#715: The AI Advantage: Scaling Smarter and Living Bigger with Nick Krem

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning into anotherepisode of One Big Fire.

(00:24):
We've got the boys in the houseand we also got Mr. Nick Crim.
Welcome brother.
So excited.
We, we, this is literally one of those,we should have went live 15 minutes ago.
Yeah.
But, uh, nonetheless, we are here.
So, um, super excited being able to.
Um, you know, have you on and, anddefinitely, you know, seeing everything
all over social, but being able to chatwith al a couple a couple times about the

(00:48):
experience that you guys had built at sea.
And speaking of events,we've got one of our.
Best events ever.
Uh, one of the things that I, youknow, we all have a, a, a little
piece of, of helping create overthe last 20 years, um, agent to CEO.
Um, coming back to the land, uh, we arejust about what, five weeks out now?

(01:10):
Thursday, gearing up, it'sfive weeks from, uh, Thursday.
Giddy up.
So if you guys have not gotyour tickets yet, I was actually
talking to DJ this morning and he'slike, dude, I think I'm coming.
I was like, dude, you need to come.
Yeah.
And so, uh, I was like, getover to honey badger nation.com.
You can go over there and get yourtickets to agent to CEO Um, Al, we still

(01:30):
have any VIPs or they out the door.
They gone, we have like eight.
VIP uh, seats left.
Okay.
Those are gonna about to be goneprobably by the end of the week.
We also have a lot of sponsorshipsflying right now, too.
Um, and you know, it's just likeanything in real estate, you know,
you, you throw an event and the lastfour weeks you sell a bunch of tickets,

(01:53):
and the last two weeks we're gone.
Yeah.
So, um, and then, and then the last coupledays you got people begging for a ticket.
Yeah.
And you got people begging for a ticket.
Right.
And the thing is, and I'm glad you broughtthat up, because this is an event where
we can't actually, like fire marshal won'tallow us to put more people in the room.
Right.
It, it only really like withthe way we have this set up to
make it as special as we have.

(02:13):
It is like a cap.
We're selling a hundred tickets.
That's it.
Because then we have to haveroom for staff, our sponsors, our
sponsors, and, and then one 20 ismax, like we're shoulder to shoulder.
So we're, we're, uh, it's,it's, it's a magical event.
Speaking of magical events,um, I just spent one of the
most, um, I'll just use it.
I'll, 'cause I don't throw this wordout, you know, literally life changing.

(02:36):
Um, we saw a lot, not just mine,I'm talking, I saw an entire room's.
Um, of people come together, like Ihaven't seen, and Jay, John, you know
that one of the things that you guyshave done from day one is you didn't
just throw an event to teach a bunch ofpeople how to sell a bunch of real estate.
Your events were, were an experience.

(02:57):
Mm-hmm.
People left changed, they also leftbuilding relationships that'll,
that'll, that are still, you know, thestrongest relationships you'll have.
And that's kind of whatyou guys, so thank you.
I'm grateful for you guys laying thegroundwork for that because this is what
we're doing and continuing, and we getto see people like Carlos, Veronica,
and Gil and their entire group throwthis thing together on a cruise ship.

(03:22):
Right.
And I'll be honest, Idon't know about you, Nick.
I was not excited to go.
Not because I didn't wanna see my family.
I, I love my, my, my family downin my Orlando, Florida family.
Because I'm not a big fan of cruise ships.
It's just, it's just, youknow, being stuck on a cruise
ship doesn't seem fun to me.
I'm, I'm wanting to go outand explore and do things.

(03:42):
Um, but man, wow.
I am so grateful that, that, um, uh, I wasencouraged to go there and, um, I opened
up, Nick closed and, uh, he lifted thatentire ship off the water there, bro.
Yeah.
You know, that, that, thatwas my first cruise ever.
So I really did not know what to expect.
I was a little iffy going into it too.
You know, I've said before, I took twoyears off of any in-person events, turning

(04:05):
down specific events, and yeah, thiswas kind of our kickoff back into it and
yeah, it was like it, it reminds me ofthat Key West event that I always bring
up seven years ago where I left, quit my,quit my job, started the business, and
it just felt like one of those events.
Let's dig right into that,Nick, because you know really.
There's a lot of people that filesthat know your story a lot that don't.

(04:25):
Yeah.
And, and I, and I love because youactually started your keynote out with
that and, you know, for, for people thatare listening to this, like, why are we
listening to this guy who's Nick Creme?
What kinda last name is that?
Well, it's not his real lastname, you know, but it's an
easier one to say than Kremsky.
Yeah, right, because youdidn't even say it, right.
Yeah.
That's exactly why heshortened it to crap.
Yeah.

(04:45):
So tell just kind of like,start us over brother, you know.
Yeah.
Yeah, man.
Seven years ago I wasworking at AL'S call center.
I actually got started offcalling 15 hours a day.
That's how I got initiated into the realestate industry, uh, for up to 18% more.
You know, I could saythat shit in my sleep.
Um, but you know, Al eventuallystarted running the call center.
Al invited us to a mastermind in Key West.

