#680: How Real Estate Agents Can Use Huzi.AI to Win More Deals and Build Unstoppable Businesses with Eric Post

Episode Transcript
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(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
Man, I'm excited to, uh,to really dive in today.
We've got, uh, we've got Eric,Mr. Eric Post with Huzi.ai in the

(00:24):
house with us, and for those ofyou that, uh, were able to make it.
Out to Cleveland for agentto CEO, um, Cleveland.
We had, uh, we had Eric in the house,um, shared the stage together, dropped
some, some really, um, amazing.
You know, kind of ideas and, andreally unpack what HuHuzi is.

(00:45):
I think just not even really, youdidn't even scratch the surface
for what Huzi is capable of doing.
And, and, um, you know, I immediatelysaw it because you look at kind of
the evolution of kind of growing teamsand growing real estate agents and,
and just kind of that evolution whenit comes to, to leverage and support.
It was always, I gotta go getthat first hire right As an agent.

(01:06):
I gotta go make that key,hire that first hire.
And you do everythingto go get that person.
And they were just a collect all right?
They, they did everything.
And sometimes if they had a pulse andthey had some experience, get 'em in here.
They, we will figure it out.
We'll figure it out together.
It's be better than you knowthem to try to figure it out
than me trying to do it all.
I. And then that next evolution was,you know, coming out of 2020 when

(01:29):
the global workforce was unlocked.
And that was then able to be like, oh,oh, I can get within my salary cap.
I can go get four or five peoplethat are talented to be able to help
offset, you know, the, the higher laborinvestment that I know I can make.
I just can't quite make it.
And now we're in that next evolutionof where AI is creating that leverage.

(01:52):
And, and that's what I saw immediately.
And you know, so I started thinkingI was defaulted right back to Leanne.
And I was like, we've gone throughmultiple, multiple VAs with, with her,
not for her needing the help, but ratherthan needing the help on her time.
And I was like, golly, youknow, three active kids.

(02:13):
She's running here, she's running here.
She might catch 30 minutes here.
I. She needs to then connect and work.
I'm like, this is perfect for her, right?
Because it's on her time, herschedule to be able to work through
and really create that assistant.
And that's the first glimpsethat that's what I saw.
And then obviously being able to,you know, get connected into a little
bit deeper with you to see just eventhe capabilities of, of really what

(02:36):
is possible and how critical it isto have that AI assistant, you know,
on your side, and to help you createleverage moving into the future.
Yeah, man, I, I, uh, I'm glad you saw it.
That was honestly my, my least favoritepresentation I've ever given on Zy because
it was so jammed into so many things andI was try, I tried to do too much with too
little time to just be perfectly honest,and that's a, yeah, that's not something

(02:59):
I've done too often before, but definitelywas a, a victim of my own vibrato.
You know, then I was like,let's get this, let's do this.
And you know, you fire hose toomany, too many things at, at people.
But, but ultimatelythat was a great event.
And, and the reason why I love thatevent so much, 'cause you were talking
about scale and growth and there isno business that's worth doing unless
you're focused on scale or growth.

(03:20):
Um, because if you're not, yourcompetitors are, or the market
is, or your, your consumers arelooking for scale and growth.
They're looking for new,new ways to be served.
And so we have to stay in that veinand, um, I'm glad you saw that.
So, so thanks for yourvision and now we're here to.
Yeah, we're here.
So lead us up to, you know, life before,I mean, you and I have some, uh, you know,
we share, share some, um, craHuzinessfor the endurance, uh, side of things.

(03:43):
I mean, you've, I mean, you'vedone some incredible things.
I mean, you know, um, at a, at a superhigh competitive level on the endurance
and, um, ultra side of things, what.
You know, what's, what's the push?
I mean, what led you even into belike, ah, there's something here.
We've got an opportunity.
Let's run with, you know, take advantageof the AI craze, but also see it, to be

(04:05):
able to embrace it to where we're not,you know, um, you know, a.com bust, right?
Or, or a.ai bust.
We're we're something that's gonnabe here that's really gonna serve,
that's really making a difference.
Yeah, the, the endurance thing andbusiness, you know, go hand in hand
and, you know, nobody can grow abusiness bigger than themselves and
it's hard to grow yourself unlessyou're testing out who you are, you

(04:27):
know, in, in all the different ways.
And so, physically, mentally,spiritually, financially, uh,
intellectually, you know, all thedifferent ways that you push yourself.
And I, I, I have been in thatworld quite a bit as a view.
And by the way, congratulations on yourstuff too, like your a hundred mile race.
That's amaHuzing.
Uh, and you know, you get inthose categories and I see
kind of two groups of people.
You see the group of people who aretrying to find out who they are, and

(04:49):
so they kind of torture themselves tofind out who, who the frick they are.
Um, but that's a little bit of asadist sort of mentality for me.
I, for me and the other group ofpeople that I see is like kind
of finding out where they are.
They know who they are, right?
And they know whatthey're all about inside.
But finding out where they are, where theyare in their toughness or their stability,
or their focus or their preparation, um,or with their faith, you know, how much

(05:11):
can you get through and you have to leanon something that's bigger than you?
Those are the people thatI'm really motivated by.
And so in business it's like,where are we as a society?
And AI is just one of those things that,yeah, I had to grab that tiger by the
tail and, and find out where we were.
You know, I got two kids that I'mtrying to give good advice for
and what to study in college and,um, didn't know where we were.
You know, and so I just hopped on thistrain to find out exactly where the

(05:32):
frick we were and where we're going.
Yeah.
And, and, and instead of like being apassenger, be a, be a, at least a copilot.
Yeah.
You know, in that venture.
And if something's gonna come intosociety in the industry that I care
so much about, then why not be ableto put, put our fingerprints on it
and help guide it instead of just.
Yeah.
Um, so I think, you know, leadingup into this, in, into this spot

(05:56):
and let's, um, let's hit on, youknow, the one question, right?
And we're speaking to residentialreal estate agents primarily.
I mean, obviously, you know, theseconversations benefit any business,
but specifically speaking to the HoneyBadger Nation and you know, the real,
you know, residential real estate agents.
What's gonna happen with this industry?

(06:18):
I mean, do we have, dowe have a a, a timetable?
Do we have an expiration?
I mean, how does it, you know, kindof lean in, we hear, you know, AI's
not gonna replace you, but the agentsusing AI will, like, what's the truth
of really, you know, the residentialreal estate agent, professional business
owner, marketer, salesman, sellinghomes to buyers, helping buyers and

(06:38):
sellers, investors, builders, and ai.
Like, what's, what areyou seeing as truth?
Okay, my truth, um, the bigger threatto the industry than an AI powered con
competitor is the AI powered consumer.
And not enough people arereally talking about that.
And you know, we're in a knowledgebased service industry primarily, right

(06:58):
mortgage, real estate title, whatnot.
And because of that, when you have anall knowing AI model and the frontier
models keep getting more and morepowerful, it continues to challenge.
What the value is ofknowledge in an industry.
And we all know knowledge and wisdomare two different things, but the
AI powered consumer, to me is thebiggest threat, and it had been to the
industry for the last 10 years or so.

