June 26, 2025 • 44 mins
Episode Overview:
In this powerhouse episode, John Kitchens, Jay Kinder, and Al Stasek are joined by industry icon Spring Bengtzen for a transparent and high-energy conversation about growth, mindset, and rebuilding success from scratch. Spring opens up about her bold move from Real to eXp Realty, what it takes to start over in the face of massive competition, and the mindset shifts that keep her moving toward a 10,000-agent goal.
From navigating co-sponsorship, to launching value-based ecosystems and leveraging powerful communities, Spring shares exactly how she's using transparency, consistency, and authenticity to build a sustainable rev share organization—and have a lot of fun doing it.
Whether you're leading a team, building a downline, or just trying to level up your business, this episode delivers powerful truths and tactical insights you won't hear anywhere else.
Key Takeaways
The Power of Starting Over with Intentionality
Spring shares how she made the gutsy move to rebuild her organization from scratch at eXp—despite already achieving high-level success. Her secret? “I’m not special. I’m just willing to do the work.”
Why Co-Sponsorship is a Game-Changer
Discover how eXp's new co-sponsorship model is flipping the script on collaboration, removing silos, and creating exponential growth for agent partners.
Build Around Value, Not Hype
Spring breaks down how to reverse-engineer real value into your rev share org through events, content, coaching, and branding that amplify your agents—not your ego.
From 0 to 10,000 Agents: The Blueprint
Learn the infrastructure Spring is building—from hiring staff to hosting onboarding teams—to drive long-term exponential growth. “My strategy is to find 25 running mates and help them grow. If they grow, I grow.”
Authenticity, Transparency, and Grit
Spring doesn’t sugarcoat the journey. She shares the highs, the slow weeks, and the mental firepower required to stay the course when results don’t come overnight.
Lessons from Burn Recovery to Boardroom
A life-changing accident at 20 shaped Spring’s mindset. Her powerful story of choosing to live and lead with purpose provides a moving backdrop to her relentless drive in business today.
Bonus Highlights
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How Spring used live events to launch her personal brand.
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Why most agents are “running on outdated mental software.”
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The secret to balancing ambition, leadership, and marriage.
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Why competition is accelerating innovation in real estate models.
Resources Mentioned
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Sisu Platform – Agent performance tracking + coaching software
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Honey Badger Nation – honeybadgernation.com
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CoachKitchens.AI – AI-powered real estate platform
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29,029 Everest Challenge – Endurance and mindset training
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Upgrade by William Lam – Mindset + identity rewiring program
“I’m not special—I’m just willing to do the work.” – Spring Bengtzen
Connect with Us:
- Instagram: @johnkitchenscoach
- LinkedIn:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the JohnKitchens Coach Podcast.
Experience is your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is good?
Everybody, man.
Thank you guys.
Tuning into another episode ofOne Big Fire and we've got a
(00:23):
massive fire in the house todayand, uh, super excited to jump in.
It's the first time for me beingable to connect with Spring.
So, uh, been looking forward to thisconversation and, uh, let's dive in.
Mr.
Stac, set the stage for us, brother.
Hey, hello Spring.
Thank you for joining us.
Hi Jay.
What's up?
What's happening?
So, before we dig in,I do wanna, uh, little.
(00:44):
Self selfish plug here we have in spring.
This is an invite for you too.
We didn't even talk about it beforewe went live, but we have dates.
So all of you listeners who've been to.
Rock and restock.
Rock and rock, the rescue.
This year our dates areset for agent to CEO.
That's our major event of theyear, and we sandwich that against
(01:05):
our, our concert this year.
It's gonna be Rock the Spectrum.
All the proceeds are gonna be goingto, uh, charities that support
autistic children and adults.
And I'm super excited.
It's a different format right nextdoor to where we normally do it.
And I'm not even gonnatell you the lineup.
The lineup is Fire Jay.
I'll say this.
A couple of the artists that Dustin setup in Austin or in Nashville when we Yeah,
(01:27):
when we did the, um, was it the sprints?
Um, yeah, they're coming.
Oh boy.
Yeah, they're coming.
Oh boy.
Make sure you're marking September 24thand 25th and, uh, in your calendars, and
then we're gonna have a presale coming up.
So listen, close the land in the land.
I'm, maybe this is the way we getspring to come to Cleveland, like.
Cleveland just is like, that's nowhere.
(01:49):
I've never thought I'd be like,I'd go to Cleveland, Ohio,
but I guarantee you spring.
I think you'll, I think you'regonna think differently.
And, and, uh, I, I, I, I, I'm, I'm prettyclose al to, to locking in to where we can
confirm one of the queens of real estate,um, to, to be there with us as well.
So, well, hey, we haveroom for two queens,
(02:11):
right?
Right.
It's funny.
All right.
I'll check the dates.
That'd be awesome.
Well, you guys heard thatexp cons in Salt Lake City.
Who would ever think goingto Salt Lake City would be
So that's my hometown though.
So you, we go.
Yeah.
Yeah, it's cool.
And, and then the only downsidethat I saw to that is that we're
not gonna be able to do any skiing.
'cause I don't think it'sduring Is it is, is it?
(02:32):
Or do you guys have snow on themountains during the, um, no.
October.
The resorts don't open until November,so it's definitely off season.
Yeah, it's a random location.
I mean, I think people will enjoy,like it's a beautiful city and um,
but it's not Miami, but it just mademe think about Cleveland, right?
I'm like, Hey, there's some gray areasthat you just would never think of.
(02:53):
So no doubt Salt Lake's beautiful.
It's probably one of thecleanest places I've ever been.
Yeah, it is.
And it'll be great.
Their venues and stuff arefantastic, so I could see why
they chose it in that context.
Yeah.
I'm just comparing it to Cleveland, Ohio.
Bless you for comparing SaltLake City to Cleveland, Ohio.
First advice, only timeyou're ever gonna hear.
I would never put those two inthe same sentence ever, buddy.
(03:17):
Thank you for joining us and um, youknow, before we, we hopped on live
here, we were kind of talking aboutour journey and what's really cool that
you're doing this experiment is just.
Really inspiring to somany people and how much.
Bravery does it take youto actually document and
(03:37):
publicize this entire journey?
'cause when you're putting it out there,failure, success, somewhere in the
between, it's all out there in the open.
It's completely transparent,and that is beyond impressive.
And my level of respect, you know, foryou, when I didn't really know you that
well, I just looked upon everything youwere doing and saying, dang, you know
(03:57):
this, this lady is just killing it.
But now when you said you were gonnastart all over again, document the
entire journey, I. It inspired mebecause I'm like, I don't think I
would have the balls to do that.
I mean, that is a move and I love it.
And so we wanna hear more aboutit and, um, shoot, what, what,
how many months now is it?
(04:18):
Or we at five today.
Like five this week?
Yeah.
Yeah.
Yeah, it is gone by really fast.
It's interesting, you know, when I saidyes to it, part of the play, I thought,
I was like, how am I gonna do this?
Because EXP has 80, 90,000 agentsand coming in at this, at this.
Place like it is a differentanimal because people have already
(04:41):
talked to an exp or they've gottheir friend or whatever, right?
Um, but uh, and there's a whole longstory, I'm not gonna get into it,
but when I finally said yes to it, Iwas like, you know, here's the deal.
I started at Real Agent 2000 andthere yes, there is that early.
I didn't have the competition of everybodyhaving somebody they've talked to.
(05:01):
But I also built something that atthat same time that not very many
people did and continued to build.
And so I was like, well, ifI've done it there, I can just,
obviously I need to tweak it.
But it wasn't that it was necessarily thecompany, it was that I put in the work.
And so I'm like, well, if Iput in the work here, I can,
um, have some of those results.
And so it's been a journey.
(05:22):
I am documenting it.
Sometimes, like to give you an example.
I, um, I, uh, actually just pulledmy numbers yesterday to do an update
and I was like, oh shit, the, um,it's only gone up by four people.
And I was like, from my weeklyupdate, you know, and I was like,
okay, well it is what it is.
(05:42):
Do you know what I mean?
Like, I can't control that.
It's only been four people, so we'lljust document it and report it.
And so yeah, there is thatpart of me that I'm like.
Uh, and then there's also the partof me that it's fine and it's just
transparent and I'm doing whatI'm supposed to be doing, so it'll
all play out how it's supposed to.
Right.
And you know, it, it does always feellike you're, you know, the flywheel
(06:04):
doesn't start spinning immediately.
Right, right.
So, like, you know, you know, thetallest trees have the deepest roots
and, uh, you know, change takes timefor people to, you know, that I'm sure
the pipeline is, is full of people,great people that are coming over.
Yeah.
Um, I got a question for you.
Um, you know, this, this whole,you know, bef when you joined
co-sponsorship wasn't a thing here.
So, um, you know, that that was,and, and to be honest, even though
(06:28):
we kind of asked for it, we didn'tknow what we were asking for.
And thank, thank you to Glen for,um, for being brilliant and making
it 10 times better than any ofus would've probably thought.
Um, but how has that changedyour approach or how has that.
Kind of opened up the game differently.
I know you guys had that atReal to a certain extent.
It was obviously completely d Yeah, soReal launched it, um, probably a year
(06:50):
and a half, two years after I had joined.
But um, so I, when I said yes, Ididn't know that co-sponsorship
was going to be a thing.
And then I went to Dallas and metwith the executive team and took.
Plan out how this was gonna work.
And um, Leo told me that day, Hey,co-sponsorship is gonna be launched.
(07:10):
And so I was actually the firstco-sponsored agent at exp. Um, so I
knew that it was gonna be a thing.
Um, I'm incredibly grateful to bevery candid with you because instead
of it being like, oh, I'm competingwith 80,000 agents now, it's like,
no, I have 80,000 agents that are.
Are an army of people recruiting, and alot of them are bringing me into the mix.
(07:32):
Yeah.
And so it's been actuallya huge value proposition.
Like for example, I.Started, started my growth.
So I'm just right underabout 300 agents right now.
Um, and I have a massive pipeline.
Um, I have a team of 40, um, onboardingright now, and I have another
team of 40 onboarding on July 8th.
Like I've got some stuff cooking.
(07:52):
Yeah.
Um, and I would say, um, co-sponsorshipHass been really great because some
of these guys have been talkingto people and, um, they have their
friend or they have this and it'slike, Hey, let's make it a win-win.
Like, I don't want this to be a a thing.
And so it's been really good that way.
Um, but what I was gonna say ispart of my momentum started with a
(08:14):
co-sponsorship with, um, Andrew Franklin.
Um, and, uh, he'd been working with.
Um, the nil team for quite some time.
I'd known the nil team for a longtime, and it just happened to be that,
um, there was synergy there that werelike, let's go, let's go do something.
And so, um, I'm super grateful for it.
