July 12, 2025 • 43 mins
Episode Overview
In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025.
GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you’ve ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn’t depend on your constant hustle.
From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO.
Key Topics Covered
The CEO Mindset Shift
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Why thinking like a business owner is the first step to 7-figure success
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How GoGo used her outsider disadvantage to build massive brand awareness
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Why the agent who markets best—not sells best—wins
Making Yourself Unignorable
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The cost of staying invisible: why agents who won’t show up online don’t get picked
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How GoGo built a personal brand that wins before she walks in the door
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Why faith > fear, and how mindset drives visibility
From Commission to Calling
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Breaking down hourly rate logic: what your time is really worth
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Why buy-side deals often destroy your income-per-hour
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The step-by-step evolution from agent → team → freedom
Turning Marketing Into a Money Machine
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The difference between being on camera and being a marketer
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How GoGo built multiple seven-figure funnels from scratch
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The content strategy lessons behind 6.5 million views (with zero polish)
Affiliate Income & Business Ownership
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Why affiliate income is the gateway to ownership
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How to structure partnerships for equity, not just a referral fee
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The danger of building other people’s companies for free
Faith, Fear & the Power of Action
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GoGo’s defining story from 30,000 feet that changed her forever
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Why fear only exists in the absence of faith
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The mindset that fuels her bold decision-making and risk tolerance
Why Staying in Your Lane is the Shortcut to the Top
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How to find your “lane” and why it’s the only one that matters
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the JohnKitchens Coach Podcast.
Experience is your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
All right, we are up and, uh, we're live.
(00:22):
What's happening, man?
Uh, thank you guys.
Tuning into another episodeof The One Big Fire podcast.
We have, uh, Mr. STAs hanging out inDFW on his way to Cabo, and, uh, got
the one and only Miss Gogo joining us.
What's happening, everybody?
Hi.
You're in my old, old,uh, what is it called?
Um, stamping Grounds.
(00:42):
What is that called?
Like Detroit, right?
He's actually in Dallas, so Oh, Dallas.
My old stomping tw
the Act W Got it.
Dallas, because Detroittw That's what I heard.
I heard Detroit.
Very cool.
Actually we we're on our wayto, uh, the one big Fire Cabo
event, the Mr. Brent Gove.
(01:04):
And, uh, we got Ed Millet speaking there.
We, we got, we got abunch of, of big speakers.
Uh.
That are, that are gonna be there.
And, and I'm excited to, it'sfirst time in Cavo so we're gonna
check, oh, is this your first time?
Aw, yeah.
You love it.
You'll love it.
Can wait.
You have a great time.
It'll be awesome.
So, um, Gogo al and I were, we're,we're chatting a little bit, you know,
(01:28):
we've, uh, we've had the opportunityto have ya on multiple conversations
and just kind of thinking kind of theangle that we really wanted to go,
the conversation we wanted to have.
And, and I think it'd be really, um.
I think it'd be really cool to kindof, kind of start out, you know, we,
we operate on the business side ofthings with, with the brokerage really
from the whole agent to CEO mindsetand, you know, just, just the whole
(01:52):
evolution from solopreneur agent toreally becoming not only the CEO of
your business, but the CEO of your life.
And, you know, your, your path, yourjourney, your story au pair to agent.
To world-class marketer.
And as you know that,that's our belief, right?
It's not the best real estateagent that wins, it's the best
marketer that always wins.
(02:12):
And I would just love for you to kindof, you know, from a mindset perspective,
is what we were kind of thinkingabout and, and, and really wanting
to, to hear from you the mindset, thethought process, the angle that we,
you know, want to go, the path, howwe wanna be thinking about things.
As the evolution in business in general,but specifically speaking to real
(02:32):
estate agents to grow their businessand grow their, you know, organization.
I think I got a littlelucky here the most, right?
In a sense that I had much more of ahardship that somebody who's an American
walking into a real estate license.
(02:57):
If you think about it, when I got licensedin real estate, like I knew no one,
but most importantly, no one knew me.
Right?
Because it's not about who you know.
Yeah, it matters who you know,but it also most who knows you.
Right.
And so since I was 21 when I cameto the us I have no college friends.
(03:19):
I have no cousins.
I have no, you name it, I don't have it.
Right.
Well, most Americans who go and get areal estate license, they have all that.
At least they have childhood, a couplecousins that's gonna buy houses from them.
You know, I mean, like they have atleast the basic, the foundation, since
I have, I didn't have any of that.
I kind of had to make sure first.
(03:40):
Also, I'm the so of loser too.
I'm like, if I'm doing anything,I have to be on top of the
list or not on the list at all.
So it's just, I only have aplan, a, uh, plan all the time.
I don't have Plan B. Secondplace will never be good enough.
I'm the biggest loserif I'm in second place.
I don't care, like every time Isee these like rankings, right?
I don't care.
I passed 89,000 of 'em.
I'm like, who the mother plungerfor in front of me, right?
(04:03):
Like, that's just how my brain works.
And so.
Since my names were so set tied,I had to make a name for myself.
I didn't have another.
You know what I mean?
So I think if you put everyone in thehardship of you just going to have to
make a name for yourself and what is itgonna take, they would all figure it out.
(04:25):
They would all be totally fine withputting themselves in front of the camera
and uh, and, and being findable, right?
You just need to exist.
So when somebody's ready tomake that decision, you are at
least an option in their head.
Most agents don't wanna get infront of the camera, which means you
are never even a decision making.
Option in their head.
They're not choosing betweenyou and another agent.
(04:46):
They're choosing between another agentand another agent because you don't exist.
'cause you don't have the social presence.
Right.
And then eventually, if you wannatake it even one step further.
In my mind, I don't haveto negotiate my commission.
I know I have the job when Iwalked in on the door because they
literally reach out and be like,Hey, Gogo, we are having a baby.
Can you sell our house?
Right?
And today, now I'm at the point whereI'm not hireable like I, my hourly
(05:08):
rate today is 2,400 bucks an hour.
If, if I'm not making 2,400 bucks an hour,I can't do it because I'm losing money.
Right?
So at any given point, like on a listing,if you are really good at what you do on
the listing side, you'll spend at least.
10 to 12 hours with the seller, right?
That's from the moment that youhave the initial phone call.
You drive out to their property,you have the chi chat for half
an hour through their property.
(05:29):
Go home, do the ducks, send it overfor a trying signature, do the listing.
Even when you have a tcm, anassistant, and an admin, you still
very much involved in the process.
You look over your listing, makesure that t's are, you know,
uh, cross in the i's or dotted.
The right price, then you need tomarket it, then you need to get all
the phone calls for negotiations.
So you still end up being involved10 to, you know, 10 to uh, 12 hours.
(05:50):
I would say an average if you goodat what you do, like if you have it
down to a size as a listing agent.
So if that's the case, thatfor me, a minimum is $24,000
for me at a very minimum.
If you're counting 10hours of my time, right?
So if I have to make $24,000 on thelisting side, while the average,
the average home sold in Michigan,we just pulled a number yesterday.
(06:11):
We have a almost 200 agents inMichigan in the Tim Gogo organization.
The average price per dealin Michigan is 260,000.
It is not worth my time.
Right.
I can't, the only way I can look at this,if my average price reach is a million,
which is like barely exist in the Pinkley,Michigan area when I'm licensed, right?
And now if you take it one stepfurther and you go into the
(06:33):
buy side transactions, right?
If you look at the buy side transaction,in average, especially when we were in
the multi bidding situation, when you hadto show 10 houses and make eight offers
and none of 'em got accepted, right?
If you look at that, then youare at least 30, 40 hours in with
a buyer from start to finish.
By the time you did the showings to thenegotiations, to the home inspection,
(06:53):
all the way to the walkthroughsand oh, we forgot to measure for
a fridge and then take 'em back.
'cause my parents are in town and youknow how that goes on the buy side.
Now you are 30, 40 hoursin on the buy side.
Now we are talking.
I need to be making 80 grandfor me to worth my time.
Right.
So when you become really good, the ideaof becoming really good with marketing
(07:13):
is to become the best in the industrywhere they so set back to work with you.
You'll never have to negotiateyour commission, you know
what you bring to the table.
You are not going against other agentsbecause they literally will call you to
be like, we only wanna work with you.
Mm-hmm.
It's like, I don't know why anybody inthe right mind wouldn't get in front of
a you win before you walk in the door.
(07:35):
Yes.
Yeah, you build that name.
You know the saying that yourname will introduce you faster
than it will introduce you.
Yeah, yeah.
I don't need to introduce myself.
They know who I am.
'cause I put myself on camera.
Where, how do you, uh, breakthrough that limiting belief, right?
(07:56):
Because there's so many people that,that just have that, that mental
roadblock that's stopping them.
How do you.
Go about building that belief.
I mean, maybe a little bit differentfor you, but how do we coach people
through to start to develop and, and,and have that internal belief that this
is, you know, what has to happen inorder for them to be able to thrive?
(08:17):
Moving into the future
might be the business answer you guyswanna hear, but here's the answer.
I, I believe in God.
I believe that God created me, and Ibelieve that God doesn't make mistakes.
So if he created me this way, I'm perfect.
I don't need to change.
All I need to do is stay in my lane.
All I need to do is be me.
(08:37):
'cause what?
What is designed for me tohave in this life based on
my skillset that God gave me?
Right?
All I need to do is take action.
And the thing that changed mymind, it's not that I changed my
mind, I always believed in God.
I didn't always walk the belief right?
So if you think about it, you onlyhave fear when you have no faith.
(09:00):
You cannot have both at the same time.
So the only time that you'refearful of anything is when
you don't have your faith.
So I'll tell you this story, it literallygives me chills every time because it, it
literally, that moment changed my life.
I was flying.
And I used to be deadly afraid of flights.
So I used to do what I mean for two weeksprior to flying, I would have diarrhea
(09:22):
like, like I am not kidding, like Iused to be afraid of flying, but I knew
that's what it takes to go to places,to learn things, to meet people, to
get out of the everyday grind, right?
Even today when I get on aplane, I put a cross on it.
As I go on there, I literally touchthe plane and put a cross on it.
So anyway, I'm sitting on thisplace sitting next to this lady, and
she was a teacher her whole life.
