August 29, 2025 • 42 mins
Episode Overview
In this episode of the John Kitchens Coach Podcast, John Kitchens and Al Stasek dive deep into the power of clarity, consistency, and branding in today’s real estate market.
From Al’s Easy 100 reset challenge that sharpens discipline and eliminates distractions, to the marketing lessons from Alex Hormozi’s record-breaking $89M book launch, John and Al unpack how agents can shift their mindset, build trust, and position themselves as the clear choice for clients.
This is a no-fluff masterclass on creating clarity in chaos, showing up with energy, and building a brand that wins long after the market shifts.
What You’ll Learn in This Episode
The Easy 100 Reset
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Why Al Stasek designed his own version of 75 Hard to simplify discipline.
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How clean living, fitness, and focus eliminate brain fog and sharpen clarity.
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Why small, consistent wins compound into big results.
Clarity and Consistency in Business
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Why chaos is the enemy of growth and clarity is the cure.
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How to reset weekly to stay on track with goals and vision.
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The danger of chasing status instead of freedom and long-term success.
Marketing Lessons from Alex Hormozi
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Breaking down the $89M book launch that set a Guinness World Record.
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Why “the best marketer always wins”—and how agents can apply it.
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How branding is really about reputation—and why that’s all you’ll have in 10 years.
The Role of Network and Relationships
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Why your network truly equals your net worth.
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How strong vendor, agent, and client relationships save deals and build referrals.
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Why being an ambassador for your community creates long-term authority.
Mindset, Health, and Leadership
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Why a healthy body is the foundation for a sharp mind.
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The importance of consistency in both life and business.
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How to shift from victim thinking to responsibility and leadership.
Resources & Mentions
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John Kitchens Executive Coaching → JohnKitchens.coach
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Easy 100 Challenge – Al Stasek’s personal discipline framework
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The AI-Driven Leader by Jeff Woods – A must-read for agents and leaders
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Scaling Up by Verne Harnish – Systems and clarity for business growth
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Honey Badger Nation – Training, collaboration, and agent resources
Final Takeaway
Success in real estate doesn’t come from grinding harder—it comes from clarity, consistency, and branding. Agents who reset their focus daily, build a reputation of trust, and embrace modern tools like AI will stand out in any market.
As John says:
“Life is easy when you live it the hard way, and hard when you live it the easy way.”
Connect with Us:
- Instagram: @johnkitchenscoach
- LinkedIn: @johnkitchenscoach
- Facebook: @johnkitchenscoach
If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. Se
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning into another episode ofOne Big Fire and, uh, little,
(00:25):
little special occasion, right?
Different day, different time.
But, uh, Mr. STAs and I are are definitelybringing the fire today for sure.
What's happening, brother?
Man, I was just lookingat my calendar here.
I'm on day 22.
22. A clean living.
Yeah.
No alcohol, no weed, gummies.
Good for you, brother.
And,
(00:45):
um, yeah, man, I'm on what I'm, I'm, I'mdoing my own version of, uh, 75 hard.
I just think that, um, first of all,kudos to anybody's completed 75 hard.
I know people have done it multiple times.
Um, I know why you're doing it.
I've also never been really?
I'm like, yeah, that's something, that'ssomething I really, there's a couple
(01:07):
things that I'm not a huge fan of with it.
Um, one is like you and I exercise sixdays a week, sometimes seven, but mm-hmm.
You know, we're, we're,we're committed, right?
Mm-hmm.
We're not in the gym.
We're out doing four mile walk.
You're running, um.
And, and like the whole thing of like,you have to get one inside, one outside.
(01:30):
I mean, that's a goodthing, don't get me wrong.
But there, you, you could stillachieve the same level of fitness
if, especially living in Ohio.
I mean, we had days that were,it was a hundred degrees, it
felt like 110 with the humidity.
Literally sucks the wind outta you.
You don't even wanna doanything else outside.
Yeah.
To like the reverse where it's below 10.
(01:53):
Outside.
So I came up with a newconcept called the easy 100.
And the easy 100 is like, no, noalc, no alcohol for a hundred days.
No weed, no, you know,none of your vices, right?
Um, and get one workout and eat clean.
Make sure you're hitting your macrosand, and then listen to some something.
(02:15):
Good.
Read.
Read.
Make sure you're reading,reading something.
I don't care if it's.
You know, something, something that'sgonna make, like, like make your mind work
and, and maybe challenge your thinking.
Could be the Bible, could be, youknow, something that, um, I'm reading
something, another book right nowthat's, that's blowing my mind.
I'll share with you, John, you'veprobably already read it because I already
(02:37):
have, I saw, I saw what you shared.
I have, yeah.
It's the untethered soul.
Remarkable.
Yeah,
it's real.
It's, it's, yeah.
So the untethered soul, you know.
Um, and so that's the, the Easy a hundred.
I'm on, uh, day 22.
And I will share with the audiencethat it's not, you know, I wasn't,
um, I wasn't drinking a ton.
Um, sometimes I would drink morethan I should, but it wasn't
(02:57):
like an every single day thing.
But for me.
That wasn't even hard.
I don't even miss it.
I've replaced it with, um, some reallykiller non-alcoholic beers out there.
Yeah.
You know, I
disturbs go-to choice, right?
He's, he reset 75 hard, uh, two days ago.
Um, his wife Ashley, yeah.
Wanted to, uh, to get on with him andhe said, listen, I'll restart with you.
(03:17):
And, uh, so they're, they're backon it and doing it together and,
um, been playing, playing some golfa little bit with, with, with dur.
And he's got the NAS out baby.
He's got the Nas nas,
you know, they, they taste pretty amazing.
And it does replace thatthought of, because it's not
so much an addiction for a lot.
Some it is, but for those of youwho aren't like physically addicted
(03:38):
to that stuff, what it actuallydoes is it replaces a habit.
Mm-hmm.
Coming home, cracking a cold one.
Yeah.
And I was never even real big beerdrinker anyway, but like I love it.
It tastes good.
Yeah.
I golf.
It's the best.
Yeah.
Nas on the golf course are the best.
The, um, you know, and, youknow, you're 22 days, the, our
body reset about day 30, day 31.
(04:00):
So you're, you're, you're about10 days away to, to really
where your body will reset.
Um, yeah.
And you'll, you know.
Uh, I mean, kind of going throughand sometimes, you know, can't even
really tell a difference, but youget in and you're making a run at a
hundred, you'll, you'll definitely,um, you'll feel better for sure.
(04:20):
A hundred percent you will.
Um, but, but sticking tothat and changing the habit,
you know, my biggest difference, I've, Ifelt, and I don't know with, with 75, hard
all the rules, but, and I don't know ifpeople can still partake in their gummies.
I know a lot of people who use,you know, medical, you know.
Grade marijuana gummies to to sleep and torelax at night, which is exactly my habit.
(04:43):
Literally when I came home, goright to my top drawer, take a
gummy, then I'd start dinner.
By the time dinner isdone, the gum's kicking in.
Things are good the rest of the night.
I'm having a great night.
Um.
The hardest thing was that with 75hard, are you, are you, are you, yeah.
So 75
hard, 75.
Hard is, is, like you said,the 2 45 minute workouts.
(05:04):
One's gotta be indoors,one's gotta be outdoors.
Um, and then, or at least oneof them has to be outdoors.
10, 10 pages of reading, um, 128 ouncesof water, which for, for some, like,
you know, the women that are on that.
You know, 'cause, 'cause really you onlyneed half of what your body weight is.
So, you know, if you're 200 pounds, youonly need a hundred ounces of water.
(05:24):
But, you know, he pushes 1 28.
So sometimes that's a lot of, alot of water for, for, for folks.
Um, like I said, the 10 pagesof reading, um, stick to a diet.
Um, so you gotta have sometype of, of diet that you're,
you're, you're gonna stick to.
Yeah.
And, and so being able to, to run throughthat, when, when, when I did it, um, it.
The 10 pages of reading washard for me because constantly,
(05:48):
meaning constantly on the go, I'mconstantly listening to something.
But to physically sit down, crack open.
Oh, you have to physically sit down Yes.
And get through 10 pages of readingwas, was the, was the challenge for me,
um, that I had the hardest part with.
Got it.
And so, um, and then yougotta take a progress picture.
That's the other thing too, is youhave to take a progress picture.
(06:08):
So let's talk about that.
Progress pictures.
I'm about it.
Right.
But it's daily.
Correct.
Every day.
Okay.
That's why you need to sign up forthe easy 100 number one, easy 100.
You can listen to that.
You can get all the listening you want.
I don't read books.
I got audio books, brother.
I'm listening the audio books in the car.
I'm listening to 'em at the gym.
(06:30):
I'm listening all the time nonstop.
I have the Bible thing.
Listen, I'm listening to the Bible appwhen I'm outside watching the sunrise,
like it doesn't have to be hard, right?
Like you could still get thoseresults and create new habits.
It doesn't have to be hard.
The other thing I wanna talk to youabout is the weed thing with 75 hard.
Are they?
Is it, does it?
(06:50):
This just says no alcohol.
It says part of that is no alcohol.
You know
those people?
Y'all doing the 75 hard, I know halfto 75% of you are hitting your gummies.
And I'm gonna tell you right now, you maythink that that doesn't do any damage.
Okay?
Listen, I am a fan.
Don't get me wrong.
I ain't, I ain't cutting ongummies Soon, as soon as this
is done, I'm gonna have me one.
(07:10):
But I will tell you this.
The brain fog's real?
Mm-hmm.
Okay.
You, you do a gummy the next morning.
I have no brain fog right now.
It's, it's like that'sthe biggest difference.
And, and, and that, like you weresaying, it takes 30 days to kinda
like get outta your system Completely.
That's, that's for real.