(07:20):
You know, Steve Murray doesthose surveys every year and.
For a long time, the biggest, uh,complaint about the industry from our
consumer is the lack of communication.
And, you know, the agent put thesign in the guard, but I didn't
hear back from them and whatnot.
Right?
And then at one point in time, itturned to, I actually felt like
I knew more than my agent, right?
And was one of the biggestconcerns that was pre ai.
So now imagine, you know, wheneveryone's got a charge, BT or Huey

(07:43):
or whatever, perplexity in theirpocket, and they care about their life
more than the agent does, and they'regonna have access to a lot of wisdom.
You know, and, and a lot of,uh, really good guidance.
Um, it doesn't have the humanityand whatnot, and I'm actually pro
people to be very, very clear.
I should start that off.
I'm very pro people, very pro humanity.
And AI to me is a tool that weshould stand on the shoulders

(08:05):
of instead of being replaced by.
But that said, that's notwhat everybody's doing.
And you know, buddy, if I was theCEO of Huzillow, I would be paying
every coach to teach AI automation.
I would be, you know, designingall these AI widgets and whatnot to
let the agent just make themselvesirrelevant right out of the transaction.
Right and make themselves a relevantone prompt to chat GPT at a time.

(08:26):
That's what I would be doing,like teaching AI automation.
But real estate agents don't getpaid more to automate their business.
They get paid more when they improvethe experience for the consumer.
And so at Huzi, our, ourphilosophy is about using AI
to make the experience better.
So your consumers brag about youand post about you not create
content for social media, right?
Anybody can do that.

(08:47):
Right.
So there's just a philosophicaldifference, the way we're approaching
AI and the implementation of thebusiness that it's supposed to be,
you know, alongside me or behindme, not in front of us, to automate
our saves out of this business.
And look at the industry, man.
Like it had no problem giving upbillions of dollars in commissions to
Zello and say, here's all our listings.
Go do better job than us and get upstreamof us and sell our listings back.
Right?
It was, it was easy.

(09:07):
We rolled over to them.
Yeah.
The whole industry is doing the sameexact thing for AI and be like, Hey,
make my job easier for me and make,you know, automate this for me.
And that's not the, that'snot the path, buddy.
No, I love what you said.
It's certainly interesting.
I was, uh, talking to one of ourboardroom members yesterday, uh, Monday.
Um, Joel and I were, and he was.

(09:29):
Doing, you know, buyer seminars andseller seminars and I, I, I love for
agents to do them because now they kindof create a, a marketing piece that they
can run like a webinar or they have avalue add or they, they talk to somebody,
it says, Hey, before, before we meet.
So it's a pre pre-appointment video.
There's, there's multiple waysto leverage, you know, doing

(09:49):
a buyer or seller seminar.
I mean, just the.
The amount of content that can bepulled from it, marketing pieces.
But now you have something you know thatcan be out there playing for you while,
while you're sleeping to be able to do it.
And I said, what about what?
Just to to your point, I waslike, how could you teach
the consumer to utilize ai?

(10:11):
To help their, their experiencewith you to be able to do that.
So that's interesting that, you know,you, you mentioned that, is that something
that UHuzi is able to do as well forthe consumer, or is UHuzi right now
just specifically di you know, designedfor, you know, the business owner or the
individual using it for their business?
We just launched, actually justthis week, in fact, to our members.

(10:34):
I'll start rolling it out tomorrow, butwe have three basic leagues of a stool,
if you wanna think about it that way.
We have the tool set that is helping the,the user, in this case, the real estate
agent work in their business, right?
Having an AI assistant that'sconnected with their contacts can
interface with their database, allof their documentation connect to the
internet has, we've tuned and trainedit for real estate specifically.

(10:56):
So if you ask.
The question, who's your ask a questionChade get a completely different answer.
Just like if you were to ask aprofessional home inspection, an opinion
about a house versus the uncle thatkind of knows some things about houses.
Yeah.
That got so same, same sort of vibe.
Right?
So we've got that.
That's locked down.
That's killer.
We're killing it.
In fact, we just, uh, rolling outthis week so we have like deep seek
and Gemini and Claude and everythingalso inside of that platform.

(11:19):
'cause I wanna help.
People start to reduce their tech stackbloat and reduce their username and
passwords instead of having all thesedifferent, uh, username and passwords
that people are starting to figure out.
This is a, this is a cluster fthis isn't making my life easier.
I've got too many tech tools now.
Right?
So that's one.
Um, the other leg of thestool is the four facing, like
working, working in the business.
And so now we release these AI assistance.

(11:42):
So, uh, it'll do things for our users,like, uh, help schedule showings,
uh, with chat interface, uh, canconnect to your calendar, help, uh,
schedule meetings, um, help captureleads and deliver information.
Customer service.
You can vet 'em in your, uh, dms onyour Facebook, Instagram, and WhatsApp.
So it can get quick responses toanybody's inquiring about your listings or

(12:02):
inquiring about your services or whatnot.
We're just launching this man.
It's gonna, it's killer.
And um, so these are the frontfacing sort of tool of AI employees
that we knew that was necessary.
It's taken a US a bit to get there,but we're rolling that out this week.
And then the third leg of the stool isin the you part, like we were talking
about, like the personal development part.
So like with coaches and like withyourself, um, getting, getting access to

(12:26):
wisdom, not AI knowledge, but wisdom andexperience and expertise and a community
of people looking to do the same.
I think all three of thosethings are really important.
So that's what we're, that'swhat our ecosystem looks like.
Yeah.
No, I, and.
I love that.
And being able to, to utilize it.
You, you mentioned a couple things inthere that really kind of like blew

(12:46):
me away to the fact of going throughdocuments, going through negotiations,
going through, you know, um, youknow, home inspection reports, being
able to, you know, ask Home Depotfor, for the exact location tool.
What's the price?
Hey, we need to, to repaint.
Okay, Sherwin Williams,what's the exact paint color?
What's the skew number?
What's the co? I was like.
Okay.

(13:07):
Okay.
Yeah, like there's, there'snothing If you, if you can almost
think it, then it can happen.
And it, it's, it's just a way of, ofthinking, just thinking differently
about how to, how to expedite,how to scale, how to collapse
time within, within the process.
Doing more of what matters isactually the name of the game here.

(13:30):
You know, and, and you follow the Paretosprinciple and this 80 20 rule and whatnot.
We know real estate's more like 95 5.
You know, we're 90 10 and a lot ofour time is filled up with BS work
and a lot of the market's full ofBS people, to be honest with you.
Right.
And it's the top dogs thatare doing all the business.
And I just wanna point out right now,this is not a technology revolution.
I'm not a tech guy with a techbackground, but I am creative and this

(13:52):
is absolutely a creativity revolution.
And I think anybody canlearn the this, the skill of
curiosity and resourcefulness.
Yeah.
And so if anybody's curious andhas a bit of resourcefulness.
AI is your friend, and, but if you'vecome to conclusions about the way
things are, or you have a fear-basedmindset, then it will be your master.
And that's just how it is already, man.

(14:13):
There's like this websites, there'sa website called Payman, and so
like Uber, uh, you can, you canactually log in as a human being.
And AI that are performing tasks forhuman beings will hire other people, will
hire human beings to do things for them.
So I would have an AI and I say,Hey, I need to get this done, ai.
But let's say the AI needs a thingdelivered from point A to point B,

(14:33):
and it doesn't have wheels or legsyet, but it can hire a person to say,
Hey, I'll pay you 50 bucks to deliverthis package from point A to point B.
It pays 'em up.
The human does it, and the AIcontinues with their job, right?
So we're already having, there's alreadysystems out there as of today where
people are getting hired by ai, paid byAI to perform tasks on behalf of the ai.
You know what's fascinating?
Did you ever read, uh, theFuture is Faster than You Think?