And I would say she was probablylate fifties, early sixties.
(09:43):
And every year in summer break, shewould have the three months off, right.
And she would go visit a country.
So she was like two countries short ofvisiting every country on the planet.
And I'm sitting right next toher, like the coolest lady ever.
Right.
And bitty chatting.
And for whatever reason, this planeis taking a long time to take off.
So I don't know if they werefixing something or whatever.
I felt like I got to really know her.
(10:04):
And we are still on the drivewayof the, what is that called?
Uh.
Still in the tarmac.
Yeah, the tarmac.
Tarmac, yes.
So finally the plane startsmoving and we are mid-sentence
conversation, but I look at her andI said, Hey, I'm afraid of flying.
So if you don't mind, as we are takingoff, I'm gonna start praying when we
are at that 10,000 thing and cruising.
(10:25):
I, I'm probably good by then.
So then we can continue our conversation.
So the plane takes off, I start pray.
Eyes closed, hangs together and pray.
Then I feel this, she's likehitting my leg and I'm like,
wait, make prayer, right?
And I'm like, do I open my eyes?
Do I like, do I act like I don't feel it?
(10:47):
Like it's just kind of weird becauseI did give her a heads up that I'm
gonna be praying and usually don'tbother people when they're praying.
Like, I wouldn't bother youif you told me you're praying.
You know what I mean?
So anyway, I opened my eyes.
I look at her and I'm like, yes.
And she goes, do you believe in God?
I'm like, um.
Yes.
I mean, I literally just told you I'mpraying, and she goes, do you believe
(11:10):
in that all the time or just sometime?
Mm,
yeah.
That moment.
Oh, I got it.
Yeah.
That moment.
Changed me of who I am and how Iliterally have chills, like every hair
(11:34):
follicle stands up in my body right now.
I realized that if I was everafraid of something or fearful of
something or faithless, it's becauseI had no faith in that moment.
It's not because God exists insome moments and doesn't in others.
It's not because you're perfect in somemoments and not perfect in the other.
And by the way, there isn'tsuch a thing as perfect.
Jesus was perfect.
I mean, not Jesus, but we arethe closest thing to it because
(11:56):
we are created in God's image.
Unless I check God doesn't make mistakes.
So if he created me this way to have thelife that I was meant to live, the only
thing I need to do, the only part of myresponsibility, because you remember,
the other thing God gives us is a choice
is to take action or not take action.
The only reason you wouldn'ttake action is because you
(12:17):
have no faith in that moment.
You chose fear.
I never choose fear.
It's really that freaking simple.
I go boss to walls because ifGod didn't man that idea for
me, he would've given it to you.
Yeah.
The ideas are that are given to youare given to you because God knows you.
He created you and you know what youare teeth of or you going see action.
(12:41):
That is up to you.
Most people don't.
The truth is most people don't.
Most people are more, I would saymost of the time, live in fear than
live in faith, and it's a choice.
So I choose faith that's super closeand I go and I go for it every time.
And I went, I'll go every time in,in reflecting back on that moment
(13:04):
on the plane and the lady's askingyou, are you faithful all the time,
or some of the time it's almost alittle bit a challenge, you know?
Um,
I don't, you know, everyone's sodifferent when it comes to play.
But like you were praying for a reason.
(13:25):
It may not have been becauseyou didn't have faith.
Maybe it was just you needed to, um, youknow, meditate, connect on a different
level with your, and that was, youknow, that was why you were doing,
doing, you actually took it as a lesson.
You gave meaning thecorrect meaning to it.
Not, you know, some peoplewould've been like offended.
(13:45):
You actually attached adifferent meaning to it and said.
This is an amazing lesson.
Um, I, I love it.
I love the story.
It was, it literally changed my life.
I don't look at anything same anymore.
I don't fear anything.
I don't, I mean, I fear thingslike, but I, that's a choice.
Like, like hypes.
(14:05):
I just don't like them.
I don't wanna get over it.
Like, I want something to.
Fearful of in this world, right?
But other than that, Ijust live my best life.
I stay in my lane.
I believe if God gives me an idea, itwas meant for me to take action on it.
I take action on pretty much every time.
It works out.
Where did you then like knowthe path was marketing, right?
(14:29):
I mean obviously social media going thatroute, but just truly understanding,
you know, marketing, being able to.
Provide a solution to, to helppeople solve their problems.
Like what, what was that path like?
So I'm just gonna give youguys a lot of lessons too.
(14:49):
I like it.
Okay.
So the next thing is like people's,like, what's your purpose?
What's your purpose?
And it sounds like sucha big question, right?
And, and I've never reallybeen able to answer it.
I've never felt likeI had a talent, right?
Like for some people are like, Ooh, fromthe day they're five years old, it's
like, Ooh, I'm gonna be a ballerina.
I'm gonna be a bat, I'm gonna bea doctor, I'm gonna be a pilot.
(15:10):
I'm, I don't, I'm 43 years old.
I don't know what I'm gonnabe when I grow up, right?
Like, I don't know.
So I heard someone say, yourpurpose is, what is that thing?
Even for free for the rest of your life.
And you would wake up everymorning and you would be so excited
that you get to do it again.
(15:30):
Right?
In other ways, sad if, if I, if I mayuse this quote that pretty much just
says that if you love what you do,you never work a day in your life.
So for whatever reason,I am good at marketing.
It's like, I don't know why.
(15:51):
It's just how my brainworks is how God wired me.
I have no problem.
I really, I think it also hasto do with, I really about me.
I never think about them.
I hate to put it that way, but whenI create content, I don't create
the content thinking, oh, I wonderwhat Yasmin's gonna think of that.
(16:12):
Like, yeah, I go, go, but, but Igot, I have to stop you because.
I think from my observation when wemet, yeah, I think you were marketing
and you were marketing on Instagram.
You were shooting videos.
I think from the pastconversations we had, you didn't
really have a certain strategy.
(16:33):
You were just like grabbingthe phone and shooting.
Yeah.
Then you became and transformedinto a marketer, which means you
had purpose behind every piece ofcontent you were putting out there.
There was something you had tounlock, something you had to learn.
I know you're a two comma award,multi-tone, two comma award winner,
meaning you've had funnels thathave brought you more than a million
(16:56):
dollars multiple times, and you don'tget like that bite just winging.
You had to learn something, havea strategy, have a mindset shift.
What was what?
What was it that did that?
Because nobody just.
Goes, there you go, and,and buys ClickFunnels.
It starts making seven figures.
It's, it's, that's not how it works.
I know that you havean epiphany or a shift.
(17:20):
Yeah.
I mean, everything that youdo, you not going to get like
the best at it on day one.
My gosh.
If you go back to look at my videos.
I was what I was doing and, and, andif it was having a result or not.
Right.
But when you do it over and over again,and when you post it out there to the
world and you're like, sometimes I'mlike, this is gonna be the best video,
(17:41):
and it has like 12 likes, I'm like, whatthe, did I post it at the wrong time?
Did we use the wrong words?
Did I get into Instagram jail?
Like, what is going on?
Right?
And then I, one video for me lastsummer when we move up to Michigan.
And it has six and a half million views.
And I'm like, what the heck?
It's one of the worstvideos I've ever done.
(18:03):
I'm on the couch.
It's, there's no props, there's no, uh,what, what question he's gonna ask me.
There's like chips on the counterand chocolate wrapper on the next
to me on the couch and all that, andis the video that goes viral, right?
So I feel like if you love whatyou do, just figure out what is
that thing that you really enjoy.
(18:24):
Go elbow deep in it, meaning pushevery button on every platform, ask
every question, go to the events,follow the people, copy the people,
implement into your business, andover time you're going to get really
good at it because each of the postsare going to teach you something.
So if it's social media, inmy case, it's a post, right?
I realize that when I go live,less people come on there.
So I'm like, why would I do a live?
(18:45):
It's clearly not working forme, and it's not my audience.
My audience is busy out there.
In the field, they don't havetime to come on live, right?
They're gonna watch itsometimes later, right?
So you'll see that what's working for you.
So if it's open houses, right,you might do it at 11 o'clock on
a Saturday because that's whateverybody does, their open houses.
And then you have two people walk through.
And then you might say, you know what?
(19:06):
What if I try it on a Thursday?
Let's say it on a Thursdayat six 30, see what happens.
And you might have 17 people stoppingby on the way home from work.
So whatever that thing is that you aredoing, that you decide that that is
your lane, first of all, figure outwhat is your lane and stick to it.
I tell by people all thetime, stay in your lane.
Don't get shiny abject syndromebecause like, let's, let's
(19:28):
look at Tina Call for example.
She has one of the mostsuccessful mega icon teams.
She's huge on scripts andshe's huge on cold call.
Now if you do, I think it's work.
Yes, it makes millions ofdollars for her and she loves it.
If you put me into her seats, Iwould probably quick in two weeks
in and take a night shift at TacoBell because I would hate it.
(19:48):
It is not my cup of tea.
So I think the most importantpart is to stay in your lane,
figure out what is that lane.
And then when you figure out whatyour lean is, become the best at it.
Be the first one up.
Be the last one down.
Go to every event.
Follow the people that havebeen there where you wanna go.
Read the books, go to pay for thecoaches, go to the Masterminds,
like out work, out, hustle.
(20:10):
Everybody in that lane, and theneventually it's only at the top, right?
Eventually that lead becomes a pathand you are the only one on it, even
though it was like a marathon and50,000 of you started at the same time.
Eventually there's just likeone, one person at the very end
is just keep running and theylook back and you pass everyone.
(20:31):
So find your lane, stay init and become the best at it.
Like mediocre, if you decide to dosomething mediocre is not why you
started doing it in the first place.
Yeah, it's obsessed, right?
You have to.
You have to be obsessed about the thing oryou're gonna be, like you said, average.
And I just, especially in this industryaverage, you're, you're not gonna make it.
(20:54):
And I, I mean really, like you said,find your lane and become obsessed.
And I see it so many times, right?
Like, um, they, they, this iswhat you're supposed to do, right?
Like you said with Tina's model,this is what you're supposed to do.
You're supposed to hit thephones, you're supposed to hit
that you're supposed to do this.
And, and some people justaren't wired that way.