'cause the first couple of weeksI, even though I hadn't touched
(07:32):
a, a gummy, you saw the fog.
I still had the fog a little bit.
Mm-hmm.
You know, and um, and nowdude, I wake up five 15.
For me, I was getting uplike seven 30 ish, whatever.
Mm-hmm.
So like I'm two hours, I justgained two hours of my day.
Because you're trying to sleep, you'retrying to sleep through that flock.
Well, exactly.
Mm-hmm.
(07:53):
So the 75 hard, you know, if, ifthey allow the, you know, the use of
of, of, you know, cannabis, you'restill getting that brain fog man.
Yeah.
You're still not having that clear,you're still not really having a sober.
You know, mind and body.
Mm-hmm.
That's just a fact, Jack.
Yeah.
And I'm not cutting on you.
(08:13):
I'm not judging you.
Yeah.
And I love 'em.
The hardest thing about this for meis the stopping of the gummies, to
be honest.
Yeah.
You got the, you got the gummiesmind and you got me hooked
on This was the, the Deltas.
So there's a, there's a shop here.
Um, that has, you know,it's an NA store, right.
But they have a lot of the, themushroom and, and a lot of the, the
THC ccb, CB, D type of, of, of things.
(08:35):
And dude, that's my favorite is 'causeyou talk about replace the, the drink,
but just sipping on, sipping on that.
And, you know, that's, that'skind of the wind down, right?
To be able to have it without,without the, the alcohol.
So, yeah.
Yeah.
It's, it's it, um, I'm with you brother.
I, I know exactly whatyou're talking about.
I'll tell you, dude, the the guy thatgave me the idea, this was Harley.
(08:57):
And, and, you know, um, he's like,you know, I, I've been having
to make, uh, some big decisions.
I didn't have to make big decisions.
I've just been making some big decisionsbecause I knew there was a higher
form of myself that I needed to find.
He goes, you know, you'regonna have a hard time getting
there without a clear head.
And I'm like, what do you mean?
And he is like, well, you know, it'sone thing to stop drinking, but like.
(09:19):
The weed thing.
I mean, we all love it.
We, we, we love, I'mnot a big smoker of it.
I'll do it once in a while, butlike, I love my gummies and a
lot of people love their gummies.
A lot of people like theirdrinks, their dh, whatever.
He's like, your brain'sstill foggy with that man.
Mm-hmm.
And you know what my initial reaction was?
I'm like, I, you talking about Willis?
I'm like, I ain't listen, Iain't trying to listen to this.
(09:39):
Like I, I'm good water.
I'm, I'm fine.
I was just bullshitting myselfmore and saying that like I was,
you know, my mind was just fine.
Everything's fine.
Look, things are good.
But the truth is, dude, there is alevel of clarity that you can get to,
whether it's 75 hard or the easy 100.
So keep, well, I'm, I'm ramblinghere, but, um, look out for
(10:00):
the new program coming out
Easy.
100
to a city named nearyou, called the Easy 100.
I even gpt because I was thinking.
Should it be 100 easy or one easy?
100 Check.
GPT says it's better to be easy.
100.
Easy 100.
I love it.
Yes sir. Man, you wannatalk about something?
Um, not easy.
That was absolutely freaking remarkable.
(10:24):
Yeah.
Um, and, you know, kind of always beenour methodology and stance, right?
It's not the best agent that wins.
It is always.
The best marketer.
Mm-hmm.
And it's not even a close, second,third, fourth, fifth, sixth or seventh.
It's always the bestmarketer that always wins.
And you talk about a masterclassthat will be studied for years.
(10:48):
You talk about text book, every cardin the deck was played and well played.
So, you know, I, I saw some, somenonsense and some people, you know, a
little bit of hate on, on social media.
Um, don't give it mu much substancewhen you unpack and really look at what.
(11:11):
Her mostly was able to pulloff, was the greatest marketing
feat I've ever witnessed.
And that's for, you know, being a,a student of, of Jay Abraham, of
Dan Kennedy, of, uh, you know, um,Kurtz of, of, um, you know, Frank
Kern of, of all of the OGs out there.
(11:33):
He, he took every one of the bestof the best of their playbook
and he executed it flawlessly.
Hang on one second.
You
got it?
Yep.
Yep.
Keep talking.
John, I got emergency.
I got an emergency call here.
The, to, to the tune of lettingyou guys, let's, let's do,
(11:54):
let's do some math real quick.
So as of you,
okay,
as of, um,
day three, just do some math here.
Okay guys.
And we can, we can unpack,um, what we, what we learned.
Sorry, but brother,
so the, the tune of the worldrecord, the Guinness record that
(12:18):
he set was 2.97 million copies.
Now, keep in mind, thiswas a book launch, okay?
Understand ho's methodology is give it allaway, give it, give it all away for free.
We learned that from eb Eben Pagan back inthe early days of, of internet marketing.
(12:38):
He's one of the OGs that coinedthe phrase, move the free line.
Yep.
And, and so Gary V took it to anotherlevel, essentially give it all away
for free her lives by that methodology.
He gives and gives andgives and gives and gives.
(12:59):
So just do the math.
The book is $30.
That is, that is stickerprice of the book is $30.
He sold 2.9 7 0 4 4 32,970,443 copies in one day.
(13:22):
His launch times 30.
That is folks, $89 millionin a one day book launch.
I don't care what you'reselling, 89 million in one day.
(13:43):
Most people can't get their headaround what that is, and, and
so you look at what he executedflawlessly to the point of goes in.
Teaches for 15, 20 minutes andthen goes right into the pitch,
flawlessly into the pitch.
(14:04):
And it was textbook webinar 1 0 1 pitch.
Right.
Um, Jason Fleeing, or whateverthe gentleman is, he is the
godfather of the webinars.
Yeah.
And you've got, you've gotBrunson that has perfected it.
You've got Frank Kernthat's perfected it and.
He just value stack, value stack.
(14:26):
Value stack gave it all away.
Teased.
I could charge this.
I could, I, it is worth this.
I charge this.
It's worth this.
You get that for free?
I could charge this.
This is it.
Like, bro, it was, it was amasterclass, John on, on how to sell.
First of all, there's two other books.
Um, for people that don'tknow who Alex Ozzi is, um.
(14:49):
I think this was his second one, right?
Um, a hundred million dollarleads was the second one.
Yep.
This is the second one.
My, the other one I don't.
It's purple.
Yep.
Somewhere.
Yep.
But it was a hundredmillion dollar offers.
So we said in the comments, I saidthis is the, the, the, this, this
book is the third of the trilogy.
Mm-hmm.
But similar to like, what, when we seelike the Hobbit and, and, and you know,
(15:11):
the, the Ring Lord of Rings and stufflike this, like they reverse the trilogy.
You know, they, they, they,they kind of start it from the.
From the future and go.
Yeah.
Toward past.
Um, this is, this says volume two,which ironically would be volume two.
If you reversed it would beif you didn't reverse it.
Yeah.
Uh, but this book was called What?
(15:31):
I have two questions for you.
First question is, what was so,so the first was, the first he
launched was a hundred milliondollar offers because we know in
the marketing world and real estate.
You always need to beworking on your offer.
Always important thing, if you'reselling real estate, if you're selling
a service of any kind, if you're anentrepreneur watching this, then you
(15:53):
need offers and, and the offers Isyour lead magnet's gonna bring people,
your audience to you, um, to, and thenthey became, they, they become a lead.
Before you do all, all of that,you need this, this, go ahead
and, and tell us about the book.
What's,
what's business model, right?
Business model.
Well, it's the business model.
Yes.
And that's what the book is a hundredmillion dollar money models and what
(16:16):
he considers the four key elementsthat have to make up a a money model.
Right?
You gotta be able to have.
Leads come in, you gotta be able to upsell'em, you gotta be able to downsell 'em,
and you gotta have continuity, right?
To be able to, to continue.
And in his mind, it takes allfour to make a true money model.
Um, whereas some businesses just have,just have leads and they convert 'em.
Some people they just, theyget in, they just upsell.
(16:38):
They have people that come inhigh ticket and they downsell.
And then some just, youknow, continuity, right?
Just keep selling 'em, keepselling 'em, keep selling them.
But when you put all fourtogether, that's what he talks
about as a, as a true money model.
And you know, you, you look atwhat he, what he unpacked and he
gave away, and he's just been ascientist for the last couple years
(16:59):
and he's documented and recordedeverything, which is another lesson
he documented and recorded everything.
Okay?
Remember we are in the AI era.
Record.
Everything y'all do okay?
And, and so he people thatwould come out to Vegas to
acquisitions.com, pay him 35,000 tosit in the room, led by his team,
(17:25):
consult with him, spending six figuresto consult with him for one day.
He documented and kept track ofeverything and everything that he
would give his acquisition.com clients.
He would give to them.
He packaged all of that.
Oh,
okay.
So, so.
(17:46):
When we're talking about Alex Ozzi, incase, you know, Alex, typically, like
John has been saying, doesn't sell book.
I mean, he sells books, but like,that's not where he makes his money.
Nope.
And, and, and really, like, as of thelast time I looked, and correct me if
I'm wrong here, John, but he, it wasn'tlike you could just hire him to be co
uh, your coach because acquisitions.com.
(18:09):
Was his main business model.
He partnered with people.
That's what he, that'shis whole business model.
He wanted a piece, evena piece of that side.
So he, he partners with, with,with, with a company, small
business that wants to scale.
I don't know if it's like his minimumwas 10 million and wanted, wanted to
get the 50 or, or whatever, whateverthe, you know, his parameter criteria.
Mm-hmm.
Right.
He did have, um, like you couldn'tbe, you know, probably like a, a half
(18:32):
a million dollar company and he, Idon't know if he partnered there, but.