(14:55):
Uh, DDI yet I, I, I, I, I, I've love,I love him and I've read a lot of
stuff, but I have not read that yet.
Yeah, I think Koler and, um, I forgetwho the third of that, but that was
the third book in the series, I thinkabundance and then there was another one.
And then the Future isfaster than you think.
The future is Faster than you thinkcame out, I believe, January of 20.

(15:17):
Okay, so let's just put timetimeframes into context.
And they, they go in through industriesand where, you know, things are going,
but they open up the book, uh, withthe, um, the ability to where you're
gonna start to see home ownershipout into the rural areas, right?
Because there's no need to be in the,in the inner city in that you can be in.

(15:41):
Point A to point B in such a a shortperiod of time to the point of they were
like, like, listen, the Uber will comepick you up and it will take you to.
X, Y, Z location, X, y, Z location.
You will get into your flying car andyou will go from one point to another
point and or you'll, you'll, you'llbe in a mass transit or on a, on,

(16:05):
on a, you know, you know the trains,you know what Elon's trying to build.
Um, and then you're either flyingand then you're, you know, the
airport over to top of the building.
Then, you know, you come out, come outof the building, by the time you walk
out, your Uber's already waiting for you,and they said how this will all be done.
Then you don't evenhave to talk to anybody.
It'll just pull all of the directionsout of your calendar and your, your AI

(16:26):
assistant will be in your calendar andit'll coordinate all of this for you.
Yep.
And so just, just when you weresaying that made me, made me think
about that, um, think about thatstory that they were, that they
were talking about in, in that book.
And, um, it's, it, it reallyis fascinating and to see, um.
Obviously the pandemic collapsed time.

(16:47):
So a lot of the things that they weretalking about in there was gonna be,
um, was gonna be, you know, decades.
Right.
Which we know with, with the pandemiccondensed it into, you know, months
of being able to, um, you know, theywere talking about, you know, exp
was the only company that they talkedabout in there from a real estate
perspective and how they were, um,disrupting, you know, the entire.

(17:08):
Game in the entireindustry, which they have.
Um, they're talking about, you know,the, the, the avatars, the holograms,
you know, star, star Trek stuff thatthey were in there talking about that
like, guys, this is closer than what you,anybody even remotely believes or thinks.
And so, um, just kind of whatyou were saying there, I was
like, yep, it's, it's happening.
But you know, you can picturean exponential curve, right?

(17:29):
You can see that.
You can picture a hockey stickin your face, and most people
judge the future by what's behind.
So if you're looking at that graph,if you're standing in the middle
of the graph and you're kindalooking back, you can see the slope.
But if you look this way,people look forward the slope.
Like it's right here, right?
That thing is right here.
Right now we have thisthing called Moore's Law.
They figured out in thefifties when the next.

(17:50):
Today's computer makes tomorrow'scomputer and there's this exponential
incline and we're we're there now.
I mean, buddy, the other day I was usingopening eyes operator model and uh, you
know, I'm invested in real estate andwhatnot, so I, I gave it a task to go to
Facebook Marketplace for me, log into myaccount and go scour Facebook marketplace
for properties that fit my criteria.

(18:11):
Create a Google spreadsheet.
So I'd wake up in the morning and haveon my Google spreadsheet, the links to
the property, the questions I shouldask the owner, the criteria that it
found out, and create messages that Icould send pre-end to the owner, um,
to, to help me prospect for leads.
And I woke up and I had 25opportunities on a spreadsheet for
me, and I just had an AI do it.
Right.

(18:31):
I didn't have my assistant do it.
I, the other day I was testing on LinkedIn'cause I'm trying to get back on LinkedIn
a little bit and grow this company andso, you know, I have my AI once a day.
I don't have a lot of time to go onLinkedIn, but I can have my AI go on
my LinkedIn, read through AI articles,find other are interesting craft I.
Uh, compelling responses post on mybehalf, and I wake up the next day and

(18:53):
we've got lots likes and comments and newfollows on my LinkedIn and my AI assistant
did it for me, didn't do it at all.
Right.
Let's talk about that because,because I, you know, when you look
at spec, specifically speaking toresidential real estate agents, okay?
Yeah.
And you look at, um, you know, I operatewithin the theory of constraints.
It was, um, you know, introduced.

(19:15):
Uh, from one of our mentors, VernHarnish, uh, when we were doing a
lot of work with Vern and, and goingthrough, this is before scaling.
It was just mastering the Rockefellerhabits, you know, Gazelle's and,
and going through there and hisnumber one book recommendation that
he like, he's like, listen, likenumber one book recommendation.
Above all else is thegoal by Eli Goldratt.
And, and it's told in Fable format, soit gives into the, the manufacturing

(19:39):
company and then it, it, it, youknow, parallels into his relationship
with his wife and parallels intohis relationship with his son and.
But it's all about thetheory of constraints.
And from that moment on, that'sjust how I've, that's how my
brain works on everything.
Where is the constraint?
And you look at, at, at business andfor, for a lot of people it's always, you

(20:00):
know, strategy, tactics, and then talent.
Well, 80.
Plus percent of small businessowners that, that I've dealt with and
worked with over the last 20 years.
It's always talent, right?
Once you solve the talent,and it's Jim Collins, right?
Who It's the who.
It's the who.
Mm-hmm.
You solve the talent, then they canhelp you unlock the strategy and the

(20:20):
tactics once you get down into, from thetactical side of things, it's real simple.
It's traffic, it's conversion,it's fulfillment, it's retention.
99% like E Eric.
Every room I go into, and I didit at Agent to CEOI was like.
How many of you in thisroom have a traffic problem?
You need more demand,you need a better offer.

(20:40):
I need, I need more leads.
99 out of a hundred there, therearen't their, their hands go up.
Mm-hmm.
The very few have a conversion problem.
Mm-hmm.
Most do not have a fulfillment problem.
And especially at that level in thatroom, they don't have a, they don't
have a, they don't have a fulfillmentproblem and most of 'em are pretty
good with the past client, ravingfan touch retention type program.

(21:03):
So it's al always typically traffic.
Where is, and, and I mean like youwere just touching on it and like,
this is like, even for me, this ismy biggest constraint right now is
traffic, traffic, traffic demand.
What's the best offer?
Where is the real de demandand desire in the marketplace?

(21:23):
How can I utilize AI to helpgenerate more opportunities?
One.
But also to follow up and nurture andtouch, because we know most people,
most salespeople, they, they, they, theyattempt the lead one to two times max.
They don't, they don't hit all ofthose other times, but being able to
leverage AI to be able to help with that.
And then even, even to what you justnow got in my head, and now where

(21:45):
I'm starting to think is, okay,well how am I gonna leverage AI with
these people as these people aregetting smarter to use AI back to me?
That's right.
So how do you start to craft theright value sequence to generate
opportunities, but also to nurture andfollow up with those opportunities?
It's the, my opinion, it's the exactopposite of what most people are doing.

(22:06):
And 'cause most people areusing AI to, to broadcast.
And so if we talk about the abilityto create content, like, like using
Clean AI or PIKA or SOAR or thesevideo creation models, or Hagen with
the avatars or whatnot, we're seeinga hundred thousand, a hundred or a
thousand x explosion in content creation.
And so the, the noise in the airwavesare getting so loud and on top of that.