There's, there's so many otherways to go about accomplishing the
(21:16):
outcome and, and accomplishing thegoal of what you're trying to do.
It is, it is, yeah.
I mean, spot on advice, uh, for sure.
And also I feel like if you couldforce it, I mean, if my kids
are starving, I can do anything.
If that was the only way and my kidsare starving, I will have a Macon team.
I will run it.
I will have the overhead,I will make millions.
(21:37):
I could do it.
Eventually, if you are not in your laneand you keep going with that speed and
you're not enjoying it, you're gonnagive up because you're gonna burn out.
It's not sustainable.
Right.
It's not, it's not sustainable at all.
And you know, I, it's one of the,it's one of, it goes back to kind
of the values, and it goes back toone of my favorite values at exp,
and it's sustainability, right?
(21:58):
Every decision.
That this company makes, is this gonnabe sustainable for the long run, for
the future, for the next 20 years?
Is this a sustainable decision?
And you get to a point you like, Idon't question the decisions that
leadership makes anymore becausethey've proven themselves over the
last seven, eight years that we'vebeen, you know, on this rocket ship.
(22:21):
They, they've proven themselves.
They make sustainable decisions.
They make sustainable decisions, andthen they have to make adjustments
to make it even more sustainable.
Um, and that's also partof why things are agile.
But like, like you said, you know,anybody can do anything for a period
of time, but it's going to, it's, it'snot, it's not a fuel that is gonna last.
So getting in that lane as fast asyou can, um, is, is absolutely key.
(22:46):
Even, I don't wanna interrupt,but they're calling our gate.
I'm gonna let you guys finish out.
Love you both.
Thank you Gogo.
Alright brother.
You're amazing fights.
Every time I talk to you, I'm, I'mgetting takeaways and, um, we're
gonna meet you, miss you in Cabo.
We love y'all.
Thank you.
See you bro.
Yeah.
Have a. So Gogo, one of the otherthings that I wanted to kind of shift
(23:07):
over, because I see especially alot of, a lot of agents, and I mean
obviously it's, it's evolutions, right?
You're getting kind of one, you get toone level, it unlocks another level.
There's always, there'salways another level.
And the only, I mean, the only reasonthat I believe you should have a
team within real estate, now you canbe individual agent in real estate
(23:31):
because it's a vehicle for freedom.
It could be cashflow.
However, no matter what you doin real estate, it has to be
unlocking other opportunities.
That's the only reason, and youlook at how Al got outta production,
how he got outta production isbecause he had another opportunity.
(23:51):
He started.
A calling service and they startedcalling for, for CHE Block,
they started calling for NAEA.
They started doing,you know, call service.
It was another business entity thathe had and it allowed him to get out
of his, his real estate business.
And I look at all of these, these megateams that are great, and once they
(24:11):
figured out customer acquisition, andwhen you control customer acquisition,
you can do whatever you want.
And I, I think a lot of, a lot of agents,they're, they're, they're coming around
to it a little bit, but when you cangenerate opportunities, you hold all
the keys to the kingdom and you canunlock any, any business entity, any,
any revenue streams that you want.
(24:31):
And, and so like, like, like forus, we got out because this, the
coaching, coaching business took off.
So we were able to get outtaproduction to be able to, to
go, to go that avenue for you.
You probably do it as well as anybody,if not better than anybody, when it
comes to making sure that you're tappinginto every opportunity possible and
(24:54):
really building just such, uh, uh, um,an amazing web of, of revenue streams
through affiliate incomes and, youknow, businesses, business entities.
Talk to me about that, because I thinkthat's such a big get for, for agents once
they get to a certain level to where theycan consistently acquire the opportunity.
(25:16):
And it goes back to belief.
Having the belief that, oh wow, I can,I, I can control customer acquisition.
I hold the keys to the kingdom.
I wanna get my fair share for beingable to turn these opportunities over to
anyone else, like talk, talk us throughthat for, for you and kind of, you
know, your belief system around it andhow you approach, you know, affiliate
(25:37):
income and other business entities.
Gosh, that's such a loaded question.
Where do I, how do I stop?
Um, I think, I don't wanna ramble away,so I'm going to talk about a few things.
So, number one, let's talkabout your hourly rate.
Right.
So as an individual agent, you are goingto hit a ceiling because there's only
one of you and there's only 24 hoursin the day, which means that if you
(26:00):
keep doing what you're doing, the onlyway to make more money in real estate,
right, is to sell more transactionsor sell the same amount at a higher
rate, or sell less transactions.
What even a higher rate, right?
But in my case, what happened is myUT day, which is 2025, the average
price engine in Michigan is 260,000.
When I was in production,my average was four 20.
(26:22):
Like I was already the high end.
The next only option up was the gatedcommunities, which we had like two of.
In my area, and those homes usually saton the market for a minimum of six months.
Yes, they were over a million dollars.
But the pool, the buyer pool was sosmall that those homes sat on the market
for a long time because someone wantedto live in a million dollar property.
They weren't moving to the boonies.
(26:42):
They were closer to a city.
So it's, well, it was avery small pool of people.
So I said, okay.
Then.
What am I gonna, am I gonna move to sellmore expensive properties or am I gonna
drive an hour and a half every time?
So then now I'm in the car all day,that's no solution to my problem, right?
So you are going to hit a ceiling.
So then your question is, okay,then how am I going to make money?
More money If I, there's no moreme and there's no more time, then
(27:06):
how am I going to make more money?
That means you have to multiply you.
'cause you cannot multiply time.
Right?
There's only 24 hours inthe day no matter what.
Right?
So the only multiplying factor inthis one would be then the people.
So that means, okay, let me multiplymyself, and then they can do that.
Eventually you stay in production,maybe on the listing side, and then
you get a couple buyers agents.
(27:27):
They do the buy side.
Again, remember we did your commissionbuy side versus listing side.
So take your averagecommission divided by.
12 hours on the listing side aredivided by 30 hours on the buy side,
and you'll realize and what your hourrate is worth on each side and you
realize it's not worth work with buyers.
Those are the first thing.
Renters don't even getme started on renters.
Right?
So those are the first thing that you needto, so set delegate off of your plate.
(27:49):
So then now you're like, okay,I guess I'm building a team
that's just like a national.
The natural, uh, effect of beingsuccessful as a top producing agent.
So then you build a team and thenyour agents are mostly in production
on the buy side, and you are onproduction on the listing side.
And then eventually you get to apoint where like, hold on, I'd rather
take two buy-side commission forzero hours work than take one listing
(28:09):
side commission for 10 hours worked.
And then you're gonna give upthe listing side altogether, and
then you get a listing agent.
Next thing you know, you're outof production, but you have a team
that's functioning without you.
Then you decide to move acrossthe street, across the country
because John Kitchen sells you.
You're not a tree, youknow you can live anywhere.
Like why do you guys live in Michigan?
And then you look at your husband, andyour husband look at you and you're
(28:30):
like, why do you live in Michigan?
Then you move acrossthe country to Florida.
So now you have location freedom.
'cause my team is up in Michigan.
Making hundreds ofthousands of dollars a year.
I'm zero time invested.
Like, yes.
I had a meeting here and therewith them, so maybe, maybe two,
three hours a week for a meeting.
Well, then I started a digital productand then I started a coaching business,
and then I started a membership base.
(28:51):
And then I realized all ofthose are mostly passive.
So now I'm making more, notworking the time than I am.
So then the question is then why amI investing four hours into a team
that's making me less money thaninvesting zero hours into a digital
product that's making me more money?
So then you're like, well,I guess I dissolve my team.
So then you dissolve yourteam, and then you're going to
(29:12):
full digital products, right?
Yeah.
And then you're like, oh, okay.
But then in the meantime, yoursocial media profiles are growing
and your reach is growing and yourealize you're reaching millions of.
Millions of people every month.
When you open your mouth, then yourealize, well, then I need to charge
every time I open my mouth, becauseI'm technically a marketing machine
for all of these different companies.
Every time somebody asks me, I'mlike, what VA company do you use?
(29:34):
Or what?
Blah, blah, blah.
Or you know, I need a tc.
Who do you recommend?
Really?
Well, I'm feeding all ofthese other businesses.
I need to get paid for the time.
So then you say, okay, well.
I work for affiliate income.
So then you reach out to allof these companies, you get
your affiliate link, you startmarketing these companies, right?
And then guess what happens?
You build their book of businessso big that they don't have time
(29:56):
to service you and your clients.
Or even better, they take youraffiliate link away after the company's
built, they sell the company andyou get apps of freaking nothing.
Yeah.
And then you realize,oh, hold on a minute.
So affiliate income isnot gonna cut it anymore.
Now I want ownership.
Mm-hmm.
So now every conversation I'm having iswhat percentage of ownership do I get?
(30:18):
Do they pay me upfront too?
Because here's what's gonna happen.
Initially, they're gonna offer youownership in a company that's eventually
is going to be publicly traded.
Well, what if they never gopublicly traded and you spend five
years of your life growing it?
They're making profit, but you're stillnot making anything 'cause you're sitting
and waiting for the company to oncego public so you can get your shares.
This literally happened.
So then you learn fromthat mistake, right?
(30:40):
As you are growing and then yousay, okay, I don't only want
ownership, I want ownership plusupfront marketing dollars, right?
For my efforts as I am growing yet,and then eventually when it grows
into the big busty machine, right?
Then I want my shares.
So I want both becausethey might not go public.
They might not decide to sell one day.
They might just milk that, you know, cowuntil the cows come home, as they say.
(31:03):
So, uh, and then one day you look up andyou're like, what do you do for a living?
And I'm like, I have 27 companies.
And I'm like, how did it happen?
This is how it happened.
It is because you learn fromeach of the opportunities that
you take a chance on yourself.
Right.
And then each of that opportunityis going to take teach you a lesson.
And as long as you're willingto learn that lesson, you will
(31:24):
never make that mistake again.
And then you just keep growing.
And next thing you know, you're havingthese conversations in boardrooms with
a bunch of 60-year-old white male.
Um, and then there is littleGogo that shows up, right?
But it's, it's really, it is reallyan amazing evolution when you watch
yourself of how far you have come.
(31:44):
If you are willing to learn lesson,if you are willing to take chances,
make mistakes, learn those lessons,and never make those lessons, never
make those mistakes again, butkeep adding on and growing, it will
eventually take you the next commission.
