August 7, 2025 • 25 mins
Episode Overview
In this episode, John Kitchens and Jay Kinder go deep on what might be the most important conversation agents need to be having right now: how to create real leverage in your business—through people, systems, partnerships, and AI.
From NIL deals in pro sports to why some mega teams are leaving and returning to eXp for better structure, they draw powerful parallels between elite performance and entrepreneurial decision-making. The guys break down what it actually means to own customer acquisition, how to unlock additional revenue streams, and why agents who embrace AI will grow faster than ever before.
This one is full of real talk, tested frameworks, and future-focused strategies every top agent should hear.
Key Topics Covered
Building Leverage in a Shifting Market
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What NIL deals and pro athletes can teach agents about personal branding and leverage
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Why agents leave eXp—and why smart ones come back for better alignment and structure
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The real definition of leverage: creating results that extend far beyond your direct effort
Scaling Through Systems, Not Sacrifice
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How to identify and offload low-leverage tasks
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Why most agents are stuck because they won’t build the systems that free them
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How onboarding, coaching, and leadership structure impacts team growth
The Vendor Leverage Model
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Turning trusted vendors into win-win partnerships
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How a pest control guy became a 10-year retention win for one team
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Why every transaction feeds multiple people—and how to be at the center of it
Lifetime Client Value & The Raving Fan Model
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Why the first deal is only 3% of a client’s total value
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The mindset shift from “commission chaser” to “trusted resource for life”
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How to build a local ecosystem that keeps your name top of mind for years
AI-Driven Productivity & Efficiency
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Why AI is the most scalable “who” in your business right now
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How to use AI for speed-to-lead, DISC profiling, and real-time objection handling
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The difference between inputting content vs. layering market intelligence into your AI
Why the Future Belongs to Expert Advisors
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Why consumers now feel more informed than their agents
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The shift from information delivery to interpretation and guidance
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How AI tools like Sphere and Satori personalize communication at scale
Owning the Problem = Owning the Market
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What agents can learn from StoryBrand about becoming the guide, not the hero
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The simple question every agent should answer before setting goals:
“What’s the problem I’m uniquely qualified to solve?” -
How CHSA/CHBA frameworks still anchor value—even in an AI world
Resources Mentioned
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HoneyBadgerNation.com – Tickets, tools, merch, nominations
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StoryBrand by Donald Miller
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The Advantage by Patrick Lencioni
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The AI-Driven Leader – Recommended reading for real estate pros in 2025
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CHSA & CHBA Certification – Learn how to guide with authority
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Sphere
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning in to another episodeof One Big Fire Live.
(00:22):
We've got me and cousin in the house,episode 59, and, um, man, yeah, it,
it's, um, let's, let's, let's jump in.
So we were, we were talkingabout the article and BAM, um, a
couple days ago where they were,um, kind of talking about, um.
Real estate deals might bea pro athlete sponsorship.
(00:47):
And so we were talking about, um, thenumber one draft pick in the WNBA this
past year, uh, place there in Dallas.
And we were just talking about,um, kind of seeking sponsorship
deals and being able to leverage.
Her her game, her her looks.
(01:11):
Um.
And just the street credcredibility overall.
Number one draft pick to beable to leverage to be able to
get some things that she wants.
Um, looking at her overall contract andthen they were doing the comparisons
to live in DFW and, and given thecomparisons of what it costs to live
(01:32):
close to where their facility is, whichis closer to Fort Worth, they were
drawing some comparisons on what it costto rent a single, um, a two bedroom or.
Purchase and make a home.
She ain't making enough money off herWNBA contract to even live in DFW.
And so you, you start to look atthat and, you know, how do you,
how do you go about creating liver?
(01:53):
So we were just kind of talkingthrough there, you know, the NIL money.
I mean, I think she, what,what reports she made?
Like 1.4 million in NIL moneyversus what the overall, you know.
That they have within, within the league.
But you started talking about from, froma leverage standpoint, because as you're
talking to a lot of agents that are, are,that are looking and, and navigating and
(02:14):
jacking position within the real estatespace right now, you, you brought up
the key word, you brought up leverageand I, I would love for you to kind.
Unpack that a little bit becausethere's some, some thoughts that
I have that we, you know, what wedid to survive, but where I see
a lot of, a lot of trends moving.
Yeah.
I mean, you know, there's a couplethings that always come to mind when
I think about, you know, you know,what, what, what we've experienced
(02:35):
and, and, and the things that haveworked really well for us and, and.
When, when it was in Lawton, you know,again, the gift we were given of being
in Lawton was, you know, optimization.
Like we had to dial it in inorder for it to be profitable.
And so, you know, that, that,that was a gift, you know?
Um.
You know, there, there's leverage.
(02:55):
And I think you, the pe you know, I, Ijust met, I just literally met last night
at, at the Cowboys Club a hundred, ahundred, um, agents coming over to exp,
coming back to exp actually, um, chose toalign with us for a lot of good reasons.
Um, good humans, right?
People, like it's a great fitand super excited about it.
It's gonna make a hugesplash when they join.
(03:15):
Um, lot more, more to come after that.
It's just, just a, a, a blessingto get in alignment with the right
kind of people that, that, that.
Understand leverage.
Like, you know, they left exp becausethey didn't structure things properly.
Mm-hmm.
To get the amount of leverage thatyou can get with this model, right?
Mm-hmm.
(03:35):
And, and, and they're coming backunderstanding now they get to the
line with whoever they want and we'regonna structure things correctly
to get gain the most leverage.
From the model.
Mm-hmm.
And so, you know, it was just, it was justlike, what a ballsy move to take, I think
at the time, 200 agents and leave expbecause you understand leverage that well.
Like that's a reallygutsy, gutsy, gutsy call.
(03:57):
Right.
But they, they understood leverage.
And you know, I, you know, andI, and I'm talking to agents
and there's, you know, some, uh,leaders, there's 12 of them here.
And, you know, they're alldifferent sized businesses.
Some of 'em have teams.
And you know, you know, thechallenge everybody gets to at a
certain point is you get so busy.
You know, you, you don't even take alook at the things you're doing that
(04:18):
are, you know, that are, you're notgetting any leverage in the activity.
It's not the highestdollar producing activity.
Um, and when you understand EXPs model,you understand the power of leverage.
When you join with us, you understandthe power of, we're gonna onboard
'em, we're gonna add all this value,we're gonna do all this, you know,
this, that you don't have to doand you get compensated as well.
And so, you know, it's just,it's, it's fascinating to me.
(04:39):
I think that.