(22:28):
TikTok, Facebook, uh, Instagram, they'repumping out a ton of new accounts
with AI avatars that you can't eventell they're not real people anymore.
'cause why would they pay creatorswhen they could just launch their own
like perfect, uh, influencers, right?
That are, that are AI generated.
And so, you know, the, becauseit's so loud, um, I think the

(22:49):
most horrible thing you could dois use AI to post about yourself.
And so instead of having a, a database of5,000 people, and I'm putting 'em on these
drip campaigns and spreading, you know,like back in the day, like when you could
manage 157 or so, you know, relationships,you go deep with those, and that's not
how many people are in your sphere,but how many spheres that you're in, I.
And if you really lean into that andyou become valuable as the, as the

(23:12):
person that stands out, not clutteringthe airwaves with braggadocious things
about their new listings and stuff,but providing deep value to you.
'cause I understand your hopes,wishes, and dreams, and I become an
asset in managing your mortgage andmanaging your real estate with you.
It's a different relationship.
You're not replaceable by it.
The next, you know, flashy agent that'sgot some video on, on Instagram, right?
And so the, the, the, the noisy worldcreates an opportunity for stillness.

(23:37):
And, and a creative person like looks forthose little seam and those opportunities.
So like this morning I puttogether a really comprehensive
recruiting plan for somebody thatI'm looking to recruit to the team.
I couldn't do that.
I would have to pay a recruiter like20 grand to produce this report.
Right?
Yeah.
Right.
And a month I was do, I did about 25minutes or so, you know, with a, and it's
wonderful and I've got the great plan.

(23:58):
I can now automate these touch pointsand then insert myself human in the
loop and create that human touch.
And I'm gonna Great.
I'm gonna.
Win the business.
I guarantee it.
So it, it's, it is reallygoing against the grain.
Um, is, is what I really advisepeople to do and think like
the challenger sale model.
Think creatively, you know, ifyou don't understand people,
you don't understand business.
It's not understanding technology,it's understanding people.

(24:20):
I. And when I say do more of the thingsthat matter, I, I deeply mean that,
you know, I deeply like you should knoweverybody's birthdays and, and, uh, kids,
uh, names of their children and what'shappening and when their mortgage is due.
And these are thingsthat matter to people.
And if you show that you care, thenpeople pay attention to you too.
You fill other people's cup, theyfill yours, and that was really cool.

(24:42):
What, um, what what you showed mewith UHuzi and being able to just
start talking into it is like.
Hey, um, update Eric's.
Um, update Eric's contact.
I found out his birthday is X, y, Huzi,I just, just found out his favorite
bourbon is, is ex. He loves his dog.
You know, Jimmy update his contact record,it updates it in Huy, but also ties into

(25:05):
the CRM that you're utiliHuzing as well.
So it's getting updated as well,which I thought was like just
absolutely gangster because, youknow, we have the best of intentions.
We know we need a dialed indatabase, but being able to sit
down like, like I'm the, I'm.
1000% guilty.
I remember starting 20 12, 20 13in the one-on-one coaching world.
And, um, we went through a, a,a, a good run, good evolution.

(25:28):
14, 15, 16 ti you know, timeframe.
I mean, we were arguably the top go-tocoaching organization on the planet
for residential real estate agentsthat wanted to, to get, you know,
seven figures in escape production and.
They wanted us as coaches to startupdating the contact records and notes.

(25:51):
Here's my contact record and notes.
Yeah.
Right there.
Yep.
I, I was like, listen guys, there's,there's no way in hell that I'm gonna
sit down and spend an hour updatingthe CRM of notes of of clients.
Mm-hmm.
Period.
What I love now, 'cause I do, youknow, since pandemic and we've
done everything, so I do all of mycoaching calls via Zoom, but the Zoom

(26:13):
AI does, does a, a call breakdown.
Like totally my clients lookforward to that breakdown.
And what I love about it is I canstay present in the moment and, and.
It's all gonna be their to-dos homework.
They get it, they know what they gotta do.
We'll review it on the next call.
But how that has, has emerged in,and I know, like I said, agents have
the best of, best of intentions.

(26:35):
Um, the power of the CRM, they, but,but do they, and and what I mean
by that, and, and I'm not doubtingpeople's, like hearts and minds.
I'm not doubting that at all.
Yeah.
But I'm down there like the, like themediocrity is killing this business.
Apathy is killing this industry.
I just wanna get that.
Is is it because they're too, is it, isit too busy on to, to the next thing?

(26:57):
Yeah.
Are they too busy to consumed?
You know, um, I don't know how muchyou, if you follow, uh, the PBD
podcast, but, um, the, I think itwas maybe the, the, the show right
after the election, they were stillin DC I think they did the show.
And he showed an interestinggraph on that, on that, on that.
Um, on that podcast, he talkedabout people's attention.

(27:19):
How much waking time they spend on.
On.
Cons, he, it said learning, but I'mgonna say that's just on consumption.
Time of consumption.
Consuming something.
Consuming content, could bepower, could be empowering or
most likely disempowering, right?
It's just noise.
It's just junk.
Goes from 1910 to 2024.

(27:39):
In 1910, 10% of the wake waking hourwas spent on on learning, on consuming.
So say, say you'reawake for, for 12 hours.
10, 10% of that time was, was consuming.
80% is where it's at80% of the waking time.
So think, think if you're awake for ahundred hours a week, that means you're

(28:00):
spending 80 hours a week consuming.
No wonder you ain't getting shit done.
Mm-hmm.
So, so for those that wantto get away from that, but.
To your point, what you, what you saidearlier, there's so much noise and
you articulated this to me a coupleweeks ago, the direction it's gonna go.

(28:21):
But how do you hijack that?
How do you hijack the noise?
How do you, you know, takesome ownership in the mind?
'cause it's always been our conceptis mind share before market share.
How do you, how do you penetrate,hijack that to where you can
be still stay top of mind.
Um, that's goes back toour initial conversation.
We were talking about the fitnessthings, the endurance things or whatever.

(28:42):
And you know, one of my favoritequotes is between the bottom of
the mountain and the top of themountain, you find out why you climb.
Right?
And that, that to me is likewhen you get up in the day.
And, and when I said that earlierabout real estate agents, that's
not to take anything away.
Like I've been in a lot of differentindustries and kind have a really yeah,
wonderful life to be able to see deeply.
And I've met some of the most awesomepeople and professionals in the industry.

(29:03):
That said, we all know how many,what was the latest percentage, John,
of people that did not sell a houselast year, like, or one or less.
It's all over the most.
60, 70%. Yeah.
Whatever that is.
Yeah.
72% or something.
So that's what I'm talking about.
The, the, this is a, this is a gamewhere the rich are gonna get richer.
Richer, but for now, the, the,the playing field is leveled.

(29:24):
It's first mover opportunity forsure, but Huzillow right now should
be shaking in their boots because theinternet is changing from a, the place
of transactions where people go tolook for listings and every month, more
and more people are not doing that.
They're going to chay, bt, orGemini or HHuzi, and they're having
conversations about listings.
Conversations about the market andthe internet is changing from a

(29:45):
place of things and transactionsto a place of conversations.
So the stream that Huzillow got upstreamon, when a place of like connecting
people, people go look for the listingsand people are connecting people.
That's not, that's not happening anymore.
People are going online to findinformation about the, about the
listings, but then they're connectingto another person on social media.
And so the stream that Huzillow got upon is not, is not the same thing anymore.