I think I've set a goal, I've putit out there, I set it on stage.
(08:35):
I was like, oh shit, didI really just say that?
But I set a goal to have 10,000 agents,um, in the next like three years.
And I know it's lofty, I know it's crazy,but I, I believe with the co-sponsorship
and I believe with the right partnerships.
Um, I can get close and if Idon't, at least I shot super high.
Yeah.
I'm gonna get somewhere, right?
(08:55):
Yep.
And so right now I'm pacing, if Ilook at my numbers, I'm pacing to be
on the same path that I did at real.
Yeah.
Um, real, my first year I did about seven.
I had about 700 agent partners.
And then, um.
Then it started like compoundingas you know, it does that.
And so I feel confident thatI'm gonna, um, start getting
that compounding coming up.
But it's a grind for a minute too.
(09:17):
Yeah.
I think most people don'tunderstand that math, by the way.
But like that's, that is the beauty inthis model and understanding it's not
gonna be really so much what you do to getyou to the, and by the way, I believe the.
The record, and this is up for debatebecause I think they, they arbitrarily
gave John Mices the, the record, andI'm not sure if he beat us or not,
(09:38):
but I think we hit 1,011 months.
Okay.
And, um, and that, you know,that was, you know, pretty crazy.
But, but you're on track forthat, those kind of numbers.
Right.
So.
Like that's, that's whatpeople don't understand.
It's not what you do necessarily.
It's gonna be what you get 10other people to go do too, right?
Yeah.
Yeah.
My strategy is to have 25 running mates,so 25 people who wanna grow with me.
(10:02):
I've got, um, I've got about seventhat are like, I wanna, I wanna grow
rev share org, you know, and um, so mystrategy is let's go get the 20 to 25.
I have the, I have the capital,I have the infrastructure to, um.
Put some, uh, fuel behind them, right?
Like I'm the queen of events.
(10:22):
I've got, um, a great marketing, greatCMO, so I'll help them build out their
personal brand and create a little bitmore structure around, um, about them
becoming a little bit more out there.
And I just know if they grow, I grow.
Yep.
So let me amplify whoyou are to help you grow.
And so that's the strategythat I'm rolling with.
Um, and I'm enjoying it.
(10:44):
Like it's fun for the people that we'recoming in and proximity and growing with.
Just kinda like the three ofyou, you guys are, um, you guys
are having fun together, right?
You're like, Hey, let's go and do this.
I'm like, so that's mystrategy there as well.
I love what was.
Most impressive too isthat you're doing this.
You know when, when, when westarted hitting it was, so we
(11:05):
moved our brokerages over 2017.
If it was August, I moved overin August, Jay and Michael,
John, I think it was October.
So maybe just a couple months after that.
And we caught this momentum.
Mm-hmm.
And it's fair to say that that momentumisn't what it was eight years ago today.
(11:25):
So for you to, to set this lofty goal,you, you set a 10 x goal, which is.
Inspiring and we're gonna watch you win.
We're, we're just loving cheeringyou on and, and doing it.
But the timing of it's, it's,I mean, let's just be honest.
We had a blue, blue ocean.
We had no competition.
We were kind of all on the take.
People were coming by the roads and thenall of a sudden real comes along and then
(11:49):
another, you know, cloud-based and anothercloud-based that is revenue share stock.
And now all of a sudden we, we have.
There there's options and those optionsAnd, and I guess why I wanted to
mention that is that how cool is that?
That that competition breeds innovation?
Mm. This co-sponsorship idea.
(12:12):
It wasn't even an, I never even thoughtof it until I heard about real doing it.
And Jay, you, you thinkwe should tell the story?
'cause we learned about it.
Like really, really learned.
When I first heard aboutco-sponsorship that Real was doing it.
The first thing I was like,who would wanna do that?
Like, who would wanna give uphalf of their revenue share?
This is the first thing in my brain.
(12:32):
I just didn't know what I didn't know.
And, um, Jay, uh, we, we lost a,a giant team, um, can't remember
the name of the, the team Dave.
David was the team leader, and oneof his agents was in my market.
In fact, she used to be onmy team and I was like, Hey,
hey, I wish you all the best.
I know that you're, you know,you guys are taking off this now.
(12:54):
But just curious, you know.
Why did you, why did you, what madeyou go have the decision to go to real?
And she couldn't give me an answer,but she did say, I will get you
on the phone with my sponsor.
And I was like, yeah, let's do that.
Who is it?
And she said, Sharan Cha Vista.
And I was like, okay, done.
So Jay and I hop on a call, Sharan us.
(13:16):
We're like, Hey, yeah, nice to meet you.
And he starts telling us theother side of co-sponsorship
and our mind was freaking blown.
So thank you, Sharon.
Yeah, I mean, I don't know whothought of the idea, but when you
think about collaboration, thesecloud-based companies, everyone you
know, claims and rides on the horseof collaboration because it's true,
(13:37):
we are the most collaborative outof any of the traditional brands.
But co-sponsorship, pourgasoline on that collaboration.
We, we just didn't understandit until we heard Sharan.
You remember that, that conversation?
Oh, God, yeah.
He, uh, he hesitantly, you know,once he got into his pitch, you
know, he couldn't not say everything.
He always says like, he, hebelieved in, in what they were,
(13:58):
what Real was doing at the time.
And, um, yeah, so it was greatbecause I loved listening to, I'm
a, I, I'm notorious for listeningto my competitors and understanding
what they're selling because wewere getting poached in a big way.
And so I wanted to hear whateverybody else was hearing and, uh.
And Yeah.
And I, I remember I got off, I got offthat call and I had to drive somewhere
and I was driving and I was justreplaying the things he was saying.
(14:20):
I was like, why did that sound so good?
And you know, obviously it was,you know, you know, some specialist
dust that he had put on it.
But it wasn't, wasn't all necessarilytrue, but it sounded good.
And so, you know, just unpacking thathelped us to, you know, understand
what, what the benefit was there.
And, and, uh, certainly.
Um, completely different guys.
(14:40):
Everybody that doesn't know thedifference, one is division and
the other is multiplication.
So like there's no difference betweenreals, co-sponsorship and ours.
There's nothing a like about it.
It's a, it's massively differentin terms of if you're a builder.
Uh, but you know whatcaught our attention?
What he said, what he said.
You guys, you guys have seven levels.
We only have five.
(15:01):
But you know that we have infinite levels.
We have people that have 20 levels deep.
And that's what that was,that was the stopper for us.
We're like, what?
Okay, now you got our attention, bud.
You know, we were paying attentiontwice as hard at that point.
Yeah, yeah.
But like, let me give you context.
You, your butt, you're jumping at the bit.
(15:22):
Yeah.
I'm like, let me, let meYes, yes, yes and yes.
And Strong's like amazing.
He's such a great presenter.
Yeah.
You can go multiple layers, but whenyou're dividing, 'cause the way that
it works is the company takes 45.
I mean, you get 45%, your codegets 45 and the company takes 10.
Right?
So as you start getting'em in and there's codes.
(15:44):
It starts dividing.
So as it starts going down that,um, the, the amount of rough share
being paid out can be pennies.
Yeah, pennies.
Like, so you might have multiple lines,but like, it's not, it's not like you're
getting a, a mass amount of money on it.
Here's what I would say, um, what Ilove about the exp co-sponsorship.
(16:05):
Is, I do love that.
It's like you can come and you take thatposition and it's what you're making.
But here's what I really loveabout it, is the number one
thing that your competitors, ourcompetitors have said, um, in the
past is that, um, oh, it's siloed.
Oh, they've got these groups.
Like I actually screenshotted theother day, one of my old, um, uh.
(16:28):
Uh, peeps.
That reel posted like, it was likea jab of like, oh, they've, they've
got, um, they've got these silos thatthey're, uh, saying as communities.
Do you know what I mean?
And it's like, no, we do havecommunities, but here's the thing.
Um, that they describe theirnetworks, that they're, that
saying, our communities.
But here's the deal is now withthe way this works is there
(16:50):
is a lot of collaboration andpeople don't have to pick.
You do get what the company offers,which is all the corporate things
with fast cap and fast trackedand all the stuff that exp offers.
And then you go get an alignmentwith the other people that we're
gonna help you grow your business.
And the difference is, is, um,at Real, which I love them.
I actually really am grateful.
(17:11):
I have nothing negative to say.
And the, um, the difference though isthere's, they can't offer you shit.
Like it's, you're joining real,here's what the company offers.
Pick your sponsor, who you like.
Like at exp it's like, oh, I'mgonna go partner with Jay 'cause
he's gonna go help me build this.
Or I'm gonna partner withJohn, he's gonna coach me here.
Alby, or like Spring.
(17:32):
Like you get value withwho you partner with.
There's no value of who you partner withover there in context of like a written
out, here's what you're gonna get.
Because it's not, it'sjust not their model.
Yeah.
And so it's just, I think it that expactually flipped the script of it's
no longer like, oh, you don't wannago there 'cause you can't, you can't
(17:52):
be in, you have to be in their silo.
And it's like, that's not how it works.
You know?
So it's a, it is a game over.
I am, I'm actually seeing.
So many people comingfrom the other models Yep.
That are reaching outsaying, I feel lonely.
I see what you guys are doing.
Can we have this conversation?
And so I think you're gonna seepeople who want more than just
(18:14):
being at a rev share brokerage.
Right.
Of course.
Yeah, and you know, we were, we weretalking about conversation I had with,
uh, with Sloan last week, and, and that'sthe number one thing that he's hearing
and is exactly what you said spring, isthat, you know, they feel alone, right?
There's agents out there,they feel isolated.
They don't, they don't have the supportand, and environment is greater.
(18:35):
Than anything.
And you know, having thatcommunity to where you can, you
can step in is, is so powerful.
Spring, I wanna zoom out with you alittle bit and you know, for, for us,
uh, obviously al touching on it andgiving you a little, little backstory
before we jumped on, um, you know,we're, we're big vision guys, right?
Um, I mean all, all three of usare, are massive on, on vision and
(18:57):
that's why we have to have greatteams around us to be able to help
us execute on, on the vision and.
For, for us at the time, we were goingdown the partner path, uh, back in 20 15,
20 16 timeframe, and we hit, we hit thegas from, from jump, um, two hundred and
twenty five, two 0.2 GCI and, and likefrom standing still at zero in 12 months.
(19:20):
And so we.
You know, we had some momentum and,and definitely going the partner route.
We were partnering with agents,market service areas throughout DFW.
We had just, um, signed our firstregional partner out of Atlanta
and we were going down that path.
And I think, 'cause whatwas it, like 2000 partners?
Uh, by like 2000 partnersby December 27th, 2024.
There you go.
And so, so once we were locked in onthe vision, we looked for whatever
(19:46):
vehicle is gonna get us there faster and.