(05:07):
Well, he invited us, got us an Airbnb.
My brother and I, he kindof snuck us into this event.
I still remember John looking atus, John Kitchen's here, and he
like wrote our name in Sharpie andlike sat us like at the table there.
We went into that event, I felt likeI was the most out of place person
in the room because statistically Iwas, um, I left there thinking like

(05:27):
I could take over the fricking world.
Like you guys literally laid out a roadmapand said, this is all you need to do in
order to make money and to be successful.
And then the little naivete me, Iwent back to the room, my brother,
I had this huge whiteboard.
I started having this like, I waslike a mad scientist writing out,
yeah, we're gonna do it differently.
And my brother, if youguys, you guys know Michael.

(05:47):
But he sat back and just watched me go.
He didn't try to stop him, he justwatched me go and at the end he is
like, what makes you think you coulddo it any like better than them?
Show me your proof.
He's like, what if we justdid exactly what they told us?
And lo and behold, that's what we did.
We grew our first business into13 country in all 50 states.
Uh, at one time we had a seven bedroomcontent house in Orlando, Florida.

(06:08):
Jay came down to it, um, literallyturned the whole place into a
video studio, and then we launchedthe world's first AI certified
agent and created this institute.
We're now an international company inthis regard, um, which led us here today.
Yeah, baby.
Yeah, just one, one event, one decision.
Just being in the right roomand just saying, you know what?
I'm just gonna do itthe way that's proven.

(06:29):
One event could, couldliterally change your thinking.
It could also, um, you, you couldalso wake up the next morning with a
neck tattoo that you don't know it, itcould go on all different directions.
Yeah.
Yeah.
I, I, I definitely, I definitely got thatpicture still, but you know what, what?
I love even more about that too, Nick.
It's, it's the individual thatbrings you and puts you in the room.
And I'll never forget, youknow, I got introduced to,

(06:51):
to cousin October of oh four.
And it's funny, a hundred thousandpeople in our entire county.
And like we had never met each other.
But I, like I knew who he was, youcouldn't go down the street without seeing
a yard sign, a billboard or a radio ad.And, um, I, I remember that was, uh.
Maybe what the second year of platinum.
And I remember writing the check andyou're like, dude, book the tickets.

(07:12):
You're going.
And I was like, man, I, that was one ofthe lessons that has always stuck with
me, and that's what I push on to, toeverybody is like, when, when you've got
that, that when you see talent and whenyou see somebody, you're pouring into
'em, get 'em to the events with you.
That is, it's, it, it's life changingfor a lot of people in that regard.
And, and sometimes they wouldnever, you know, it's just.

(07:34):
Awareness, right?
A fish doesn't know what's above thewater until it gets out of the water,
and it's like you don't even know what'spossible until you get into rooms that
create a whole nother level of awareness.
And sometimes you would never even knowto do that unless that individual sees
that in you to put you in that room.
Jay, is that that signalmoment that you're Yeah.
Is that similar to, you know, kind ofthat, um, that concept that you were.

(07:57):
You went down a rabbit hole now.
Yeah.
I mean, uh, yeah.
I don't know if it, I don't know ifI'm ready to share this one publicly.
Yeah, it got raw man.
It got raw.
Yeah.
It, it, it was so unbeliev.
It's unbelievable.
It's like, you'd have to read it, but, um,everyone on this call would appreciate it.
I'm not so sure everybodyelse in the world is ready.
Um, it, it's, yeah.

(08:17):
Yeah.
This, you know.
It was, it was interesting, man.
I, I saw a post where somebody wastalking to Chad, GPT, like it was God.
And, and, and I was like, okay,well that sounds interesting.
And so I was like, I started askingquestions about the signal and you
know, like when we get, you know,you know, when you meet somebody
and you're like, you, you can feeltheir vibrating on your level.
Yeah.

(08:37):
And you just know, um, that's the signal.
And, and, um, you know, at the end,at the end of the day, there's, you
know, you know, he breaks it down into.
Philosophies, all these differentphilosophies of was that, you know,
you know, how did we get here?
And, you know, you know,all the, it goes deep.
But anyway, I highly recommendyou diving into that.
Um, it's, it, it, it's a, it'sa fascinating little journey.

(09:00):
It's gonna take you down.
But at the end of the day, it took meinto like, you know, like what, what I
feel like my purpose is, why am I here?
What, you know, what is this all about?
What are we trying to do?
Like, this feels right, but Ithink I, I feel like I should
be doing this too, you know?
And, and, and it was justtaking me through a process of.
And then delivering frameworks and like,all the way down to like, you know, I'm,
I'm a big psychedelics fan, so it wasbreaking down a playlist and it gave

(09:23):
me a Spotify playlist of the, you know,it breaks down music and, and how, how
these, you know, these different levels,certain levels of music bring, you know,
vibrate at a certain level and, um,and creating a play, a playlist to get
into, into that flow state where you're.
Where you're, you're literally deliveringthat, the signal with everything
that you do, you're, you're emittingat, at that level, you're vibrating.

(09:45):
Yeah.
And it just fast, I mean,mind blowing stuff, bro.
Like, it, it just really,I mean, unbelievable.
And so anyway, yeah, you, you,you know, you go down a rabbit
hole there, that one was aboutthree and a half hours, so, yeah.
Well, I feel like that's just a greatpoint of just like the utilization
of AI at a very high level.
You have a strategic thought partnerand maybe that was an idea you had at

(10:08):
like 1:00 AM and it's like, who are yougonna be able to call at 1:00 AM that
will be able to vibe at that frequency?
Go deep on that exact thought.
That has a PhD level that Yeah.
Like and can pull information thatyou just don't even know exists.
Mm-hmm.
And connect data points thatlook, it would take a lifetime
to even get a fraction.