(30:07):
This is a level playing field now.
So if I were a real residentialreal estate agent, I would be
first focusing on highly on mySEO for, for Bing as an example.
'cause chat, GBT, if Bing's on Bingand like their operator model and
their AI agent, they don't defaultand go to Google, they go to Bing
to search for what to do, right?
Mm. So consumers are gonna be using stufflike I would, I would be focusing on

(30:28):
all my S essay efforts on Bing, and thenfor anything Google related, I'd do it.
I'd have a much easier chance ofdoing it on my YouTube channel.
So I had, I had SEO my YouTube channelto handle my Gemini and my, my Google
suite of tools for, for ranking.
But these are the kinds of thingsthat you can't really think unless
you give yourself a moment to reallypause and think about these things
instead of like, oh, I just need todo my SEO, I need to have pump out

(30:50):
blog and, and do all these hashtags.
That's, that's the old game, man, and youcan't win the new game with old rules.
So I love that.
Yeah.
So.
How, how do you get agents tostop that busyness in being
able to step back for a second?
I mean, it's definitely like,like what we were talking about,
we, we all need help, right?
Like, uh, you know, I feel thatevery time we get a good, a good

(31:12):
team member, we get that who right.
The talent.
I can breathe for a second right.
Before then, you know, maybe try andmaybe try to do a little bit less.
Mm-hmm.
Um, but, but do, do it with more intent.
So how do you, how do you like.
How do you step back from that?
Let me, lemme go do that nextthing and pause a little bit.
Well, for, for like, you know, as alisting agent, you know, I've been in the

(31:34):
business 20 plus years and sold a lot ofhouses, and we all know what it's like
to take the wrong listing at the wrongprice and work with the wrong seller.
Just because you knew,you knew the listing.
It's horrible, right?
Mm-hmm.
Same thing with coach, or same thingwith yourself, even so like, I'm the
business of sorting, not selling.
That's from Jim Rohn.
Right.
And so I don't think it convincedsomebody to do this either that
they intentionally want to or theyintentionally have a desire to, and they
just need the skillset to do so or not.

(31:55):
So the first thing is justwould like people to be
brutally honest with themselves.
Do they have that sort of curiosityand resourcefulness inside of them?
And if not, you can cultivate that.
But I'd start with that.
If that seed's planted and youfeel that growing inside of you.
Yeah, I do care about learning more.
Then as long as you can speak your nativelanguage, AI can help you now, like
computers finally speak our language.
We don't have to speakits language anymore.

(32:16):
Right.
And so, but the having a, askillful, uh, conversation
is, is somewhat of a lost art.
People are, you know, texting shortthings and googling short things.
And so being able to articulate clearlyand understanding clearly your problem
and getting that into words is a lost art.
So I would, I would practicethe skill of articulation.
Breaking down your taskinto, into bite-sized chunks.

(32:38):
If you can do that, if you can go, ifyou can tell yourself clearly what you
need done, AI can get you probably 80%of the way today of most of these tasks.
Mm-hmm.
So you're talking about crunchingthe can and, and skill building.
I would focus highly on that,like learning the skill of
articulating what you need done.
Right.
And people call that prompt engineeringand talk to, that's not really, I
don't, it doesn't need to be technical.

(32:59):
It's just the, thebasic skill of that and.
You know, there are systems likewho, that we help with that.
And the system actually is more of a do asyou want, not do as I ask sort of thing.
And those are two different things.
Um.
But actually can I bring up, I needto bring up this study to you and
I find this fascinating because Iwas watching this as an observer.
I was kind of seeing these groupsof people like use AI and you
could see some like really takeoff and their productivity and

(33:21):
efficiency and the quality of theirwork like was going like this.
And I say others that have felt like theywere just stagnant or they're kind of
trying too many things or they're, theefficiency and productivity is going down.
Now there's studies thatshowing this to be true.
So, you know how when you sit infront of chat wt and you, you start
talking back and forth and it'slike a confirmation bias thing.
It's like, Ooh, good idea, John.
Yes.
We should do this, I and blah, blah, blah.
Yes.

(33:41):
Or you making a mistake andyou're like, Hey, what about this?
You're like, oh, I'm so sorry.
You are right.
I'll do it this way.
So it's a confirmation bias thing.
So what they're finding now in studiesis that top quartile or those top, uh,
professionals or experts, and whenevertheir field is, they're working with
ai, they are seeing a 35 to a 60%increase in productivity and efficiency.
But below that, they'reseeing between like a 12.

(34:03):
And I'm getting these,these numbers slightly.
Uh, I don't quote me on thenumbers, but these are right ratios.
But they're actually seeing a decreasefrom like 12 to 30% productive fee
inefficiency because AI is kind ofleading them down the path and they're
just kind of following it, right?
Mm-hmm.
And so they're not getting moreefficient or more productive because
they don't have the wisdom or theexpertise to know when to call bullshit

(34:24):
or know when to direct it and belike, Hey, let's do a next iteration
to go a little deeper or go this way.
Right?
So they're seeing this gap.
That's happening.
And I want people to pay really closeattention to that, that when you cannot
sit down and give a simple prompt andthen, and then take what the machine
tells you, take as gospel and run.
Yeah.
So how do you, how do you kindof fact check yourself with that?
Like what are, what are some ofthe, the things and, and where.

(34:46):
And is this something that Huzihas as a, an ability to learn?
Like you said, how to articulatewhat it is that you want, you
know, from a training perspective.
Does Huzi have that inthe training library?
That starts to really break thatdown and, and develop that skillset
because this, that's where I'mkind of going is like, okay.
You know, us as leaders, what are,what are the skills that we have

(35:07):
to have and we have to master.
We know, you know, selling,we know persuasion.
We know, you know, leadership, conflictresolution, you know, marketing.
You know, there's, there's certainskills that we have to have and develop.
Where do we go to learn to be ableto articulate what it is that we
want, condense down and be ableto be like, nah, that's bullshit.
I, I sm I sniff that a littlebit in how, like, how do we

(35:30):
develop and learn that skill?
So if you, Danielle does a great jobon, you know, Danielle, um, works here.
Mm-hmm.
Huzi and in a class, shebrought up a good point.
She goes, you know, if you go to chatGBT and you say the cow jumps over the.
Chat will say moon, right?
Because it's, it's groundedin patterns, not fact.
But if you go to an AI that maybeit's about cattle ranching or farming,

(35:52):
and you say the cow jumped over, itmight say fence or cattle guard or
puddle or something like that, right?
Because it's more grounded inwhat the task is actually doing.
And so recogniHuzing what AI isn't isn'tis the first like really skill it needs.
People need to really understandwhat it is and what it isn't.
It's a pattern recognition machineto, to grossly underestimate the most.
AmaHuzing technology advance we'vewe've ever done probably since.

(36:14):
But that said, right, like one of thefirst features we, we built inside of Zy
was something called, I called Book Boost.
And that was the ability for at theclick of a button to say, Hey, I
want to click the Challenger sale,so cool, do great or whatever.
Yeah.
And 'cause I wanted wisdomin it, not just the training
data and some prompting in it.
And so we wanted human wisdom into it.
So it's just like.
Handing your assistant this book andsay, Hey, we wanna do this marketing now.

(36:35):
Why don't we do it in the strategyand technique of the book?
Just click a button.
That's the sort of thing that I think youshould look for, systems that understand
how to make it frictionless so you canquickly get to the better idea, rather
than you have to like, think about itand go, you can inject a fricking book.
Right.
It's, it's pretty damn cool.
Like, when I saw that, Iwas like, oh, okay, okay.
Yeah.
We're getting to it, man.
We're getting to it.
Yeah, because, because if, you know,there's, there's certain books that

(36:58):
become resource manuals, right?
You know, that are, that should.
Be always in proximity, you know,certain ones that, that you have,
that are, that are always go-to.
And being able to then inter interjectthat in, in the concepts of the
book into what it is you're tryingto accomplish or thinking or do.
To me is like, that's cool.
That's really dude.