Where now I go into boardrooms andhave billion dollar conversations.
And if you told me that 14years ago, I would've been like.
I make a thousand dollar commission.
(32:05):
I don't know what you're talking about.
Yeah, right.
But it's an amazing, I'ma sucker for learning.
I really enjoy feeding my brainand, um, I really hate being dumb.
And for me, when I don'tunderstand something.
I don't like that feeling, so I will ask.
I'm usually that teacher's pet.
(32:25):
Every event I go to, any Zoom call, I goon any opportunity that's in front of me.
I don't care how stupid I maysound when I ask my questions.
I'm going to ask my questions becausewhen I need to make a decision, I
need to make an educated decision.
This can make or break your life.
So if I don't understand something,I won't do it until I ask all the
questions where my things are answered.
(32:46):
So that I would say is my.
Baseline of how you're gonnaget to the next level is through
knowledge and taking chances.
The other thing that I think it'svery important when it comes to so
said affiliate marketing, right?
Is your trustworthinessor as good as your word?
Mm. You will never see me marketany product or any service, and I
(33:06):
don't love and trust in personal use.
Or I have vetted them, meaning thatI don't personally use it like I have
now a database company that I'm gonnabe, uh, mentioning here soon for all
the realtors because for as little asa hundred dollars, you can get as much
data as you, as many phone numbers, emailaddresses, addresses, you name it, you
can have it for a hundred bucks a month.
No, you're freaking kidding me.
Like that is a gold minein real estate, right.
(33:29):
Now I'm gonna use it because I'm not inproduction anymore, but I have vetted them
and I researched them and I realized it isthe best thing since slice bread for the
everyday agent now, but 99% of the time,if I ever open my mouth about a product
or service, it's because I have triedit or currently using it, and I love it.
I don't care how much they would pay me.
(33:49):
I would never take a payment for a servicethat I don't actually love and believe
that it is there to serve somebody else.
Is life and business, right?
Because I think it's very important,like you can spend 14 years building
your reputation and you, you can ruin itin five minutes by attaching your name
to a product or service that will dragit into the ground with with it, right?
(34:11):
So I think it's very important to staytrue to yourself and only do things
that you believe in and not for money.
I, I love what you said there, right?
Because I, you know, I'm always listeningfor what's, what, what are people's
processes and are they moving, you know,towards something or away from something?
And, and one thing that, that Ijust, I, I kind of caught from your
(34:32):
first time, you know, in all theconversations you and I've had is,
you know, I don't, I, I'm not gonnalook dumb, like just plain and simple.
I'm not going to look dumb.
And I have just thisunwavering hunger for.
Learning.
And the only way you learnis, is through failure.
And that's the process through it.
(34:54):
And that is the process.
And, um, listening to a lot of,um, you know, understanding kind
of, kind of greatness, right?
Like I, I'm not a sports like Homer andI go where, but I do pay attention to.
Greatness.
Right.
I was never really a, a Tom Brady fan,but I, I paid attention to Tom Brady.
(35:17):
It's like, what is the process?
This, like, he's one of one,like, what, what is he doing?
What is he going through?
And then you, then you listento a lot of, of like the Kobe,
the mem, the mamba mentality.
And it's like he didn't, I mean, heloved to dominate, he loved to put
his foot on people's throats, butthe next day he was at practice.
Right.
And I love just what came outof the Super Bowl with AJ Brown.
(35:41):
And Jalen, like a AJ, went right on socialmedia and he goes, listen, I thought
the championship was gonna be great.
It's been two days.
It's back to work, right?
Like, I don't like this,I don't like, I don't like
sitting here holding the trophy.
Like, I love the work, I love when I'mrunning by a db and his, his head drops
because he knows he's, he's, he's beat.
(36:02):
That's what I love.
Right.
What is the process that drivesyou, um, to be able to, uh, you
know, pursue, continue to pursuegreatness, because you never get there.
Right?
It's just always a process.
And, and I loved what youwere saying there, right?
As, as you were kind of talkingabout kind of, kind of the, the keys
to, it's just a process and is thisalways another level and is to just
(36:23):
continue to evolve, but the only wayyou get there is, is through learning.
Mm-hmm.
Oh, I love it.
I absolutely love the process.
I absolutely love, and I learned thelesson when it like gets nailed in,
I'm like, Ooh, well that was, guess I'mnever gonna make that mistake again.
Right?
Yeah.
Um, also reading contact, signingNDAs, like all of these things that you
(36:43):
like, you just get really good at itbecause you're signing your life away.
Right.
So you'll sit there and readcontracts for days at a time.
'cause some of these contractsare like 47 pages long, right.
And then even though I have now a wholeteam of attorneys and what I call a
board of directors and they read itfor me and I trust them, but they don't
really understand because I get intoso many different businesses, right?
(37:04):
So I have fractionalized realestate businesses, I have blockchain
technology businesses, I havedigital products, I have coaching
business, I have a, the downlineat exp, I do nationwide referrals.
I can mean it like, it isjust so different, right?
Like, yes, I started out in realestate, but today as we are making.
Money, right?
I have to learn to invest into differentthings from syndications to Airbnb,
(37:26):
short-term rental, long-term rental,all of these, you have to get good at
all of these different things, right?
And, and so you have to representyourself and your best interest.
So you'll find yourself sittingthere and reading these contracts
and I'm like, how did I get myself?
Like, what?
What am I now?
I'm an attorney.
But you have to be ableto learn and grow with it.
'cause you can't rely on third parties.
(37:47):
They don't really understand who you areand where you're going and where you're
trying to take your, your business.
And I think the next thing thatis super important in the process,
there are phases to money.
And I feel like most of our lives,we are thought to make money, right?
Like we spend so much time in thisera of how to make money, right?
And then when you get to thislike top part of like you
are making your money, right?
(38:09):
The question is whatthe heck to do with it?
Like, how many of you that are watchingor listening right now, you can say
that you were born into a billionairefamily with a silver spoon in your mouth.
Like Yeah.
And, and, and anybody, nobody listeningto this, anybody who wants to Elon Musk,
like, are you one of your 14 children?
And if you are, you're too young to bebeing an entrepreneur anyway, right?
Yeah.
So I don't know anybody that wasborn into a billionaire family
(38:33):
that can truly advise you.
And if you're thinkingof, if you think about it.
Should you ask your friends whatto do with your millions that
like the most money they ever madewas like a $46,000 salary, right?
Working full time for a drivingan hour during hour bracket a day.
No, it's not the right person to ask.
They don't know they, they trulynot because they don't care about
you or they don't wanna help you.
They just don't know.
(38:54):
So then there's a whole other partto life when you, we spend so much
time in the how to make money, butnobody's there when you finally made
it to figure out what to do with it.
Right.
So now you are going to have to reallygood at advocating for yourself and
reading the books and going to events andfiguring out what are, um, syndications
and what are dividends and, and you know,what should you invest in and what's the
(39:16):
cost segregation and all of these things.
So then you can represent yourselfand not lose it at the back end.
Because I have met so many people inmy career who have made a shit ton
of money, but they have nothing toshow for it because they forgot that
there is another step to the process.
Right.
So the education has never stops.
You might not be learninghow to make more money.
(39:38):
You, you will be learning what you dowith that money and then eventually you
will learn of what, what you will have tolearn to let your money make you money.
And I think that is the hardest partbecause if you look at me now, I'm 43
years old today, I have spent 43 yearsof my life, which is by, by far is
a hundred percent of my life, right?
I have spent a hundred percentof my life working for money,
(39:58):
trading time for money, right?
I. Now I need to figure out how to spendthe rest of my life of not trading any
time for money anymore, but making mymoney, making money, money, which is the
concept that I spent 0% of my life on.
It wasn't a problem.
So as you are growing, you are goingto be faced with different lessons as
long as you are open to it to learn it.
(40:20):
I feel like the, theprocess is the best part.
The process is where you like,get all of these little rewards.
Like you get a reward for making money,and then you get reward to be building
a team and then you get a reward forbuilding an online, uh, digital product
and you get a reward for gettinginvestments and then you get a reward for.
You know, having a, I don't know,seven digit in stocks and then get
a reward for finally going a littlebit into cryptocurrency and Bitcoin
(40:43):
and all of these things, and thenyou get a reward for as long as
you keep getting those rewards, youare going to get a smarter person.
And then I don't know where the end is.
I don't think there is an endnecessarily, because there's always
somebody that's doing better than you.
But as long as you enjoy the ride ofresearching, like I always say, if I
can do this, then what else can I do?
(41:04):
Mm-hmm.
Yeah.
It's just a great belief system, and, andit, it all is, is rooted obviously back
in, back in our values and in the thingsthat we're not gonna, you know, tolerate.
But it all does fall within the process.
Mm-hmm.
And it just, everythingdefaults back to it.
So it's amazing.
Gogo, you're incredible.
Um, I appreciate you carving out, um, alittle bit of time for us really pouring
(41:27):
back in and really the whole intent andgoal of the one big fire conversation.
You know, we could burn, you know, prettybright on our own, but it's pretty massive
when we, when we come together and, and,uh, put that one big fire into, into a
big, massive, I'm a cloud honey badger.
Yes, yes, you are awesome.
(41:48):
I remember the first event I wentto and coming out of real estate
one in Keller Williams, right whereit was most of mostly like a closed
door policy, um, coming out of thosetype of brokerage rooms, going into
the very first event with you guideswhere everybody openly shares.
And there was this guy who juststepped me on the shoulder.
He is like, oh, I'll justgive you that spreadsheet.
What's your email address?
And I was like.
(42:09):
Yeah.
What?
Like, I, I don't, I'm sorry.
What's your name?
Like, I don't know.
You don't owe me anything.
Why are you giving me this tracker?
Like I was emailing my teamto build a tracker for me.
By the time I get home,it really changed my life.
So for all of you who arelistening, and you might be, this
might be the first thing that youlisten to from the Honey Badger.
I strongly recommend itwill change your life.
If you start going to events.
(42:30):
It will change your life ifyou start meeting people.
And the more you give,the more you get, right?
So today there is no one in the company,no one in the honey badger's world.
Then I can reach out to us forsomething and they wouldn't give
it to me in two minutes, right?
