean,if we're being truthful, John, like,
you know, you know, water sent thatto me and he said, Hey, it might,
this looks like what y'all aretrying to do, and I, I probably paid
attention to it, you know, differently.
I kind of got interestedbut didn't, didn't get it.
I just didn't get it.
That was what it pulled down to.
But it wasn't until I looked at it throughthe lens of is this better for al that
(29:02):
that, you know, I wasn't looking at itlike someone was saying I should do it.
I was looking at it as like, man,Al's thinking this is better for him.
Is it better for him?
Because I don't wanna give him bad advice.
I wanted, if it's better for him.
And so, you know, and, and through.
Through that lens, I was willingto receive the information
differently and that, and that,that was the aha moment for me.
And so, you know, I, I probably, whatwe were doing was working to an extent.
(29:26):
It still had its challenges,but it was working, so we were
still re really committed.
And every day, you know, you'resaying the vision and you're,
you're recommitting every day to it.
Like, it's, it's hard to sometimesnot believe you're on the right track.
And, and you know, I think that'swhere, you know, sometimes.
You know, you, you, you gotta hopefor that moment of, of where something
hits you different and you, andyou actually get to receive that
(29:48):
information because you, we weren'tlooking for it, you know, we were
fortunate to that we found it right?
Mm-hmm.
So you gotta be open to receivingthe information as well, like
be open to, to receiving it.
Um, and also, you know, when you'relooking at a new opportunity.
Of course, we always wanna goto our best friend or friends or
(30:10):
our people who we most trust togive us an opinion about that.
But keeping in mind and rememberingthat people are going to give you
the best advice they can based ontheir own previous experiences.
Mm-hmm.
And think about like how manytimes we all probably been out
with a, with a young buyer.
Um, and, and then mama, their auntie, theyoffer, their cousin comes in and claims
(30:30):
the deal because they're giving themsome advice based on them buying a house.
Right.
Or based on something thathappened to them negatively.
So, um, just really beingopen to the opportunity.
And a lot of times unfortunately,we don't see opportunity in this.
We see some pains.
Mm-hmm.
Um, opportunities is around useverywhere, but when we are successful
(30:52):
or we, everything's going well,if it ain't broke, don't fix it.
Yep.
And that's why a lot of us miss, missBig opportunities because we're so
focused on what we're doing in our.
So let, let, let's take it tothat final, that final box.
Not everybody gets to thispoint, especially in this game.
Um, and I, I mean, I, I, I thinkwe were, when we were building
(31:14):
in Lawton, I, I, I think we didfall into the obsessed category.
Um, and, and so you look at, you know,you follow kind of the, the 0.1%.
I mean, that's, that's 1100 agents, right?
So think about that, right?
And, and so what advice.
Do we have for the obsessed right now?
(31:37):
Hmm.
Well, I'm gonna go first because I, Iknow Jay got something better than me.
But, um, anything, just, just, justcome in, buy into the rules of the game
and copy and do what you're told to do.
Um, just, just like that.
I mean, when I, when I initiallycame on, the goal was, Hey,
(31:58):
get somebody interested.
Get them to watch this video.
And get 'em on a three-way call.
Right?
And we did that.
The issues became okay.
We didn't know when they watched thevideo, we were having to watch the video
with them, which is actually a good thing.
Um, or we're, we're chasing peopledown because we're talking about exp
before we're supposed to talk about it.
(32:19):
But it still worked.
It still worked.
And they got us in the position wherewe're in now, and then we were able
to take that thing and, and duplicateit and show other people in the
group how to do those same things.
Now as opposed to us getting onthree-way calls with you guys.
Like people have people,people have agents getting on
three-way calls with us, right?
It's the same thing now, butit's gotten better, right?
(32:40):
So now it's like, Hey, let,let's, let's show 'em a webinar.
Uh, let's, let's send 'em a video.
Let's make sure they watch it.
But guess what?
Now you can see when they watchthe video, uh, guess what?
Now they can actually schedule atime to, to have a three-way call
from them watching that video.
So you don't have to go back and do,there's so many different things in
between that don't exist anymore.
It's gotten a lot easier.
(33:01):
It's gotten a lot better, it's gottenmore fun, and my advice would just be to
simply come on in and follow the system.
Follow the plan, follow the program,and don't try to deviate too much.
You gotta be you, you gottaput your own sauce in there.
You have to be your personality becauseyou are what the person's connected to.
Um, you're the, you are the specialrecipe, but just follow, follow the
(33:23):
rules and don't change it too much.
Yeah.
Yeah.
Espec especially, you know,that's relevant for us, right?
Exp and the, and the model and the processand what, you know, what we know works.
Like that's, you know, and, and it'shard when you've done, you know,
when you, you know, when you'vedone some one thing super successful
and then you're gonna do somethingnew like you've done, done before.
(33:44):
Um, you know, there, there is a, anew level of skills that have to be
learned in order to be successful at it.
But it, you know, I think atthat, at the obsessed level.
It's really, it's, it's as muchabout leadership as it ever has been.
No matter what, you know, what, whatbusiness model you're in, you know,
it's, it's really truly leadingothers and, you know, systems,
processes, leading others systems,processes, leading others, and, um.
(34:08):
That's, you know, if, if you, if youstay focused on leading others and,
you know, systems and processes,you know, things will scale.
And if you don't, you're, there's,you know, bottlenecks and, and, um,
and so I think that's probably truein almost every, every endeavor.
Yeah.
I, I agree with both of you.