You know, you know, most of usdon't wake up every day thinking
about how are we getting the mostleverage, um, to be successful.
And, you know, that's, you know,Paige's situation, you know,
obviously she's got the, theleverage of the NIL deal to mm-hmm.
To make the, and the big three,um, to make a whole lot more money.
So I, I think the article's a little bitmisleading in terms of, you know, sure.
(05:02):
You can't afford to live in ahouse because she had all kinds
of leverage there that mm-hmm.
That, you know, that allows her tobe able to buy whatever she wants.
So.
But, but yeah, it's, you know, it's,um, I think that's a piece that, that,
you know, wake up every day, look atwhere you can gain the most leverage.
Um, meaning the thing that you dopays you for a much longer or for the
thing that you do, creates resultsthe most often, the most predictably.
(05:26):
Um, when you can do thosethings, that's leverage.
Mm-hmm.
And, um, you know, it's what we focus on.
To, to help agents grow their business.
Um, but I, I just feel like it's, it'sa, you know, it was super inspiring
to, to meet with a group of peoplethat understand it at the highest
level, um, because they were willingto walk away, um, for six months to
come back and gain more leverage.
And that was cool.
(05:46):
Yeah.
Yeah, it is really cool.
And, you know, I think about it in,in, in so many different ways, right?
And you look at as.
Your business accelerates and you gainmore momentum, and especially when you
can solve for, and I know that's, that'swhere your focus has been, is helping
solve for customer acquisition and beingable to understand how to consistently
(06:09):
and predictably acquire new opportunities.
Um, once you kind of unlock that.
Mm-hmm.
And.
And able to, to really start to set some,some real goals because now you have, you
know, the engine to be able to, to grow.
Yeah.
I think, you know what, what we'vealways told agents over the years is
that once you gain that momentum andyou start getting, you know, some
(06:30):
market share, the biggest threat is.
Opportunity.
Mm-hmm.
Because sometimes you don't know whatto say yes to and what to say no, no to.
And sometimes when you latch onto SayYes, until you have to say no, can get
you in and get you a little bit of a bind.
And so, but as, as those opporopportunities come, being able to
(06:52):
have a filter to, to, to process them.
But there's so many.
Opportunities and, and, and tocreate win-win relationships.
And so like, I love to default backto all of, you know, the bites of
the apple within the real estatespace that when a transaction
happens, how many people get fed.
Mm-hmm.
(07:12):
And, and so when you control customeracquisition and you gain that momentum.
Now you have leverage tounlock other revenue streams.
Yep.
And I, I just, I, I, I push a lot of theseagents that have customer acquisition
on point to be like, listen, you'releaving a ton of money on the table.
You need to make sure that youare in a good relationship.
(07:35):
And it doesn't necessarily mean thatthey're, they're, they're paying for this
or, or, or, or giving you money for this.
Uh, and I, and I default back to, to Mac.
Right.
You know, our, our, our pestguy back in, back in Lawton.
Yeah.
I remember the day he walked in,he used to slip US envelopes and he
walked in one day and just said, boy,this, I ain't paying you no more.
However, whatever youneed, I will be there.
(07:55):
And literally for the next 10years, anytime we call, Hey
Mac, man, dude, I got spiders.
He's, Hey, no worries bro.
I'll be, I'll be there this afternoon.
And but that's a win-win relationship.
Right.
And I think that's where a lot ofagents, they get to a certain point
is that you've gotta just always belooking because now you have leverage.
Mm-hmm.
With these other opportunities, andwe were talking before we came on.
(08:17):
Just, I've been really bullish inseeing the direction since 2021.
I think it slowed up a little bit justbecause it was, you know, the real
estate sales accelerated, but kindof where things were going was more
on the acquisition side of things.
It's the, it's the KyleWhistle strategy right now.
Right?
It's his path to get to a billion is.
His acquisition, he's acquiringopportunities everywhere he's going.
(08:40):
And I think you're, we're gonna start tosee more and more of that as the, the, the
bigger teams become bigger because they'realigning to work together to grow faster.
Mm-hmm.
More what you're saying?
Leverage.
But the thing like co what CodySanchez is talking about, being,
being paying attention to.
The businesses that are going to navigatereally well over the next 18, 24, 36,
(09:06):
48 months, um, until we see an uptick inwhatever this housing market's gonna do.
Because what do, what do we know tobe true when, when there's fewer home
cells, what, what do, what do people do?
They remodel their home, right?
They, they add onto their home.
They, they, they, they do these things.
And so you look at whereis the opportunity?
(09:28):
Within that, right?
Mm-hmm.
Customer acquisition, you'retalking to motivated sellers.
They can't sell, they don't wanna sell.
Where are they gonna go?
What other solutions do you have?
Right?
So I think that's just being thinking.
A little bit differently.
Thinking outside of thebox is super important.
For sure, for sure.
Man.
I mean, you know, you think about, youknow, you want to be the agent of choice
(09:48):
for the lifetime of home ownership, notfor the first real estate transaction.
So like, you know,going back to, you know.
Old, you know, HOA, you know, the, uh, youknow, the first real estate transaction
you do with someone is equivalent of 3% ofthe lifetime value of, of that person if
(10:08):
you make them a raving fan of what you do.
Yeah.
Um, there, there's so much more to,you know, to value you can bring to the
table in alignment or even, you know.
You know, all, all the things you'retalking about, spending money and
remodeling, all, all of you shouldbe the conduit to all of that.
And, and, you know, there'sopportunity in being that, yeah.
There, I mean, there absolutely is.
(10:29):
I mean, you know, recreating,calling it whatever you want.
I mean, essentially thewhole raving fan program.
I mean, you've got all of theconnections, you're the go-to resource.
I mean, to me that is, that's howyou have to be positioned, right?
To where everybody's constantly comingback to you, but you're unlocking new
opportunities because, you know, you,you do have all the connections, but
(10:50):
I, but to me, it just, it, it comesback down to what you're solving
for is predictable, consistent.
Customer acquisition, really beingable to, to have that engine.
Uh, and I think more importantly,you know, the value you bring.
Right?
What's the value thatyou absolutely bring?
I was listening to, to something withRyan d the other day, and he's just like.
(11:11):
He, he was talking about goals.
He's like, I get, so he goes, I laugh.
You know how Ryan is.
And he's goes, I just, Ijust, I laugh at these people.
They're talking about whattheir goals are and I'm like,
well, what value do you provide?
Mm. Answer that question first.
What value do you provide?
Then you can set goals.
You barely see it.
It is a add value.
Like that.
That's value.
That is the game.
(11:32):
Yeah.
Um, yeah.