(10:29):
Of that knowledge and just really usingthis as a strategic thought partner.
Yeah.
Not just input output.
Write me this, write me that.
It's like, no man.
Critical thinking with this is whereI believe the real magic happens.
Yeah, a hundred percent.
Yeah.
A hundred percent.
Yeah.
So yeah, I wanna talk about one, Iwanna talk about something that I don't

(10:50):
think anybody's thinking about yet.
Maybe, maybe, maybe you are Nick.
So, so like, I'm, I'm, I'm lookingat, I'm looking at all these AI
agents that, that are, you know, that,that everybody's playing around and
people like what you said earlier,John, people are making these tools.
And, and they're like, you know, I hadone of this, the guy that I respect,
you know, that built a tool, I knowhe is a real smart tech guy, but he
built, he built a platform and it'smaking calls on behalf of the agents.

(11:11):
And I listen to the calland I'm like, wow, okay.
All right.
He's like, well, how much do youthink agents will pay for it?
I said, I think it'sgonna be free in 90 days.
So I don't think I will two years doingit, but you know, you know, that's, that's
because that's the problem with ai, right?
And so, yep.
Um, but here's what people are missing.
Like, think about how Itrust, I trust chat, ZPT.
As much as I trust Jay Abraham oranybody else, or God or my pastor, or

(11:35):
anybody else that I've ever talked to.
So for the most part, now it's beenwrong once, it was wrong the other day.
But, um, you know, for the mostpart, I pretty well trust it with
everything and we all do and right.
So like everybody's got to that pointwhen you get a call from somebody
that's ai, an AI based agent.
Um, it's only as good as whatinformation has been fed.
Yep.
But the pro, that's where the problemis, is like, oh, here's all the

(11:57):
know where you going, connectionsyou're gonna get on a phone call.
But when, when we start treating AI islike, man, thank God it's not a human,
that's when it's gonna change the game.
Mm-hmm.
And that's gonna happen when, whenwe start uploading it with this,
the things that it needs to know tohave a conversation like we do, then
that's when it becomes dangerous.
Right?
Now that's a manual.
Someone's gotta build thatinto the, into the framework.

(12:19):
But when you give it all the marketinformation and, and all, all of
the knowledge that we have and theexperiences that we have in our
life, when you give it that Yep.
And people are gonna want to talkto ai, they're gonna want, they're
gonna wish it was AI that answeredthe phone every time or made the call.
And so, like, it's gonna make people moreefficient, like it's gonna make, every
real estate team on the planet is gonnainstantly become more efficient because

(12:40):
it's gonna say the, it's gonna call ahundred percent of the time at the right
time and it's going to, and it's gonnafollow the, and it's gonna say the right
things a hundred percent of the time.
And, and the, the team leader's gonnagather the, gain, the efficiency of that.
And that's what, that's what's exciting tome, is like, I'm a nerd about efficiency.
Like, I don't like efficiency.
Dude, dude, I, I lovethat you just said that.
So I, you know, I hear in here, in,you know, Matt and DJ's office and

(13:02):
obviously, you know, they're with place.
So I was overhearing, uh, a training call.
On the sales side of things.
Mm-hmm.
And it's one of those, I'm like, I can'tstand that guy, but I love that guy.
Right.
Because, because he's, 'cause he'slike, he's right, but he's also
like chewing, chewing some ass.
And he goes, you guys have X number of.

(13:22):
Of, uh, market market reports and xnumber of people searching properties
that statistically across all platformsequals X number of business, X number of
business, and you ain't making no calls.
And I was sitting back and I'm like,they never will make the calls.
Mm-hmm.
They never, ever will make the calls.
They're just not going to.
And that's kind of, you know, when I lookat people that are like, gotta make the

(13:45):
calls, gotta make the calls, and I'm like.
They ain't going to do it.
Yeah, they just, it's justnot gonna make the call.
So where that's gonna slip in and loveNick, I would love your 2 cents on it, but
that's what Jay was talking about there.
I was just replaying how that wasgoing down and where that's gonna go.
And to your point, it's like as a teamlead, I'm gonna be like, thank God
they, this thing can make calls for me.
'cause I know my teamain't gonna make calls.

(14:05):
Yeah.
It's a high level efficiency problem.
Like for sure.
If you look at all the scale of allthe things that are really inefficient.
Real estate teams and calling leadsis the most, like, it's the most that,
because if you either hire one reallygood person to do it and, and that's
not better than your best people that doit, but it's better on average than the
bottom five people that do it, right?
Yes.
Yep.
Yes.

(14:25):
So now, now let's take that andmake it the most efficient you can.
It, it is gonna take some adoption by,but when people know that that person
is better than a, a human, then they'regonna talk to it like they would a human.
And that's what's gonna happen.
Yeah.
I have a couple, couplequick thoughts on that topic.
Like.
First you said somethingbeautifully, Jay, is that like,
how much would he people pay for?
It's like, well they may paysomething for it now, but that

(14:46):
shit's gonna be free in couple year.
Yeah.
Every CRM is gonna have a built into it.
Yep.
So like sometimes, and you guys might notwanna hear this family that is tuning in.
Just wait.
Don't go out there andtry to build your own.
Go through the hassleof trying to build it.
Spend months and months and monthsbehind a computer when you could
just be making calls and this stuffis just going to be coming to you.