And I think a combination of, ofeverything that builds up to this point,
(34:31):
the thing that I, I, the advice thatI would give to the obsessed is, um.
If you group things into three buckets,health, wealth, and relationships, get a
coach for each, each one, and, and you.
You need, you need that coach atthis level that he ain't going to
(34:51):
tell you scripts and dialogues andaccountability that you don't need that.
You need somebody that's gonnatalk to you on a level that
understands the leadership dynamics.
Get, can get under like really where thestruggles that you're struggling with and,
and the issues and, and like, it's, it'sdefault back to Kobe on this one, right?
It's like, I don't understand.
(35:12):
I, I just, I don't understand lazy, right?
I just don't like you.
Just, that doesn't triggertrigger in the brain.
So I think you've gotta have somebodyin your corner that can see the blind
spots and help you see around corners.
Same thing in relationships,because the number one thing
that I see, and I, I mean, I'm.
Fucking guilty of this two times isthat, you know, you've gotta have
(35:35):
somebody there that can kind of coachthe dynamic of the relationship.
And also everybody understands.
And like you, you, when, when, whenyou're wired with an obsession.
It's hard to convey it to,to another person, right?
They either have it or they don't.
But that's where a great coach cancome in and help, you know, navigate
the conversation in the waters.
(35:55):
And then same thing on thefitness side of things, right?
Like, you know, I got to see our, our,our boy Phil, um, again last week.
He looks great, but he's been committedto his, to his fitness with, with Chris
Vecchio, you know, same thing, you know?
And, and so I think it's, it'shaving somebody there that's
gonna, that's gonna hold you.
So I think, I think coaching and.
Each of the disciplines whenyou're at that level is more
(36:19):
important than, than ever.
Right?
Because you, we did it.
I mean, we were prime examples.
I mean, we were both, you know, in, insome of the worst shape of our life.
I mean, relationships were falling.
We were drinking every day not tocelebrate, but because we needed to.
And so, you know, we celebrating.
So I think it's, I think, I thinkit's all, it's all, it's all,
(36:39):
well, everything that, that youguys were saying, but I think you.
Sometimes we think wecan do it without help.
That's kind of the, the heromentality, um, with the obsessed.
And so I think it's the step backand it's like, dude, I need help.
That's a great point, John.
Like, you know, when you look at the,you know, the levels of, you know,
the, you know, the process of change,that last one is accountability, right?
(37:00):
And so, you know, I think, youknow, the growth becomes, you know,
a challenge at a certain point andcertain, certain equities of, of life.
You know, having the accountability,um, is where you can really
continue that path of growth.
Where, you know, sometimes if, if you,you know, if you're obsessed, you don't
need to be held accountable necessarily.
That's what you need to keepgrowing if you're, you know,
(37:21):
if you're, if you're obsessed.
That's a great point.
So good fellas.
Amazing.
I do wanna shift gears to thingthat we're pushing right, which
is our Honey badger of the month.
Are we, are we ready to roll with this?
Are we ready to I saw you, I saw anemail, I saw a killer email go out.
It was beautiful.
Everything, all the, everythingin it, uh, uh, the nomination
(37:42):
form was in it, so it's up.
I don't know the URL for it, but, but, uh.
I'm sure it's on honey badger nation.com.
So listen guys, so we are, you know, for,for those of you that don't know, I mean,
we are Honey Badger Nation and it, it,it did start out, if you go YouTube Honey
Badger, you're gonna find, you know, thehoney badger and what we all, um, laughed
(38:04):
and fell in love with and he becamekind of our spirit animal and became
the most coveted award at, at NAEA aboveKing Kong, above the Eagle Spirit Award.
Everybody wanted the Honey BadgerAward, but you had to go through some
shit to get the Honey Badger Award.
Yeah, baby.
And so we want to throw some, some,some recognition out there because
(38:26):
we do have some true Honey Badgerin part of the Honey Badger Nation.
And so it's nominationhoney badger nation.com.
Go nominate.
Go nominate.
We're gonna take, we're gonna, you know.
Compile it together and we're gonnahave a Honey Badger of the month.
And then, uh, we're definitely gonnado some fun stuff, uh, in recognition
(38:46):
for, for our Honey Badger of the month.
And then at the end of the year whenwe have all the Honey Badger of the
month, then we're gonna have theHoney Badger of the Year, which we're
gonna do something really cool with.
So go nominate honey badger nation.com.
Go, go, go nominate the, the honey badger,uh, that needs the recognition for the
stuff that they're plowing through.
(39:07):
Honey Badger don't care.
Yeah.
If you've been given the gift ofgoing through some shit, um, you
know, just know that we've all beengiven that gift and, and that is,
it is a gift to get through that.
And so, you know, you should be rewarded.
So if you know someone like that, makesure we, we put 'em up on a pedestal
because getting through the hard stuff iswhat creates the, you know, the upside.
(39:31):
Absolutely.
And um, also we've got all kindsof new swag coming out, so, um,
definitely over Honey Badger Nation.
Check out the swag store and, uh,I know you had your hat, you had,
you had your hat on last week, butyeah, we got some cool new swag,
legacy swags, so check it out.
Cool, Levi, final thoughts?
(39:51):
Man.
Thank you guys for having me.
I love it.
Hey, if you have not gone to YouTube andsaw a Honey Badger in live action, go
check it out and get those nominations in.
I love y'all, man.
I love everything thatwe've done to love you.
We're gonna keep building.
You already know.
Get started.
Awesome.
Thanks guys.
We'll see you guys next time.
See you.
(40:12):
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
See you on the next episode.
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