That's where, you know, 'cause I saw it.
I, I mean, I shut the, I shut the webinaroff at what 'cause 10 minutes into it, 15
minutes into it, uh, that, um, um, we hadbeen sent and then, but it was forced with
Al going down the path, it's like, dude,I like, I think this is something right?
And then having the conversationwith Jay and there was like, dude,
(20:07):
that vehicle can get us there faster.
And, and so that was part of thereason of letting go of that, of that
monkey bar to, to grab onto this one.
So I guess my question for you.
Is what's kind of, what's the visionand then obviously, you know, jumping
from what you had built the empire atreal to to step into over here with
(20:28):
us at exp, obviously you saw a bettervehicle to possibly get you there faster.
So I'm just kind of curious, you know,the vision for you and the kind of
your decision making process that, thatyou kind of go through as you make the
decisions to help you get to the vision.
Yeah.
So part of the reason I said yes was I didget in at the early stages and, um, I do
(20:49):
believe that I would've continued to grow,but as to what we were talking about,
there's five levels and seven, right?
And I, um, I also know that companieshit their plateau, like everybody,
like, look at Keller Williams, look atexp. Look at, and Real was on the up.
Right.
Um, however.
At a certain point, real is goingto hit their, their plateau as well.
(21:11):
We all do.
Right?
And so I was looking at it andsaying, okay, well what's gonna
happen when we start having churn?
And I have no value proposition.
Like I'm OG that got in earlyand my agents are churning.
'cause that's what happens, right?
Yep.
Like there's no, if they're not collectingrevenue share and um, I don't have
any value proposition, then what'sgonna happen in three, five years?
(21:35):
Like, I'm never gonna grow.
Because you're gonna have that churn.
It's just business.
So when I started looking at it and beinglike, well, could I go rebuild where a,
I do have the seven levels, um, and thesix and seven pay substantially more.
Right?
And also being an ecosystem where I dohave a value proposition and the I as
spring can pivot if, um, the market infive years and I need to change what
(22:00):
my value proposition is, that I can atleast still be in control of my business.
Of what I am offering for anagent to be in our ecosystem.
So that was the business side of mebeing like, okay, yeah, I'm gonna
start over, but I believe that I can,at least I have control over saying,
Hey, this is what it's gonna looklike when it starts to go that way.
(22:22):
I also truly believe thatexp is in that 2.0 era.
I think that you guys, um, when youstarted, started with the, that you
were the first, it was an idea and thenCOVID hit and it was just like, boom.
Like it was massive, right?
And, um, I think now it'slike the model is normal.
It's going to be the modelof the future for everybody.
(22:42):
I don't see any brokeragecoming out that's not gonna
have a revenue share component.
And so the foundation where, um.
Profitable.
You've got the infrastructure,like everything is there.
So now at this point where all themodels are gonna be exactly the
same, why not have the foundationof the OG to go build off of, right?
And so, um, that was anotherone of my thought processes.
(23:06):
The other component of it, to be verycandid with you, is I'm like, hmm.
I have a leadership team totally cheeringme on, meaning like Leo and everybody.
And you guys like, it's notlike I'm like, I'm on an island
being like, how do I do this?
Like, it's great to have,uh, the the support of like,
yeah, we wanna see you win.
Like, it doesn't matter who you arein the company, you all wanna see
(23:29):
me win because it is ballsy and itis one of those things that's like.
Okay.
Well she's, she's, I amliterally an open book.
You guys, like, the only reason Ihaven't screenshotted my actual income
and put it on is like, I don't needthe whole, like whatever it's called of
like the disclosures and all of that,and like, I don't need that part of it,
(23:51):
but I would have no problem being like.
I'll show you how I'mgonna get back to this.
Right.
I ju but I'm like, I don'tneed the headache of whatever,
the guidelines of the law.
Right?
That stuff.
So I was like, turn you in.
Yeah.
Someone will turn me in.
So I'm like, I don't need any of that.
I'll just show you like where my count is.
Right.
But I just truly, truly thinklike, and this is for anybody.
(24:11):
I'm not special.
I'm just willing to do the work.
Like I, it's the same,it's the same thing.
When I joined Real, I joined Real,being a small team in Salt Lake
City, Utah, nobody knew who I was.
Like nobody, I chose to be like,okay, how can I go grow this?
Oh, I'll throw an event.
Oh, I'll have 40 peopleshow up to my office.
Oh, I got some traction.
Okay, I'll, I'll go create alittle bit of a coaching program.
(24:32):
Oh, I'll go build out my name.
Like, do you know how uncomfortablethat was to be like, I'm gonna
go create a brand called Spring.
It was like terrifying you guys.
Terrifying.
Um, and I was just like,well, I'll put it out there.
And then I started running Facebookads and I started like getting a
little bit more, like when I did myfirst event, I was scared shitless.
(24:53):
I did my second event and Icried in the middle of the night.
And I'm not a crier, just so you know.
Um, but it was a fucking disaster.
So, and I just like, remember I was,my husband's like, what is going on?
I'm like.
I filled, you know, and, but thething is, you just have to keep going.
And so now I am at year four.
(25:13):
I just hosted one.
I had over 500 people show upand it's like, it's a thing.
But here's the deal.
Like you just have to be consistentand put in the work and be
willing to every day I'm like.
Let's, who am I prospecting?
Am I talking to?
Like, what, where am I flying to?
Whatever.
And so I'm willing to do it, andso I know that I'm gonna win.
(25:34):
And that's the same with anybodyelse if you're willing to do it.
Put your ass out there and like bewilling to be vulnerable or put your
name and like, you guys should readsome of the comments on my, if you
ever want entertainment, go findone of my ads and you'll be like,
damn, this girl gets some heat.
And it's what it's, you know, so youjust have to be willing to do it.
But exp is the vehicle long termfor me, and I believe it can be
(25:56):
for anybody if you're willing to.
If you're willing toput yourself out there.
Yep.
Spring, you said it a couple times,um, do the work, um, when you, when you
step back and unpack that, I mean, what,like, there's busy and productive, right?
Are we getting results, doing thethings that actually drive results?
What, by in, in your mind, when yousay do the work, what does that mean?
(26:17):
Well, so when I said I'm okay,I'm gonna do this, then I. Hate
to put it this way, but I have tocompete with all of you, right?
I have to compete with everybody.
So I'm like, what's gonna be my offer?
And I don't have to compete with you guys.
You guys are in my upline,but you get what I'm saying?
Like, what is my offer?
So anyway, I went in and said, okay,here's what I'm going to put out there.
Then from that to, okay,how am I gonna package it?
(26:40):
What?
Gotta get to go high level.
Okay, I've gotta hire thesepeople now I need to go, um,
create some infrastructure.
Now I need to get in front of people,like, uh, conversations, webinars.
I, I mean, I am literally doing itall from being on here to I host
a weekly webinar called The Vault.
Um, I host, uh, we hosttrainings every week.
(27:00):
I have a, um, biweekly communitycall that for just for age and
attraction, like I truly am.
I didn't plug into everybody else'slike I am a little bit, but I'm
like, no, if I'm gonna go buildspring and people wanna be a part of
me, that I have to have something.
Yep.
And so I've gone in and created it.
(27:20):
I've hired staff that onlyworks for, um, my exp world.
And, um, like one she's flying outto somewhere to onboard a team.
Um, 'cause they don't havethe infrastructure and like,
I mean, I'm putting in.
The work, but I also know that itwill 10 x return by doing that.
(27:41):
And so it's the same, it'sthe same path you guys went.
Like it's the exact same things you'redoing or that you did and you are
doing that you have to just put in.
Some of those pieces to be, uh, tobe something significant, you're,
you're, well, you're treating it like abusiness and you know, that's the, the,
you know, the mistake that I, that I,looking back, I think me, Mike and Al
(28:02):
for the last four years, not countinglast year, this was like the four years
prior it was 40 million revenue share.
The three of us.
And it was 96% margin.
And you know, I was always superimpressed by that, obviously.
And it is a crazy number, right?
But, but that's not what if, whatif you invested back into it?
And that's, you know, that's, that'sreally where you can, you can, if you
want to double and double again, you'regonna have to help other people double.
(28:25):
So you have to create, there's, it is,you're treating it like a business.
That's what you have to do.
If you do that, then youknow it's infinitely easier.
But this is all.
People think it's aboutrecruiting, it's not.
It's about how do you actuallyhelp people from where they're
at to where they want to go?
Mm-hmm.
And that's the cool thing about themodel is we're all waking up every day
(28:46):
thinking about how do we make it betterfor the agents that we're trying to help?
Whether it's a team.
Trying to build and scale or you'rean agent just trying to get to, to
some consistency and predictability.
There's just lacking acrossthe industry that help.
Like, you know, every, every agent Ialways tell when I have a conversation,
I'm like, when you get into realestate, you should have just got a
(29:06):
certificate that says figure it out.
'cause that's what it feels like.
And that's what theygenuinely all feel like.
And that's, you know, that's the coolthing is this is pushing us to all
make this industry better and makeit better for real estate agents.
Right.
Well, I think what's cool about it islike, it truly is like a win-win, right?
Like they grow, we grow vice versa.
And so the model is really builtlike the people like ourselves
(29:28):
that know what we're doing.
Like let's pour back in and help themincrease their production or if they
wanna have some revenue share or whatnot.
Um, and so it's, it's fun that way.
I, um, I. It's also interesting.
Uh, so I was used to making a certainamount of income off of revenue share
and um, I've given myself three years,'cause I was there for three years.
(29:50):
I've given myself three years to getit back because I'm like, oh man, I was
used to like having this income, right?
And so, um, there is a littlebit of fire underneath me too.
And to be very transparent with you,very, very transparent with you.
I, um, I've had moments evenin the last week, I was like.
Oh shit, I'm on month five.
(30:11):
Okay.
Spring you gave yourselfthree, three years.
Like this is a thing, like it's go time.
Um, because I like to spend money,like, I like to have, like the lifestyle
I've had and it's like I chose to dothis, saying I'm gonna rebuild it.
And so I am like, I amgoing to rebuild this.
Is that, is that the fuel, isit, is it to get, get back there
(30:32):
or, you know, it's, uh, yeah.
I, I, the fuel is, Ihave something to prove.
Yeah.
I have something to prove.
Um, and though, like, like I'mgoing to Europe this week, I'm like,
and I'm, I like, here's the thing.
I've always had a very, um.
I've always been like, I own a part of amortgage company, part of a title company.
(30:55):
I have a JV on both.
I have the team, I've got thecoaching, I've got all these things.
And so that's why I was like, yes, I'mgreat to, um, I don't necessarily need
revenue share money, so I'm good here.
Um, and I also though reallylike revenue share money.
We all do, right?
Like, it's one of those things wherelike the team right now is not doing
as great on the margins or whatnot.