Because they know that inreturn I would do the same.
So take advantage for these relationships.
One big fire rings andwe all bring our log.
Throw it on the same fire and thentogether, imagine the fire that we
(42:52):
can build together versus you havingyour own little bonfire on your own.
So make sure you bring your log,meaning you bring your knowledge,
share your knowledge with the people.
'cause we all hold knowledgeon something, right?
We can all help each other and when wethrow a log on the same fire, we will
all shine bigger and better together.
That's right.
Awesome.
Well said Gogo.
Thank you.
Thank you guys.
Thank you so much guys.
(43:15):
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
See you on the next episode.
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the JohnKitchens Coach Podcast.
Experience is your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
All right, we are up and, uh, we're live.
(00:22):
What's happening, man?
Uh, thank you guys.
Tuning into another episodeof The One Big Fire podcast.
We have, uh, Mr. STAs hanging out inDFW on his way to Cabo, and, uh, got
the one and only Miss Gogo joining us.
What's happening, everybody?
Hi.
You're in my old, old,uh, what is it called?
Um, stamping Grounds.
(00:42):
What is that called?
Like Detroit, right?
He's actually in Dallas, so Oh, Dallas.
My old stomping tw
the Act W Got it.
Dallas, because Detroittw That's what I heard.
I heard Detroit.
Very cool.
Actually we we're on our wayto, uh, the one big Fire Cabo
event, the Mr. Brent Gove.
(01:04):
And, uh, we got Ed Millet speaking there.
We, we got, we got abunch of, of big speakers.
Uh.
That are, that are gonna be there.
And, and I'm excited to, it'sfirst time in Cavo so we're gonna
check, oh, is this your first time?
Aw, yeah.
You love it.
You'll love it.
Can wait.
You have a great time.
It'll be awesome.
So, um, Gogo al and I were, we're,we're chatting a little bit, you know,
(01:28):
we've, uh, we've had the opportunityto have ya on multiple conversations
and just kind of thinking kind of theangle that we really wanted to go,
the conversation we wanted to have.
And, and I think it'd be really, um.
I think it'd be really cool to kindof, kind of start out, you know, we,
we operate on the business side ofthings with, with the brokerage really
from the whole agent to CEO mindsetand, you know, just, just the whole
(01:52):
evolution from solopreneur agent toreally becoming not only the CEO of
your business, but the CEO of your life.
And, you know, your, your path, yourjourney, your story au pair to agent.
To world-class marketer.
And as you know that,that's our belief, right?
It's not the best real estateagent that wins, it's the best
marketer that always wins.
(02:12):
And I would just love for you to kindof, you know, from a mindset perspective,
is what we were kind of thinkingabout and, and, and really wanting
to, to hear from you the mindset, thethought process, the angle that we,
you know, want to go, the path, howwe wanna be thinking about things.
As the evolution in business in general,but specifically speaking to real
(02:32):
estate agents to grow their businessand grow their, you know, organization.
I think I got a littlelucky here the most, right?
In a sense that I had much more of ahardship that somebody who's an American
walking into a real estate license.
(02:57):
If you think about it, when I got licensedin real estate, like I knew no one,
but most importantly, no one knew me.
Right?
Because it's not about who you know.
Yeah, it matters who you know,but it also most who knows you.
Right.
And so since I was 21 when I cameto the us I have no college friends.
(03:19):
I have no cousins.
I have no, you name it, I don't have it.
Right.
Well, most Americans who go and get areal estate license, they have all that.
At least they have childhood, a couplecousins that's gonna buy houses from them.
You know, I mean, like they have atleast the basic, the foundation, since
I have, I didn't have any of that.
I kind of had to make sure first.
(03:40):
Also, I'm the so of loser too.
I'm like, if I'm doing anything,I have to be on top of the
list or not on the list at all.
So it's just, I only have aplan, a, uh, plan all the time.
I don't have Plan B. Secondplace will never be good enough.
I'm the biggest loserif I'm in second place.
I don't care, like every time Isee these like rankings, right?
I don't care.
I passed 89,000 of 'em.
I'm like, who the mother plungerfor in front of me, right?
(04:03):
Like, that's just how my brain works.
And so.
Since my names were so set tied,I had to make a name for myself.
I didn't have another.
You know what I mean?
So I think if you put everyone in thehardship of you just going to have to
make a name for yourself and what is itgonna take, they would all figure it out.
(04:25):
They would all be totally fine withputting themselves in front of the camera
and uh, and, and being findable, right?
You just need to exist.
So when somebody's ready tomake that decision, you are at
least an option in their head.
Most agents don't wanna get infront of the camera, which means you
are never even a decision making.
Option in their head.
They're not choosing betweenyou and another agent.
(04:46):
They're choosing between another agentand another agent because you don't exist.
'cause you don't have the social presence.
Right.
And then eventually, if you wannatake it even one step further.
In my mind, I don't haveto negotiate my commission.
I know I have the job when Iwalked in on the door because they
literally reach out and be like,Hey, Gogo, we are having a baby.
Can you sell our house?
Right?
And today, now I'm at the point whereI'm not hireable like I, my hourly
(05:08):
rate today is 2,400 bucks an hour.
If, if I'm not making 2,400 bucks an hour,I can't do it because I'm losing money.
Right?
So at any given point, like on a listing,if you are really good at what you do on
the listing side, you'll spend at least.
10 to 12 hours with the seller, right?
That's from the moment that youhave the initial phone call.
You drive out to their property,you have the chi chat for half
an hour through their property.
(05:29):
Go home, do the ducks, send it overfor a trying signature, do the listing.
Even when you have a tcm, anassistant, and an admin, you still
very much involved in the process.
You look over your listing, makesure that t's are, you know,
uh, cross in the i's or dotted.
The right price, then you need tomarket it, then you need to get all
the phone calls for negotiations.
So you still end up being involved10 to, you know, 10 to uh, 12 hours.
(05:50):
I would say an average if you goodat what you do, like if you have it
down to a size as a listing agent.
So if that's the case, thatfor me, a minimum is $24,000
for me at a very minimum.
If you're counting 10hours of my time, right?
So if I have to make $24,000 on thelisting side, while the average,
the average home sold in Michigan,we just pulled a number yesterday.
(06:11):
We have a almost 200 agents inMichigan in the Tim Gogo organization.
The average price per dealin Michigan is 260,000.
It is not worth my time.
Right.
I can't, the only way I can look at this,if my average price reach is a million,
which is like barely exist in the Pinkley,Michigan area when I'm licensed, right?
And now if you take it one stepfurther and you go into the
(06:33):
buy side transactions, right?
If you look at the buy side transaction,in average, especially when we were in
the multi bidding situation, when you hadto show 10 houses and make eight offers
and none of 'em got accepted, right?
If you look at that, then youare at least 30, 40 hours in with
a buyer from start to finish.
By the time you did the showings to thenegotiations, to the home inspection,
(06:53):
all the way to the walkthroughsand oh, we forgot to measure for
a fridge and then take 'em back.
'cause my parents are in town and youknow how that goes on the buy side.
Now you are 30, 40 hoursin on the buy side.
Now we are talking.
I need to be making 80 grandfor me to worth my time.
Right.
So when you become really good, the ideaof becoming really good with marketing
(07:13):
is to become the best in the industrywhere they so set back to work with you.
You'll never have to negotiateyour commission, you know
what you bring to the table.
You are not going against other agentsbecause they literally will call you to
be like, we only wanna work with you.
Mm-hmm.
It's like, I don't know why anybody inthe right mind wouldn't get in front of
a you win before you walk in the door.
(07:35):
Yes.
Yeah, you build that name.
You know the saying that yourname will introduce you faster
than it will introduce you.
Yeah, yeah.
I don't need to introduce myself.
They know who I am.
'cause I put myself on camera.
Where, how do you, uh, breakthrough that limiting belief, right?
(07:56):
Because there's so many people that,that just have that, that mental
roadblock that's stopping them.
How do you.
Go about building that belief.
I mean, maybe a little bit differentfor you, but how do we coach people
through to start to develop and, and,and have that internal belief that this
is, you know, what has to happen inorder for them to be able to thrive?
(08:17):
Moving into the future
might be the business answer you guyswanna hear, but here's the answer.
I, I believe in God.
I believe that God created me, and Ibelieve that God doesn't make mistakes.
So if he created me this way, I'm perfect.
I don't need to change.
All I need to do is stay in my lane.
All I need to do is be me.
(08:37):
'cause what?
What is designed for me tohave in this life based on
my skillset that God gave me?
Right?
All I need to do is take action.
And the thing that changed mymind, it's not that I changed my
mind, I always believed in God.
I didn't always walk the belief right?
So if you think about it, you onlyhave fear when you have no faith.
(09:00):
You cannot have both at the same time.
So the only time that you'refearful of anything is when
you don't have your faith.
So I'll tell you this story, it literallygives me chills every time because it, it
literally, that moment changed my life.
I was flying.
And I used to be deadly afraid of flights.
So I used to do what I mean for two weeksprior to flying, I would have diarrhea
(09:22):
like, like I am not kidding, like Iused to be afraid of flying, but I knew
that's what it takes to go to places,to learn things, to meet people, to
get out of the everyday grind, right?
Even today when I get on aplane, I put a cross on it.
As I go on there, I literally touchthe plane and put a cross on it.
So anyway, I'm sitting on thisplace sitting next to this lady, and
she was a teacher her whole life.
And I would say she was probablylate fifties, early sixties.
(09:43):
And every year in summer break, shewould have the three months off, right.
And she would go visit a country.
So she was like two countries short ofvisiting every country on the planet.
And I'm sitting right next toher, like the coolest lady ever.
Right.
And bitty chatting.
And for whatever reason, this planeis taking a long time to take off.
So I don't know if they werefixing something or whatever.
I felt like I got to really know her.
(10:04):
And we are still on the drivewayof the, what is that called?
Uh.
Still in the tarmac.
Yeah, the tarmac.
Tarmac, yes.
So finally the plane startsmoving and we are mid-sentence
conversation, but I look at her andI said, Hey, I'm afraid of flying.
So if you don't mind, as we are takingoff, I'm gonna start praying when we
are at that 10,000 thing and cruising.