Dude, you go back to Cal Whistle.
You got me thinking too, solike part of me, part of me.
Cringes when I hear,you know, acquisition.
'cause like there's so many moving parts.
Um, but it, when you look athow inefficient most of these
operations are, and you, and youunderstand, especially with ai, I
(11:53):
mean, I, we had a fa fascinatingconversation about that this morning.
Like, you know, I, I can, you know, Ican put 10 agents on leads and they'll,
you know, a, a certain percentageof 'em will call 'em a certain
percentage of the time and then therest of 'em will say the right thing
a certain percentage of the time.
Mm-hmm.
And we're, we are literallyalready, it's already there.
It's like it's already happening.
People are already adopting it.
(12:13):
A hundred percent of the time it doeswhat it's supposed to and says the right
thing a hundred percent of the time.
What are the efficiencies that I feellike teams now and brokerages now
that provide the customer acquisition?
Uh, for agents?
The gains in efficiencyacross that at scale are, um.
The biggest lift to what we'll see in,in, you know, in team productivity mm-hmm.
(12:36):
Um, that we've ever seen.
Right.
We try to do it with more manual labor,um, you know, ISAs on those calls,
you know, there, there, and you know,you gain some percentage points be
like, what will be the effective net?
Increase in productivity when a hundredpercent of the calls get made when they're
supposed to, and they say a hundredpercent the right thing every time.
Every time.
And that becomes the norm.
(12:57):
And so, you know, I've had, I've,I've, you know, every time now I get
a call and it's, you know, I don'tknow that everybody's this way at
this point, but, you know, if I geton a call and it's say ai, I'm like,
see how smart this one is, right?
Mm-hmm.
Like, I want to just test it so Ican see, okay, you know, am I getting
value out of this conversation?
'cause if I am, I'll just keeptalking until I figure out what
the hell it is it's trying to do.
Mm-hmm.
And so if it's in a,you know, if, if it's.
Something that I'm trying to do andit's helping me, I'm gonna use it as
(13:19):
leverage no different than I use chat GPD.
Mm-hmm.
And so, um, and so it's interesting, youknow, that that adoption curve will be
a lot slower probably than, um, it maybe faster than most people think, right?
Mm-hmm.
I think, I think that's probably true.
It'll be faster.
Uh, the adoption of, you know,I don't mind talking to AI
because AI's getting me to.
Why are we using ai?
'cause it gets us to the goal faster.
We're able to get the answer faster.
(13:40):
I I trust it more.
It's gonna be more accurateand, and the thing Yeah.
As long as I can trust it.
Yeah.
I broke Chad with GPT twice nowand it lied to me and so, you know.
Mm-hmm.
Me and Chad, GPT andCrock, I broke 'em both.
You know, I said, youknow, I'm losing trust.
Like you keep telling me you're gonnado something and you're not doing it.
What does that mean?
Oh, I'm you, oh, I'm so sorry.
I know I shouldn't do this.
Da da da.
And then it would give another time.
(14:00):
It would get it done by, it'slike it didn't get it done.
It's, and it doesn't know how to notsay it can do what it can't do, but it
couldn't do what I was asking it to do.
But it kept thinking it was interesting.
But, um, you know, so like, you know,I lose, I lost a little bit of trust
because the, the task I was having todo, which was suggested by both Chad,
DBT and GRA is like, take a photo ofall, all of your slabs, of all my cards.
Right.
I was just trying to get it in a database.
(14:22):
And I was like, I can take pictures ofall this, and you'll take that photo
and you'll extrapolate all that dataand throw it into a spreadsheet for me.
Yeah, I'll do that.
I can have it done by this time.
You know, and then it never,it just couldn't do it.
It couldn't read theslabs for whatever reason.
And, um, and it, anyway, so, you know,there the trust is important and I
think, you know, sooner than later it'sgonna be always giving you the right
answer, always giving you what you want.
(14:42):
And, and, you know, the, theAI conversation is almost as
valuable or more valuable and moretrusted than even a human right.
You know, you know what's crazy too?
I don't, I don't mind it anymorebecause I, I know it's gonna get me
there faster and connect it fasterthan, than with the human, however.
What I'm starting to experiencethough, once I can get through the AI
(15:05):
and it does get you to a human, it'sgetting you to a rockstar, right?
So it's starting to replaceall the entry level.
Right folks, like you said, you know,they might be hungover, they might be
battling, they might have just, youknow, kicked the dog on the way to work.
They might, you know, theyjust be in a bad mood.
And you, you just, you're, you'redealing with the emotional fluctuation.
You're not, you not the consistency.
(15:25):
You not gonna know what you're gonna get.
So, like, I literally don't mind it aslong as it's getting me where it is.
Yeah.
But it's getting betterand it's getting better.
And so I think we're definitelygonna see that consistency because,
you know, I was sitting in here.
And, um, listening to, uh, dur DER'steam was on, you know, they're a part
(15:45):
of place, so they were in listeningand they're kind of going through and
they know, I mean, the data's the data.
It's there.
They know when you have x number of marketreports, it equals X number of listings.
You have x number of home search,it equals X number of clients.
Yet the data's there, but yet theagent still won't make the phone calls.
(16:08):
Mm-hmm.
They just still like, and, and listen.
They know they have the best of intent.
They just won't do it.
Why?
Like, that's the definition of insanity.
So, so why, why are yougonna keep pushing on them?
Why?
Like AI is going to justmake that just seamless.
It's gonna happen every time.
It's gonna be consistent and it's, it's.
(16:30):
I mean, at the, at the end ofthe day, the consumer, like,
you're following up with me.
Speed of response.
I mean, what is the, what is theaverage speed to lead these days?
Days.
Like it's, it's wild.
Yeah.
That's, I mean, there's the, when youreally extrapolate that and, and we, we
should, we should take some of the, thebaseline data that we have in the years
of experience of doing this and, and,and run that through Chad's GPT and say,
(16:53):
what would the efficiencies gained be?
Um, and see what it gives us back.
You know, it's, and, and again, I thinkthe, the, the piece that's super important
is that, you know, you know, it's likewhen I want an expert at the end of
that con, when I get to human, it betterbe the best human, you know, possible.
Not the new one that, you know,that wouldn't make the calls.
(17:15):
And I'm doing it onbehalf of those people.
Those people are gonnabe out of the business.
Yeah.
I think it's gonna shrink, you know,your, it's gonna increase productivity
of your top 20, 30% of agents mm-hmm.
That are actually.
Good at what they do, and you know,we're going get rid of the agents
that, that, that it's not gonna be, it.