(31:15):
I'm like, I like it.
And so, um, I'm used to a lifestyle ofjust not even thinking about anything.
'cause I'm just used tothe money coming in, right?
And so I. Their fuel is there, isto prove myself, but I also really
like the freedom that Rob sharecreates and just like all of you,
like, it's creates massive freedom.
So it's important for meto, to rebuild that back.
(31:37):
Yeah.
The one thing I want to correctyou and disagree with you on spring
is that Yeah, about 10 minutesago you said, I'm nothing special.
I have to disagree.
You are something special.
I mean, the, the, the amount of guts.
That it took to do what you do.
I don't know anybody, including thethree of us on this call, that would
(31:59):
walk away from, from that substantialamount of semi passive, let's call it.
We know that it's not fully passive.
We've already figured that out, right?
But income that's coming in to be ableto rebuild it in a market like this.
I mean, last year, 2024was when you came over.
It was the worst year inresidential sales since 1996.
(32:22):
2025 isn't gonna be looking anybetter, you know, at least halfway
through the year that we're looking.
And you made that move.
You, you put a commitment out there andwe, we've um, Patrick be David, I don't
know who actually came up with this, butthe three types of people, there's people
who are interested, committed, obsessed.
Mm-hmm.
And you clearly are fallinginto the third ca category of.
(32:46):
And, um, just impressive.
So you are, um, something special.
Don't ever undercut yourself becauseI don't know anybody that can do and
set out a goal like that and then putit out there publicly like you have.
So kudos.
Yeah.
Yeah.
Thank you.
I mean, to thank you for saying that.
Um, it was really important to me to getin alignment with my husband and many
(33:09):
of you know this story or know, but likehe, um, had been working with exp for.
About nine months on alarge enterprise agreement.
And if you guys know anythingabout real estate tech or even the
tech industry, it's effing brutal.
Like it is one of those things, like hestarted the company from our upstairs, um,
like it's been bootstrapped, it's been arind, like it's been a whole thing, right?
(33:34):
And so when exp was like, Hey.
We wanna do an agreement with you,but it's not, it's kind of funky.
Your wife's the number one agent at real.
Um, and then they ultimately said yes.
They're like, we'll, we still believein the product for our agents.
We're gonna con we're gonna dothis agreement with you regardless.
'cause I had said no.
I was like, sorry guys.
Like we're a separate entity.
(33:54):
We're not the same.
You gotta do what you're gonna do.
I'm gonna do what I'm gonna do.
And when they said yes, I was like, itwas the first brokerage because he has.
Plenty of brokerages and othercompanies that have been like,
sorry, your wife's at real.
She's really loud.
It was exp was the first onethat said, yep, we're fine.
That spring's at real.
It's good.
The second component of this was, um.
(34:17):
As much as I, as much as I am independent,um, the platform, the CISO platform
is, creates a lot of audience forme because I do covets with them.
I coach their, their new agentscoming in like I am the face.
From an agent perspective.
And so Brian came to me, um, back afterPecon and said, spring, I love you so
(34:39):
much and I'm great that you're staying atreal, but if you're staying at real, then
we need to sever the relationship withSisu because it's not fair that exp sends
us their, their agents and then they endup in your world, um, somehow, you know?
And he's like, it's just out of alignment.
And um, I had to take a hardgut check and be like, uh.
(35:01):
That is out of alignment.
And it's not, it's not as a familyas much as we are independent.
Like we've, we go so much furtherwhen he and I are on the same
page and we're working as a team.
And so, um, it was ballsy and Iknow a lot of people are like,
what the hell is she's doing?
But at the end of the day, it waslike, I really wanna be an alignment.
I believe in the company.
(35:22):
I'm like, I know I can rebuild.
Like I, it took me from going from,I think I can, and I did a lot
of processing and a lot of like.
Choose to get to.
I know I can, but once I got to, I knowI can, I was like, alright, game on.
Let's go.
And so thank you for saying that, Albi,but that's the, that's the real behind
the scenes of like, it was importantto my marriage and um, here I am.
(35:46):
So I. That's awesome.
Yeah.
Thanks for sharing that.
That's, that, that is, uh, that, that'sreally cool and a little, little, uh,
under the hood of decision making, andthat's kind of what we, we, we geek out on
just from a strategic thinking standpoint.
So that's, uh, that's cool to hear.
Yeah.
Yeah.
It's always important to me, like,I mean, we've been married for 11
(36:07):
years and we've always operated like.
He's him, I'm me, likeseparate everything.
And when I took a step back and I waslike, well, a lot of my growth has
come from the support of like havinga husband that's just been like,
oh, spring can do this, or spring'sout in front and center or whatever.
And um, and he, he wasn't coming to itfrom a negative other than like, this
(36:28):
isn't important account spring andit's not gonna be in alignment if you
are in front of all these EXP agents.
And I was like.
You're right.
So here we go.
So here we're right on.
Yeah.
I wanna add one more thing too.
If you ever have a chance to go to oneof Springs events, make sure you go.
Um, Cabo was not your event, but youspoke and it was the first time we
(36:49):
heard you speak and I'm we're gettingtransparent and raw and real here.
I was in tears in the crowdlistening to your story.
I had no idea what you hadbeen through earlier with.
Of course the accident and yourcomeback and I, it literally
is giving me chills right now.
Think about it.
I did not know that, um, that you hadgone through, you know, a major accident.
(37:11):
You were in the hospital, injured,you know, with burns and Yeah.
And, and I mean, we're nottalking about a little accident.
I mean, this is life changing.
And how much would yousay that, that, you know.
That negative, awful thing thatno one would wanna ever go through
has impacted who Spring is today.
(37:31):
Yeah.
Was before and after.
Have you thought a lot about that?
Yeah, of course.
I've thought about it.
I mean, I was young, I was 20.
And so I think that being young and being20 was part of like, not understanding
the full scope of what it really was.
Now, if I was in my forties, it wouldbe a completely different thing.
Right?
Um, I shared on stage that, um, I,when I almost passed away, um, I had.
(37:56):
My ne my roommate in the burn unit,um, all those sirens and lights were
going off 'cause she did pass away.
And um, I was so drugged and I justremember like, what the heck is going on?
And when they all came rushingin, I'm like, I. Am I dying?
And I, the doctor was like,no, you get to choose.
(38:17):
Like, and I just remember likea light bulb literally was like,
like, oh, this is a choice.
Like everything's a choice.
And he's like, you get tochoose if you live or die.
And I'm like, I just remember thinkinglike, I haven't seen how I marry.
And at the time I was super inlove, like I was there with, on
that boat with my boyfriend, right?
And I was like, I haven'tseen who my children.
I'm like, oh, I'm gonna choose.
(38:38):
And um, that week it just started like.
Like the mental component of it startedlike shifting everything for me.
And so, um, yes, in the contextof, I have always taken from that
moment, like everything is a choice.
Like, I don't get to choose whathappens to me, but I get, do get
to choose how I respond to it.
And that's something that I teach.
(38:59):
Like we don't controlthe real estate market.
We don't control what's happening.
Iran, we, we don't controlany of that, but we can.
Control how we respond to it, right?
And um, and so that's been a game,a massive game changer for me.
Um, in everything.
I would say though, to bevery, um, to be like I.
(39:20):
Very candid of like, my actualgrowth really has happened
in the last five years.
And, um, it's when I, I went to atraining, and I won't get too far into
it, but it's when I understood, um, it wasactually with William Lamb who just got
his license to join me at Y exp. It's whythe community I started is called Upgrade.
His program is called Upgrade andit's about upgrading your mind.
(39:41):
And when I understood that likethe human brain controls everything
for you and, um, when you.
The way that I like to articulateit is most of us are running off
of really shitty old programming.
So think about it this way, like yourcomputer, like most of us are running
off of Microsoft dos, like it's oldstuff that doesn't serve you anymore.
(40:02):
And when you can realize thatyou can upgrade to the new iOS
and how to do that with removingthe trash and the old beliefs.
Like it changes everything.
And so in 2020, I went into a 14day immersion course and um, started
understanding like, holy crap, like.
This is how this works.
It's not the WOOWOO manifesting stuff.
(40:22):
It is like full on like howto remove all this stuff.
It shifted and a year later, my wholeworld like started down this path and
it all, it started off into a massivepersonal development space from I've.
Done it all at this point.
So when you're talking about vibrations,I'm like, I am like the ooey, gooey,
(40:43):
like mindset, all of that stuff becauseit's truly like, um, I'm a believer you
can truly create anything you want, butit really started about five years ago.
That's freaking awesome.
Yeah, and, and it is, you know, Imean it's, that's definitely the,
the hard wiring of a, of a honeybadger and, and really it's, it's.
(41:04):
Mindset first with everything.
And, and so, I mean, this is part ofthe reason, you know, I do a lot of
the, the endurance stuff I do, right?
Just because once you, once you gothrough hard things, I mean, it just, you.
Yeah.
The, the trivial things really don'tmatter and they don't stress you,
and it's just, there's always a path.
There's always a way.
So, um, definitely mindset first.
(41:25):
Yeah.
I just climbed, um, I'vedone the endurance event 29.
Oh 29.
I don't know if you know what that is.
Yep.
Um, but I just climbed it last week.
Like I, I've done it ninetimes in the last few years.
Um, and every time I do it, I'mlike, why am I doing this again?
But it's just that reminder of like.
Just going and how accomplishedyou feel when you're finished.
(41:45):
That's, uh, Jesse Itzler.
Yeah.
I, I, I was supposed to dothat on my 40th birthday and I
skipped it and went to Pecon.
Um, right before joining to see behindthe scenes, I was like, I can't.
Not do this.
Like I had to go, I had to go sit, so,so my business partner, Mike and Woods,
(42:05):
who were going for my 40th birthday, theywent and climbed the mountain and I went
to exp Con and we joined exp. By the timethey got back, we were already joining.
You made the right decision.
You can climb a mountainwhenever you want.
So one,
I haven't regretted that.
I do kind of regret it,but not, not really, no.
Don't regret it.
How about we'll go climb together?
(42:26):
I do.
Yeah, we'll do an event together.
We did a Honey but BadgersNation group there.
It'd be fun.
You can all wear the hats.
There you, there you go.
Well, it's accepted.
Let's do it.
Amazing.
Um, so guys listening in, um,it's like Honey badger nation.com.
Go to resource for everything.
(42:46):
Uh, being able to, to tap into.
But the big thing that we started.
Uh, this month, uh, last monthactually, uh, we, we gave away our
first Honey Badger of the Month award.
So, um, spring we are nominatinghoney badgers out there that are doing
honey badger stuff, and definitelyone of the, the hardest markets, uh,
headwinds that, that we've encountered.
(43:08):
So when you guys catch a honey badgerdoing honey badger stuff, get out there.