He basically partnered for a piece ofequity, kinda like in a, in a way sort
of like Shark Tank, but 10 x better.
Mm-hmm.
Where he'd come in, maybe he wouldmake an influx of an investment
of some kind or whatever.
But he would be tradingfor a position of equity.
Correct,
correct.
(18:53):
Partner and then helpscale that business up.
He started out coaching gym owners.
Mm-hmm.
So that was his, his model was,you know, coaching gym owners on
how to increase membership through.
Teaching them how to market theirservices better, how to position the
gym better, all the things that wetalk, we talk about with, with real
estate, which, which is basicallymaking sure that you can articulate
(19:14):
your value, your value proposition.
Mm-hmm.
And for a gym owner, it's their gym.
It's where people come and howdo, how do you articulate that?
And then now he's brought Sharonon, um, onto the team and, uh,
Sharon ch Vista, who used to be,uh, one of the leaders at Real.
And.
The another marketing genius, by the way.
(19:35):
Mm-hmm.
So, brilliant.
Curious if he, he, he were to, he, hebrought Sharan on, um, with this launch.
He did.
He did.
So I jumped in, um, and I knowthere's quite a few people.
Um, John Hart was a big her fan.
They had a watch party therein the office in Columbus.
And, um, you know, I was, I was actuallyout on a, on a long run and part of
(19:56):
the strategy was I was gonna run.
And then when that came on, I, Iturned around and started walking.
So I could.
Listen to the, the thing.
And when it came out, it was like,said it was gonna be two hours.
And I'm just watching, I'm justsmiling 'cause I know what he's
doing and it's textbook and it'sjust like, oh my gosh, right?
And he's like, and it's gonna be this.
And I'm like, no, you're not.
You're gonna give away for free.
That's part of the value,that's part of the stack.
(20:17):
And uh, just sure enough, keptgoing, kept going, kept going.
So he gives away the wholeframework that pulls the levers.
In all of his businesses, right?
We talk about, you know,four growth levers.
He really talked about threethat he, that he uses, which is.
You know, traffic, conversionand fulfillment, right?
When we talk in real estate,we also talk retention.
(20:39):
Being able to keep agents on your team.
It's a little bit harder with retention,with, with buyers and sellers, sometimes
investors and things like that.
But he pulls those three, thosethree levers, but he also pulls the
profit lever, which is what I loved.
When he got started talking aboutthat, I was like, ah, that's brilliant.
I love that.
And you know, he's given examples of.
Traffic ideas of conversion, ideasof fulfillment ideas, and then
(21:02):
of course, of of profit, profitmaximizer, you know, to maximize
all the profit in, in the business.
And he's just going through,he is just educating, teaching
and giving away along the way.
So he gives all of that right aspart of part of the value stack.
Hey, quick pause before we keep going.
This market is shifting fast,and if you've been feeling the
pressure, you're not alone.
(21:24):
But here's the thing, it's not goingto slow down so you can catch up.
I've opened a limited number of executiveone-on-one coaching spots this month for
agents who are ready to stop spinningtheir wheels and lead with clarity.
If that's you, head to John Kitchenscoach and let's make it happen.
Now, back to the episode.
The offer is, listen, the offeris, I want you to buy books.
(21:46):
'cause this is a book launch.
Don't, don't lose sight ofwhat this is, this, he wants
to shatter a, a world record.
He has Guinness on hand to, tomonitor, to set the world record.
That's why he's there.
That's why he's doing it.
Mm. And and so he, his whole thing, right?
To be able to, to go throughand, and do all of that.
And then he, um, gives away, gives away.
(22:08):
That gives away.
The lost chapters, the, the,the, the information that
didn't make it into the books.
Um, he breaks down, gives away whathe, he learned for, from, um, you know,
all of the consulting over the last twoyears when he is kind of been in the
lab building built, building up to this.
(22:28):
Mm-hmm.
And then he, this is where he got me.
I was like, good.
I was good.
I was like, you know, I'm good.
I'll get, I'll get a copy of the book.
I'll just keep consuminghis content going there.
That's where he got me.
He goes, all of the lessons andeverything that we've taught that people
come to Vegas and pay 35 Gs for allof the consultant that I consulted,
(22:50):
people paid me six figures for thelast two years, and I put it into ai.
Ask Alex, what would Alex do inthat situation based upon all of
the data, all of the books, allof the criteria into an AI tool.
And I'm like, got me.
Yeah, he got me.
(23:11):
He got me with it because I knowhow, how fast those things can solve.
Can we jump in satori?
Can we pull the books?
Can we pull some of the videos?
Can we go through there?
Of course.
Mm-hmm.
But when you have an AI trained onall of her's knowledge to be able
to, to ask questions and do things.
He got me and, and, um, I was talkingwith dj, the guy, he got DJ too, and, and
(23:36):
keep in mind, right, the offer is 6,000.
That's the offer.
Because it's 200 books, right?
And it's to donate 200 books.
You can bring them in, you can,you can give 'em to your team,
you can give 'em to, to clients.
When they're onboarding,you can, you can use 'em.
And he said, listen, if you don'twanna use 'em, he goes, we'll donate
'em, because here's my mission.
My mission is to make sure that thiscopy of this book is in every hand of
(23:57):
every entrepreneur in the United States.
And so he has a vision, he hasa goal, he has a mission, and.
You know, it's all through,it's all through the books.
So he's packaging everything and thenhe throws AI Empower tool with all of
that knowledge already inside of it.
And of course, right.
(24:18):
It's the first thing I got access to.
What did I do?
I went right to the AI tool,started playing around with
it, started asking questions.
What would you do in this scenario?
Hey, this is my situation.
How do you overcome it?
What do you need to do?
Hmm.
And it's so freaking powerful.
Um, to be able to shortcut the process andnot have to go spend, you know, spend six
figures to get his, to get his attention.
(24:40):
And then he, then he did of course, a,a bigger order bump, um, of given, given
his, his time, um, away for, uh, somebodythat wanted to buy even more books.
Wow.
So there was, there was a, there was aa, a order bump on top of the order bump.
Yeah.
And it was just, it was textbook man.
It was just absolutely classic.
(25:01):
Um, like you had said beginning, welive by the mantra, but it's not the
best real estate agent negotiator.
All this that's gonna winis the best market or why?
It's because the acquisition ofclients is one of the hardest
things that people can't figure out.
It's why we have 80% of agents thatget their license in the last 12 months
won't have a license in five years.
(25:23):
The reason why that fallout, mm-hmm.
That eight out of 10 won'teven be in the business.
Is because for the most part,well, there's a lot of reasons.
One is most won't commit, won't.
Most aren't obsessed, they'rejust interested in real estate.
That's a fact.
It'll always probably be a fact.
But the other big thing isthey don't understand how to
(25:44):
acquire their next client.
Customer acquisition.
It's it's client acquisition.
Yep.
And so the question I was gonnaask you, which I hope I didn't
really answer it by that, but.
How is this applying to your everydayreal stage and who wants to go from,
you know, let's say they're doingokay, man, they're like 25, 30 deals,
but they want 60, 80, a hundred.
(26:06):
I was just on a, the reason I waslate to come on this with you is I
was on, uh, the training we do forour Accelerate clients who are, who
are, you know, scaling their business.
And we got a guy that's doing, um,he's already at, and I think he's like
in Alabama or something like that.
I think he's already at 89 sales.
He's a solo agent.
He's gonna probably do110 sales this year easy.
(26:28):
And he's doing the agentattraction with every co-broke.
He, he's like, Hey man, I got a ton ofleads if you wanna know how I do it here.
And he sends 'em the webinar.
So like, you know, it gotme kind of thinking like.
That's just another way that, 'causea lot of people are like, well,
I can't, I, that's not for me.
And there's a lot of fear you'repeople have in their heads about, you
(26:49):
know, attracting agents and buildingan organization and that's fine.
It, it's not, it's definitely not foreverybody, but for the ones that it
is for, um, they understand leverage.
Mm-hmm.
They're gonna have to understandmarketing and, and this thing that
we've been talking about with this thirdbook, which goes over business model.
Mm-hmm.
How would you say what youlearned on that webinar?
If you even wanna call on me that,that was like a, that was a marathon.
(27:13):
Yeah,
because you get that in value,which, what stands by is
everyday real estate agent, team leader.
You said DJ bought, you know, whatprinciples, what strategies, tactics,
what, what was it that you think that outof pulling from Hormo that day with Hormo?
'cause all I saw waseverybody was all over it.
Right.
(27:33):
By the way, I put the link toagent the CEO in Cleveland.
John are, do you have a coupleextra books for the, like for
the people?
I do.
I got two, I got 200 of them, so.
Okay.
Yeah, I, I would love, I mean, you know,everybody coming for sure wanna make
sure they get a copy of that and, um.
And for sure that mean itjust, it has to be right.
(27:55):
Because, you know, that's really whatagent to CEO is all about, right?
Yeah.
Is really building the business,the business model side of things.
Um, you know, we don't get intooffers, we don't get into sales, right?
We don't get into the other two books.
We get into the, the money, the moneymodel, what it takes to really build,
um, a money model in a, in a business.
Um, and.
(28:16):
And fulfill and operate on it, reallyoperate at a high level, which is what
agent, agent to CEO is, is all about.
But there was a really goodarticle that, um, um, BAM put out.
And Vanessa, Vanessa Bowman overat Bam, she put out, um, talking
about this and she, she talks aboutthe four part playbook for agents.
So date.
(28:38):
The very first one is that she talks aboutis that your network is your net worth.
And he, you know, really pushed hard ifyou go and you, and you pay attention
to the four lead getters and, uh, the,the core four that he talks about in
a hundred million dollar, um, leads.
And he had a, a, a massive affiliate pushthat really pushed to, to be able to get.