It was such a volume game for so long toscale the teams like, you just gotta know,
(17:37):
you gotta recruit, uh, you know, overand over and over and over and replace
the crappy ones with more crappy ones.
Mm-hmm.
And every once in a while, while it'llbecome good, I just think that that's
gonna, that has to shift at some point.
Um, you know, the, the, butyeah, it's, it, it, it's.
It's the most thing, it's thething I'm most interested in
watching the efficiencies gainedand, and productivity of teams.
(17:59):
And I think teams are gonnagrow bigger and faster than
they ever have because of it.
Mm-hmm.
Yeah, man, it's cool, man.
It's awesome, dude.
I love it.
It's an, it's in, it's, it's theinefficiencies, but it's redesigning,
you know, like you said, we're ta,we're talking about efficiencies,
but how do you design it?
And so, you know, makes me think.
Um, watched, watched the, um, wherethe McDonald's brothers on the
(18:20):
tennis court drew out the, the firstremember So three iterations Yeah.
Where they lay out the, the McDonald's.
Yep.
And it's, but it's, it's thevisualization and it's gotta be, it
can't be complex, it's gotta be simple.
It's gotta be efficientin how the work gets done.
And, and remember, it'sthe who not how concept.
It's like, okay, what, how, howdo we get ai the who to help us?
(18:43):
You know, make this as seamlessand as efficient as possible.
I got, so, alright, so let's, let'splay this, play with this for a second.
All right.
So, so like, think about you put your, putput yourself in the mind of the consumer.
I've never actuallythought about it this way.
Okay.
So, and, and I have, I guess 'causeI think about like, hey, once you
understand, like when we're runningan ad and we, and we say this price
point, this location, this product.
(19:06):
This image, who's the most likelybuyer, and Chad, GPD comes back and
says, here's your two buyer profiles.
The people that are buyingtoday got jobs here.
They're moving from here, here, and here.
Mm-hmm.
Or they're local and they're trying toget their kids in this school district.
It gets you all this data.
Right?
And so if that person gets on acall with ai, it no longer just
knows how to handle objections.
Most people are filling the, the,the AI with content related to
(19:28):
just getting to the appointment.
But what is that person's hopes, fears,concerns, desires, that if they asked.
Yeah, what, you know,where are you moving from?
And AI's and they, and AI's askingit where you're moving from.
And then it knows what your biggestconcerns, fears, and desires are.
How it can talk to you is how I wouldtalk to you as a human if I knew
that information as well, right?
(19:49):
Mm-hmm.
And so I think that's been missing.
And most of these AI that's rolledout, they're not uploading the, the.
Market information and understanding thatpiece so that it can talk directly to,
hey, if this is your biggest concern,you know, out-of-pocket expenses.
You know, most people movingfrom California, their biggest
concern is this, this, and this.
(20:10):
Um, and when Nick can start havingthe conversation, that's more value.
Than what any person couldprobably have consistently.
That's when, that's when I'm gonna talkto it about, okay, well what about this?
All right, well what, that'swhat happens when I get into a
chat GPT wormhole, is I ask it aquestion and it gives me some shit.
I didn't even think about it andknew the answer to what I was.
It was, it was thinking about whatI should have been thinking about
(20:31):
when I was thinking about it yet.
Yes, that's a really interesting.
Um, you know, and again, it's onlyas good these bot these, you know,
these AI agents are only gonna beas good as the information it's fed.
Mm-hmm.
So I think that when you take all thethings we're doing to front end generate
the lead, and you put that on the backend for the conversation, that's where
it's gonna become super powerful.
I'm ready to go build one now.
(20:51):
Super and super, super powerful.
But let's go back to the veryfirst thing that we said.
You know, that, that.
Ryan talks about before even settinggoals is what is your value proposition?
Mm-hmm.
Like what are you uniquelyqualified to help somebody do?
Mm-hmm.
And that's where it has to start, right?
So now, if, and, and I've seen thatso I can't wait for you to look at it.
So, you know, within, withinHuey, you've got Spark, right?
(21:15):
You've got the whole spark pad.
That's the very first thing.
It's like, like chat, GPT custom,GPT built for real estate.
Then you got the best tool I've everseen, which is satori, but he's got one
that's even cooler and it's called Sphere.
And this is where all, all it's,all you need is a name and an email
address, but you have to make sure youknow what your value proposition is
first, because when you have your valueproposition and you meet somebody and
(21:39):
you put in their all and, and it pullsup all of their information and their
disc profile and like it's bananas.
All the information you can get off ofsomebody with a name and an email address.
And then it knows your value propositionand it knows who they are, and it tells
you exactly how to communicate withthem based upon what's keeping them up
(22:02):
at night and what they, what they wantto accomplish and their personality in
alignment to your value proposition.
Yeah.
Yeah.
And so being able to do that with,with, with, with sellers, being
able to do that with buyers, right?
We're talking about, you know,that's where on the recruiting
side with, with agents.
But it's the same thing, right?
Like if, you know, like, like if you knowyour, your value proposition, so like,
(22:27):
let's take Renee for example, right?
Renee.
Renee Velasquez, ogHoney Badger Cleveland.
Yep.
Her niche is that.
Last transition, right?
Yep.
Of, of just because of what she's hadto go through with her, with, with
her parents over the last two years.
Like she just understands the emotionalthat happens in that last move.
(22:52):
And you've got a home that has acouple possible outcomes, right?
Who's gonna get the home?
You've got parents that, or yougot kids that love their parents.
You got kids that want nothingto do with their parents.
Then you got.
If they don't even have any kids, thehouse just ends up with, with distant
niece or or nephew or or cousin.
(23:13):
And so you got all these different, butjust think about from an AI perspective
to be able to help navigate, 'causethat's your value proposition of how
you can help them in the best scenario.
You talk about speed and just efficienciesand I just think through, bro, the
months on the whiteboard of how wewould work through these scenarios.
Months we would spend withstuff on the whiteboard, working
(23:36):
through growth engines, workingthrough value propositions,
working through efficiencies.
Now done in just a matter of moments.
It's wild.
Yeah, dude, it's wild.
Super wild.
Fun times.
Fun times.
Fun times.
Speaking of fun times, we'vegot, um, an epic event coming up.
Um.
We're about what, six weeks, sevenweeks out as we will be backing
(23:57):
the land for agent to CEO, um, CLE.
Um, I think we're what, a littleover halfway tickets sold.
Um, and I think VIP is pretty dangclose to being sold out, so we'll get
a, we'll get a solid update on that.
But if you guys are looking for thepremier event to really, you know.