Um, honey badger nation.com nominate.
Honey Badger of the month, aswell as pick up some of that swag.
Um, well we got, we got a, we got apretty good candidate in here with
spring B. If you want to nominateSpring, go on to honey badger nation.com.
The link's right up at thetop, click it and nominate her.
I am a honey badger.
(43:29):
I am a this world, like, it's super fun.
So I'm grateful for you guys.
I'm grateful to actually get toknow you a little better and,
um, I would love to collab.
So whatever I can do to bea value to your community.
And let me know 'cause I'm just hereto grow and have fun with people.
Like that's the whole thing.
Leo messaged me the other day and heis like, from an outsider perspective,
it looks like you're having fun.
(43:50):
And I'm like, I am having so much fun.
Like if anything, however this turnsout, it's a effing blast and I just
think you all should join us, you know?
That's it for sure.
Both.
So good.
Well, appreciate you guys,um, fellas, always great.
And, uh, spring.
Thank you so much, uh, for jumpingin, sharing some, some, uh, some great
(44:13):
nuggets as well as being vulnerable andsharing a little bit of your story and
can't wait to continue the conversation.
Yeah.
Thank you guys.
I appreciate you all.
Thank you for the inspiration.
Bye guys.
Awesome.
We'll see you guys.
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
(44:33):
See you on the next episode.
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the JohnKitchens Coach Podcast.
Experience is your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is good?
Everybody, man.
Thank you guys.
Tuning into another episode ofOne Big Fire and we've got a
(00:23):
massive fire in the house todayand, uh, super excited to jump in.
It's the first time for me beingable to connect with Spring.
So, uh, been looking forward to thisconversation and, uh, let's dive in.
Mr.
Stac, set the stage for us, brother.
Hey, hello Spring.
Thank you for joining us.
Hi Jay.
What's up?
What's happening?
So, before we dig in,I do wanna, uh, little.
(00:44):
Self selfish plug here we have in spring.
This is an invite for you too.
We didn't even talk about it beforewe went live, but we have dates.
So all of you listeners who've been to.
Rock and restock.
Rock and rock, the rescue.
This year our dates areset for agent to CEO.
That's our major event of theyear, and we sandwich that against
(01:05):
our, our concert this year.
It's gonna be Rock the Spectrum.
All the proceeds are gonna be goingto, uh, charities that support
autistic children and adults.
And I'm super excited.
It's a different format right nextdoor to where we normally do it.
And I'm not even gonnatell you the lineup.
The lineup is Fire Jay.
I'll say this.
A couple of the artists that Dustin setup in Austin or in Nashville when we Yeah,
(01:27):
when we did the, um, was it the sprints?
Um, yeah, they're coming.
Oh boy.
Yeah, they're coming.
Oh boy.
Make sure you're marking September 24thand 25th and, uh, in your calendars, and
then we're gonna have a presale coming up.
So listen, close the land in the land.
I'm, maybe this is the way we getspring to come to Cleveland, like.
Cleveland just is like, that's nowhere.
(01:49):
I've never thought I'd be like,I'd go to Cleveland, Ohio,
but I guarantee you spring.
I think you'll, I think you'regonna think differently.
And, and, uh, I, I, I, I, I'm, I'm prettyclose al to, to locking in to where we can
confirm one of the queens of real estate,um, to, to be there with us as well.
So, well, hey, we haveroom for two queens,
(02:11):
right?
Right.
It's funny.
All right.
I'll check the dates.
That'd be awesome.
Well, you guys heard thatexp cons in Salt Lake City.
Who would ever think goingto Salt Lake City would be
So that's my hometown though.
So you, we go.
Yeah.
Yeah, it's cool.
And, and then the only downsidethat I saw to that is that we're
not gonna be able to do any skiing.
'cause I don't think it'sduring Is it is, is it?
(02:32):
Or do you guys have snow on themountains during the, um, no.
October.
The resorts don't open until November,so it's definitely off season.
Yeah, it's a random location.
I mean, I think people will enjoy,like it's a beautiful city and um,
but it's not Miami, but it just mademe think about Cleveland, right?
I'm like, Hey, there's some gray areasthat you just would never think of.
(02:53):
So no doubt Salt Lake's beautiful.
It's probably one of thecleanest places I've ever been.
Yeah, it is.
And it'll be great.
Their venues and stuff arefantastic, so I could see why
they chose it in that context.
Yeah.
I'm just comparing it to Cleveland, Ohio.
Bless you for comparing SaltLake City to Cleveland, Ohio.
First advice, only timeyou're ever gonna hear.
I would never put those two inthe same sentence ever, buddy.
(03:17):
Thank you for joining us and um, youknow, before we, we hopped on live
here, we were kind of talking aboutour journey and what's really cool that
you're doing this experiment is just.
Really inspiring to somany people and how much.
Bravery does it take youto actually document and
(03:37):
publicize this entire journey?
'cause when you're putting it out there,failure, success, somewhere in the
between, it's all out there in the open.
It's completely transparent,and that is beyond impressive.
And my level of respect, you know, foryou, when I didn't really know you that
well, I just looked upon everything youwere doing and saying, dang, you know
(03:57):
this, this lady is just killing it.
But now when you said you were gonnastart all over again, document the
entire journey, I. It inspired mebecause I'm like, I don't think I
would have the balls to do that.
I mean, that is a move and I love it.
And so we wanna hear more aboutit and, um, shoot, what, what,
how many months now is it?
(04:18):
Or we at five today.
Like five this week?
Yeah.
Yeah.
Yeah, it is gone by really fast.
It's interesting, you know, when I saidyes to it, part of the play, I thought,
I was like, how am I gonna do this?
Because EXP has 80, 90,000 agentsand coming in at this, at this.
Place like it is a differentanimal because people have already
(04:41):
talked to an exp or they've gottheir friend or whatever, right?
Um, but uh, and there's a whole longstory, I'm not gonna get into it,
but when I finally said yes to it, Iwas like, you know, here's the deal.
I started at Real Agent 2000 andthere yes, there is that early.
I didn't have the competition of everybodyhaving somebody they've talked to.
(05:01):
But I also built something that atthat same time that not very many
people did and continued to build.
And so I was like, well, ifI've done it there, I can just,
obviously I need to tweak it.
But it wasn't that it was necessarily thecompany, it was that I put in the work.
And so I'm like, well, if Iput in the work here, I can,
um, have some of those results.
And so it's been a journey.
(05:22):
I am documenting it.
Sometimes, like to give you an example.
I, um, I, uh, actually just pulledmy numbers yesterday to do an update
and I was like, oh shit, the, um,it's only gone up by four people.
And I was like, from my weeklyupdate, you know, and I was like,
okay, well it is what it is.
(05:42):
Do you know what I mean?
Like, I can't control that.
It's only been four people, so we'lljust document it and report it.
And so yeah, there is thatpart of me that I'm like.
Uh, and then there's also the partof me that it's fine and it's just
transparent and I'm doing whatI'm supposed to be doing, so it'll
all play out how it's supposed to.
Right.
And you know, it, it does always feellike you're, you know, the flywheel
(06:04):
doesn't start spinning immediately.
Right, right.
So, like, you know, you know, thetallest trees have the deepest roots
and, uh, you know, change takes timefor people to, you know, that I'm sure
the pipeline is, is full of people,great people that are coming over.
Yeah.
Um, I got a question for you.
Um, you know, this, this whole,you know, bef when you joined
co-sponsorship wasn't a thing here.
So, um, you know, that that was,and, and to be honest, even though
(06:28):
we kind of asked for it, we didn'tknow what we were asking for.
And thank, thank you to Glen for,um, for being brilliant and making
it 10 times better than any ofus would've probably thought.
Um, but how has that changedyour approach or how has that.
Kind of opened up the game differently.
I know you guys had that atReal to a certain extent.
It was obviously completely d Yeah, soReal launched it, um, probably a year
(06:50):
and a half, two years after I had joined.
But um, so I, when I said yes, Ididn't know that co-sponsorship
was going to be a thing.
And then I went to Dallas and metwith the executive team and took.
Plan out how this was gonna work.
And um, Leo told me that day, Hey,co-sponsorship is gonna be launched.
(07:10):
And so I was actually the firstco-sponsored agent at exp. Um, so I
knew that it was gonna be a thing.
Um, I'm incredibly grateful to bevery candid with you because instead
of it being like, oh, I'm competingwith 80,000 agents now, it's like,
no, I have 80,000 agents that are.
Are an army of people recruiting, and alot of them are bringing me into the mix.
(07:32):
Yeah.
And so it's been actuallya huge value proposition.
Like for example, I.Started, started my growth.
So I'm just right underabout 300 agents right now.
Um, and I have a massive pipeline.
Um, I have a team of 40, um, onboardingright now, and I have another
team of 40 onboarding on July 8th.
Like I've got some stuff cooking.
(07:52):
Yeah.
Um, and I would say, um, co-sponsorshipHass been really great because some
of these guys have been talkingto people and, um, they have their
friend or they have this and it'slike, Hey, let's make it a win-win.
Like, I don't want this to be a a thing.
And so it's been really good that way.
Um, but what I was gonna say ispart of my momentum started with a
(08:14):
co-sponsorship with, um, Andrew Franklin.
Um, and, uh, he'd been working with.
Um, the nil team for quite some time.
I'd known the nil team for a longtime, and it just happened to be that,
um, there was synergy there that werelike, let's go, let's go do something.
And so, um, I'm super grateful for it.
I think I've set a goal, I've putit out there, I set it on stage.
(08:35):
I was like, oh shit, didI really just say that?
But I set a goal to have 10,000 agents,um, in the next like three years.
And I know it's lofty, I know it's crazy,but I, I believe with the co-sponsorship
and I believe with the right partnerships.
Um, I can get close and if Idon't, at least I shot super high.
Yeah.
I'm gonna get somewhere, right?
(08:55):
Yep.
And so right now I'm pacing, if Ilook at my numbers, I'm pacing to be
on the same path that I did at real.
Yeah.
Um, real, my first year I did about seven.
I had about 700 agent partners.
And then, um.
Then it started like compoundingas you know, it does that.
And so I feel confident thatI'm gonna, um, start getting
that compounding coming up.
But it's a grind for a minute too.
(09:17):
Yeah.
I think most people don'tunderstand that math, by the way.
But like that's, that is the beauty inthis model and understanding it's not
gonna be really so much what you do to getyou to the, and by the way, I believe the.
The record, and this is up for debatebecause I think they, they arbitrarily
gave John Mices the, the record, andI'm not sure if he beat us or not,
(09:38):
but I think we hit 1,011 months.
Okay.
And, um, and that, you know,that was, you know, pretty crazy.
But, but you're on track forthat, those kind of numbers.
Right.
So.
Like that's, that's whatpeople don't understand.