(37:18):
Dude, I can't, I can't wait toshow you the new we, I call it a
secret project we're gonna showtomorrow a little bit called satori.
And satori is a Japanese wordthat essentially means like
awakening or enlightenment, youknow, or moment of clarity, right?
So I'm calling the thing satori.
So we imagine like an AIpowered mind map board.
Okay.
Yeah.
So, and like for instance, let's sayI'm a real estate agent and I want

(37:38):
to earn the business of a builder.
Okay?
So I'll drag and drop my, anAI chat window on this board.
Picture it like a map board, okay?
And then maybe I grab the, uh, websitefor the builder and, and just literally
drag and drop onto this board.
And then let's say I drag and drop,um, the Challenger Sale book, because
I love the way that book thinks.

(37:59):
And then let's say I drag and drop oneof your, your videos that you've done on,
you know, prospecting, new construction,if you have one of those right?
And I literally drag and drop your YouTubevideo, I just, I literally just connect
the.to my, my little AI assistant now.
And now I have got your wisdom, the,all the information about this builder.
And I've got it all like right in context.

(38:20):
It's able to, like, I instantlytrained this AI with the exact
content and expertise I need toperform that exact thing that I do.
Ah.
Yeah.
And so we're getting ready to launch that.
And these, so I, I love peoplewhen they feel limitless, you know,
empowered people do good things.
People that are in the state oflike flight or, or fight, you

(38:40):
know, typically react accordingly.
But powerful people that are goodhearted do great things in this world.
So AI is getting really, reallyclose to, to limitless in that way.
So the bottleneck you'retalking about, the constraint
is in the, is in the person.
Yeah.
And a lot of that has to do, I think,is in the interface problem that we
have with AI models now that it's likechat, chat, prompt response, prompt

(39:00):
response, prompt response, or promptto video, prompt to text, right?
So this new way of like this flexibleinterface, man, I can put two side by
side and I can compare and contrastand, and debate two different deals.
I gotta offer A on thishouse, offer B on this house.
Let's look at them both side by side.
Right, and you have your twoais working back and forth.
You've got two businessopportunities side by side.

(39:21):
You've got like three ways, isa really flexible, just right
brain sort of approach to things.
So this linear back and forth, andwe're calling that satori and we're
getting ready to launch that this week.
Oh, that's so cool.
I can't wait to, can't waitto mess with that for sure.
No, I love that.
So.
We talk about, like you said, justjust the limitless side of things
and, and feels like we're the onlyconstraint is just the constraint to

(39:46):
our, our creativity and resourcefulness.
And really, I think it's, it's the, um.
I was just thumbing through abunch of notes this morning.
'cause I had, uh, uh, got to meet with,uh, Matt and DJ's team and, and, um,
they were dealing with some, you know,challenging on, on, on self-worth.
Right.
You know, my worth, my commission,some self-worth things.

(40:08):
And so I was just going through a bunchof notes and, um, you know, one of my.
All time favorites and probably,definitely top five, maybe top three
book recommendations is, um, youknow, outwitting the Devil with,
uh, Napoleon Hill to where mm-hmm.
You know, people getcaught in a state of drift.
And, and there's a lot of people,and, and I think even then, and, and.

(40:29):
In that manuscript, in, in the book,I think he says 97%, I'd say probably
99% of people are in a state of drift.
And what he talks about how the onlyway to get outta that state of drift
is through, um, accurate thought.
And, um, you know, in the laws ofsuccess, if you go through the laws

(40:49):
of success, he says the same thing.
The most important law of successis the law of accurate thought.
And I think being able to, to tapinto that as what it is that you're
trying to accomplish and whatyou're wanting to do, what is truth?
Where, where is what, what is accurate?
Um, I could see how, how beneficialthat that would be in trying to
figure out what it is that you'rewanting to, to ultimately accomplish.

(41:12):
You know, you asked earlier aboutthe, the idea of how to create space
and how do you get to the truth.
I'm talking about truth now and all that.
So, you know, these aren't.
Philosophy, things I'm talking about.
Like for instance, I had twodifferent social media accounts.
I had about 500,000followers on the two of them.
And a year ago I just canceled thembecause it, it was noisy, right?
And I got caught up in everything wasgoing with Covid and, and what was
happening with the riots and lockdownsand, um, what's happening, you know,

(41:34):
across the world and technology, andjust gets louder and louder and louder.
And I realized I had no ideawhat the truth was anymore.
Because I was listening and I wasn'tlike, like listening to external war
and I was, I needed to go inward more.
And so I literally said, okay, fine.
Lemme walk the walk.
I'm talking about finding peace and youknow, like really understanding like the,
the, the truth from the perception ofalgorithms and force fed ideologies that

(41:57):
just come at you three to 5,000 times aday and just walk, walk and semifinal.
Just cancel these, these, these.
These two accounts and it'sthe best thing I ever did.
And people think I'm crazy 'causeit's really hard to like build
up a following and whatnot.
It's the best thing I ever did.
And 'cause I got to what actually mattersand that today, instead of a broad
knowledge base, anybody now becauseof AI can have a broad knowledge base.

(42:21):
The winners will have a really deepknowledge base in something that's
very special or meaningful to them andpeople will gravitate towards that.
Yeah.
And so we've always saidriches are in the niches.
Like that's always been kind of the case.
I'm talking like a hundred x the powerof that today and the power of the
deep knowledge in something will justcut through the noise in some way.

(42:41):
Yeah, I, I agree with you on that.
Um, you know, the broad range, it'ssuper important, I think, you know, to
grow and scale any type of organization.
Um, to have a general understanding acrossthe board, but you need to be able to
dig your root into something and, youknow, I just have seen it, especially you
get into, to larger organizations, um,still staying in the real estate space.

(43:07):
You, you know, you bring key people in.
They always lean in one way or the other.
And, and most, you know, agents especiallythat are doing bigger deals, there's,
there's very few that have, haveleaned more towards the operational.
And i's dot at t's crossed side of things,most of them lean towards the sales
and marketing aspects side of things.
And so being able to, toknow your strengths, but more

(43:27):
importantly know your weaknesses.
And I think that's leveraging toolsand technology like Whohoo, the,
to be able to be, you know, tocompliment where you're not strong at.
I'll give you an example of my daughter.
She's a third year in college andshe was studying macroeconomics and
was having a hard time watching thisvideo and doing homework, had some
questions and whatnot, so I said,Hey, check this out and open satori.

(43:49):
I drag and drop the video,you know, on the board.
I drag and drop a block thatwe call a persona block, and
so it, I just had it be calm, amacroeconomics, PhD level instructor.
And now she's got a PhD level instructorlike at her fingertips that knows
everything about the video that she'swatching that can help like sort through
and define questions and find out when inthe video they were talking about certain

(44:09):
things and like, just so your abilityto get to the, the truth is there now.
Like these aren't things I could talkabout a year ago or even six months ago.
'cause models have gottenthat much better very quickly.
A lot of this was like, you could,you could get to it, but it did
take some prompting and whatnot.
Now.
I'm telling, like, these are,these are the things that we used
to hope to be true, to get tothe truth is actually here now.