(24:18):
Accelerate and grow your business.
The whole evolution.
It is agent to CEO.
Um, we've got a heck of a causewith rock the spectrum as well.
Um, go to honey imagination.com,check out all of the details there.
For agent to CEOI knowwe've got rockstar lineup.
Uh, Ms. Tina, call Mr. Blake Sloan,Veronica Figueroa, um, you know, Albi,
(24:40):
yourself, me, um, and a. Host of others.
So I'm, I'm really lookingforward to yeah, getting back
into the land for that event.
Events are more important now thanthey've ever been because the amount
of things that happened between oneevent that you went to six months
ago to the next six months is Yeah.
Fascinating.
(25:01):
Yeah, it's going fast for sure.
'cause Appreciate it as always.
And um, you guys out there, ifyou need anything, hit us up.
Um, and, uh.
Make sure you guys checkout honey badger nation.com.
Check out, um, agent to CEO, and uh,we'll see you guys on the next episode.
(25:21):
Thanks for tuning in.
If you're done guessing and ready tolead like a real CEO with a custom
strategy, real accountability andproven systems, check out my executive
one-on-one coaching@johnkitchens.coach.
Fill out the application and bookyour one-on-one call with me.
Be sure to hit follow soyou never miss an episode.
Catch you on the next one.
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning in to another episodeof One Big Fire Live.
(00:22):
We've got me and cousin in the house,episode 59, and, um, man, yeah, it,
it's, um, let's, let's, let's jump in.
So we were, we were talkingabout the article and BAM, um, a
couple days ago where they were,um, kind of talking about, um.
Real estate deals might bea pro athlete sponsorship.
(00:47):
And so we were talking about, um, thenumber one draft pick in the WNBA this
past year, uh, place there in Dallas.
And we were just talking about,um, kind of seeking sponsorship
deals and being able to leverage.
Her her game, her her looks.
(01:11):
Um.
And just the street credcredibility overall.
Number one draft pick to beable to leverage to be able to
get some things that she wants.
Um, looking at her overall contract andthen they were doing the comparisons
to live in DFW and, and given thecomparisons of what it costs to live
(01:32):
close to where their facility is, whichis closer to Fort Worth, they were
drawing some comparisons on what it costto rent a single, um, a two bedroom or.
Purchase and make a home.
She ain't making enough money off herWNBA contract to even live in DFW.
And so you, you start to look atthat and, you know, how do you,
how do you go about creating liver?
(01:53):
So we were just kind of talkingthrough there, you know, the NIL money.
I mean, I think she, what,what reports she made?
Like 1.4 million in NIL moneyversus what the overall, you know.
That they have within, within the league.
But you started talking about from, froma leverage standpoint, because as you're
talking to a lot of agents that are, are,that are looking and, and navigating and
(02:14):
jacking position within the real estatespace right now, you, you brought up
the key word, you brought up leverageand I, I would love for you to kind.
Unpack that a little bit becausethere's some, some thoughts that
I have that we, you know, what wedid to survive, but where I see
a lot of, a lot of trends moving.
Yeah.
I mean, you know, there's a couplethings that always come to mind when
I think about, you know, you know,what, what, what we've experienced
(02:35):
and, and, and the things that haveworked really well for us and, and.
When, when it was in Lawton, you know,again, the gift we were given of being
in Lawton was, you know, optimization.
Like we had to dial it in inorder for it to be profitable.
And so, you know, that, that,that was a gift, you know?
Um.
You know, there, there's leverage.
(02:55):
And I think you, the pe you know, I, Ijust met, I just literally met last night
at, at the Cowboys Club a hundred, ahundred, um, agents coming over to exp,
coming back to exp actually, um, chose toalign with us for a lot of good reasons.
Um, good humans, right?
People, like it's a great fitand super excited about it.
It's gonna make a hugesplash when they join.
(03:15):
Um, lot more, more to come after that.
It's just, just a, a, a blessingto get in alignment with the right
kind of people that, that, that.
Understand leverage.
Like, you know, they left exp becausethey didn't structure things properly.
Mm-hmm.
To get the amount of leverage thatyou can get with this model, right?
Mm-hmm.
(03:35):
And, and, and they're coming backunderstanding now they get to the
line with whoever they want and we'regonna structure things correctly
to get gain the most leverage.
From the model.
Mm-hmm.
And so, you know, it was just, it was justlike, what a ballsy move to take, I think
at the time, 200 agents and leave expbecause you understand leverage that well.
Like that's a reallygutsy, gutsy, gutsy call.
(03:57):
Right.
But they, they understood leverage.
And you know, I, you know, andI, and I'm talking to agents
and there's, you know, some, uh,leaders, there's 12 of them here.
And, you know, they're alldifferent sized businesses.
Some of 'em have teams.
And you know, you know, thechallenge everybody gets to at a
certain point is you get so busy.
You know, you, you don't even take alook at the things you're doing that
(04:18):
are, you know, that are, you're notgetting any leverage in the activity.
It's not the highestdollar producing activity.
Um, and when you understand EXPs model,you understand the power of leverage.
When you join with us, you understandthe power of, we're gonna onboard
'em, we're gonna add all this value,we're gonna do all this, you know,
this, that you don't have to doand you get compensated as well.
And so, you know, it's just,it's, it's fascinating to me.
(04:39):
I think that.
You know, you know, most of usdon't wake up every day thinking
about how are we getting the mostleverage, um, to be successful.
And, you know, that's, you know,Paige's situation, you know,
obviously she's got the, theleverage of the NIL deal to mm-hmm.
To make the, and the big three,um, to make a whole lot more money.
So I, I think the article's a little bitmisleading in terms of, you know, sure.
(05:02):
You can't afford to live in ahouse because she had all kinds
of leverage there that mm-hmm.
That, you know, that allows her tobe able to buy whatever she wants.
So.
But, but yeah, it's, you know, it's,um, I think that's a piece that, that,
you know, wake up every day, look atwhere you can gain the most leverage.
Um, meaning the thing that you dopays you for a much longer or for the
thing that you do, creates resultsthe most often, the most predictably.
(05:26):
Um, when you can do thosethings, that's leverage.
Mm-hmm.
And, um, you know, it's what we focus on.
To, to help agents grow their business.
Um, but I, I just feel like it's, it'sa, you know, it was super inspiring
to, to meet with a group of peoplethat understand it at the highest
level, um, because they were willingto walk away, um, for six months to
come back and gain more leverage.
And that was cool.
(05:46):
Yeah.
Yeah, it is really cool.
And, you know, I think about it in,in, in so many different ways, right?
And you look at as.