(15:06):
Mm-hmm.
This is exponential technology,not linear, linear technology
is what man makes that like.
We have to think to create it and thenwork on it and then go on the backend.
This is exponential technologythat is building upon itself.
Like one of my favorite quotes right now.
It's it, we all heard survivalof the fittest, right?
That's not the real quote.
The real quote is, it is not thestrongest of a species nor the

(15:28):
most intelligent that survives.
It is the one most adaptable to change.
So if you're trying to be the smartestperson in the room and think you're
so smart that you can create theseAI tools that no one else is thinking
of, chances are an AI agents isgonna be able to build it quicker.
It's gonna be done for youand right into your inbox.
And on that same note, as far as whatyou can do to prepare for that moment.

(15:49):
So you said something else too, Jay, like.
What a lot of companies have trieddoing, like Klarner for example, they
went a hundred percent AI agents.
They lost over $40 billionin their company stock.
'cause they went ahundred percent AI agents.
And what they did as a mistake isthey just uploaded their systems
and processes into the AI agents.
They didn't go deep into building.

(16:10):
And this is what you were referencing,maybe without referencing in it?
Yep.
A company knowledge base.
Mm-hmm.
A company knowledge base.
That is the most valuablething that you will have.
Your calls that you have with yourteam, record and transcribe 'em.
Every single phone call that youmake, record and transcribe it.
Imagine a company knowledge base foryour calls, because how much shit have

(16:33):
you dealt with where it's like, man,there's no way I can make this up.
Like, how, how, how can youhandle this specific objection?
Right.
And if it's not on the sheet, AI willhallucinate and they'll do what they
try to do and just solve the problem.
But if you have your parameters, yourscripts, your objections, that's cool.
That's good.
It gives it a guideline.
But then if you have hours or even yearsof phone calls, like your best phone calls

(16:56):
built into it for your language patterns,what to do in these specific situations
and build that company knowledge base.
And then guess what?
Every time there's a market update,the AI agent automatically feeds
the new market update into it.
So you don't even have to do that.
That's how you build a perfect caller.
But then think about this too.
So that's outbound.
What about inbound?

(17:17):
I mean, how many times do youguys get a, got a minute, right?
Like got a minute from somebodyon your team or just even
agents in this ecosystem?
Imagine then your company knowledgebase, everything you know, built
into this AI agent that peopleon your team can call into.
And it's like talking to Jay to getand knows your mission and knows your
core values and knows where it's goingand knows how you respond to things.

(17:37):
Why?
Because you have a company knowledge base.
Do not go out there and try tobuild the entire thing right now.
These things are like, they're alreadybeing built, they're on the way.
What you need to do right now is focuson what would your perfect employee have.
All of your calls should be recorded.
All of your zooms should be recorded.

(17:59):
Literally just record and transcribeeverything and just start building
that company knowledge base.
Yep.
Yeah.
It's the, it's the, I think, youknow, understand the concept first.
Right.
And it's, it reminds me of, um, I can'tthink of his name, but it's, they ask.
You answer, right?
So where, remember he owned the poolcompany with a couple of his buddies
and he worked the floor, and everytime somebody came in and asked a

(18:19):
question, he recorded a video andput it up on the website for the
FAQs and everything was recorded.
Yeah.
That was like, that was like thefirst of that, of, of that concept.
And, um, and, and so I, I love whatyou're saying and, and Al that's what you
know, Kyle, what we talked about whistle.
Does with his team is wherethey record every team meeting.
Yeah.

(18:39):
And put it in.
Now they have a resource centerthat everybody can go to.
They have all their SOPs,they have everything in there.
They have all the scripts, but nowthey can go search and get the answers.
And on their way, exactlywhat you're talking about.
I absolutely love that.
There was one thing in therekind of talking about from,
from a team perspective.
There was, there was two things Iwant, and I want all, all of y'all's

(18:59):
take on this, on these two things.
So Bri, Brenda Burchard was onEd Myles podcast a couple weeks
ago and fantastic conversation.
I can't like it's, it's one ofthe best, they talk about doubt
and how to work through doubt.
Yeah.
Two best in the world to,to, to listen to that on.
And, um, they didn't get intoit, but Brendan said something

(19:20):
at the end, Brendan's probablyone of the most connected human
beings on the planet, right?
He said in the next, next 18 months,roughly 30% of the jobs people
working right now will, will be gone30% in the next 12, 18, 24 months.
Let that sink in for a second, and then,um, I'm on Roland Frazier's newsletter.

(19:42):
Roland's Rift, and of coursehe's big in the m and a space.
Um, and what they talk about when they,when they see these companies and he's
working with the best of the best, right?
Um, high level.
Everybody, everybody consults withRoland at some point and he said
it's not downsizing or whatever.
With teams, he says they're pancakingand what he means by that is

(20:06):
they're taking their best human.
Yeah.
That leads one department.
And then they build outeverything else with ai.
Mm-hmm.
So now you have, now you have, and whathe's even saying is that you're gonna see
ahead of growth, not head of sales and notahead of marketing, but ahead of growth
that will oversee all growth and revenue.