(44:31):
So yeah, it is.
It's um, it, it is really, reallywild and, um, it's, uh, it's
crazy to see where it's going.
And I know there's some, somethings at play, um, you know,
Elon's bid and, and, um.
You know, kind of where thedirection of Chatt PT and you
know, who owns 49% of that company.

(44:54):
And it's just, it's interesting tosee kind of the direction of how
things will start to play out therest of this year and into next year.
The good thing, the best thing that everhappened to the AI market was when Deep
Sea happened, you know, a couple weeksago and Chinese moly dropped the Chinese
model and there was all this uproar.
Uproar.
But what happened was they created anopen source model that was as powerful
as the thing that people were payinghundreds of dollars a month for.

(45:17):
Right, and so again, it just kindof democratized access and I'm a
big fan of democratiHuzing accessto powerful technology or tools
or weapons or whatever, right?
Yeah.
You centralized powerful anythinghas never proven in history to be
a good thing for people in masses.
So democratiHuzing access to to thingslike this are really important to me.
If you want access to it, youshould have access to my opinion,

(45:37):
education, healthcare, water, goodhousing, like these are things
that we shall have access to.
AI being one of them.
And so when these models came on, on thescene just this last couple weeks, and
then Alibaba, the, the founder of Alibaba,Jack Ma, dropped one called Quinn.
You know, the next day laterit's even more powerful.
It's nearly free.
This really changed thegame to our open ai.
The behemoth like Microsoft and open AIand GR or whatnot, lost a lot of their

(46:01):
power because I can run that model nowon my personal computer here at home
and not have to pay them anything.
Yeah.
And so it became more about the, theportals to those things like, like, like
interfaces, like huy that understands theuser in a way that gives access to the
model in a way that makes sense to them.
Well, they don't have to bethe expert in technology.
Yeah.
I love it.

(46:21):
Let's, uh, let's kind of wrap uphere kind of with, you know, what
is Huy and really kind of, you know.
The, the direction and howwe believe me, me as well.
Right.
Um, you know, really ensuring that there'sa component, like you said earlier of,
of the wisdom being able to, to applyto where folks can, can tap into it.

(46:43):
And, and I default back to, youknow, Leanne is like a lot of, a
lot of people out there, right?
Like, we try to know weshould be on a schedule.
We know we should be doing that.
Very few of us can find.
And stick to a schedule.
Most people just kind oflike a leaf being blown.
And we do get catch a moment.

(47:03):
I gotta use it when I can use it and,and dang, I can't get ahold of my coach.
I'm just not.
During our, our, our given coachingtime, let me tap into that wisdom.
So kind of, kind of paint the pictureof, of kind of where, where, who
he's at and where it's going and,and really incorporating a lot
of wisdom into, uh, the tool thatyou guys have designed and built.

(47:24):
Yeah, well, leaders like yourself,like lean in in times like this, you
know, and these are unprecedentedtimes, and leaders in unprecedented
times don't pretend to have all thebest answers to ask the best questions.
And they, you know, they lead theirpeople through, through a way of
discovery, like, like you're doing.
And so first of all, like, um.
Like you've said, John, I've heardyou say a few times that people don't

(47:44):
buy coaching, they buy the coach.
Mm-hmm.
Right?
Is that fair?
Does that, that represent your saying?
Well, not fair.
So, so we, I believe thatto be entirely true as well.
And so we're injecting like, like yourbeing able to have a, a guy like you
with a wisdom and the, and the idea,but then give that knowledge base.
Into an AI model that gives yourmembers and the people that need your

(48:05):
wisdom more frictionless access to it.
So they can get at, get at it,get it executed because they don't
have more time in the day just'cause they have your knowledge.
They gotta get more time in the day.
Mm-hmm.
So the system like that with Zy,you know, connects the things that
you're instructing and people needto get done to reach their goals
in a way that they can actuallyimplement those and deploy those today.
Instead of like putting on theto-do list and hoping I'd make time

(48:26):
for it next Saturday, blah, da da.
You know how then your hairgets on fire and doesn't happen?
No.
So I, I really applaud you for like,taking charge of your community and
like leaning in something like this andgiving 'em access to things that, that
hopefully really transformed the waythey do business and the way they, they,
they do the more things that matter.
So that is the thing, like it's that,it's that particular set of skills looking

(48:47):
for somebody that knows what to do, whento do it, that you need access to it.
And then using AI to do that.
Not using chat GBT or just who you,just because it's smart, but because
you've got the leadership from theperson that's walked before you that
knows how to do the thing, and thenyou can help implement it by using ai.
That's the key thing, man.
So I, I applaud you for leadingin as a leader of your community.
Appreciate that.

(49:07):
And, um, you know, we're.
Putting, and Joel too, by the way.
And Joel as well.
Yes.
Um, and, and so being able to havethe, the ability to get in there
and, and, you know, work through, um,you know, things that, that we know
to be foundational, but extremelyimportant to be able to, to build on a
foundation, to be able to, to, to grow.

(49:30):
Um, so I'm really excited about it.
And I think it's gonna, can we talkabout your, your, the, the thing?
Can we say that like ly Absolutely.
A hundred percent.
All right.
So like, like, you know, like, then weshould just say, you know, the, the who
plus kitchen's coaching, you know, is,is a real thing and it's getting ready to
launch and you're gonna have a wait listand you're gonna do your whole thing.
So I don't wanna spoilyour No, you're good.
Hey, no, let's, let's throwit out there, you know.

(49:51):
Okay.
So we're gonna, you're, you're gonnahave your wait list and you're gonna
wanna give, you know, people access to.
Let's say you've got 10 reallykiller thoughts that people need
to, you know, in order to hire a VAor or to scale at certain levels,
the thing that you are reallypassionate about helping people with.
Me as your, as your student man, if Icould get access that 24 7 and help me

(50:12):
work through the things and then quicklyhelp me like write that copy or write
that job description or create that SOPor plan the commission structure to hire
the next assistant or whatever it is,based on the way that you guys teach.
And I can do that at 10o'clock on a Sunday morning.
I'm drinking my coffee and nowI go from an idea of like being
overwhelmed and oh my God.
And then 20 minutes later you havea full plan and it's executed based

(50:33):
on what you, that is the future.
And when I say future,I mean today, right?
Like, yeah.
That is the thing I've beenso excited about doing.
Um, now it's uncomfortable, John, like,let's be honest, like it's uncomfortable
to like rethink what my value is, likethe things I should be doing each day.
That's an uncomfortable thing.
I don't think that should go unsaid.
Like when you think like, oh, Idon't have to do this anymore.

(50:54):
My a I can just do this for me now.
What am I supposed to be doing?
What's my value?
Yeah.
That's where that piece, like,that's all that confidence and
like what, what is my value?
And if you can't clearly get tothat, then you, then you are at risk.
Like you just are.
Right?
But if you know you've put in the worklike you, you know that, you know these
neighborhoods more than anybody else,you know, this new construction style
better, this school district betterthan anybody else, you're gonna be fine.

(51:17):
Mm-hmm.
But if I, if I, if I sense, youknow, cracks in your armor here
because you just haven't done thework that's on, that's on you.
Mm-hmm.
Right?
So if people that are willing to do thework that can stand out and rise above,
because at the end of the day, UHuzi doesnot here to make the life of the real
estate agent easier, I'm here to improvethe home buying and selling experience.
Like I'm passionate abouthome buying and selling.
Like what a beautiful thing it is forpeople to have affordable housing that's

(51:39):
safe and they're proud of to live in.
Like that's what like solid communitiesand healthy communities are built on.
So that's what we wake up eachmorning to do, is like really
focus on how do we do that?
And instead of going around theindustry, like most tech companies,
we're serving the people that wannado that on the street level, right?
That have that human connection.
So at the end of the day, if welose track of that, then you're
gonna lose track of everything.