It's not what you do necessarily.
It's gonna be what you get 10other people to go do too, right?
Yeah.
Yeah.
My strategy is to have 25 running mates,so 25 people who wanna grow with me.
(10:02):
I've got, um, I've got about seventhat are like, I wanna, I wanna grow
rev share org, you know, and um, so mystrategy is let's go get the 20 to 25.
I have the, I have the capital,I have the infrastructure to, um.
Put some, uh, fuel behind them, right?
Like I'm the queen of events.
(10:22):
I've got, um, a great marketing, greatCMO, so I'll help them build out their
personal brand and create a little bitmore structure around, um, about them
becoming a little bit more out there.
And I just know if they grow, I grow.
Yep.
So let me amplify whoyou are to help you grow.
And so that's the strategythat I'm rolling with.
Um, and I'm enjoying it.
(10:44):
Like it's fun for the people that we'recoming in and proximity and growing with.
Just kinda like the three ofyou, you guys are, um, you guys
are having fun together, right?
You're like, Hey, let's go and do this.
I'm like, so that's mystrategy there as well.
I love what was.
Most impressive too isthat you're doing this.
You know when, when, when westarted hitting it was, so we
(11:05):
moved our brokerages over 2017.
If it was August, I moved overin August, Jay and Michael,
John, I think it was October.
So maybe just a couple months after that.
And we caught this momentum.
Mm-hmm.
And it's fair to say that that momentumisn't what it was eight years ago today.
(11:25):
So for you to, to set this lofty goal,you, you set a 10 x goal, which is.
Inspiring and we're gonna watch you win.
We're, we're just loving cheeringyou on and, and doing it.
But the timing of it's, it's,I mean, let's just be honest.
We had a blue, blue ocean.
We had no competition.
We were kind of all on the take.
People were coming by the roads and thenall of a sudden real comes along and then
(11:49):
another, you know, cloud-based and anothercloud-based that is revenue share stock.
And now all of a sudden we, we have.
There there's options and those optionsAnd, and I guess why I wanted to
mention that is that how cool is that?
That that competition breeds innovation?
Mm. This co-sponsorship idea.
(12:12):
It wasn't even an, I never even thoughtof it until I heard about real doing it.
And Jay, you, you thinkwe should tell the story?
'cause we learned about it.
Like really, really learned.
When I first heard aboutco-sponsorship that Real was doing it.
The first thing I was like,who would wanna do that?
Like, who would wanna give uphalf of their revenue share?
This is the first thing in my brain.
(12:32):
I just didn't know what I didn't know.
And, um, Jay, uh, we, we lost a,a giant team, um, can't remember
the name of the, the team Dave.
David was the team leader, and oneof his agents was in my market.
In fact, she used to be onmy team and I was like, Hey,
hey, I wish you all the best.
I know that you're, you know,you guys are taking off this now.
(12:54):
But just curious, you know.
Why did you, why did you, what madeyou go have the decision to go to real?
And she couldn't give me an answer,but she did say, I will get you
on the phone with my sponsor.
And I was like, yeah, let's do that.
Who is it?
And she said, Sharan Cha Vista.
And I was like, okay, done.
So Jay and I hop on a call, Sharan us.
(13:16):
We're like, Hey, yeah, nice to meet you.
And he starts telling us theother side of co-sponsorship
and our mind was freaking blown.
So thank you, Sharon.
Yeah, I mean, I don't know whothought of the idea, but when you
think about collaboration, thesecloud-based companies, everyone you
know, claims and rides on the horseof collaboration because it's true,
(13:37):
we are the most collaborative outof any of the traditional brands.
But co-sponsorship, pourgasoline on that collaboration.
We, we just didn't understandit until we heard Sharan.
You remember that, that conversation?
Oh, God, yeah.
He, uh, he hesitantly, you know,once he got into his pitch, you
know, he couldn't not say everything.
He always says like, he, hebelieved in, in what they were,
(13:58):
what Real was doing at the time.
And, um, yeah, so it was greatbecause I loved listening to, I'm
a, I, I'm notorious for listeningto my competitors and understanding
what they're selling because wewere getting poached in a big way.
And so I wanted to hear whateverybody else was hearing and, uh.
And Yeah.
And I, I remember I got off, I got offthat call and I had to drive somewhere
and I was driving and I was justreplaying the things he was saying.
(14:20):
I was like, why did that sound so good?
And you know, obviously it was,you know, you know, some specialist
dust that he had put on it.
But it wasn't, wasn't all necessarilytrue, but it sounded good.
And so, you know, just unpacking thathelped us to, you know, understand
what, what the benefit was there.
And, and, uh, certainly.
Um, completely different guys.
(14:40):
Everybody that doesn't know thedifference, one is division and
the other is multiplication.
So like there's no difference betweenreals, co-sponsorship and ours.
There's nothing a like about it.
It's a, it's massively differentin terms of if you're a builder.
Uh, but you know whatcaught our attention?
What he said, what he said.
You guys, you guys have seven levels.
We only have five.
(15:01):
But you know that we have infinite levels.
We have people that have 20 levels deep.
And that's what that was,that was the stopper for us.
We're like, what?
Okay, now you got our attention, bud.
You know, we were paying attentiontwice as hard at that point.
Yeah, yeah.
But like, let me give you context.
You, your butt, you're jumping at the bit.
(15:22):
Yeah.
I'm like, let me, let meYes, yes, yes and yes.
And Strong's like amazing.
He's such a great presenter.
Yeah.
You can go multiple layers, but whenyou're dividing, 'cause the way that
it works is the company takes 45.
I mean, you get 45%, your codegets 45 and the company takes 10.
Right?
So as you start getting'em in and there's codes.
(15:44):
It starts dividing.
So as it starts going down that,um, the, the amount of rough share
being paid out can be pennies.
Yeah, pennies.
Like, so you might have multiple lines,but like, it's not, it's not like you're
getting a, a mass amount of money on it.
Here's what I would say, um, what Ilove about the exp co-sponsorship.
(16:05):
Is, I do love that.
It's like you can come and you take thatposition and it's what you're making.
But here's what I really loveabout it, is the number one
thing that your competitors, ourcompetitors have said, um, in the
past is that, um, oh, it's siloed.
Oh, they've got these groups.
Like I actually screenshotted theother day, one of my old, um, uh.
(16:28):
Uh, peeps.
That reel posted like, it was likea jab of like, oh, they've, they've
got, um, they've got these silos thatthey're, uh, saying as communities.
Do you know what I mean?
And it's like, no, we do havecommunities, but here's the thing.
Um, that they describe theirnetworks, that they're, that
saying, our communities.
But here's the deal is now withthe way this works is there
(16:50):
is a lot of collaboration andpeople don't have to pick.
You do get what the company offers,which is all the corporate things
with fast cap and fast trackedand all the stuff that exp offers.
And then you go get an alignmentwith the other people that we're
gonna help you grow your business.
And the difference is, is, um,at Real, which I love them.
I actually really am grateful.
(17:11):
I have nothing negative to say.
And the, um, the difference though isthere's, they can't offer you shit.
Like it's, you're joining real,here's what the company offers.
Pick your sponsor, who you like.
Like at exp it's like, oh, I'mgonna go partner with Jay 'cause
he's gonna go help me build this.
Or I'm gonna partner withJohn, he's gonna coach me here.
Alby, or like Spring.
(17:32):
Like you get value withwho you partner with.
There's no value of who you partner withover there in context of like a written
out, here's what you're gonna get.
Because it's not, it'sjust not their model.
Yeah.
And so it's just, I think it that expactually flipped the script of it's
no longer like, oh, you don't wannago there 'cause you can't, you can't
(17:52):
be in, you have to be in their silo.
And it's like, that's not how it works.
You know?
So it's a, it is a game over.
I am, I'm actually seeing.
So many people comingfrom the other models Yep.
That are reaching outsaying, I feel lonely.
I see what you guys are doing.
Can we have this conversation?
And so I think you're gonna seepeople who want more than just
(18:14):
being at a rev share brokerage.
Right.
Of course.
Yeah, and you know, we were, we weretalking about conversation I had with,
uh, with Sloan last week, and, and that'sthe number one thing that he's hearing
and is exactly what you said spring, isthat, you know, they feel alone, right?
There's agents out there,they feel isolated.
They don't, they don't have the supportand, and environment is greater.
(18:35):
Than anything.
And you know, having thatcommunity to where you can, you
can step in is, is so powerful.
Spring, I wanna zoom out with you alittle bit and you know, for, for us,
uh, obviously al touching on it andgiving you a little, little backstory
before we jumped on, um, you know,we're, we're big vision guys, right?
Um, I mean all, all three of usare, are massive on, on vision and
(18:57):
that's why we have to have greatteams around us to be able to help
us execute on, on the vision and.
For, for us at the time, we were goingdown the partner path, uh, back in 20 15,
20 16 timeframe, and we hit, we hit thegas from, from jump, um, two hundred and
twenty five, two 0.2 GCI and, and likefrom standing still at zero in 12 months.
(19:20):
And so we.
You know, we had some momentum and,and definitely going the partner route.
We were partnering with agents,market service areas throughout DFW.
We had just, um, signed our firstregional partner out of Atlanta
and we were going down that path.
And I think, 'cause whatwas it, like 2000 partners?
Uh, by like 2000 partnersby December 27th, 2024.
There you go.
And so, so once we were locked in onthe vision, we looked for whatever
(19:46):
vehicle is gonna get us there faster and.
That's where, you know, 'cause I saw it.
I, I mean, I shut the, I shut the webinaroff at what 'cause 10 minutes into it, 15
minutes into it, uh, that, um, um, we hadbeen sent and then, but it was forced with
Al going down the path, it's like, dude,I like, I think this is something right?
And then having the conversationwith Jay and there was like, dude,
(20:07):
that vehicle can get us there faster.
And, and so that was part of thereason of letting go of that, of that
monkey bar to, to grab onto this one.
So I guess my question for you.
Is what's kind of, what's the visionand then obviously, you know, jumping
from what you had built the empire atreal to to step into over here with
(20:28):
us at exp, obviously you saw a bettervehicle to possibly get you there faster.
So I'm just kind of curious, you know,the vision for you and the kind of
your decision making process that, thatyou kind of go through as you make the
decisions to help you get to the vision.
Yeah.
So part of the reason I said yes was I didget in at the early stages and, um, I do
(20:49):
believe that I would've continued to grow,but as to what we were talking about,
there's five levels and seven, right?
And I, um, I also know that companieshit their plateau, like everybody,
like, look at Keller Williams, look atexp. Look at, and Real was on the up.
Right.
Um, however.
At a certain point, real is goingto hit their, their plateau as well.
(21:11):
We all do.
Right?
And so I was looking at it andsaying, okay, well what's gonna
happen when we start having churn?