(20:26):
One person you have head ofcompany, head of growth, you have
head of operations and finance.
It's what I did with, with 'cause Imean, it's just like you, you typically
bring that skillset with you and then.
What he says is the most important newseat at the table, head of experience.
Hmm.
He said, that's it.

(20:47):
That's it.
Head of company, head of growth, head ofops and finance and head of experience
and everything else will be AI driven.
So I think on that topic too,you know, I think, uh, we,
I, I hear this all the time.
It's like a marketer'sfavorite quote right now.
AI is not coming for your job.
Somebody using AI is coming for your job.
But I feel like the honeybadger gets ignited.
When I hear that, I'm like, yeah,give an average mother effort AI and

(21:08):
yeah, tell 'em to come take my job.
You can't just take an average person andgive them AI and they're better than you.
The people like, look, if you guys havebeen working on your skills, working
on your habits, working on your ownpersonal developments, AI will just
become exponential version of yourself.
I believe it's still you versusyou, but now it's you versus

(21:29):
the version of you exponential.
With ai, it's you, ai.
So like, if you've been skilled inmastering your specific skill that you can
then build into something, you're great.
Look, this technology is gonnamake your life so much simpler.
Like I, what I don't want people todo is leave a call like this and then
go and spend hours and hours and hoursbehind their computer thinking that

(21:51):
AI will help solve their problems.
No, no, no, no, no, no.
What comes to darkness comes to light.
All those bad habits that you'vebeen having, AI will not solve them.
If you have been consistent, ifyour habits are good, you've been
successful, you mastered yourskill, you master communication.
AI is just gonna come in andmake your life so much simpler.
So now don't go out there and try to buyevery AI tool because look, I mean, how

(22:14):
many do you see pop up on your timeline?
They're all gonna solve your problem.
Stop working so hard.
That's literally gonnaset you up for failure.
Now, is it season a skill?
Hone your skills and then AI'sgonna come in and just make
your life exponentially simpler.
You are gonna be that one human that isselected because of your habits, because
of your success, because of your mastery.

(22:35):
So I think that's just areframe on, yeah, go ahead.
I love, Hey, I have a quick question.
Do you know exactly where youare in your business and at
what stage is keeping you stuck?
If not, download the eight stagesof the real estate business.
It's the most powerful tool we'veever created, and it shows you how
to stop surviving and start scaling.

(22:57):
You can grab the blueprintat the eight stages.
That's the, the number eight stages.comand get clarity on your next move.
Alright, let's get back at it.
Love that.
I love that, Nick.
So I gotta, I got a question for you.
You know, all of us, you know, lifelongstudents of, it's always the, it's
never the best agent that wins, right?

(23:18):
It's always the best marketer.
Yep.
So where, where do you see, uh, youknow, obviously I, I told you guys just.
Been down the Gary, theGary v rabbit hole lately.
Yeah.
But his big thing on, on the creative.
Right.
So where do you, where do yousee to break out of the noise
with, with ai where everybody'strying to just do the same thing?
Like where does, where doesstorytelling, where does the

(23:39):
direction, where does the creative.
Move into, into the futureto break away from the noise.
I feel like for me to break awayfrom the noise, I mean just the
way that I use ai, I call it theninety five five rule, right?
A lot of people try to go a hundredpercent ai and I like to use this in
football terms where it's, look, youlet AI go a hundred percent of the way.
It's gonna fumble on the five yard line.

(24:01):
It doesn't matter if you go 95 yards,if you fumble or throw a pick on the
five yard line, nothing else matters.
So AI can help in the creativeprocess and the critical thinking.
You can upload your best videos and.
You can upload your best videos,run it through Alex Hermo, run it
through Dan Kennedy, run it throughBuilding a StoryBrand, run it through
Maslow's hierarchy of needs to help youconceptualize your storytelling ability.

(24:25):
But you as the person, as the experts,still have to bring it that five yards.
So like to really break away.
It's that five yards.
All of those things that used to just.
Take time and just your cognitivethinking and take your energy
can now be done 95% of the way.
And now your expertise in these skillsthat you have built is what brings

(24:49):
it that final five yards separationhappens at the goal line, right?
Whether your team throws a pick,whether you kick a field goal,
whether you get in the end zone.
So I think it's that last fiveyards, using it for a 95 yards.
And then that last five, useyour skill and then it goes into
what are you training it to do?
Do you have the right input?
Do you have the right data?

(25:09):
Do you have the right informationfor it to be able to read and grow?
Because you can't just go into chatGPT and say, Hey, I wanna write a
right uh, story for first time homebuyers, and then sit there and clap
because of how fast it goes, right?
No, like.
The data that you feed, thiswill ultimately either be your
success or your grade is failure.
Guys, we just said some breaking news.

(25:30):
Come in.
This is mind blowing.
You'll never believe this.
Ironically, as we're talking about ai,a OL just announced they're ending.
What they announced,what a OL just announced.
They're ending their dial up service.
They're no longer, we're never,we can't use their dial up.
Oh man.
Can you believe that we're havingthis conversation right now?

(25:51):
Now it was, it was announcedyesterday, I guess, but yeah.
But I mean, can you believe somepeople are still using that shit?
You've got mail.
Wow.
We're talking about expanding our mindsinto other dimensions that really they
exist, but we're able to reach them.
Through the power of this artificialintelligence machine that's, you
know, and, and the other pinchme moment is, guys, listen, this

(26:15):
conversation will be fun to listen to.
In two years.
Yeah, even a year from now.
A year from now.
Remember when we were talkingabout this, like you're
talking about replacing people?
How many times when you're like,we're, we have this computer right?
For how many years we we're goingon, like with our bank and we're
listening and we're like, Goddamn, I just wanna talk to human.