(29:00):
All of these people on, I knowYouTube was showing live with me,
was showing about 42,000 people wereon when, when I was on watching.
That's, that was what thelittle YouTube was, was showing.
But you don't get there without a network.
Right.
You don't get out there withoutbuilding the, the right connections
just in everything that you do.
(29:20):
And, and so, um, tapinto your local network.
That's what, that's what, that'swhat the point is, is like
tap into your local network.
Open house event.
Don't do it alone.
Get partners, affiliates, andeven local businesses involved
and give them a reason.
To help you, why they would want to help
you.
Yeah.
So let's, let's talk about the network.
You know, Alex has built42,000 people on a webinar.
(29:42):
Most of us can't wrap their brainseven, you know, around that.
Okay.
Um, the only thing I've seenbigger was like literally a network
marketing, uh, you know, bigevent that they did during COV.
Um, which there's afunny story around that.
We don't have time for it today.
Um, about, it was live like this andcameras were on and Yeah, I gotta go deep.
(30:03):
So, but the reason, the a, thereason that he was able to get 42,000
people on a webinar isn't becausehe, he was just, he was running and
now he probably was running ads.
I'm assuming he was.
Ton of ads.
Ton
of ads.
Ton of ads.
I think, I think over$5 million worth of ads.
Okay.
But.
(30:25):
I'm running a ton of ads right now.
Mm-hmm.
You're running ads.
Okay.
I'm running ads for, for agent to CEO.
I'm running ads for Rock the Spectrum.
I'm running ads to my webinar.
I'm always running ads.
I always have offers out there,but 42,000 people on a webinar.
Yes, the ads helped,but he built a network.
(30:48):
How did he do it?
He did it by making depositsinto his audience for free.
He gave everything away for free.
Like you were saying at thebeginning of our, our show here.
Value, value, value.
He just hid value stack.
Value stack, value stack,value stack, and um.
I don't wanna make a statement that Idon't know that you know the truth and,
but, but you know, you don't typicallymake a lot of money by selling a book.
(31:11):
No.
You might break even, but itserves a different purpose.
It builds your audience.
And that's kind of where, where I'mgoing with this is that how, what are
you doing on a daily basis to build youraudience for your real estate company?
What are you doing on a daily basis tobuild your database that you nurture?
On a weekly basis.
Mm-hmm.
And are you nurturing with actualgood things or bullshit recipes,
(31:36):
you know, or, hey, it's, hey, it'sMemorial Day, or, Hey, happy Labor
Day, or ha you know, like, look, theyunderstand your audience is getting
pummeled with those bullshit messages.
Mm-hmm.
That's not the value that they'relooking for from, from you.
They want things that are mind blowing.
I was talking on uh, Monday on our,our agent attraction mastermind call
(32:00):
about the things like when I seesomething, hear something that really
is just like, oh my gosh, I gottawrite that one down on my whiteboard.
Like something that kind of blew my mind.
I try to package it up andshare that with my audience.
'cause if it blew my mind, it'sgonna blow their mind constantly
sharing the value that are actuallythings that move the needle for you.
(32:22):
Give it away,
give it
all away.
Build the trust, buildaffinity, constantly building.
I mean, and that's, that'swhat a marketer does.
The best marketers do that
always.
To your point.
The second thing that she touched on herewas, um, you're not sending enough emails.
Right.
And talked about, um, had over 2000 adscreated nonstop text and email blitz.
(32:44):
And talking about agentsdon't even send emails at all.
And, and so the, basically thetakeaway that they were talking
about here was you need more touches.
Um, said.
So there was a survey done that over 27.8%of of agents don't send emails at all.
(33:05):
27.8% of agents don'tsend any emails at all.
And, um.
You need, you need more than one.
So being able to have more touches, right?
We need more touches.
So to your point, right,more value, more touches.
The third point is excitement.
Sales, right?
Enthusiasm, right?
What's Jordan Belfort's,you know, three things.
(33:26):
Sharp as attack.
You know, a force to be reckoned with.
Enthusiastic as hell out.
Yeah.
You gotta get you excited.
Right.
And, um, that it, it, it, itcomes, it comes through, right?
Yes.
And it is such, it's so, so contagious.
Well, John,
let's you know who, who's themost enthusiastic dude, you
know, he happens to make the mostamount of money at exp Realty,
(33:49):
Mr.
Brent gov. It's Brent
Gove,
Mr. Brent
Gove.
I mean, if he smiles anybigger, his face may break.
This, this man yes.
Is constantly smiling.
And I'll tell you this too.
I'm, I'm, I'm fortunate and blessedto have him as, as a friend,
and that man actually means it.
(34:09):
So, you know, you talk about enthusiasm.
It's something that I struggle with.
I'm not gonna lie.
Um, you know it when, whenyou're going through shit mm-hmm.
Sometimes it's reallyhard to be enthusiastic.
Yep.
You know, and, and I wannashare a lesson from our friend,
Dr. Matt Townsend, that um.
That I wrote on my whiteboard.
(34:31):
And when, when you're not like, okay,you're out there listening, like, okay,
that's easy for you to say, John Kitchens,you know, you're one of the greatest
coaches in real estate and this and that.
Everything's going for you.
But you know, sometimes we all got shit.
Mm-hmm.
And what
happens is we're stuck up in our head.
We're up in our mind, or we'rein our body and what we need
to do is step into our spirit.
(34:52):
Become an observer of what's happening.
'cause whatever's happeningup here is not real.
Yeah, get out of it.
It's easier said than done, butenthusiasm, if you're not coming at
people, nobody wants to do businesswith something that is boring or like
that doesn't mean you gottabe jumping outta your shoes.
You know, be real, but inenthusiastic, I mean, you So
(35:15):
Hermo brought it, I can't wait.
I wanna watch the replay if possible.
He brought it and, you know, Ithink that's just, you know, the,
the lesson for all of us, right?
Like we're all going through itand it's like, you know, you can
choose to be down in the dumps oryou can choose to be optimistic and
be like, bring it and, and, mm-hmm.
And that's why.
You know, getting into to, to everything.
(35:37):
And we were, we were going throughsome stuff this morning and, and,
um, there was another conversationwe were having, but it's all mindset.
I mean, honestly, in, in factit was, um, so, uh, I, I had
Matt and DJ's team this morning.
And dur jumped on Chad GPT and said,you know, what are the top things
real estate agents are, are, aredealing with in today's market?
(35:58):
And there was, um, spit out, um, spit outeight or nine things, fear of rejection,
imposter syndrome, lack of discipline andconsistency, fear of failure or success,
short-term thinking, self-doubt andnegative self-talk, shiny object syndrome,
isolation and lack of accountability.
And I go, you can fix almosteverything here with just.
(36:19):
The proper mindset.
Mm-hmm.
And, and having that agent to CEOmindset, having that honey badger
mindset, having that mindset of execution,mindset of, you know, there are no Ls.
Right.
It's, it's, it's, I I'mnot losing, I'm learning.
Right?
Yeah.
You just, you have to give it a differentmeaning and it, and it, and it's always
attached to the meaning that you give it.
(36:41):
And so I think that's likethe biggest lesson out of,
out of all of it is, you know.
Check your mind becauseyour mindset's everything,
dude.
You just said something, you'renot losing your learning.
And you know, I don't know that I've heardit described that way, but it's brilliant.
Um, and, and, and, and to build off ofthat, um, I was watching a movie, I can't
(37:06):
remember the name of it, but it's abouta, a young man who was a Christian singer.
Um, I am something, um.
You can rent it on prime.
And, and why I say that is the,the, the, the kid, what ends up
happening is he is in college.
He falls in love.
Long story short, the girl he falls inlove with, they fall in love together.
She ends up with cancer, dies at 21.
(37:28):
This is a true story, by the way.
Um, he's actually a Christian singer.
You can look him up and he'sreally, he goes, you know, kinda
calls, it falls into depression,you know, and he comes back home.
His dad is played by, um, Lieutenant Dan.
Um,
okay.
Yeah,
yeah.
Gary.
Gary Sinis.
Yeah.
And he asked his dad and he saidhis dad's, his, his dad goes, you
(37:52):
know, dad, I pray, um, I, I seenyou pray for your, your music to
career to work out and nothing.
And I seen you pray for youknow, this to to happen in
our, in our lives and nothing.
And he said, I begged God.
Begged him to save my wife'slife and make the cancer go away.
(38:15):
And he took her and he, Gary Sneezescharacter, whatever his name was,
looked at him and said, son, thereason my life is fulfilled right now
is not in spite of my, my challengesand problems, it's because of them.
Mm. I was blown away.
Mm-hmm.
And it's what you just said.
And, and I'm, I'm telling youlike this is a lesson that.
(38:39):
It's one of those things you wish youwould've learned 25, 30 years ago.
Right?
A hundred percent.
And, and it's so dang powerfulbecause everyone wants to talk about
mind over Matter and oh, you know,it's, it's, it's this and that.
But like, you know, when when youhear it, it's said differently.
Like, like, you know, it's nota cliche, it's just the truth.
(39:00):
Mm-hmm.
And, um, when you, when youthink about it, how we built,
how does anybody, you know, her.
Here, I, I put the postup about, um, Morgan won.
It was actually about myeighth anniversary of exp,
but it was about Morgan won.
Everyone's gonna see him on stage.
He's his, he doesn't miss a miss a a note.
He's on key Sounds amazing band's.
(39:23):
Amazing.
Holy crap.
What an experience.
What you don't see is all the, the, the,the stumbles, the failures, the fuckups.
The, the times you justwanna throw the towel in.
Mm-hmm.
Or you think that your career'sdone like the, all the, the shit
that he went through that one time.
Yeah.
(39:43):
He, he's had some shit.
Yeah.
Right.
Like, I mean, he, he talk aboutarrows and some of those arrows
he, he brought on himself.