(10:25):
I, I'm probably good by then.
So then we can continue our conversation.
So the plane takes off, I start pray.
Eyes closed, hangs together and pray.
Then I feel this, she's likehitting my leg and I'm like,
wait, make prayer, right?
And I'm like, do I open my eyes?
Do I like, do I act like I don't feel it?
(10:47):
Like it's just kind of weird becauseI did give her a heads up that I'm
gonna be praying and usually don'tbother people when they're praying.
Like, I wouldn't bother youif you told me you're praying.
You know what I mean?
So anyway, I opened my eyes.
I look at her and I'm like, yes.
And she goes, do you believe in God?
I'm like, um.
Yes.
I mean, I literally just told you I'mpraying, and she goes, do you believe
(11:10):
in that all the time or just sometime?
Mm,
yeah.
That moment.
Oh, I got it.
Yeah.
That moment.
Changed me of who I am and how Iliterally have chills, like every hair
(11:34):
follicle stands up in my body right now.
I realized that if I was everafraid of something or fearful of
something or faithless, it's becauseI had no faith in that moment.
It's not because God exists insome moments and doesn't in others.
It's not because you're perfect in somemoments and not perfect in the other.
And by the way, there isn'tsuch a thing as perfect.
Jesus was perfect.
I mean, not Jesus, but we arethe closest thing to it because
(11:56):
we are created in God's image.
Unless I check God doesn't make mistakes.
So if he created me this way to have thelife that I was meant to live, the only
thing I need to do, the only part of myresponsibility, because you remember,
the other thing God gives us is a choice
is to take action or not take action.
The only reason you wouldn'ttake action is because you
(12:17):
have no faith in that moment.
You chose fear.
I never choose fear.
It's really that freaking simple.
I go boss to walls because ifGod didn't man that idea for
me, he would've given it to you.
Yeah.
The ideas are that are given to youare given to you because God knows you.
He created you and you know what youare teeth of or you going see action.
(12:41):
That is up to you.
Most people don't.
The truth is most people don't.
Most people are more, I would saymost of the time, live in fear than
live in faith, and it's a choice.
So I choose faith that's super closeand I go and I go for it every time.
And I went, I'll go every time in,in reflecting back on that moment
(13:04):
on the plane and the lady's askingyou, are you faithful all the time,
or some of the time it's almost alittle bit a challenge, you know?
Um,
I don't, you know, everyone's sodifferent when it comes to play.
But like you were praying for a reason.
(13:25):
It may not have been becauseyou didn't have faith.
Maybe it was just you needed to, um, youknow, meditate, connect on a different
level with your, and that was, youknow, that was why you were doing,
doing, you actually took it as a lesson.
You gave meaning thecorrect meaning to it.
Not, you know, some peoplewould've been like offended.
(13:45):
You actually attached adifferent meaning to it and said.
This is an amazing lesson.
Um, I, I love it.
I love the story.
It was, it literally changed my life.
I don't look at anything same anymore.
I don't fear anything.
I don't, I mean, I fear thingslike, but I, that's a choice.
Like, like hypes.
(14:05):
I just don't like them.
I don't wanna get over it.
Like, I want something to.
Fearful of in this world, right?
But other than that, Ijust live my best life.
I stay in my lane.
I believe if God gives me an idea, itwas meant for me to take action on it.
I take action on pretty much every time.
It works out.
Where did you then like knowthe path was marketing, right?
(14:29):
I mean obviously social media going thatroute, but just truly understanding,
you know, marketing, being able to.
Provide a solution to, to helppeople solve their problems.
Like what, what was that path like?
So I'm just gonna give youguys a lot of lessons too.
(14:49):
I like it.
Okay.
So the next thing is like people's,like, what's your purpose?
What's your purpose?
And it sounds like sucha big question, right?
And, and I've never reallybeen able to answer it.
I've never felt likeI had a talent, right?
Like for some people are like, Ooh, fromthe day they're five years old, it's
like, Ooh, I'm gonna be a ballerina.
I'm gonna be a bat, I'm gonna bea doctor, I'm gonna be a pilot.
(15:10):
I'm, I don't, I'm 43 years old.
I don't know what I'm gonnabe when I grow up, right?
Like, I don't know.
So I heard someone say, yourpurpose is, what is that thing?
Even for free for the rest of your life.
And you would wake up everymorning and you would be so excited
that you get to do it again.
(15:30):
Right?
In other ways, sad if, if I, if I mayuse this quote that pretty much just
says that if you love what you do,you never work a day in your life.
So for whatever reason,I am good at marketing.
It's like, I don't know why.
(15:51):
It's just how my brainworks is how God wired me.
I have no problem.
I really, I think it also hasto do with, I really about me.
I never think about them.
I hate to put it that way, but whenI create content, I don't create
the content thinking, oh, I wonderwhat Yasmin's gonna think of that.
(16:12):
Like, yeah, I go, go, but, but Igot, I have to stop you because.
I think from my observation when wemet, yeah, I think you were marketing
and you were marketing on Instagram.
You were shooting videos.
I think from the pastconversations we had, you didn't
really have a certain strategy.
(16:33):
You were just like grabbingthe phone and shooting.
Yeah.
Then you became and transformedinto a marketer, which means you
had purpose behind every piece ofcontent you were putting out there.
There was something you had tounlock, something you had to learn.
I know you're a two comma award,multi-tone, two comma award winner,
meaning you've had funnels thathave brought you more than a million
(16:56):
dollars multiple times, and you don'tget like that bite just winging.
You had to learn something, havea strategy, have a mindset shift.
What was what?
What was it that did that?
Because nobody just.
Goes, there you go, and,and buys ClickFunnels.
It starts making seven figures.
It's, it's, that's not how it works.
I know that you havean epiphany or a shift.
(17:20):
Yeah.
I mean, everything that youdo, you not going to get like
the best at it on day one.
My gosh.
If you go back to look at my videos.
I was what I was doing and, and, andif it was having a result or not.
Right.
But when you do it over and over again,and when you post it out there to the
world and you're like, sometimes I'mlike, this is gonna be the best video,
(17:41):
and it has like 12 likes, I'm like, whatthe, did I post it at the wrong time?
Did we use the wrong words?
Did I get into Instagram jail?
Like, what is going on?
Right?
And then I, one video for me lastsummer when we move up to Michigan.
And it has six and a half million views.
And I'm like, what the heck?
It's one of the worstvideos I've ever done.
(18:03):
I'm on the couch.
It's, there's no props, there's no, uh,what, what question he's gonna ask me.
There's like chips on the counterand chocolate wrapper on the next
to me on the couch and all that, andis the video that goes viral, right?
So I feel like if you love whatyou do, just figure out what is
that thing that you really enjoy.
(18:24):
Go elbow deep in it, meaning pushevery button on every platform, ask
every question, go to the events,follow the people, copy the people,
implement into your business, andover time you're going to get really
good at it because each of the postsare going to teach you something.
So if it's social media, inmy case, it's a post, right?
I realize that when I go live,less people come on there.
So I'm like, why would I do a live?
(18:45):
It's clearly not working forme, and it's not my audience.
My audience is busy out there.
In the field, they don't havetime to come on live, right?
They're gonna watch itsometimes later, right?
So you'll see that what's working for you.
So if it's open houses, right,you might do it at 11 o'clock on
a Saturday because that's whateverybody does, their open houses.
And then you have two people walk through.
And then you might say, you know what?
(19:06):
What if I try it on a Thursday?
Let's say it on a Thursdayat six 30, see what happens.
And you might have 17 people stoppingby on the way home from work.
So whatever that thing is that you aredoing, that you decide that that is
your lane, first of all, figure outwhat is your lane and stick to it.
I tell by people all thetime, stay in your lane.
Don't get shiny abject syndromebecause like, let's, let's
(19:28):
look at Tina Call for example.
She has one of the mostsuccessful mega icon teams.
She's huge on scripts andshe's huge on cold call.
Now if you do, I think it's work.
Yes, it makes millions ofdollars for her and she loves it.
If you put me into her seats, Iwould probably quick in two weeks
in and take a night shift at TacoBell because I would hate it.
(19:48):
It is not my cup of tea.
So I think the most importantpart is to stay in your lane,
figure out what is that lane.
And then when you figure out whatyour lean is, become the best at it.
Be the first one up.
Be the last one down.
Go to every event.
Follow the people that havebeen there where you wanna go.
Read the books, go to pay for thecoaches, go to the Masterminds,
like out work, out, hustle.
(20:10):
Everybody in that lane, and theneventually it's only at the top, right?
Eventually that lead becomes a pathand you are the only one on it, even
though it was like a marathon and50,000 of you started at the same time.
Eventually there's just likeone, one person at the very end
is just keep running and theylook back and you pass everyone.
(20:31):
So find your lane, stay init and become the best at it.
Like mediocre, if you decide to dosomething mediocre is not why you
started doing it in the first place.
Yeah, it's obsessed, right?
You have to.
You have to be obsessed about the thing oryou're gonna be, like you said, average.
And I just, especially in this industryaverage, you're, you're not gonna make it.
(20:54):
And I, I mean really, like you said,find your lane and become obsessed.
And I see it so many times, right?
Like, um, they, they, this iswhat you're supposed to do, right?
Like you said with Tina's model,this is what you're supposed to do.
You're supposed to hit thephones, you're supposed to hit
that you're supposed to do this.
And, and some people justaren't wired that way.
There's, there's so many otherways to go about accomplishing the
(21:16):
outcome and, and accomplishing thegoal of what you're trying to do.
It is, it is, yeah.
I mean, spot on advice, uh, for sure.
And also I feel like if you couldforce it, I mean, if my kids
are starving, I can do anything.
If that was the only way and my kidsare starving, I will have a Macon team.
I will run it.
I will have the overhead,I will make millions.
(21:37):
I could do it.
Eventually, if you are not in your laneand you keep going with that speed and
you're not enjoying it, you're gonnagive up because you're gonna burn out.
It's not sustainable.
Right.
It's not, it's not sustainable at all.
And you know, I, it's one of the,it's one of, it goes back to kind
of the values, and it goes back toone of my favorite values at exp,
and it's sustainability, right?
(21:58):
Every decision.