(26:37):
Hit zero.
Yeah.
Jay, you had said it.
It's gonna, everything's gonnachange when people wanna talk
to an AI agent versus a human.
Yeah, and that's coming.
I think in the next 12 months, I'm gonnabe zero wanting to talk to the AI agent
because I don't wanna talk to the person.
No offense to the Filipinos.
I love Philippines.
But how frustrating is it when Ijust want to get an answer to a

(27:00):
question that's simple and I have toask it six times because they don't
understand our, how we speak, theydon't understand our language, and.
You know, like, and this is coming fromsomeone who hired a lot of overseas
people with our call center Nick.
He ended up managing 'em all.
Yeah.
So it was a challenge, you know,so like, think about this shift
that's gonna be happening mm-hmm.

(27:21):
When it happens.
But I think you guys made a good point.
We're not there yet.
Like I still know when it's an AI agentcalling me right now and, and there's
gonna be a lot of disconnects and hangups,but as it gets smarter and it will.
We're gonna be rather talking to them,you know, when it's gonna feel like the
a OL dial up that we're seeing right now.
It's like no one, no onewould use an a OL dial up.

(27:44):
Yeah.
It's, it's, as soon as you startto trust it more than you trust
a human, that's when it shifts.
It, it is just a matter of time.
Right.
So remember the definition oftrust is just authenticity,
vulnerability, transparency.
Time's time.
You just need more time andyou have more experiences.
Your, your people close to you havingexperiences, they're telling their

(28:05):
success and their experiences, andthen it catches, it's, it's close, you
know, and it's just like, just a frame.
It's like, well, I don'tknow if we'll ever get there.
I mean, there was a time when.
You don't give your credit cardnumber online to random people.
You don't get in a car with a stranger.
And now that is literally Uber's entirebusiness model and everybody just does it.
It's, we put our kids inUbers, are you kidding me?

(28:26):
Like Yeah.
Yeah.
People are putting their kids in.
Ubers like to pick 'em up from school,so I feel like it's just one of those.
Yes, it is coming.
You might not see it right now,but I just like this simple frame.
What will people pay more for?
Like they might say they're afraid ofai, like they're uncomfortable with it.
What would someone pay more for?
A phone or a phone with ai?
A car.
A car with ai.
Refrigerator.
Refrigerator With ai, they mighttell you one thing, but their

(28:49):
money tells you a different story.
They see it as more valuable.
They see it as an enhancer.
I think one thing that we did cover justreally quickly too, that I think will
transcend and look good on the future is.
We are talking about your baseprinciples and how you use it as
a thought collaborator, becausewhat's coming next is physical ai.
Johnny OV and Sam Altman combined to beable to create this AI agent, which they

(29:12):
say will be the third device that youcarry around with you, your phone, your
laptop, and this AI agent, the people whoknow how to collaborate with it to become
a higher version of themselves insteadof asking it where the best fricking
fast food place is, or the best pizza,or just filling their dopamine, because
this is where we're gonna see massivetranscendence versus massive descendants.

(29:32):
People are gonna descendwith this technology.
Yeah.
How many, like, how many videos do youguys now see that are AI generated?
And it's just gonna fill it up.
And if you're somebody who just consumes,you're gonna have a hard future, you're
gonna be part of that 30% that is cut.
Mm-hmm.
Nick, I, I know you, you got a hard stophere in about 10, and I want, I want
to get to, you know, one, one of thethings I put in my, my caption was that,

(29:54):
you know, a lot of people have been, Imean, unless you've been living under a
rock, everyone's been to an AI training.
You know, and there's a lot ofpeople, there's a lot of good people.
Some of our Honey Badger friendsthat, that do a really great job.
You, you being one of them.
Um, but.
You know, how many times have you steppedoutta one of those classes and you
said, damn, that just changed my life.

(30:16):
Damn.
I can see myself reachingthe higher version of myself.
Yeah.
With, with the toolsthat I just learned here.
I, I haven't been to one exceptfrom last, last week when I
stepped foot on that ship.
And I know I speak for all 120people that were in that room.
That, um, you know, you, youliterally, uh, uh, quite literally.

(30:38):
Lifted that ship right out of the water.
Um, because it was really beyond,it wasn't, you didn't come up
there and preach about this.
You know, we, we had some really coolconversations before we came live
about some different AI tools like ZIand some of these things that we're
using in our business, but you know.
People left a changed people and,and, and that's not easy to do.

(31:00):
You talked about experience Jay.
Mm-hmm.
You know, um, one of the thingswhen we decided that we're gonna
do agent to CEO again this year.
And we always have always focusedon experience, but we we're also
very competitive alphas over here.
So we always wanna outdo the last yearand make it even better, you know, which
is hard to do when you're, when you'redoing some pretty damn good events.