There's no doubt.
Right.
But you don't see any of that.
You just see, you just see this.
And so, um, it's just importantto keep, keep that in mind, you
know, when you're going through it.
(40:04):
As an entrepreneur, you'regoing to go through it.
Mm-hmm.
People are gonna seewhat's on the outside.
They don't know what's happening.
You gotta keep fighting.
You gotta know and step into your spiritand, and really just, you know, you
gotta release a little bit of it too.
Mm-hmm.
Um, because some of it's justbeyond our control, but yeah.
Amazing stuff, bro.
It's all good.
So thank you for the donation too.
(40:25):
Yes, sir. CEO is gonna be.
It's, it's literally gonna be our best.
I already know it.
It's not even, and I know peoplealways say that, but it's because
I know who's coming to town.
Mm-hmm.
I know the curriculum andhow you're tweaking it.
Uh, I, I know that it's gonnabe just something special that
even we haven't even experienced.
Right.
So I, I just was talking to anagent who's, um, who's joining us,
(40:48):
and I, I, I gave her a ticket andI said, you're not gonna walk out
of that event, you're gonna float.
Mm-hmm.
That's my guarantee.
And if you don't feel like that,I'll, I'll reimburse you to the
plane ticket and get in here.
But, um, hotel rooms arealmost gone on the block.
We have.
Five, maybe four VIP seats left.
Once those are gone, they're gone.
(41:09):
'cause there's just no more,there's only 20 of 'em.
And, um, and, and we we're down tomaybe about 20 or so, um, maybe 25.
General admission.
There's not a bad seat in this place.
Your mind will be blown.
Of course, we're gonna party afterwards,uh, with some country singers and
we got some announcements comingon that we we're, we've added two
more people to the Oh, giddy up.
(41:30):
And, uh, everyone's gonna know.
One of 'em.
Everyone's gonna know.
The other one has like19 million followers.
Um, he's an absolute.
It's like a home run, so can't wait.
Yeah, yeah, yeah.
Yeah.
Good stuff brother.
Appreciate you Uncle Jake K book.
(41:52):
All right, bring the book.
Awesome, man.
Well, I appreciate you,you guys get your tickets.
Uh, you can go to agent to CC e.com.
Of course, you can go to honey badgernation.com, get 'em there as well.
But, uh, man, get it, get in theroom and uh, come to the land.
See you then.
See you, bro.
Thanks.
Thanks guys.
See you.
(42:13):
Thanks for tuning in.
If you're done guessing and ready to leadlike a real CEO with a custom strategy,
real accountability and proven systems,check out my executive one-on-one
coaching at John Kitchens coach.
Fill out the application and bookyour one-on-one call with me.
Be sure to hit follow soyou never miss an episode.
Catch you on the next one.
Seven figure success starts whenyou start thinking like a CEO.
Welcome to the John Kitchens Coach podcastexperience as your host, John Kitchens.
Get ready to think bigger andtransform your business into
a path to lasting freedom.
What is happening?
Everybody, man.
Thank you guys.
Tuning into another episode ofOne Big Fire and, uh, little,
(00:25):
little special occasion, right?
Different day, different time.
But, uh, Mr. STAs and I are are definitelybringing the fire today for sure.
What's happening, brother?
Man, I was just lookingat my calendar here.
I'm on day 22.
22. A clean living.
Yeah.
No alcohol, no weed, gummies.
Good for you, brother.
And,
(00:45):
um, yeah, man, I'm on what I'm, I'm, I'mdoing my own version of, uh, 75 hard.
I just think that, um, first of all,kudos to anybody's completed 75 hard.
I know people have done it multiple times.
Um, I know why you're doing it.
I've also never been really?
I'm like, yeah, that's something, that'ssomething I really, there's a couple
(01:07):
things that I'm not a huge fan of with it.
Um, one is like you and I exercise sixdays a week, sometimes seven, but mm-hmm.
You know, we're, we're,we're committed, right?
Mm-hmm.
We're not in the gym.
We're out doing four mile walk.
You're running, um.
And, and like the whole thing of like,you have to get one inside, one outside.
(01:30):
I mean, that's a goodthing, don't get me wrong.
But there, you, you could stillachieve the same level of fitness
if, especially living in Ohio.
I mean, we had days that were,it was a hundred degrees, it
felt like 110 with the humidity.
Literally sucks the wind outta you.
You don't even wanna doanything else outside.
Yeah.
To like the reverse where it's below 10.
(01:53):
Outside.
So I came up with a newconcept called the easy 100.
And the easy 100 is like, no, noalc, no alcohol for a hundred days.
No weed, no, you know,none of your vices, right?
Um, and get one workout and eat clean.
Make sure you're hitting your macrosand, and then listen to some something.
(02:15):
Good.
Read.
Read.
Make sure you're reading,reading something.
I don't care if it's.
You know, something, something that'sgonna make, like, like make your mind work
and, and maybe challenge your thinking.
Could be the Bible, could be, youknow, something that, um, I'm reading
something, another book right nowthat's, that's blowing my mind.
I'll share with you, John, you'veprobably already read it because I already
(02:37):
have, I saw, I saw what you shared.
I have, yeah.
It's the untethered soul.
Remarkable.
Yeah,
it's real.
It's, it's, yeah.
So the untethered soul, you know.
Um, and so that's the, the Easy a hundred.
I'm on, uh, day 22.
And I will share with the audiencethat it's not, you know, I wasn't,
um, I wasn't drinking a ton.
Um, sometimes I would drink morethan I should, but it wasn't
(02:57):
like an every single day thing.
But for me.
That wasn't even hard.
I don't even miss it.
I've replaced it with, um, some reallykiller non-alcoholic beers out there.
Yeah.
You know, I
disturbs go-to choice, right?
He's, he reset 75 hard, uh, two days ago.
Um, his wife Ashley, yeah.
Wanted to, uh, to get on with him andhe said, listen, I'll restart with you.
(03:17):
And, uh, so they're, they're backon it and doing it together and,
um, been playing, playing some golfa little bit with, with, with dur.
And he's got the NAS out baby.
He's got the Nas nas,
you know, they, they taste pretty amazing.
And it does replace thatthought of, because it's not
so much an addiction for a lot.
Some it is, but for those of youwho aren't like physically addicted
(03:38):
to that stuff, what it actuallydoes is it replaces a habit.
Mm-hmm.
Coming home, cracking a cold one.
Yeah.
And I was never even real big beerdrinker anyway, but like I love it.
It tastes good.
Yeah.
I golf.
It's the best.
Yeah.
Nas on the golf course are the best.
The, um, you know, and, youknow, you're 22 days, the, our
body reset about day 30, day 31.
(04:00):
So you're, you're, you're about10 days away to, to really
where your body will reset.
Um, yeah.
And you'll, you know.
Uh, I mean, kind of going throughand sometimes, you know, can't even
really tell a difference, but youget in and you're making a run at a
hundred, you'll, you'll definitely,um, you'll feel better for sure.
(04:20):
A hundred percent you will.
Um, but, but sticking tothat and changing the habit,
you know, my biggest difference, I've, Ifelt, and I don't know with, with 75, hard
all the rules, but, and I don't know ifpeople can still partake in their gummies.
I know a lot of people who use,you know, medical, you know.
Grade marijuana gummies to to sleep and torelax at night, which is exactly my habit.
(04:43):
Literally when I came home, goright to my top drawer, take a
gummy, then I'd start dinner.
By the time dinner isdone, the gum's kicking in.
Things are good the rest of the night.
I'm having a great night.
Um.
The hardest thing was that with 75hard, are you, are you, are you, yeah.
So 75
hard, 75.
Hard is, is, like you said,the 2 45 minute workouts.
(05:04):
One's gotta be indoors,one's gotta be outdoors.
Um, and then, or at least oneof them has to be outdoors.
10, 10 pages of reading, um, 128 ouncesof water, which for, for some, like,
you know, the women that are on that.
You know, 'cause, 'cause really you onlyneed half of what your body weight is.
So, you know, if you're 200 pounds, youonly need a hundred ounces of water.
(05:24):
But, you know, he pushes 1 28.
So sometimes that's a lot of, alot of water for, for, for folks.
Um, like I said, the 10 pagesof reading, um, stick to a diet.
Um, so you gotta have sometype of, of diet that you're,
you're, you're gonna stick to.
Yeah.
And, and so being able to, to run throughthat, when, when, when I did it, um, it.
The 10 pages of reading washard for me because constantly,
(05:48):
meaning constantly on the go, I'mconstantly listening to something.
But to physically sit down, crack open.
Oh, you have to physically sit down Yes.
And get through 10 pages of readingwas, was the, was the challenge for me,
um, that I had the hardest part with.
Got it.
And so, um, and then yougotta take a progress picture.
That's the other thing too, is youhave to take a progress picture.
(06:08):
So let's talk about that.
Progress pictures.
I'm about it.
Right.
But it's daily.
Correct.
Every day.
Okay.
That's why you need to sign up forthe easy 100 number one, easy 100.
You can listen to that.
You can get all the listening you want.
I don't read books.
I got audio books, brother.
I'm listening the audio books in the car.
I'm listening to 'em at the gym.
(06:30):
I'm listening all the time nonstop.
I have the Bible thing.
Listen, I'm listening to the Bible appwhen I'm outside watching the sunrise,
like it doesn't have to be hard, right?
Like you could still get thoseresults and create new habits.
It doesn't have to be hard.
The other thing I wanna talk to youabout is the weed thing with 75 hard.
Are they?
Is it, does it?
(06:50):
This just says no alcohol.
It says part of that is no alcohol.
You know
those people?
Y'all doing the 75 hard, I know halfto 75% of you are hitting your gummies.
And I'm gonna tell you right now, you maythink that that doesn't do any damage.