And I have no value proposition.
Like I'm OG that got in earlyand my agents are churning.
'cause that's what happens, right?
Yep.
Like there's no, if they're not collectingrevenue share and um, I don't have
any value proposition, then what'sgonna happen in three, five years?
(21:35):
Like, I'm never gonna grow.
Because you're gonna have that churn.
It's just business.
So when I started looking at it and beinglike, well, could I go rebuild where a,
I do have the seven levels, um, and thesix and seven pay substantially more.
Right?
And also being an ecosystem where I dohave a value proposition and the I as
spring can pivot if, um, the market infive years and I need to change what
(22:00):
my value proposition is, that I can atleast still be in control of my business.
Of what I am offering for anagent to be in our ecosystem.
So that was the business side of mebeing like, okay, yeah, I'm gonna
start over, but I believe that I can,at least I have control over saying,
Hey, this is what it's gonna looklike when it starts to go that way.
(22:22):
I also truly believe thatexp is in that 2.0 era.
I think that you guys, um, when youstarted, started with the, that you
were the first, it was an idea and thenCOVID hit and it was just like, boom.
Like it was massive, right?
And, um, I think now it'slike the model is normal.
It's going to be the modelof the future for everybody.
(22:42):
I don't see any brokeragecoming out that's not gonna
have a revenue share component.
And so the foundation where, um.
Profitable.
You've got the infrastructure,like everything is there.
So now at this point where all themodels are gonna be exactly the
same, why not have the foundationof the OG to go build off of, right?
And so, um, that was anotherone of my thought processes.
(23:06):
The other component of it, to be verycandid with you, is I'm like, hmm.
I have a leadership team totally cheeringme on, meaning like Leo and everybody.
And you guys like, it's notlike I'm like, I'm on an island
being like, how do I do this?
Like, it's great to have,uh, the the support of like,
yeah, we wanna see you win.
Like, it doesn't matter who you arein the company, you all wanna see
(23:29):
me win because it is ballsy and itis one of those things that's like.
Okay.
Well she's, she's, I amliterally an open book.
You guys, like, the only reason Ihaven't screenshotted my actual income
and put it on is like, I don't needthe whole, like whatever it's called of
like the disclosures and all of that,and like, I don't need that part of it,
(23:51):
but I would have no problem being like.
I'll show you how I'mgonna get back to this.
Right.
I ju but I'm like, I don'tneed the headache of whatever,
the guidelines of the law.
Right?
That stuff.
So I was like, turn you in.
Yeah.
Someone will turn me in.
So I'm like, I don't need any of that.
I'll just show you like where my count is.
Right.
But I just truly, truly thinklike, and this is for anybody.
(24:11):
I'm not special.
I'm just willing to do the work.
Like I, it's the same,it's the same thing.
When I joined Real, I joined Real,being a small team in Salt Lake
City, Utah, nobody knew who I was.
Like nobody, I chose to be like,okay, how can I go grow this?
Oh, I'll throw an event.
Oh, I'll have 40 peopleshow up to my office.
Oh, I got some traction.
Okay, I'll, I'll go create alittle bit of a coaching program.
(24:32):
Oh, I'll go build out my name.
Like, do you know how uncomfortablethat was to be like, I'm gonna
go create a brand called Spring.
It was like terrifying you guys.
Terrifying.
Um, and I was just like,well, I'll put it out there.
And then I started running Facebookads and I started like getting a
little bit more, like when I did myfirst event, I was scared shitless.
(24:53):
I did my second event and Icried in the middle of the night.
And I'm not a crier, just so you know.
Um, but it was a fucking disaster.
So, and I just like, remember I was,my husband's like, what is going on?
I'm like.
I filled, you know, and, but thething is, you just have to keep going.
And so now I am at year four.
(25:13):
I just hosted one.
I had over 500 people show upand it's like, it's a thing.
But here's the deal.
Like you just have to be consistentand put in the work and be
willing to every day I'm like.
Let's, who am I prospecting?
Am I talking to?
Like, what, where am I flying to?
Whatever.
And so I'm willing to do it, andso I know that I'm gonna win.
(25:34):
And that's the same with anybodyelse if you're willing to do it.
Put your ass out there and like bewilling to be vulnerable or put your
name and like, you guys should readsome of the comments on my, if you
ever want entertainment, go findone of my ads and you'll be like,
damn, this girl gets some heat.
And it's what it's, you know, so youjust have to be willing to do it.
But exp is the vehicle long termfor me, and I believe it can be
(25:56):
for anybody if you're willing to.
If you're willing toput yourself out there.
Yep.
Spring, you said it a couple times,um, do the work, um, when you, when you
step back and unpack that, I mean, what,like, there's busy and productive, right?
Are we getting results, doing thethings that actually drive results?
What, by in, in your mind, when yousay do the work, what does that mean?
(26:17):
Well, so when I said I'm okay,I'm gonna do this, then I. Hate
to put it this way, but I have tocompete with all of you, right?
I have to compete with everybody.
So I'm like, what's gonna be my offer?
And I don't have to compete with you guys.
You guys are in my upline,but you get what I'm saying?
Like, what is my offer?
So anyway, I went in and said, okay,here's what I'm going to put out there.
Then from that to, okay,how am I gonna package it?
(26:40):
What?
Gotta get to go high level.
Okay, I've gotta hire thesepeople now I need to go, um,
create some infrastructure.
Now I need to get in front of people,like, uh, conversations, webinars.
I, I mean, I am literally doing itall from being on here to I host
a weekly webinar called The Vault.
Um, I host, uh, we hosttrainings every week.
(27:00):
I have a, um, biweekly communitycall that for just for age and
attraction, like I truly am.
I didn't plug into everybody else'slike I am a little bit, but I'm
like, no, if I'm gonna go buildspring and people wanna be a part of
me, that I have to have something.
Yep.
And so I've gone in and created it.
(27:20):
I've hired staff that onlyworks for, um, my exp world.
And, um, like one she's flying outto somewhere to onboard a team.
Um, 'cause they don't havethe infrastructure and like,
I mean, I'm putting in.
The work, but I also know that itwill 10 x return by doing that.
(27:41):
And so it's the same, it'sthe same path you guys went.
Like it's the exact same things you'redoing or that you did and you are
doing that you have to just put in.
Some of those pieces to be, uh, tobe something significant, you're,
you're, well, you're treating it like abusiness and you know, that's the, the,
you know, the mistake that I, that I,looking back, I think me, Mike and Al
(28:02):
for the last four years, not countinglast year, this was like the four years
prior it was 40 million revenue share.
The three of us.
And it was 96% margin.
And you know, I was always superimpressed by that, obviously.
And it is a crazy number, right?
But, but that's not what if, whatif you invested back into it?
And that's, you know, that's, that'sreally where you can, you can, if you
want to double and double again, you'regonna have to help other people double.
(28:25):
So you have to create, there's, it is,you're treating it like a business.
That's what you have to do.
If you do that, then youknow it's infinitely easier.
But this is all.
People think it's aboutrecruiting, it's not.
It's about how do you actuallyhelp people from where they're
at to where they want to go?
Mm-hmm.
And that's the cool thing about themodel is we're all waking up every day
(28:46):
thinking about how do we make it betterfor the agents that we're trying to help?
Whether it's a team.
Trying to build and scale or you'rean agent just trying to get to, to
some consistency and predictability.
There's just lacking acrossthe industry that help.
Like, you know, every, every agent Ialways tell when I have a conversation,
I'm like, when you get into realestate, you should have just got a
(29:06):
certificate that says figure it out.
'cause that's what it feels like.
And that's what theygenuinely all feel like.
And that's, you know, that's the coolthing is this is pushing us to all
make this industry better and makeit better for real estate agents.
Right.
Well, I think what's cool about it islike, it truly is like a win-win, right?
Like they grow, we grow vice versa.
And so the model is really builtlike the people like ourselves
(29:28):
that know what we're doing.
Like let's pour back in and help themincrease their production or if they
wanna have some revenue share or whatnot.
Um, and so it's, it's fun that way.
I, um, I. It's also interesting.
Uh, so I was used to making a certainamount of income off of revenue share
and um, I've given myself three years,'cause I was there for three years.
(29:50):
I've given myself three years to getit back because I'm like, oh man, I was
used to like having this income, right?
And so, um, there is a littlebit of fire underneath me too.
And to be very transparent with you,very, very transparent with you.
I, um, I've had moments evenin the last week, I was like.
Oh shit, I'm on month five.
(30:11):
Okay.
Spring you gave yourselfthree, three years.
Like this is a thing, like it's go time.
Um, because I like to spend money,like, I like to have, like the lifestyle
I've had and it's like I chose to dothis, saying I'm gonna rebuild it.
And so I am like, I amgoing to rebuild this.
Is that, is that the fuel, isit, is it to get, get back there
(30:32):
or, you know, it's, uh, yeah.
I, I, the fuel is, Ihave something to prove.
Yeah.
I have something to prove.
Um, and though, like, like I'mgoing to Europe this week, I'm like,
and I'm, I like, here's the thing.
I've always had a very, um.
I've always been like, I own a part of amortgage company, part of a title company.
(30:55):
I have a JV on both.
I have the team, I've got thecoaching, I've got all these things.
And so that's why I was like, yes, I'mgreat to, um, I don't necessarily need
revenue share money, so I'm good here.
Um, and I also though reallylike revenue share money.
We all do, right?
Like, it's one of those things wherelike the team right now is not doing
as great on the margins or whatnot.
(31:15):
I'm like, I like it.
And so, um, I'm used to a lifestyle ofjust not even thinking about anything.
'cause I'm just used tothe money coming in, right?
And so I. Their fuel is there, isto prove myself, but I also really
like the freedom that Rob sharecreates and just like all of you,
like, it's creates massive freedom.
So it's important for meto, to rebuild that back.
(31:37):
Yeah.
The one thing I want to correctyou and disagree with you on spring
is that Yeah, about 10 minutesago you said, I'm nothing special.
I have to disagree.
You are something special.
I mean, the, the, the amount of guts.
That it took to do what you do.
I don't know anybody, including thethree of us on this call, that would
(31:59):
walk away from, from that substantialamount of semi passive, let's call it.
We know that it's not fully passive.
We've already figured that out, right?
But income that's coming in to be ableto rebuild it in a market like this.
I mean, last year, 2024was when you came over.
It was the worst year inresidential sales since 1996.
(32:22):
2025 isn't gonna be looking anybetter, you know, at least halfway
through the year that we're looking.
And you made that move.
You, you put a commitment out there andwe, we've um, Patrick be David, I don't
know who actually came up with this, butthe three types of people, there's people
who are interested, committed, obsessed.
Mm-hmm.
And you clearly are fallinginto the third ca category of.
(32:46):
And, um, just impressive.