(52:00):
Right.
So that consistent, transparent, efficientexperience that we're trying to deliver
with the consumer, those that care deeplyabout that will use a, a program like
UHuzi Plus Kitchens Coaching and Kill It.
Yeah.
And those that don't, may not, right?
Nope.
But that's on them, right?
I mean, I think it's the, it's the wholething and it's one of the favorite, my
favorite signs and it was above, um,my, uh, my son's karate studio and it

(52:27):
was above the door and it says, um.
The teacher can open the door,but the student must walk through.
And I, I, I really think that from, froma coaching perspective, because you know,
as coaches, coaches are not the heroes.
Coaches are just there to open the doorso that the student can walk through.
They're the hero.
And I think that's just,I. Super important for me,

(52:47):
but I, I know it's right.
And being able to, you know, allow themto be the best versions of themselves
for those that want to put the work in.
There's certain people thatjust don't, and that's okay.
Challenge, challenge the damn status quo.
Like, let's just, let's just,let's just get at it here.
Right?
When I, I remember my veryfirst year, I, I, I quit.
Really good paying jobto start in real estate.
And there was the guy in my office thathad that perfect silver hair, you know,

(53:10):
and he had the, the, the cardigan vest.
And he'd been around a long time.
His name was Bob Smith.
Just, just, you had that suave thing.
And so I looked up to him, youknow, I was, I was 27 at the time.
I got in real estate in 50 now, right.
So I looked at the Bob, I go, Bob, man.
I'm like, what could I do my first year?
You know, like, what do you expect?
And he, he, you know, did the like,gentle thing put his hand on my shoulder?
It's like, Eric, man, youreally, you really got it.
I can tell you got that fire, youknow, I can see you doing at least

(53:32):
like six or seven deals this year.
You know you're gonna kill it.
Because the average right, wasaround six or seven at the time.
And so he was suggesting that evenas a first year agent, I could,
I could at least, I went backto my desk, man, I did the math.
I'm like, I can't makea living on seven deals.
Right?
And so that ain't gonna work.
That first 12 months I didlike 63 deals because they
just challenged the status quo.
I didn't like look to seewhat everybody else was doing.

(53:52):
If the every.
If what everyone else was doing wasproducing an average of six or seven like
deals, then why the, I can't do that.
Why the fuck would I do that?
Right.
I can't do that.
Yeah.
And so these, the, the, you know, havingthat sort of challenger, nobody cares
more about your business or your life,your finances, your health than you do.
So why would you beat the mercy of allthese fucking rules that are out there?
That's right.
Right, that's right.
You know, unfortunately,I had a house fired, okay.

(54:15):
On Friday, and my house caught on fire.
Literally, I was on a meetingzoom call with Danielle.
And I thought I was hearing likesquirrels or birds had got in my, you
know, my attic or something like that.
I was on having a zoom call and itwas after a little while I was like,
I was like, oh man, I gotta go.
Like, damn, I gotta gosee what's in my walls.
And it was fire, John, John, my,my wood stove had self busted up
the chimney and, and caught, andthere was, oh no, inside my wall.

(54:38):
And so we're gonna be outta ourhouse probably a month or two.
I'm, I'm in an Airbnb right now.
Okay.
And, and so, and I, I rusheddownstairs and I see flames
shooting on my wall and this wholehouse is full of smoke and stuff.
And so I'm, I'm calling 9 1 1 and she'slike, sir, you gotta get outta your house.
And instantly, and I'm grabbing my hose'cause I gotta shoot this fire 'cause
I know enough that houses burned down.
'cause fire goes up, the wallsgets in the attic and houses

(54:59):
burned from the top down, right?
Yeah.
Exactly what was happening.
And so their rules were in place so theydon't get sued because there are sued
people that are, would do dumb things.
Right.
I'm there to save my house.
Right?
I'm not there to abideby their fucking rules.
And so if I would've let my house burnfor 12 more minutes before the fire
department even got there, whatever,they were amaHuzing by the way.

(55:20):
It was gone.
Yeah, it'd been gone.
It was gone.
Right.
But I was able to contain the fire.
Did I inhale some smoke?
Yes.
And I had to take some tea in.
My lungs are better today, butthat to me was worth it, right?
Because that's wheremy fucking kids sleep.
Okay, so, so the idea that you couldjust like be at the Mercy and like,
that's not the way the world works.
Like this is like grand theft automore than it is like real life.
You take action, right?

(55:41):
Yeah.
So it's just, it's just really importantthat there's that sort of autonomy
and that self, that self-esteem towhere if you're there for something
bigger than yourself, you're gonnamake the right choices more than not.
I love that a hundred percent.
Well, I'm glad you're safe and,uh, you know that, uh, that's.
That's wild.
That's, uh, absolutelyscary, to be honest.
So it was, it was horrible.

(56:02):
It was a terrible experience.
And, you know, we shed tears andyou know, you have adrenaline
dump and yes, all of that thingis true, but none of that matters.
That was all yesterday and Idon't let yesterday touch me.
Right?
And so like, let's,let's, let's move forward.
We'll make something beautiful,beautiful out of this.
But if I would have.
To what the norms were.
It would've been a much morehorrible situation, Uhhuh, you

(56:23):
just had to watch it burn to whatthe norms are in their business.
They're gonna have a horrible year.
That's so true.
And you would've been pissed becausethey didn't get there in time.
And that's the whole realization, youknow, ain't nobody coming to save you.
You gotta be able totake action and, and, uh.
You know, be able tomove forward yourself.
And, and with that, for the analogy,I couldn't have done it by itself.

(56:45):
I needed a hose, I neededwater, I needed those resources.
Same thing in business agentscan't do it themselves.
They need support.
They need leverage, they need systems,they need technology to do it.
Yeah.
It's, it's, it's, there'sjust all these parallels.
We look, we look for lessons.
They're all around, right?
Yeah.
And.
And that is the thing.
It's, it's just doing it with acommunity that cares, that is, inspires
you to be better than you are now.
Having the tools and access to resourcesand then, and then some self autonomy

(57:07):
and some self-esteem, and go after it.
That's the recipe, really.
I love it, brother, Iappreciate you jumping in here.
This was a fantastic conversation and,uh, you know, really embodying, you know,
what the whole expert Mentor series isabout, has been about, will continue to
be about, and it's just really, you know,giving back into just one of the best
communities in, in all of real estate,uh, which is the Honey Badger Nation.

(57:30):
Brother, I appreciate you, you guys.
Um, we are.
Pushing, getting readyto launch Zy Plus Coach.
So, um, waiting list, coachkitchens.ai get on the waiting list.
I promise you it's well worth it.
Um, it is the tool for you in yourcareer, uh, to be able to, you
know, scale, collapse time, and,uh, really continue to push and be

(57:52):
of more service in a more value.
I love that buddy.
Thank you.
Awesome brother.
Appreciate you.
We'll see ya guys.
See ya.
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
See you on the next episode.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#680: How Real Estate Agents Can Use Huzi.AI to Win More Deals and Build Unstoppable Businesses with Eric Post