Your business accelerates and you gainmore momentum, and especially when you
can solve for, and I know that's, that'swhere your focus has been, is helping
solve for customer acquisition and beingable to understand how to consistently
(06:09):
and predictably acquire new opportunities.
Um, once you kind of unlock that.
Mm-hmm.
And.
And able to, to really start to set some,some real goals because now you have, you
know, the engine to be able to, to grow.
Yeah.
I think, you know what, what we'vealways told agents over the years is
that once you gain that momentum andyou start getting, you know, some
(06:30):
market share, the biggest threat is.
Opportunity.
Mm-hmm.
Because sometimes you don't know whatto say yes to and what to say no, no to.
And sometimes when you latch onto SayYes, until you have to say no, can get
you in and get you a little bit of a bind.
And so, but as, as those opporopportunities come, being able to
(06:52):
have a filter to, to, to process them.
But there's so many.
Opportunities and, and, and tocreate win-win relationships.
And so like, I love to default backto all of, you know, the bites of
the apple within the real estatespace that when a transaction
happens, how many people get fed.
Mm-hmm.
(07:12):
And, and so when you control customeracquisition and you gain that momentum.
Now you have leverage tounlock other revenue streams.
Yep.
And I, I just, I, I, I push a lot of theseagents that have customer acquisition
on point to be like, listen, you'releaving a ton of money on the table.
You need to make sure that youare in a good relationship.
(07:35):
And it doesn't necessarily mean thatthey're, they're, they're paying for this
or, or, or, or giving you money for this.
Uh, and I, and I default back to, to Mac.
Right.
You know, our, our, our pestguy back in, back in Lawton.
Yeah.
I remember the day he walked in,he used to slip US envelopes and he
walked in one day and just said, boy,this, I ain't paying you no more.
However, whatever youneed, I will be there.
(07:55):
And literally for the next 10years, anytime we call, Hey
Mac, man, dude, I got spiders.
He's, Hey, no worries bro.
I'll be, I'll be there this afternoon.
And but that's a win-win relationship.
Right.
And I think that's where a lot ofagents, they get to a certain point
is that you've gotta just always belooking because now you have leverage.
Mm-hmm.
With these other opportunities, andwe were talking before we came on.
(08:17):
Just, I've been really bullish inseeing the direction since 2021.
I think it slowed up a little bit justbecause it was, you know, the real
estate sales accelerated, but kindof where things were going was more
on the acquisition side of things.
It's the, it's the KyleWhistle strategy right now.
Right?
It's his path to get to a billion is.
His acquisition, he's acquiringopportunities everywhere he's going.
(08:40):
And I think you're, we're gonna start tosee more and more of that as the, the, the
bigger teams become bigger because they'realigning to work together to grow faster.
Mm-hmm.
More what you're saying?
Leverage.
But the thing like co what CodySanchez is talking about, being,
being paying attention to.
The businesses that are going to navigatereally well over the next 18, 24, 36,
(09:06):
48 months, um, until we see an uptick inwhatever this housing market's gonna do.
Because what do, what do we know tobe true when, when there's fewer home
cells, what, what do, what do people do?
They remodel their home, right?
They, they add onto their home.
They, they, they, they do these things.
And so you look at whereis the opportunity?
(09:28):
Within that, right?
Mm-hmm.
Customer acquisition, you'retalking to motivated sellers.
They can't sell, they don't wanna sell.
Where are they gonna go?
What other solutions do you have?
Right?
So I think that's just being thinking.
A little bit differently.
Thinking outside of thebox is super important.
For sure, for sure.
Man.
I mean, you know, you think about, youknow, you want to be the agent of choice
(09:48):
for the lifetime of home ownership, notfor the first real estate transaction.
So like, you know,going back to, you know.
Old, you know, HOA, you know, the, uh, youknow, the first real estate transaction
you do with someone is equivalent of 3% ofthe lifetime value of, of that person if
(10:08):
you make them a raving fan of what you do.
Yeah.
Um, there, there's so much more to,you know, to value you can bring to the
table in alignment or even, you know.
You know, all, all the things you'retalking about, spending money and
remodeling, all, all of you shouldbe the conduit to all of that.
And, and, you know, there'sopportunity in being that, yeah.
There, I mean, there absolutely is.
(10:29):
I mean, you know, recreating,calling it whatever you want.
I mean, essentially thewhole raving fan program.
I mean, you've got all of theconnections, you're the go-to resource.
I mean, to me that is, that's howyou have to be positioned, right?
To where everybody's constantly comingback to you, but you're unlocking new
opportunities because, you know, you,you do have all the connections, but
(10:50):
I, but to me, it just, it, it comesback down to what you're solving
for is predictable, consistent.
Customer acquisition, really beingable to, to have that engine.
Uh, and I think more importantly,you know, the value you bring.
Right?
What's the value thatyou absolutely bring?
I was listening to, to something withRyan d the other day, and he's just like.
(11:11):
He, he was talking about goals.
He's like, I get, so he goes, I laugh.
You know how Ryan is.
And he's goes, I just, Ijust, I laugh at these people.
They're talking about whattheir goals are and I'm like,
well, what value do you provide?
Mm. Answer that question first.
What value do you provide?
Then you can set goals.
You barely see it.
It is a add value.
Like that.
That's value.
That is the game.
(11:32):
Yeah.
Um, yeah.
Dude, you go back to Cal Whistle.
You got me thinking too, solike part of me, part of me.
Cringes when I hear,you know, acquisition.
'cause like there's so many moving parts.
Um, but it, when you look athow inefficient most of these
operations are, and you, and youunderstand, especially with ai, I
(11:53):
mean, I, we had a fa fascinatingconversation about that this morning.
Like, you know, I, I can, you know, Ican put 10 agents on leads and they'll,
you know, a, a certain percentageof 'em will call 'em a certain
percentage of the time and then therest of 'em will say the right thing
a certain percentage of the time.
Mm-hmm.
And we're, we are literallyalready, it's already there.
It's like it's already happening.
People are already adopting it.
(12:13):
A hundred percent of the time it doeswhat it's supposed to and says the right
thing a hundred percent of the time.
What are the efficiencies that I feellike teams now and brokerages now
that provide the customer acquisition?
Uh, for agents?
The gains in efficiencyacross that at scale are, um.
The biggest lift to what we'll see in,in, you know, in team productivity mm-hmm.
(12:36):
Um, that we've ever seen.
Right.
We try to do it with more manual labor,um, you know, ISAs on those calls,
you know, there, there, and you know,you gain some percentage points be
like, what will be the effective net?