So you are, um, something special.
Don't ever undercut yourself becauseI don't know anybody that can do and
set out a goal like that and then putit out there publicly like you have.
So kudos.
Yeah.
Yeah.
Thank you.
I mean, to thank you for saying that.
Um, it was really important to me to getin alignment with my husband and many
(33:09):
of you know this story or know, but likehe, um, had been working with exp for.
About nine months on alarge enterprise agreement.
And if you guys know anythingabout real estate tech or even the
tech industry, it's effing brutal.
Like it is one of those things, like hestarted the company from our upstairs, um,
like it's been bootstrapped, it's been arind, like it's been a whole thing, right?
(33:34):
And so when exp was like, Hey.
We wanna do an agreement with you,but it's not, it's kind of funky.
Your wife's the number one agent at real.
Um, and then they ultimately said yes.
They're like, we'll, we still believein the product for our agents.
We're gonna con we're gonna dothis agreement with you regardless.
'cause I had said no.
I was like, sorry guys.
Like we're a separate entity.
(33:54):
We're not the same.
You gotta do what you're gonna do.
I'm gonna do what I'm gonna do.
And when they said yes, I was like, itwas the first brokerage because he has.
Plenty of brokerages and othercompanies that have been like,
sorry, your wife's at real.
She's really loud.
It was exp was the first onethat said, yep, we're fine.
That spring's at real.
It's good.
The second component of this was, um.
(34:17):
As much as I, as much as I am independent,um, the platform, the CISO platform
is, creates a lot of audience forme because I do covets with them.
I coach their, their new agentscoming in like I am the face.
From an agent perspective.
And so Brian came to me, um, back afterPecon and said, spring, I love you so
(34:39):
much and I'm great that you're staying atreal, but if you're staying at real, then
we need to sever the relationship withSisu because it's not fair that exp sends
us their, their agents and then they endup in your world, um, somehow, you know?
And he's like, it's just out of alignment.
And um, I had to take a hardgut check and be like, uh.
(35:01):
That is out of alignment.
And it's not, it's not as a familyas much as we are independent.
Like we've, we go so much furtherwhen he and I are on the same
page and we're working as a team.
And so, um, it was ballsy and Iknow a lot of people are like,
what the hell is she's doing?
But at the end of the day, it waslike, I really wanna be an alignment.
I believe in the company.
(35:22):
I'm like, I know I can rebuild.
Like I, it took me from going from,I think I can, and I did a lot
of processing and a lot of like.
Choose to get to.
I know I can, but once I got to, I knowI can, I was like, alright, game on.
Let's go.
And so thank you for saying that, Albi,but that's the, that's the real behind
the scenes of like, it was importantto my marriage and um, here I am.
(35:46):
So I. That's awesome.
Yeah.
Thanks for sharing that.
That's, that, that is, uh, that, that'sreally cool and a little, little, uh,
under the hood of decision making, andthat's kind of what we, we, we geek out on
just from a strategic thinking standpoint.
So that's, uh, that's cool to hear.
Yeah.
Yeah.
It's always important to me, like,I mean, we've been married for 11
(36:07):
years and we've always operated like.
He's him, I'm me, likeseparate everything.
And when I took a step back and I waslike, well, a lot of my growth has
come from the support of like havinga husband that's just been like,
oh, spring can do this, or spring'sout in front and center or whatever.
And um, and he, he wasn't coming to itfrom a negative other than like, this
(36:28):
isn't important account spring andit's not gonna be in alignment if you
are in front of all these EXP agents.
And I was like.
You're right.
So here we go.
So here we're right on.
Yeah.
I wanna add one more thing too.
If you ever have a chance to go to oneof Springs events, make sure you go.
Um, Cabo was not your event, but youspoke and it was the first time we
(36:49):
heard you speak and I'm we're gettingtransparent and raw and real here.
I was in tears in the crowdlistening to your story.
I had no idea what you hadbeen through earlier with.
Of course the accident and yourcomeback and I, it literally
is giving me chills right now.
Think about it.
I did not know that, um, that you hadgone through, you know, a major accident.
(37:11):
You were in the hospital, injured,you know, with burns and Yeah.
And, and I mean, we're nottalking about a little accident.
I mean, this is life changing.
And how much would yousay that, that, you know.
That negative, awful thing thatno one would wanna ever go through
has impacted who Spring is today.
(37:31):
Yeah.
Was before and after.
Have you thought a lot about that?
Yeah, of course.
I've thought about it.
I mean, I was young, I was 20.
And so I think that being young and being20 was part of like, not understanding
the full scope of what it really was.
Now, if I was in my forties, it wouldbe a completely different thing.
Right?
Um, I shared on stage that, um, I,when I almost passed away, um, I had.
(37:56):
My ne my roommate in the burn unit,um, all those sirens and lights were
going off 'cause she did pass away.
And um, I was so drugged and I justremember like, what the heck is going on?
And when they all came rushingin, I'm like, I. Am I dying?
And I, the doctor was like,no, you get to choose.
(38:17):
Like, and I just remember likea light bulb literally was like,
like, oh, this is a choice.
Like everything's a choice.
And he's like, you get tochoose if you live or die.
And I'm like, I just remember thinkinglike, I haven't seen how I marry.
And at the time I was super inlove, like I was there with, on
that boat with my boyfriend, right?
And I was like, I haven'tseen who my children.
I'm like, oh, I'm gonna choose.
(38:38):
And um, that week it just started like.
Like the mental component of it startedlike shifting everything for me.
And so, um, yes, in the contextof, I have always taken from that
moment, like everything is a choice.
Like, I don't get to choose whathappens to me, but I get, do get
to choose how I respond to it.
And that's something that I teach.
(38:59):
Like we don't controlthe real estate market.
We don't control what's happening.
Iran, we, we don't controlany of that, but we can.
Control how we respond to it, right?
And um, and so that's been a game,a massive game changer for me.
Um, in everything.
I would say though, to bevery, um, to be like I.
(39:20):
Very candid of like, my actualgrowth really has happened
in the last five years.
And, um, it's when I, I went to atraining, and I won't get too far into
it, but it's when I understood, um, it wasactually with William Lamb who just got
his license to join me at Y exp. It's whythe community I started is called Upgrade.
His program is called Upgrade andit's about upgrading your mind.
(39:41):
And when I understood that likethe human brain controls everything
for you and, um, when you.
The way that I like to articulateit is most of us are running off
of really shitty old programming.
So think about it this way, like yourcomputer, like most of us are running
off of Microsoft dos, like it's oldstuff that doesn't serve you anymore.
(40:02):
And when you can realize thatyou can upgrade to the new iOS
and how to do that with removingthe trash and the old beliefs.
Like it changes everything.
And so in 2020, I went into a 14day immersion course and um, started
understanding like, holy crap, like.
This is how this works.
It's not the WOOWOO manifesting stuff.
(40:22):
It is like full on like howto remove all this stuff.
It shifted and a year later, my wholeworld like started down this path and
it all, it started off into a massivepersonal development space from I've.
Done it all at this point.
So when you're talking about vibrations,I'm like, I am like the ooey, gooey,
(40:43):
like mindset, all of that stuff becauseit's truly like, um, I'm a believer you
can truly create anything you want, butit really started about five years ago.
That's freaking awesome.
Yeah, and, and it is, you know, Imean it's, that's definitely the,
the hard wiring of a, of a honeybadger and, and really it's, it's.
(41:04):
Mindset first with everything.
And, and so, I mean, this is part ofthe reason, you know, I do a lot of
the, the endurance stuff I do, right?
Just because once you, once you gothrough hard things, I mean, it just, you.
Yeah.
The, the trivial things really don'tmatter and they don't stress you,
and it's just, there's always a path.
There's always a way.
So, um, definitely mindset first.
(41:25):
Yeah.
I just climbed, um, I'vedone the endurance event 29.
Oh 29.
I don't know if you know what that is.
Yep.
Um, but I just climbed it last week.
Like I, I've done it ninetimes in the last few years.
Um, and every time I do it, I'mlike, why am I doing this again?
But it's just that reminder of like.
Just going and how accomplishedyou feel when you're finished.
(41:45):
That's, uh, Jesse Itzler.
Yeah.
I, I, I was supposed to dothat on my 40th birthday and I
skipped it and went to Pecon.
Um, right before joining to see behindthe scenes, I was like, I can't.
Not do this.
Like I had to go, I had to go sit, so,so my business partner, Mike and Woods,
(42:05):
who were going for my 40th birthday, theywent and climbed the mountain and I went
to exp Con and we joined exp. By the timethey got back, we were already joining.
You made the right decision.
You can climb a mountainwhenever you want.
So one,
I haven't regretted that.
I do kind of regret it,but not, not really, no.
Don't regret it.
How about we'll go climb together?
(42:26):
I do.
Yeah, we'll do an event together.
We did a Honey but BadgersNation group there.
It'd be fun.
You can all wear the hats.
There you, there you go.
Well, it's accepted.
Let's do it.
Amazing.
Um, so guys listening in, um,it's like Honey badger nation.com.
Go to resource for everything.
(42:46):
Uh, being able to, to tap into.
But the big thing that we started.
Uh, this month, uh, last monthactually, uh, we, we gave away our
first Honey Badger of the Month award.
So, um, spring we are nominatinghoney badgers out there that are doing
honey badger stuff, and definitelyone of the, the hardest markets, uh,
headwinds that, that we've encountered.
(43:08):
So when you guys catch a honey badgerdoing honey badger stuff, get out there.
Um, honey badger nation.com nominate.
Honey Badger of the month, aswell as pick up some of that swag.
Um, well we got, we got a, we got apretty good candidate in here with
spring B. If you want to nominateSpring, go on to honey badger nation.com.
The link's right up at thetop, click it and nominate her.
I am a honey badger.
(43:29):
I am a this world, like, it's super fun.
So I'm grateful for you guys.
I'm grateful to actually get toknow you a little better and,
um, I would love to collab.
So whatever I can do to bea value to your community.
And let me know 'cause I'm just hereto grow and have fun with people.
Like that's the whole thing.
Leo messaged me the other day and heis like, from an outsider perspective,
it looks like you're having fun.
(43:50):
And I'm like, I am having so much fun.
Like if anything, however this turnsout, it's a effing blast and I just
think you all should join us, you know?
That's it for sure.
Both.
So good.
Well, appreciate you guys,um, fellas, always great.
And, uh, spring.
Thank you so much, uh, for jumpingin, sharing some, some, uh, some great
(44:13):
nuggets as well as being vulnerable andsharing a little bit of your story and
can't wait to continue the conversation.
Yeah.
Thank you guys.
I appreciate you all.
Thank you for the inspiration.
Bye guys.
Awesome.
We'll see you guys.
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
(44:33):
See you on the next episode.
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