That this company makes, is this gonnabe sustainable for the long run, for
the future, for the next 20 years?
Is this a sustainable decision?
And you get to a point you like, Idon't question the decisions that
leadership makes anymore becausethey've proven themselves over the
last seven, eight years that we'vebeen, you know, on this rocket ship.
(22:21):
They, they've proven themselves.
They make sustainable decisions.
They make sustainable decisions, andthen they have to make adjustments
to make it even more sustainable.
Um, and that's also partof why things are agile.
But like, like you said, you know,anybody can do anything for a period
of time, but it's going to, it's, it'snot, it's not a fuel that is gonna last.
So getting in that lane as fast asyou can, um, is, is absolutely key.
(22:46):
Even, I don't wanna interrupt,but they're calling our gate.
I'm gonna let you guys finish out.
Love you both.
Thank you Gogo.
Alright brother.
You're amazing fights.
Every time I talk to you, I'm, I'mgetting takeaways and, um, we're
gonna meet you, miss you in Cabo.
We love y'all.
Thank you.
See you bro.
Yeah.
Have a. So Gogo, one of the otherthings that I wanted to kind of shift
(23:07):
over, because I see especially alot of, a lot of agents, and I mean
obviously it's, it's evolutions, right?
You're getting kind of one, you get toone level, it unlocks another level.
There's always, there'salways another level.
And the only, I mean, the only reasonthat I believe you should have a
team within real estate, now you canbe individual agent in real estate
(23:31):
because it's a vehicle for freedom.
It could be cashflow.
However, no matter what you doin real estate, it has to be
unlocking other opportunities.
That's the only reason, and youlook at how Al got outta production,
how he got outta production isbecause he had another opportunity.
(23:51):
He started.
A calling service and they startedcalling for, for CHE Block,
they started calling for NAEA.
They started doing,you know, call service.
It was another business entity thathe had and it allowed him to get out
of his, his real estate business.
And I look at all of these, these megateams that are great, and once they
(24:11):
figured out customer acquisition, andwhen you control customer acquisition,
you can do whatever you want.
And I, I think a lot of, a lot of agents,they're, they're, they're coming around
to it a little bit, but when you cangenerate opportunities, you hold all
the keys to the kingdom and you canunlock any, any business entity, any,
any revenue streams that you want.
(24:31):
And, and so like, like, like forus, we got out because this, the
coaching, coaching business took off.
So we were able to get outtaproduction to be able to, to
go, to go that avenue for you.
You probably do it as well as anybody,if not better than anybody, when it
comes to making sure that you're tappinginto every opportunity possible and
(24:54):
really building just such, uh, uh, um,an amazing web of, of revenue streams
through affiliate incomes and, youknow, businesses, business entities.
Talk to me about that, because I thinkthat's such a big get for, for agents once
they get to a certain level to where theycan consistently acquire the opportunity.
(25:16):
And it goes back to belief.
Having the belief that, oh wow, I can,I, I can control customer acquisition.
I hold the keys to the kingdom.
I wanna get my fair share for beingable to turn these opportunities over to
anyone else, like talk, talk us throughthat for, for you and kind of, you
know, your belief system around it andhow you approach, you know, affiliate
(25:37):
income and other business entities.
Gosh, that's such a loaded question.
Where do I, how do I stop?
Um, I think, I don't wanna ramble away,so I'm going to talk about a few things.
So, number one, let's talkabout your hourly rate.
Right.
So as an individual agent, you are goingto hit a ceiling because there's only
one of you and there's only 24 hoursin the day, which means that if you
(26:00):
keep doing what you're doing, the onlyway to make more money in real estate,
right, is to sell more transactionsor sell the same amount at a higher
rate, or sell less transactions.
What even a higher rate, right?
But in my case, what happened is myUT day, which is 2025, the average
price engine in Michigan is 260,000.
When I was in production,my average was four 20.
(26:22):
Like I was already the high end.
The next only option up was the gatedcommunities, which we had like two of.
In my area, and those homes usually saton the market for a minimum of six months.
Yes, they were over a million dollars.
But the pool, the buyer pool was sosmall that those homes sat on the market
for a long time because someone wantedto live in a million dollar property.
They weren't moving to the boonies.
(26:42):
They were closer to a city.
So it's, well, it was avery small pool of people.
So I said, okay.
Then.
What am I gonna, am I gonna move to sellmore expensive properties or am I gonna
drive an hour and a half every time?
So then now I'm in the car all day,that's no solution to my problem, right?
So you are going to hit a ceiling.
So then your question is, okay,then how am I going to make money?
More money If I, there's no moreme and there's no more time, then
(27:06):
how am I going to make more money?
That means you have to multiply you.
'cause you cannot multiply time.
Right?
There's only 24 hours inthe day no matter what.
Right?
So the only multiplying factor inthis one would be then the people.
So that means, okay, let me multiplymyself, and then they can do that.
Eventually you stay in production,maybe on the listing side, and then
you get a couple buyers agents.
(27:27):
They do the buy side.
Again, remember we did your commissionbuy side versus listing side.
So take your averagecommission divided by.
12 hours on the listing side aredivided by 30 hours on the buy side,
and you'll realize and what your hourrate is worth on each side and you
realize it's not worth work with buyers.
Those are the first thing.
Renters don't even getme started on renters.
Right?
So those are the first thing that you needto, so set delegate off of your plate.
(27:49):
So then now you're like, okay,I guess I'm building a team
that's just like a national.
The natural, uh, effect of beingsuccessful as a top producing agent.
So then you build a team and thenyour agents are mostly in production
on the buy side, and you are onproduction on the listing side.
And then eventually you get to apoint where like, hold on, I'd rather
take two buy-side commission forzero hours work than take one listing
(28:09):
side commission for 10 hours worked.
And then you're gonna give upthe listing side altogether, and
then you get a listing agent.
Next thing you know, you're outof production, but you have a team
that's functioning without you.
Then you decide to move acrossthe street, across the country
because John Kitchen sells you.
You're not a tree, youknow you can live anywhere.
Like why do you guys live in Michigan?
And then you look at your husband, andyour husband look at you and you're
(28:30):
like, why do you live in Michigan?
Then you move acrossthe country to Florida.
So now you have location freedom.
'cause my team is up in Michigan.
Making hundreds ofthousands of dollars a year.
I'm zero time invested.
Like, yes.
I had a meeting here and therewith them, so maybe, maybe two,
three hours a week for a meeting.
Well, then I started a digital productand then I started a coaching business,
and then I started a membership base.
(28:51):
And then I realized all ofthose are mostly passive.
So now I'm making more, notworking the time than I am.
So then the question is then why amI investing four hours into a team
that's making me less money thaninvesting zero hours into a digital
product that's making me more money?
So then you're like, well,I guess I dissolve my team.
So then you dissolve yourteam, and then you're going to
(29:12):
full digital products, right?
Yeah.
And then you're like, oh, okay.
But then in the meantime, yoursocial media profiles are growing
and your reach is growing and yourealize you're reaching millions of.
Millions of people every month.
When you open your mouth, then yourealize, well, then I need to charge
every time I open my mouth, becauseI'm technically a marketing machine
for all of these different companies.
Every time somebody asks me, I'mlike, what VA company do you use?
(29:34):
Or what?
Blah, blah, blah.
Or you know, I need a tc.
Who do you recommend?
Really?
Well, I'm feeding all ofthese other businesses.
I need to get paid for the time.
So then you say, okay, well.
I work for affiliate income.
So then you reach out to allof these companies, you get
your affiliate link, you startmarketing these companies, right?
And then guess what happens?
You build their book of businessso big that they don't have time
(29:56):
to service you and your clients.
Or even better, they take youraffiliate link away after the company's
built, they sell the company andyou get apps of freaking nothing.
Yeah.
And then you realize,oh, hold on a minute.
So affiliate income isnot gonna cut it anymore.
Now I want ownership.
Mm-hmm.
So now every conversation I'm having iswhat percentage of ownership do I get?
(30:18):
Do they pay me upfront too?
Because here's what's gonna happen.
Initially, they're gonna offer youownership in a company that's eventually
is going to be publicly traded.
Well, what if they never gopublicly traded and you spend five
years of your life growing it?
They're making profit, but you're stillnot making anything 'cause you're sitting
and waiting for the company to oncego public so you can get your shares.
This literally happened.
So then you learn fromthat mistake, right?
(30:40):
As you are growing and then yousay, okay, I don't only want
ownership, I want ownership plusupfront marketing dollars, right?
For my efforts as I am growing yet,and then eventually when it grows
into the big busty machine, right?
Then I want my shares.
So I want both becausethey might not go public.
They might not decide to sell one day.
They might just milk that, you know, cowuntil the cows come home, as they say.
(31:03):
So, uh, and then one day you look up andyou're like, what do you do for a living?
And I'm like, I have 27 companies.
And I'm like, how did it happen?
This is how it happened.
It is because you learn fromeach of the opportunities that
you take a chance on yourself.
Right.
And then each of that opportunityis going to take teach you a lesson.
And as long as you're willingto learn that lesson, you will
(31:24):
never make that mistake again.
And then you just keep growing.
And next thing you know, you're havingthese conversations in boardrooms with
a bunch of 60-year-old white male.
Um, and then there is littleGogo that shows up, right?
But it's, it's really, it is reallyan amazing evolution when you watch
yourself of how far you have come.
(31:44):
If you are willing to learn lesson,if you are willing to take chances,
make mistakes, learn those lessons,and never make those lessons, never
make those mistakes again, butkeep adding on and growing, it will
eventually take you the next commission.
Where now I go into boardrooms andhave billion dollar conversations.
And if you told me that 14years ago, I would've been like.
I make a thousand dollar commission.
(32:05):
I don't know what you're talking about.
Yeah, right.
But it's an amazing, I'ma sucker for learning.
I really enjoy feeding my brainand, um, I really hate being dumb.
And for me, when I don'tunderstand something.
I don't like that feeling, so I will ask.
I'm usually that teacher's pet.
(32:25):
Every event I go to, any Zoom call, I goon any opportunity that's in front of me.
I don't care how stupid I maysound when I ask my questions.
I'm going to ask my questions becausewhen I need to make a decision, I
need to make an educated decision.
This can make or break your life.