Increase in productivity when a hundredpercent of the calls get made when they're
supposed to, and they say a hundredpercent the right thing every time.
Every time.
And that becomes the norm.
(12:57):
And so, you know, I've had, I've,I've, you know, every time now I get
a call and it's, you know, I don'tknow that everybody's this way at
this point, but, you know, if I geton a call and it's say ai, I'm like,
see how smart this one is, right?
Mm-hmm.
Like, I want to just test it so Ican see, okay, you know, am I getting
value out of this conversation?
'cause if I am, I'll just keeptalking until I figure out what
the hell it is it's trying to do.
Mm-hmm.
And so if it's in a,you know, if, if it's.
Something that I'm trying to do andit's helping me, I'm gonna use it as
(13:19):
leverage no different than I use chat GPD.
Mm-hmm.
And so, um, and so it's interesting, youknow, that that adoption curve will be
a lot slower probably than, um, it maybe faster than most people think, right?
Mm-hmm.
I think, I think that's probably true.
It'll be faster.
Uh, the adoption of, you know,I don't mind talking to AI
because AI's getting me to.
Why are we using ai?
'cause it gets us to the goal faster.
We're able to get the answer faster.
(13:40):
I I trust it more.
It's gonna be more accurateand, and the thing Yeah.
As long as I can trust it.
Yeah.
I broke Chad with GPT twice nowand it lied to me and so, you know.
Mm-hmm.
Me and Chad, GPT andCrock, I broke 'em both.
You know, I said, youknow, I'm losing trust.
Like you keep telling me you're gonnado something and you're not doing it.
What does that mean?
Oh, I'm you, oh, I'm so sorry.
I know I shouldn't do this.
Da da da.
And then it would give another time.
(14:00):
It would get it done by, it'slike it didn't get it done.
It's, and it doesn't know how to notsay it can do what it can't do, but it
couldn't do what I was asking it to do.
But it kept thinking it was interesting.
But, um, you know, so like, you know,I lose, I lost a little bit of trust
because the, the task I was having todo, which was suggested by both Chad,
DBT and GRA is like, take a photo ofall, all of your slabs, of all my cards.
Right.
I was just trying to get it in a database.
(14:22):
And I was like, I can take pictures ofall this, and you'll take that photo
and you'll extrapolate all that dataand throw it into a spreadsheet for me.
Yeah, I'll do that.
I can have it done by this time.
You know, and then it never,it just couldn't do it.
It couldn't read theslabs for whatever reason.
And, um, and it, anyway, so, you know,there the trust is important and I
think, you know, sooner than later it'sgonna be always giving you the right
answer, always giving you what you want.
(14:42):
And, and, you know, the, theAI conversation is almost as
valuable or more valuable and moretrusted than even a human right.
You know, you know what's crazy too?
I don't, I don't mind it anymorebecause I, I know it's gonna get me
there faster and connect it fasterthan, than with the human, however.
What I'm starting to experiencethough, once I can get through the AI
(15:05):
and it does get you to a human, it'sgetting you to a rockstar, right?
So it's starting to replaceall the entry level.
Right folks, like you said, you know,they might be hungover, they might be
battling, they might have just, youknow, kicked the dog on the way to work.
They might, you know, theyjust be in a bad mood.
And you, you just, you're, you'redealing with the emotional fluctuation.
You're not, you not the consistency.
(15:25):
You not gonna know what you're gonna get.
So, like, I literally don't mind it aslong as it's getting me where it is.
Yeah.
But it's getting betterand it's getting better.
And so I think we're definitelygonna see that consistency because,
you know, I was sitting in here.
And, um, listening to, uh, dur DER'steam was on, you know, they're a part
(15:45):
of place, so they were in listeningand they're kind of going through and
they know, I mean, the data's the data.
It's there.
They know when you have x number of marketreports, it equals X number of listings.
You have x number of home search,it equals X number of clients.
Yet the data's there, but yet theagent still won't make the phone calls.
(16:08):
Mm-hmm.
They just still like, and, and listen.
They know they have the best of intent.
They just won't do it.
Why?
Like, that's the definition of insanity.
So, so why, why are yougonna keep pushing on them?
Why?
Like AI is going to justmake that just seamless.
It's gonna happen every time.
It's gonna be consistent and it's, it's.
(16:30):
I mean, at the, at the end ofthe day, the consumer, like,
you're following up with me.
Speed of response.
I mean, what is the, what is theaverage speed to lead these days?
Days.
Like it's, it's wild.
Yeah.
That's, I mean, there's the, when youreally extrapolate that and, and we, we
should, we should take some of the, thebaseline data that we have in the years
of experience of doing this and, and,and run that through Chad's GPT and say,
(16:53):
what would the efficiencies gained be?
Um, and see what it gives us back.
You know, it's, and, and again, I thinkthe, the, the piece that's super important
is that, you know, you know, it's likewhen I want an expert at the end of
that con, when I get to human, it betterbe the best human, you know, possible.
Not the new one that, you know,that wouldn't make the calls.
(17:15):
And I'm doing it onbehalf of those people.
Those people are gonnabe out of the business.
Yeah.
I think it's gonna shrink, you know,your, it's gonna increase productivity
of your top 20, 30% of agents mm-hmm.
That are actually.
Good at what they do, and you know,we're going get rid of the agents
that, that, that it's not gonna be, it.
It was such a volume game for so long toscale the teams like, you just gotta know,
(17:37):
you gotta recruit, uh, you know, overand over and over and over and replace
the crappy ones with more crappy ones.
Mm-hmm.
And every once in a while, while it'llbecome good, I just think that that's
gonna, that has to shift at some point.
Um, you know, the, the, butyeah, it's, it, it, it's.
It's the most thing, it's thething I'm most interested in
watching the efficiencies gainedand, and productivity of teams.
(17:59):
And I think teams are gonnagrow bigger and faster than
they ever have because of it.
Mm-hmm.
Yeah, man, it's cool, man.
It's awesome, dude.
I love it.
It's an, it's in, it's, it's theinefficiencies, but it's redesigning,
you know, like you said, we're ta,we're talking about efficiencies,
but how do you design it?
And so, you know, makes me think.
Um, watched, watched the, um, wherethe McDonald's brothers on the
(18:20):
tennis court drew out the, the firstremember So three iterations Yeah.
Where they lay out the, the McDonald's.
Yep.
And it's, but it's, it's thevisualization and it's gotta be, it
can't be complex, it's gotta be simple.
It's gotta be efficientin how the work gets done.
And, and remember, it'sthe who not how concept.
It's like, okay, what, how, howdo we get ai the who to help us?