Okay?
Listen, I am a fan.
Don't get me wrong.
I ain't, I ain't cutting ongummies Soon, as soon as this
is done, I'm gonna have me one.
(07:10):
But I will tell you this.
The brain fog's real?
Mm-hmm.
Okay.
You, you do a gummy the next morning.
I have no brain fog right now.
It's, it's like that'sthe biggest difference.
And, and, and that, like you weresaying, it takes 30 days to kinda
like get outta your system Completely.
That's, that's for real.
'cause the first couple of weeksI, even though I hadn't touched
(07:32):
a, a gummy, you saw the fog.
I still had the fog a little bit.
Mm-hmm.
You know, and um, and nowdude, I wake up five 15.
For me, I was getting uplike seven 30 ish, whatever.
Mm-hmm.
So like I'm two hours, I justgained two hours of my day.
Because you're trying to sleep, you'retrying to sleep through that flock.
Well, exactly.
Mm-hmm.
(07:53):
So the 75 hard, you know, if, ifthey allow the, you know, the use of
of, of, you know, cannabis, you'restill getting that brain fog man.
Yeah.
You're still not having that clear,you're still not really having a sober.
You know, mind and body.
Mm-hmm.
That's just a fact, Jack.
Yeah.
And I'm not cutting on you.
(08:13):
I'm not judging you.
Yeah.
And I love 'em.
The hardest thing about this for meis the stopping of the gummies, to
be honest.
Yeah.
You got the, you got the gummiesmind and you got me hooked
on This was the, the Deltas.
So there's a, there's a shop here.
Um, that has, you know,it's an NA store, right.
But they have a lot of the, themushroom and, and a lot of the, the
THC ccb, CB, D type of, of, of things.
(08:35):
And dude, that's my favorite is 'causeyou talk about replace the, the drink,
but just sipping on, sipping on that.
And, you know, that's, that'skind of the wind down, right?
To be able to have it without,without the, the alcohol.
So, yeah.
Yeah.
It's, it's it, um, I'm with you brother.
I, I know exactly whatyou're talking about.
I'll tell you, dude, the the guy thatgave me the idea, this was Harley.
(08:57):
And, and, you know, um, he's like,you know, I, I've been having
to make, uh, some big decisions.
I didn't have to make big decisions.
I've just been making some big decisionsbecause I knew there was a higher
form of myself that I needed to find.
He goes, you know, you'regonna have a hard time getting
there without a clear head.
And I'm like, what do you mean?
And he is like, well, you know, it'sone thing to stop drinking, but like.
(09:19):
The weed thing.
I mean, we all love it.
We, we, we love, I'mnot a big smoker of it.
I'll do it once in a while, butlike, I love my gummies and a
lot of people love their gummies.
A lot of people like theirdrinks, their dh, whatever.
He's like, your brain'sstill foggy with that man.
Mm-hmm.
And you know what my initial reaction was?
I'm like, I, you talking about Willis?
I'm like, I ain't listen, Iain't trying to listen to this.
(09:39):
Like I, I'm good water.
I'm, I'm fine.
I was just bullshitting myselfmore and saying that like I was,
you know, my mind was just fine.
Everything's fine.
Look, things are good.
But the truth is, dude, there is alevel of clarity that you can get to,
whether it's 75 hard or the easy 100.
So keep, well, I'm, I'm ramblinghere, but, um, look out for
(10:00):
the new program coming out
Easy.
100
to a city named nearyou, called the Easy 100.
I even gpt because I was thinking.
Should it be 100 easy or one easy?
100 Check.
GPT says it's better to be easy.
100.
Easy 100.
I love it.
Yes sir. Man, you wannatalk about something?
Um, not easy.
That was absolutely freaking remarkable.
(10:24):
Yeah.
Um, and, you know, kind of always beenour methodology and stance, right?
It's not the best agent that wins.
It is always.
The best marketer.
Mm-hmm.
And it's not even a close, second,third, fourth, fifth, sixth or seventh.
It's always the bestmarketer that always wins.
And you talk about a masterclassthat will be studied for years.
(10:48):
You talk about text book, every cardin the deck was played and well played.
So, you know, I, I saw some, somenonsense and some people, you know, a
little bit of hate on, on social media.
Um, don't give it mu much substancewhen you unpack and really look at what.
(11:11):
Her mostly was able to pulloff, was the greatest marketing
feat I've ever witnessed.
And that's for, you know, being a,a student of, of Jay Abraham, of
Dan Kennedy, of, uh, you know, um,Kurtz of, of, um, you know, Frank
Kern of, of all of the OGs out there.
(11:33):
He, he took every one of the bestof the best of their playbook
and he executed it flawlessly.
Hang on one second.
You
got it?
Yep.
Yep.
Keep talking.
John, I got emergency.
I got an emergency call here.
The, to, to the tune of lettingyou guys, let's, let's do,
(11:54):
let's do some math real quick.
So as of you,
okay,
as of, um,
day three, just do some math here.
Okay guys.
And we can, we can unpack,um, what we, what we learned.
Sorry, but brother,
so the, the tune of the worldrecord, the Guinness record that
(12:18):
he set was 2.97 million copies.
Now, keep in mind, thiswas a book launch, okay?
Understand ho's methodology is give it allaway, give it, give it all away for free.
We learned that from eb Eben Pagan back inthe early days of, of internet marketing.
(12:38):
He's one of the OGs that coinedthe phrase, move the free line.
Yep.
And, and so Gary V took it to anotherlevel, essentially give it all away
for free her lives by that methodology.
He gives and gives andgives and gives and gives.
(12:59):
So just do the math.
The book is $30.
That is, that is stickerprice of the book is $30.
He sold 2.9 7 0 4 4 32,970,443 copies in one day.
(13:22):
His launch times 30.
That is folks, $89 millionin a one day book launch.
I don't care what you'reselling, 89 million in one day.
(13:43):
Most people can't get their headaround what that is, and, and
so you look at what he executedflawlessly to the point of goes in.
Teaches for 15, 20 minutes andthen goes right into the pitch,
flawlessly into the pitch.
(14:04):
And it was textbook webinar 1 0 1 pitch.
Right.
Um, Jason Fleeing, or whateverthe gentleman is, he is the
godfather of the webinars.
Yeah.
And you've got, you've gotBrunson that has perfected it.
You've got Frank Kernthat's perfected it and.
He just value stack, value stack.
(14:26):
Value stack gave it all away.
Teased.
I could charge this.
I could, I, it is worth this.
I charge this.
It's worth this.
You get that for free?
I could charge this.
This is it.
Like, bro, it was, it was amasterclass, John on, on how to sell.
First of all, there's two other books.
Um, for people that don'tknow who Alex Ozzi is, um.
(14:49):
I think this was his second one, right?
Um, a hundred million dollarleads was the second one.
Yep.
This is the second one.
My, the other one I don't.
It's purple.
Yep.
Somewhere.
Yep.
But it was a hundredmillion dollar offers.
So we said in the comments, I saidthis is the, the, the, this, this
book is the third of the trilogy.
Mm-hmm.
But similar to like, what, when we seelike the Hobbit and, and, and you know,
(15:11):
the, the Ring Lord of Rings and stufflike this, like they reverse the trilogy.
You know, they, they, they,they kind of start it from the.
From the future and go.
Yeah.
Toward past.
Um, this is, this says volume two,which ironically would be volume two.
If you reversed it would beif you didn't reverse it.
Yeah.
Uh, but this book was called What?
(15:31):
I have two questions for you.
First question is, what was so,so the first was, the first he
launched was a hundred milliondollar offers because we know in
the marketing world and real estate.
You always need to beworking on your offer.
Always important thing, if you'reselling real estate, if you're selling
a service of any kind, if you're anentrepreneur watching this, then you
(15:53):
need offers and, and the offers Isyour lead magnet's gonna bring people,
your audience to you, um, to, and thenthey became, they, they become a lead.
Before you do all, all of that,you need this, this, go ahead
and, and tell us about the book.
What's,
what's business model, right?
Business model.
Well, it's the business model.
Yes.
And that's what the book is a hundredmillion dollar money models and what
(16:16):
he considers the four key elementsthat have to make up a a money model.
Right?
You gotta be able to have.
Leads come in, you gotta be able to upsell'em, you gotta be able to downsell 'em,
and you gotta have continuity, right?
To be able to, to continue.
And in his mind, it takes allfour to make a true money model.
Um, whereas some businesses just have,just have leads and they convert 'em.
Some people they just, theyget in, they just upsell.
(16:38):
They have people that come inhigh ticket and they downsell.
And then some just, youknow, continuity, right?
Just keep selling 'em, keepselling 'em, keep selling them.
But when you put all fourtogether, that's what he talks
about as a, as a true money model.
And you know, you, you look atwhat he, what he unpacked and he
gave away, and he's just been ascientist for the last couple years
(16:59):
and he's documented and recordedeverything, which is another lesson
he documented and recorded everything.
Okay?
Remember we are in the AI era.
Record.
Everything y'all do okay?
And, and so he people thatwould come out to Vegas to
acquisitions.com, pay him 35,000 tosit in the room, led by his team,
(17:25):
consult with him, spending six figuresto consult with him for one day.
He documented and kept track ofeverything and everything that he
would give his acquisition.com clients.
He would give to them.
He packaged all of that.
Oh,
okay.
So, so.
(17:46):
When we're talking about Alex Ozzi, incase, you know, Alex, typically, like
John has been saying, doesn't sell book.
I mean, he sells books, but like,that's not where he makes his money.
Nope.
And, and, and really, like, as of thelast time I looked, and correct me if
I'm wrong here, John, but he, it wasn'tlike you could just hire him to be co
uh, your coach because acquisitions.com.
(18:09):
Was his main business model.
He partnered with people.