So if I don't understand something,I won't do it until I ask all the
questions where my things are answered.
(32:46):
So that I would say is my.
Baseline of how you're gonnaget to the next level is through
knowledge and taking chances.
The other thing that I think it'svery important when it comes to so
said affiliate marketing, right?
Is your trustworthinessor as good as your word?
Mm. You will never see me marketany product or any service, and I
(33:06):
don't love and trust in personal use.
Or I have vetted them, meaning thatI don't personally use it like I have
now a database company that I'm gonnabe, uh, mentioning here soon for all
the realtors because for as little asa hundred dollars, you can get as much
data as you, as many phone numbers, emailaddresses, addresses, you name it, you
can have it for a hundred bucks a month.
No, you're freaking kidding me.
Like that is a gold minein real estate, right.
(33:29):
Now I'm gonna use it because I'm not inproduction anymore, but I have vetted them
and I researched them and I realized it isthe best thing since slice bread for the
everyday agent now, but 99% of the time,if I ever open my mouth about a product
or service, it's because I have triedit or currently using it, and I love it.
I don't care how much they would pay me.
(33:49):
I would never take a payment for a servicethat I don't actually love and believe
that it is there to serve somebody else.
Is life and business, right?
Because I think it's very important,like you can spend 14 years building
your reputation and you, you can ruin itin five minutes by attaching your name
to a product or service that will dragit into the ground with with it, right?
(34:11):
So I think it's very important to staytrue to yourself and only do things
that you believe in and not for money.
I, I love what you said there, right?
Because I, you know, I'm always listeningfor what's, what, what are people's
processes and are they moving, you know,towards something or away from something?
And, and one thing that, that Ijust, I, I kind of caught from your
(34:32):
first time, you know, in all theconversations you and I've had is,
you know, I don't, I, I'm not gonnalook dumb, like just plain and simple.
I'm not going to look dumb.
And I have just thisunwavering hunger for.
Learning.
And the only way you learnis, is through failure.
And that's the process through it.
(34:54):
And that is the process.
And, um, listening to a lot of,um, you know, understanding kind
of, kind of greatness, right?
Like I, I'm not a sports like Homer andI go where, but I do pay attention to.
Greatness.
Right.
I was never really a, a Tom Brady fan,but I, I paid attention to Tom Brady.
(35:17):
It's like, what is the process?
This, like, he's one of one,like, what, what is he doing?
What is he going through?
And then you, then you listento a lot of, of like the Kobe,
the mem, the mamba mentality.
And it's like he didn't, I mean, heloved to dominate, he loved to put
his foot on people's throats, butthe next day he was at practice.
Right.
And I love just what came outof the Super Bowl with AJ Brown.
(35:41):
And Jalen, like a AJ, went right on socialmedia and he goes, listen, I thought
the championship was gonna be great.
It's been two days.
It's back to work, right?
Like, I don't like this,I don't like, I don't like
sitting here holding the trophy.
Like, I love the work, I love when I'mrunning by a db and his, his head drops
because he knows he's, he's, he's beat.
(36:02):
That's what I love.
Right.
What is the process that drivesyou, um, to be able to, uh, you
know, pursue, continue to pursuegreatness, because you never get there.
Right?
It's just always a process.
And, and I loved what youwere saying there, right?
As, as you were kind of talkingabout kind of, kind of the, the keys
to, it's just a process and is thisalways another level and is to just
(36:23):
continue to evolve, but the only wayyou get there is, is through learning.
Mm-hmm.
Oh, I love it.
I absolutely love the process.
I absolutely love, and I learned thelesson when it like gets nailed in,
I'm like, Ooh, well that was, guess I'mnever gonna make that mistake again.
Right?
Yeah.
Um, also reading contact, signingNDAs, like all of these things that you
(36:43):
like, you just get really good at itbecause you're signing your life away.
Right.
So you'll sit there and readcontracts for days at a time.
'cause some of these contractsare like 47 pages long, right.
And then even though I have now a wholeteam of attorneys and what I call a
board of directors and they read itfor me and I trust them, but they don't
really understand because I get intoso many different businesses, right?
(37:04):
So I have fractionalized realestate businesses, I have blockchain
technology businesses, I havedigital products, I have coaching
business, I have a, the downlineat exp, I do nationwide referrals.
I can mean it like, it isjust so different, right?
Like, yes, I started out in realestate, but today as we are making.
Money, right?
I have to learn to invest into differentthings from syndications to Airbnb,
(37:26):
short-term rental, long-term rental,all of these, you have to get good at
all of these different things, right?
And, and so you have to representyourself and your best interest.
So you'll find yourself sittingthere and reading these contracts
and I'm like, how did I get myself?
Like, what?
What am I now?
I'm an attorney.
But you have to be ableto learn and grow with it.
'cause you can't rely on third parties.
(37:47):
They don't really understand who you areand where you're going and where you're
trying to take your, your business.
And I think the next thing thatis super important in the process,
there are phases to money.
And I feel like most of our lives,we are thought to make money, right?
Like we spend so much time in thisera of how to make money, right?
And then when you get to thislike top part of like you
are making your money, right?
(38:09):
The question is whatthe heck to do with it?
Like, how many of you that are watchingor listening right now, you can say
that you were born into a billionairefamily with a silver spoon in your mouth.
Like Yeah.
And, and, and anybody, nobody listeningto this, anybody who wants to Elon Musk,
like, are you one of your 14 children?
And if you are, you're too young to bebeing an entrepreneur anyway, right?
Yeah.
So I don't know anybody that wasborn into a billionaire family
(38:33):
that can truly advise you.
And if you're thinkingof, if you think about it.
Should you ask your friends whatto do with your millions that
like the most money they ever madewas like a $46,000 salary, right?
Working full time for a drivingan hour during hour bracket a day.
No, it's not the right person to ask.
They don't know they, they trulynot because they don't care about
you or they don't wanna help you.
They just don't know.
(38:54):
So then there's a whole other partto life when you, we spend so much
time in the how to make money, butnobody's there when you finally made
it to figure out what to do with it.
Right.
So now you are going to have to reallygood at advocating for yourself and
reading the books and going to events andfiguring out what are, um, syndications
and what are dividends and, and you know,what should you invest in and what's the
(39:16):
cost segregation and all of these things.
So then you can represent yourselfand not lose it at the back end.
Because I have met so many people inmy career who have made a shit ton
of money, but they have nothing toshow for it because they forgot that
there is another step to the process.
Right.
So the education has never stops.
You might not be learninghow to make more money.
(39:38):
You, you will be learning what you dowith that money and then eventually you
will learn of what, what you will have tolearn to let your money make you money.
And I think that is the hardest partbecause if you look at me now, I'm 43
years old today, I have spent 43 yearsof my life, which is by, by far is
a hundred percent of my life, right?
I have spent a hundred percentof my life working for money,
(39:58):
trading time for money, right?
I. Now I need to figure out how to spendthe rest of my life of not trading any
time for money anymore, but making mymoney, making money, money, which is the
concept that I spent 0% of my life on.
It wasn't a problem.
So as you are growing, you are goingto be faced with different lessons as
long as you are open to it to learn it.
(40:20):
I feel like the, theprocess is the best part.
The process is where you like,get all of these little rewards.
Like you get a reward for making money,and then you get reward to be building
a team and then you get a reward forbuilding an online, uh, digital product
and you get a reward for gettinginvestments and then you get a reward for.
You know, having a, I don't know,seven digit in stocks and then get
a reward for finally going a littlebit into cryptocurrency and Bitcoin
(40:43):
and all of these things, and thenyou get a reward for as long as
you keep getting those rewards, youare going to get a smarter person.
And then I don't know where the end is.
I don't think there is an endnecessarily, because there's always
somebody that's doing better than you.
But as long as you enjoy the ride ofresearching, like I always say, if I
can do this, then what else can I do?
(41:04):
Mm-hmm.
Yeah.
It's just a great belief system, and, andit, it all is, is rooted obviously back
in, back in our values and in the thingsthat we're not gonna, you know, tolerate.
But it all does fall within the process.
Mm-hmm.
And it just, everythingdefaults back to it.
So it's amazing.
Gogo, you're incredible.
Um, I appreciate you carving out, um, alittle bit of time for us really pouring
(41:27):
back in and really the whole intent andgoal of the one big fire conversation.
You know, we could burn, you know, prettybright on our own, but it's pretty massive
when we, when we come together and, and,uh, put that one big fire into, into a
big, massive, I'm a cloud honey badger.
Yes, yes, you are awesome.
(41:48):
I remember the first event I wentto and coming out of real estate
one in Keller Williams, right whereit was most of mostly like a closed
door policy, um, coming out of thosetype of brokerage rooms, going into
the very first event with you guideswhere everybody openly shares.
And there was this guy who juststepped me on the shoulder.
He is like, oh, I'll justgive you that spreadsheet.
What's your email address?
And I was like.
(42:09):
Yeah.
What?
Like, I, I don't, I'm sorry.
What's your name?
Like, I don't know.
You don't owe me anything.
Why are you giving me this tracker?
Like I was emailing my teamto build a tracker for me.
By the time I get home,it really changed my life.
So for all of you who arelistening, and you might be, this
might be the first thing that youlisten to from the Honey Badger.
I strongly recommend itwill change your life.
If you start going to events.
(42:30):
It will change your life ifyou start meeting people.
And the more you give,the more you get, right?
So today there is no one in the company,no one in the honey badger's world.
Then I can reach out to us forsomething and they wouldn't give
it to me in two minutes, right?
Because they know that inreturn I would do the same.
So take advantage for these relationships.
One big fire rings andwe all bring our log.
Throw it on the same fire and thentogether, imagine the fire that we
(42:52):
can build together versus you havingyour own little bonfire on your own.
So make sure you bring your log,meaning you bring your knowledge,
share your knowledge with the people.
'cause we all hold knowledgeon something, right?
We can all help each other and when wethrow a log on the same fire, we will
all shine bigger and better together.
That's right.
Awesome.
Well said Gogo.
Thank you.
Thank you guys.
Thank you so much guys.
(43:15):
That's a wrap for today.
I hope you got somethingvaluable from this episode.
If you did, hit follow andvisit John kitchens.coach for
more ways we can work together.
See you on the next episode.
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