(18:43):
You know, make this as seamlessand as efficient as possible.
I got, so, alright, so let's, let'splay this, play with this for a second.
All right.
So, so like, think about you put your, putput yourself in the mind of the consumer.
I've never actuallythought about it this way.
Okay.
So, and, and I have, I guess 'causeI think about like, hey, once you
understand, like when we're runningan ad and we, and we say this price
point, this location, this product.
(19:06):
This image, who's the most likelybuyer, and Chad, GPD comes back and
says, here's your two buyer profiles.
The people that are buyingtoday got jobs here.
They're moving from here, here, and here.
Mm-hmm.
Or they're local and they're trying toget their kids in this school district.
It gets you all this data.
Right?
And so if that person gets on acall with ai, it no longer just
knows how to handle objections.
Most people are filling the, the,the AI with content related to
(19:28):
just getting to the appointment.
But what is that person's hopes, fears,concerns, desires, that if they asked.
Yeah, what, you know,where are you moving from?
And AI's and they, and AI's askingit where you're moving from.
And then it knows what your biggestconcerns, fears, and desires are.
How it can talk to you is how I wouldtalk to you as a human if I knew
that information as well, right?
(19:49):
Mm-hmm.
And so I think that's been missing.
And most of these AI that's rolledout, they're not uploading the, the.
Market information and understanding thatpiece so that it can talk directly to,
hey, if this is your biggest concern,you know, out-of-pocket expenses.
You know, most people movingfrom California, their biggest
concern is this, this, and this.
(20:10):
Um, and when Nick can start havingthe conversation, that's more value.
Than what any person couldprobably have consistently.
That's when, that's when I'm gonna talkto it about, okay, well what about this?
All right, well what, that'swhat happens when I get into a
chat GPT wormhole, is I ask it aquestion and it gives me some shit.
I didn't even think about it andknew the answer to what I was.
It was, it was thinking about whatI should have been thinking about
(20:31):
when I was thinking about it yet.
Yes, that's a really interesting.
Um, you know, and again, it's onlyas good these bot these, you know,
these AI agents are only gonna beas good as the information it's fed.
Mm-hmm.
So I think that when you take all thethings we're doing to front end generate
the lead, and you put that on the backend for the conversation, that's where
it's gonna become super powerful.
I'm ready to go build one now.
(20:51):
Super and super, super powerful.
But let's go back to the veryfirst thing that we said.
You know, that, that.
Ryan talks about before even settinggoals is what is your value proposition?
Mm-hmm.
Like what are you uniquelyqualified to help somebody do?
Mm-hmm.
And that's where it has to start, right?
So now, if, and, and I've seen thatso I can't wait for you to look at it.
So, you know, within, withinHuey, you've got Spark, right?
(21:15):
You've got the whole spark pad.
That's the very first thing.
It's like, like chat, GPT custom,GPT built for real estate.
Then you got the best tool I've everseen, which is satori, but he's got one
that's even cooler and it's called Sphere.
And this is where all, all it's,all you need is a name and an email
address, but you have to make sure youknow what your value proposition is
first, because when you have your valueproposition and you meet somebody and
(21:39):
you put in their all and, and it pullsup all of their information and their
disc profile and like it's bananas.
All the information you can get off ofsomebody with a name and an email address.
And then it knows your value propositionand it knows who they are, and it tells
you exactly how to communicate withthem based upon what's keeping them up
(22:02):
at night and what they, what they wantto accomplish and their personality in
alignment to your value proposition.
Yeah.
Yeah.
And so being able to do that with,with, with, with sellers, being
able to do that with buyers, right?
We're talking about, you know,that's where on the recruiting
side with, with agents.
But it's the same thing, right?
Like if, you know, like, like if you knowyour, your value proposition, so like,
(22:27):
let's take Renee for example, right?
Renee.
Renee Velasquez, ogHoney Badger Cleveland.
Yep.
Her niche is that.
Last transition, right?
Yep.
Of, of just because of what she's hadto go through with her, with, with
her parents over the last two years.
Like she just understands the emotionalthat happens in that last move.
(22:52):
And you've got a home that has acouple possible outcomes, right?
Who's gonna get the home?
You've got parents that, or yougot kids that love their parents.
You got kids that want nothingto do with their parents.
Then you got.
If they don't even have any kids, thehouse just ends up with, with distant
niece or or nephew or or cousin.
(23:13):
And so you got all these different, butjust think about from an AI perspective
to be able to help navigate, 'causethat's your value proposition of how
you can help them in the best scenario.
You talk about speed and just efficienciesand I just think through, bro, the
months on the whiteboard of how wewould work through these scenarios.
Months we would spend withstuff on the whiteboard, working
(23:36):
through growth engines, workingthrough value propositions,
working through efficiencies.
Now done in just a matter of moments.
It's wild.
Yeah, dude, it's wild.
Super wild.
Fun times.
Fun times.
Fun times.
Speaking of fun times, we'vegot, um, an epic event coming up.
Um.
We're about what, six weeks, sevenweeks out as we will be backing
(23:57):
the land for agent to CEO, um, CLE.
Um, I think we're what, a littleover halfway tickets sold.
Um, and I think VIP is pretty dangclose to being sold out, so we'll get
a, we'll get a solid update on that.
But if you guys are looking for thepremier event to really, you know.
(24:18):
Accelerate and grow your business.
The whole evolution.
It is agent to CEO.
Um, we've got a heck of a causewith rock the spectrum as well.
Um, go to honey imagination.com,check out all of the details there.
For agent to CEOI knowwe've got rockstar lineup.
Uh, Ms. Tina, call Mr. Blake Sloan,Veronica Figueroa, um, you know, Albi,
(24:40):
yourself, me, um, and a. Host of others.
So I'm, I'm really lookingforward to yeah, getting back
into the land for that event.
Events are more important now thanthey've ever been because the amount
of things that happened between oneevent that you went to six months
ago to the next six months is Yeah.
Fascinating.
(25:01):
Yeah, it's going fast for sure.
'cause Appreciate it as always.
And um, you guys out there, ifyou need anything, hit us up.
Um, and, uh.
Make sure you guys checkout honey badger nation.com.
Check out, um, agent to CEO, and uh,we'll see you guys on the next episode.
(25:21):
Thanks for tuning in.
If you're done guessing and ready tolead like a real CEO with a custom
strategy, real accountability andproven systems, check out my executive
one-on-one coaching@johnkitchens.coach.
Fill out the application and bookyour one-on-one call with me.
Be sure to hit follow soyou never miss an episode.
Catch you on the next one.
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