That's what he, that'shis whole business model.
He wanted a piece, evena piece of that side.
So he, he partners with, with,with, with a company, small
business that wants to scale.
I don't know if it's like his minimumwas 10 million and wanted, wanted to
get the 50 or, or whatever, whateverthe, you know, his parameter criteria.
Mm-hmm.
Right.
He did have, um, like you couldn'tbe, you know, probably like a, a half
(18:32):
a million dollar company and he, Idon't know if he partnered there, but.
He basically partnered for a piece ofequity, kinda like in a, in a way sort
of like Shark Tank, but 10 x better.
Mm-hmm.
Where he'd come in, maybe he wouldmake an influx of an investment
of some kind or whatever.
But he would be tradingfor a position of equity.
Correct,
correct.
(18:53):
Partner and then helpscale that business up.
He started out coaching gym owners.
Mm-hmm.
So that was his, his model was,you know, coaching gym owners on
how to increase membership through.
Teaching them how to market theirservices better, how to position the
gym better, all the things that wetalk, we talk about with, with real
estate, which, which is basicallymaking sure that you can articulate
(19:14):
your value, your value proposition.
Mm-hmm.
And for a gym owner, it's their gym.
It's where people come and howdo, how do you articulate that?
And then now he's brought Sharonon, um, onto the team and, uh,
Sharon ch Vista, who used to be,uh, one of the leaders at Real.
And.
The another marketing genius, by the way.
(19:35):
Mm-hmm.
So, brilliant.
Curious if he, he, he were to, he, hebrought Sharan on, um, with this launch.
He did.
He did.
So I jumped in, um, and I knowthere's quite a few people.
Um, John Hart was a big her fan.
They had a watch party therein the office in Columbus.
And, um, you know, I was, I was actuallyout on a, on a long run and part of
(19:56):
the strategy was I was gonna run.
And then when that came on, I, Iturned around and started walking.
So I could.
Listen to the, the thing.
And when it came out, it was like,said it was gonna be two hours.
And I'm just watching, I'm justsmiling 'cause I know what he's
doing and it's textbook and it'sjust like, oh my gosh, right?
And he's like, and it's gonna be this.
And I'm like, no, you're not.
You're gonna give away for free.
That's part of the value,that's part of the stack.
(20:17):
And uh, just sure enough, keptgoing, kept going, kept going.
So he gives away the wholeframework that pulls the levers.
In all of his businesses, right?
We talk about, you know,four growth levers.
He really talked about threethat he, that he uses, which is.
You know, traffic, conversionand fulfillment, right?
When we talk in real estate,we also talk retention.
(20:39):
Being able to keep agents on your team.
It's a little bit harder with retention,with, with buyers and sellers, sometimes
investors and things like that.
But he pulls those three, thosethree levers, but he also pulls the
profit lever, which is what I loved.
When he got started talking aboutthat, I was like, ah, that's brilliant.
I love that.
And you know, he's given examples of.
Traffic ideas of conversion, ideasof fulfillment ideas, and then
(21:02):
of course, of of profit, profitmaximizer, you know, to maximize
all the profit in, in the business.
And he's just going through,he is just educating, teaching
and giving away along the way.
So he gives all of that right aspart of part of the value stack.
Hey, quick pause before we keep going.
This market is shifting fast,and if you've been feeling the
pressure, you're not alone.
(21:24):
But here's the thing, it's not goingto slow down so you can catch up.
I've opened a limited number of executiveone-on-one coaching spots this month for
agents who are ready to stop spinningtheir wheels and lead with clarity.
If that's you, head to John Kitchenscoach and let's make it happen.
Now, back to the episode.
The offer is, listen, the offeris, I want you to buy books.
(21:46):
'cause this is a book launch.
Don't, don't lose sight ofwhat this is, this, he wants
to shatter a, a world record.
He has Guinness on hand to, tomonitor, to set the world record.
That's why he's there.
That's why he's doing it.
Mm. And and so he, his whole thing, right?
To be able to, to go throughand, and do all of that.
And then he, um, gives away, gives away.
(22:08):
That gives away.
The lost chapters, the, the,the, the information that
didn't make it into the books.
Um, he breaks down, gives away whathe, he learned for, from, um, you know,
all of the consulting over the last twoyears when he is kind of been in the
lab building built, building up to this.
(22:28):
Mm-hmm.
And then he, this is where he got me.
I was like, good.
I was good.
I was like, you know, I'm good.
I'll get, I'll get a copy of the book.
I'll just keep consuminghis content going there.
That's where he got me.
He goes, all of the lessons andeverything that we've taught that people
come to Vegas and pay 35 Gs for allof the consultant that I consulted,
(22:50):
people paid me six figures for thelast two years, and I put it into ai.
Ask Alex, what would Alex do inthat situation based upon all of
the data, all of the books, allof the criteria into an AI tool.
And I'm like, got me.
Yeah, he got me.
(23:11):
He got me with it because I knowhow, how fast those things can solve.
Can we jump in satori?
Can we pull the books?
Can we pull some of the videos?
Can we go through there?
Of course.
Mm-hmm.
But when you have an AI trained onall of her's knowledge to be able
to, to ask questions and do things.
He got me and, and, um, I was talkingwith dj, the guy, he got DJ too, and, and
(23:36):
keep in mind, right, the offer is 6,000.
That's the offer.
Because it's 200 books, right?
And it's to donate 200 books.
You can bring them in, you can,you can give 'em to your team,
you can give 'em to, to clients.
When they're onboarding,you can, you can use 'em.
And he said, listen, if you don'twanna use 'em, he goes, we'll donate
'em, because here's my mission.
My mission is to make sure that thiscopy of this book is in every hand of
(23:57):
every entrepreneur in the United States.
And so he has a vision, he hasa goal, he has a mission, and.
You know, it's all through,it's all through the books.
So he's packaging everything and thenhe throws AI Empower tool with all of
that knowledge already inside of it.
And of course, right.
(24:18):
It's the first thing I got access to.
What did I do?
I went right to the AI tool,started playing around with
it, started asking questions.
What would you do in this scenario?
Hey, this is my situation.
How do you overcome it?
What do you need to do?
Hmm.
And it's so freaking powerful.
Um, to be able to shortcut the process andnot have to go spend, you know, spend six
figures to get his, to get his attention.
(24:40):
And then he, then he did of course, a,a bigger order bump, um, of given, given
his, his time, um, away for, uh, somebodythat wanted to buy even more books.
Wow.
So there was, there was a, there was aa, a order bump on top of the order bump.
Yeah.
And it was just, it was textbook man.
It was just absolutely classic.
(25:01):
Um, like you had said beginning, welive by the mantra, but it's not the
best real estate agent negotiator.
All this that's gonna winis the best market or why?
It's because the acquisition ofclients is one of the hardest
things that people can't figure out.
It's why we have 80% of agents thatget their license in the last 12 months
won't have a license in five years.
(25:23):
The reason why that fallout, mm-hmm.
That eight out of 10 won'teven be in the business.
Is because for the most part,well, there's a lot of reasons.
One is most won't commit, won't.
Most aren't obsessed, they'rejust interested in real estate.
That's a fact.
It'll always probably be a fact.
But the other big thing isthey don't understand how to
(25:44):
acquire their next client.
Customer acquisition.
It's it's client acquisition.
Yep.
And so the question I was gonnaask you, which I hope I didn't
really answer it by that, but.
How is this applying to your everydayreal stage and who wants to go from,
you know, let's say they're doingokay, man, they're like 25, 30 deals,
but they want 60, 80, a hundred.
(26:06):
I was just on a, the reason I waslate to come on this with you is I
was on, uh, the training we do forour Accelerate clients who are, who
are, you know, scaling their business.
And we got a guy that's doing, um,he's already at, and I think he's like
in Alabama or something like that.
I think he's already at 89 sales.
He's a solo agent.
He's gonna probably do110 sales this year easy.
(26:28):
And he's doing the agentattraction with every co-broke.
He, he's like, Hey man, I got a ton ofleads if you wanna know how I do it here.
And he sends 'em the webinar.
So like, you know, it gotme kind of thinking like.
That's just another way that, 'causea lot of people are like, well,
I can't, I, that's not for me.
And there's a lot of fear you'repeople have in their heads about, you
(26:49):
know, attracting agents and buildingan organization and that's fine.
It, it's not, it's definitely not foreverybody, but for the ones that it
is for, um, they understand leverage.
Mm-hmm.
They're gonna have to understandmarketing and, and this thing that
we've been talking about with this thirdbook, which goes over business model.
Mm-hmm.
How would you say what youlearned on that webinar?
If you even wanna call on me that,that was like a, that was a marathon.
(27:13):
Yeah,
because you get that in value,which, what stands by is
everyday real estate agent, team leader.
You said DJ bought, you know, whatprinciples, what strategies, tactics,
what, what was it that you think that outof pulling from Hormo that day with Hormo?
'cause all I saw waseverybody was all over it.
Right.
(27:33):
By the way, I put the link toagent the CEO in Cleveland.
John are, do you have a coupleextra books for the, like for
the people?
I do.
I got two, I got 200 of them, so.
Okay.
Yeah, I, I would love, I mean, you know,everybody coming for sure wanna make
sure they get a copy of that and, um.
And for sure that mean itjust, it has to be right.
(27:55):
Because, you know, that's really whatagent to CEO is all about, right?
Yeah.
Is really building the business,the business model side of things.
Um, you know, we don't get intooffers, we don't get into sales, right?
We don't get into the other two books.
We get into the, the money, the moneymodel, what it takes to really build,
um, a money model in a, in a business.
Um, and.
(28:16):
And fulfill and operate on it, reallyoperate at a high level, which is what
agent, agent to CEO is, is all about.
But there was a really goodarticle that, um, um, BAM put out.