(31:22):
Um, and, and, and, and you, youknow, Nick kind of just really un
unlock the lid that a lot of us had.
On, on how much we can actuallygrow and to become better humans.
Yeah.
And, and reach that higher self thatat least if you're a grower, you're,
we're always looking for, we're alwaystrying to be a better version of

(31:43):
ourself today than we were yesterday.
And just to touch a little bit on it,because you're gonna be, you're gonna be
speaking, I mean, literally, Jay, John, mymessage to you from the shit, what was it?
It was like, you know, makeson stage non-negotiable.
Non-negotiable.
I said, it's non-negotiable, boys.
And usually it's like, Hey guys, whatdo you think about this and this?

(32:05):
And we, like, I just knew you hadto, to deliver the message on that
ship to our friends in Cleveland thatare coming for agent to CEO because,
you know, it, it really, it go, itwent beyond growing the business.
When you can grow from the heart andsoul to your brain second and, and it
starts to really unlock the potential.

(32:26):
The first EGSI went to, it unlocked thepotential I didn't even know was there.
Yeah.
I was around people that were doing thingsat a bigger level that I didn't even.
It wasn't that I can believe it.
I didn't even know thatthere was a level there.
It was, uh, the fish, the fish onlyknows what's under the seed concept
that you had mentioned, John.
Mm-hmm.
And so like, give us, give us a justa little take taste as to how you

(32:48):
came up with this, this concept thatwe're, we're, we're gonna rebrand it.
I hope you don't mind, but.
You know, for this event, it's,it's your perfect day 2.0.
Um, if you don't know the perfect day1.0, you can just Google Frank Kern.
You'll see the, you'll seethe a OL version of it.
Yeah.
Yeah.
Right.

(33:08):
Well, you know, so I got this solely outof, look, all the research and things
we've done, going to Tony Robbins event.
I went to one of his about researching,him, researching Perfect Day.
I read the book Your Perfect Morning,um, that Jay and everybody wrote here.
But look, I was in a point in my lifewhere I needed to make a change and I've
tried a bunch of different things andgranted, you just gotta do the work.

(33:30):
But what I decided to do, becauserecently in the last four months,
I was able to shed over 50 pounds.
From there, I was able to stop drinking.
I was able to stop smoking cigs.
I was able to start justdoing my daily habits.
And when I tell people AI helpedme do that, they kind of laugh
and they're like, yeah, okay.
Like Chad, GPT helped you do it.
I'm like, no.
I use Chad GPT tocompletely rewire my brain.

(33:52):
Because one of the best videos thatI've ever watched in my life was Earl
Nightingale, the Strangest Secret.
Mm-hmm.
I'll break it down for you inthis one sentence, you get what
you think about most of the time.
You get what you think aboutmost of the time, and let's see
if I could even share my screen.
I tell you too, uh, it, it was, it wasfunny 'cause you and I talked about this.

(34:12):
We were at a concert, I don'tknow if you remember it.
It was, um, there in the colony, uh, livevenue, Stony might have been playing,
but I remember you and I standing at oneof the doors getting ready to walk back
out there, and we were talking about.
How critical, um, you know, the wordsand the lyrics in certain songs Yeah.
That you listen to and you latchon what it does to your life.
I don't know if youremember that conversation.

(34:33):
Yeah.
But we, we, we absolutely.
And when Al told me what Nick did, I,that's what I immediately thought about.
I was like, God dang.
That's so true.
Yeah.
So here we go guys.
It's actually a very simple prompt.
I could share this with all of you after.
But it's literally like, what this allowsyou to do is, first of all, chat, GPT

(34:53):
doesn't have your limiting beliefs.
It doesn't have the boxthat you put yourself into.
It can think bigger, right?
And what I truly believe in mycore is it does not take massive
change in order to change your life.
It is the compound effectof simple daily habits.
Right.
The compound effect issimple daily habits.

(35:14):
So the first one that you do is justlike, based on what you know about
me, tell me a story of what my lifewould look like in five years if
I knocked out my daily activities.
Paint a picture of the mostgrand version of myself, my
business, and my personal life.
Include specific examples ofaccomplishments, experiences I can
have, and feelings that I have.
And then all you need to do isliterally bring this over to Chad
GPT and copy and paste it in here.

(35:35):
Well, I gotta, I was writing somehoney badger stuff before this.
And then it's just gonna simplyask you, all right, before I get
started, what are the two to threedaily habits you believe would make
the biggest impact on your life?
Let's say call the damn leads.
Call the leads two hours a day.
Work out seven days a week andeat healthy six days a week.

(35:59):
Give myself a chee.
Have family dinner once.
A week and date nights with my imaginarywife, but you guys get what I'm saying.
Literally just something this simple.
And what this does is it can show you ifyou just did your simple daily activities,

(36:20):
it can start painting a vision of whatyour life can look like in five years.
Some people like come up to me like,yeah, but that's a little unbelievable.
I'm like, you know, it's unbelievable.
You're limiting beliefs and howyou don't think, if you literally
called leads for two hours a day,how much that can compound into it
goes into your personal workout.
What I suggest that you guys do with thisis you sit down and click read aloud,

(36:41):
listen to it, and bring it to life.
And then here's the gut punch.
This is the gut punch.
Here's the second one.
Based on what you know about me, bebrutally honest, tell me a story from
my life would look like if I didn't stayconsistent with my daily activities.
Kept chasing new shiny objects.
Paint the regrets, the feelings.
If you want a good cry, like look, I'mnot a wall punch type of guy, but I wanted

(37:03):
to break some things after I heard this.
Because what this does, it doesn'ttell me I'll be homeless in 500 pounds.
It basically shows me what average getsme in five years, where I would be, if
I live a life of average, you're stillmaking sales, but inconsistent that
daily, two hours of call, it becomeswhen I have time, personal life, what
it looks like, and it goes through here.

(37:26):
So it's one of those exercises, and I'mtelling you, read aloud on this one.
You're not gonna like what you hear.
I can tell you that right now.
But do that exercise, butthis is where it gets fun.
And this is where I'm saying youcan literally rewire your entire
thinking using this exercise.
So I go to the good one and Isimply copy it and I can say,

(37:48):
write me a song in the style of ch.
Lose yourself.
That's like my ultimate pump up song.
So I just asked Chad, GPT.
Write me a song in the style of,and you can choose whatever artist,
whatever song that you like, andit takes your five year forecast.
And here we go.

(38:10):
It'll write me a song.
Now, Jay, I'm not gonnaask you to go karaoke.
I know you're not a big karaoke guy, man.
That's not, yeah.
So I'm not gonna ask you to likego karaoke and sing this song here.
Yeah.
But what you do is you justsimply copy the song and you
go to a place called suno.com.
It's free to use.
You get like 10 songs aday, or it's $8 a month.

(38:32):
I pay the $8 a month.
It's fricking worth it.
You copy the lyrics in.
And I could say rap nineties,rap upbeat, motivational.
So you tell it what kind of songyou want to create, and if you have
the extend, like the paid version, Ican go mail weirdness down a little

(38:52):
bit, style up, and then it creates.
And then what it this does is it literallycreates an anthem for your life of what it
can look like, what you, your life couldlook like, which is simple daily habits.
And here we go.
I don't think you guyscan hear that, can you?

(39:14):
Little bit.
Yeah, man.
I mean, Nick, you know what?
What you guys just witnessed right now?
And I promise you is like, it's, it'smind blowing to the point where, you
know, this entire, that was just,that was scratching the surface Yeah.

(39:35):
Of how deep we're gonnago with this again.
Um, get your ticket to agent, to CEO.
If you buy a ticket and you come to dayone, and by the way, um, I'm not gonna
tell you when, where Nick's gonna befalling day one or day two, but I will
tell you this at the end of day one.
If you're just not like, man,this was not worth my price for

(39:56):
me to come to Cleveland, Ohio.
I will write, I will notjust write you a check.
I'll get you ducketts in cash and sendyou on your way back with a full refund.
And I know that no one that because you'regonna, you're, you're gonna be changed.
You're not, I'm not gonnause the word blown away.
What's gonna happen is you're gonnahave some transformational shit.
Mm-hmm.
Okay.
Yeah.
Not just in your business.

(40:17):
Okay.
Personally, in business.
Um, and, and we have someamazing speakers, Nick.
Thank you for sharing that.
Yeah.
That's just the surface of it.
What you're gonna walk away withis gonna really change your life.
And here's the, here's themore, more importantly, okay.
It's gonna give you the toolsto change your daughter's life.
Yes.
Your life, your, your, yourwife, your husband, your, your

(40:42):
girlfriend, whatever it is.
And this is exponential.
This is how you grow an empire.
This is how you grow your kingdom,okay, and, and growing through leaders.
And you're gonna nowwalk away with the tools.
You're gonna be a better leader.
Mm, you're gonna be a better mother, abetter dad, a better brother, whatever it
is, and you're gonna be a better entrepr.

(41:02):
And all of those, Ibelieve are the bricks.
We have to lay before we can, wecan be a great entrepreneurial
leader in your space.
So, dude, yeah, I love you Nick, my man.
I'm so proud of you.
And, um, you know, it's, it'sreally, you know, it's things
have come full circle, you know?
Um, yeah.
You know, from the time whenI met Mike and Jay, and John

(41:23):
and John was my personal coach.
And I remember my, you know, mysignal moment was when Mike and
Jay walked into my office inCleveland, Ohio and were like, we
wanna invite you to this mastermind.
And I was like, oh man, I can't,I can't afford to go to that.
I just tore my, my hamstring.
I'm on crutches.
Shit's bad right now.
I had every excuse in the world andI made that, I made the decision to

(41:47):
go to the Kentucky Derby on crutches.
Like you made the decisionto go to, to Key West.
Like, we've all made these, these big.
So this is an easy one.
Come to Cleveland.
Yeah.
Come to the land for sure.
Absolutely.
Alright boys.
Nick, brother, I appreciate you.
Thank you, uh, so muchpouring into to us as always.
And um, yeah, let's, uh, let's getafter it, honey badger nation.com

(42:12):
and we will see you guys.
Land.
See ya.
See it.
Thanks for tuning in.
If you're done guessing and ready tolead like a real CEO with a custom
strategy, real accountability andproven systems, check out my executive
one-on-one coaching at John Kitchens.
Do coach, fill out the applicationand book your one-on-one call with me.

(42:36):
Be sure to hit follow soyou never miss an episode.
Catch you on the next one.

All Episodes

Episode Overview

Key Topics Covered

Agent to CEO & The Power of Events

Nick Krem’s Journey

AI & The Future of Real Estate Teams

Leadership, Habits & Transformation

Storytelling, Creativity & Breaking Through the Noise

Resources & Mentions

Final Takeaway

Episode Transcript

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#715: The AI Advantage: Scaling Smarter and Living Bigger with Nick Krem