And Vanessa, Vanessa Bowman overat Bam, she put out, um, talking
about this and she, she talks aboutthe four part playbook for agents.
So date.
(28:38):
The very first one is that she talks aboutis that your network is your net worth.
And he, you know, really pushed hard ifyou go and you, and you pay attention
to the four lead getters and, uh, the,the core four that he talks about in
a hundred million dollar, um, leads.
And he had a, a, a massive affiliate pushthat really pushed to, to be able to get.
(29:00):
All of these people on, I knowYouTube was showing live with me,
was showing about 42,000 people wereon when, when I was on watching.
That's, that was what thelittle YouTube was, was showing.
But you don't get there without a network.
Right.
You don't get out there withoutbuilding the, the right connections
just in everything that you do.
(29:20):
And, and so, um, tapinto your local network.
That's what, that's what, that'swhat the point is, is like
tap into your local network.
Open house event.
Don't do it alone.
Get partners, affiliates, andeven local businesses involved
and give them a reason.
To help you, why they would want to help
you.
Yeah.
So let's, let's talk about the network.
You know, Alex has built42,000 people on a webinar.
(29:42):
Most of us can't wrap their brainseven, you know, around that.
Okay.
Um, the only thing I've seenbigger was like literally a network
marketing, uh, you know, bigevent that they did during COV.
Um, which there's afunny story around that.
We don't have time for it today.
Um, about, it was live like this andcameras were on and Yeah, I gotta go deep.
(30:03):
So, but the reason, the a, thereason that he was able to get 42,000
people on a webinar isn't becausehe, he was just, he was running and
now he probably was running ads.
I'm assuming he was.
Ton of ads.
Ton
of ads.
Ton of ads.
I think, I think over$5 million worth of ads.
Okay.
But.
(30:25):
I'm running a ton of ads right now.
Mm-hmm.
You're running ads.
Okay.
I'm running ads for, for agent to CEO.
I'm running ads for Rock the Spectrum.
I'm running ads to my webinar.
I'm always running ads.
I always have offers out there,but 42,000 people on a webinar.
Yes, the ads helped,but he built a network.
(30:48):
How did he do it?
He did it by making depositsinto his audience for free.
He gave everything away for free.
Like you were saying at thebeginning of our, our show here.
Value, value, value.
He just hid value stack.
Value stack, value stack,value stack, and um.
I don't wanna make a statement that Idon't know that you know the truth and,
but, but you know, you don't typicallymake a lot of money by selling a book.
(31:11):
No.
You might break even, but itserves a different purpose.
It builds your audience.
And that's kind of where, where I'mgoing with this is that how, what are
you doing on a daily basis to build youraudience for your real estate company?
What are you doing on a daily basis tobuild your database that you nurture?
On a weekly basis.
Mm-hmm.
And are you nurturing with actualgood things or bullshit recipes,
(31:36):
you know, or, hey, it's, hey, it'sMemorial Day, or, Hey, happy Labor
Day, or ha you know, like, look, theyunderstand your audience is getting
pummeled with those bullshit messages.
Mm-hmm.
That's not the value that they'relooking for from, from you.
They want things that are mind blowing.
I was talking on uh, Monday on our,our agent attraction mastermind call
(32:00):
about the things like when I seesomething, hear something that really
is just like, oh my gosh, I gottawrite that one down on my whiteboard.
Like something that kind of blew my mind.
I try to package it up andshare that with my audience.
'cause if it blew my mind, it'sgonna blow their mind constantly
sharing the value that are actuallythings that move the needle for you.
(32:22):
Give it away,
give it
all away.
Build the trust, buildaffinity, constantly building.
I mean, and that's, that'swhat a marketer does.
The best marketers do that
always.
To your point.
The second thing that she touched on herewas, um, you're not sending enough emails.
Right.
And talked about, um, had over 2000 adscreated nonstop text and email blitz.
(32:44):
And talking about agentsdon't even send emails at all.
And, and so the, basically thetakeaway that they were talking
about here was you need more touches.
Um, said.
So there was a survey done that over 27.8%of of agents don't send emails at all.
(33:05):
27.8% of agents don'tsend any emails at all.
And, um.
You need, you need more than one.
So being able to have more touches, right?
We need more touches.
So to your point, right,more value, more touches.
The third point is excitement.
Sales, right?
Enthusiasm, right?
What's Jordan Belfort's,you know, three things.
(33:26):
Sharp as attack.
You know, a force to be reckoned with.
Enthusiastic as hell out.
Yeah.
You gotta get you excited.
Right.
And, um, that it, it, it, itcomes, it comes through, right?
Yes.
And it is such, it's so, so contagious.
Well, John,
let's you know who, who's themost enthusiastic dude, you
know, he happens to make the mostamount of money at exp Realty,
(33:49):
Mr.
Brent gov. It's Brent
Gove,
Mr. Brent
Gove.
I mean, if he smiles anybigger, his face may break.
This, this man yes.
Is constantly smiling.
And I'll tell you this too.
I'm, I'm, I'm fortunate and blessedto have him as, as a friend,
and that man actually means it.
(34:09):
So, you know, you talk about enthusiasm.
It's something that I struggle with.
I'm not gonna lie.
Um, you know it when, whenyou're going through shit mm-hmm.
Sometimes it's reallyhard to be enthusiastic.
Yep.
You know, and, and I wannashare a lesson from our friend,
Dr. Matt Townsend, that um.
That I wrote on my whiteboard.
(34:31):
And when, when you're not like, okay,you're out there listening, like, okay,
that's easy for you to say, John Kitchens,you know, you're one of the greatest
coaches in real estate and this and that.
Everything's going for you.
But you know, sometimes we all got shit.
Mm-hmm.
And what
happens is we're stuck up in our head.
We're up in our mind, or we'rein our body and what we need
to do is step into our spirit.
(34:52):
Become an observer of what's happening.
'cause whatever's happeningup here is not real.
Yeah, get out of it.
It's easier said than done, butenthusiasm, if you're not coming at
people, nobody wants to do businesswith something that is boring or like
that doesn't mean you gottabe jumping outta your shoes.
You know, be real, but inenthusiastic, I mean, you So
(35:15):
Hermo brought it, I can't wait.
I wanna watch the replay if possible.
He brought it and, you know, Ithink that's just, you know, the,
the lesson for all of us, right?
Like we're all going through itand it's like, you know, you can
choose to be down in the dumps oryou can choose to be optimistic and
be like, bring it and, and, mm-hmm.
And that's why.
You know, getting into to, to everything.
(35:37):
And we were, we were going throughsome stuff this morning and, and,
um, there was another conversationwe were having, but it's all mindset.
I mean, honestly, in, in factit was, um, so, uh, I, I had
Matt and DJ's team this morning.
And dur jumped on Chad GPT and said,you know, what are the top things
real estate agents are, are, aredealing with in today's market?
(35:58):
And there was, um, spit out, um, spit outeight or nine things, fear of rejection,
imposter syndrome, lack of discipline andconsistency, fear of failure or success,
short-term thinking, self-doubt andnegative self-talk, shiny object syndrome,
isolation and lack of accountability.
And I go, you can fix almosteverything here with just.
(36:19):
The proper mindset.
Mm-hmm.
And, and having that agent to CEOmindset, having that honey badger
mindset, having that mindset of execution,mindset of, you know, there are no Ls.
Right.
It's, it's, it's, I I'mnot losing, I'm learning.
Right?
Yeah.
You just, you have to give it a differentmeaning and it, and it, and it's always
attached to the meaning that you give it.
(36:41):
And so I think that's likethe biggest lesson out of,
out of all of it is, you know.
Check your mind becauseyour mindset's everything,
dude.
You just said something, you'renot losing your learning.
And you know, I don't know that I've heardit described that way, but it's brilliant.
Um, and, and, and, and to build off ofthat, um, I was watching a movie, I can't
(37:06):
remember the name of it, but it's abouta, a young man who was a Christian singer.
Um, I am something, um.
You can rent it on prime.
And, and why I say that is the,the, the, the kid, what ends up
happening is he is in college.
He falls in love.
Long story short, the girl he falls inlove with, they fall in love together.
She ends up with cancer, dies at 21.
(37:28):
This is a true story, by the way.
Um, he's actually a Christian singer.
You can look him up and he'sreally, he goes, you know, kinda
calls, it falls into depression,you know, and he comes back home.
His dad is played by, um, Lieutenant Dan.
Um,
okay.
Yeah,
yeah.
Gary.
Gary Sinis.
Yeah.
And he asked his dad and he saidhis dad's, his, his dad goes, you
(37:52):
know, dad, I pray, um, I, I seenyou pray for your, your music to
career to work out and nothing.
And I seen you pray for youknow, this to to happen in
our, in our lives and nothing.
And he said, I begged God.
Begged him to save my wife'slife and make the cancer go away.
(38:15):
And he took her and he, Gary Sneezescharacter, whatever his name was,
looked at him and said, son, thereason my life is fulfilled right now
is not in spite of my, my challengesand problems, it's because of them.
Mm. I was blown away.
Mm-hmm.
And it's what you just said.
And, and I'm, I'm telling youlike this is a lesson that.
(38:39):
It's one of those things you wish youwould've learned 25, 30 years ago.
Right?
A hundred percent.
And, and it's so dang powerfulbecause everyone wants to talk about
mind over Matter and oh, you know,it's, it's, it's this and that.
But like, you know, when when youhear it, it's said differently.
Like, like, you know, it's nota cliche, it's just the truth.
(39:00):
Mm-hmm.
And, um, when you, when youthink about it, how we built,
how does anybody, you know, her.
Here, I, I put the postup about, um, Morgan won.
It was actually about myeighth anniversary of exp,
but it was about Morgan won.
Everyone's gonna see him on stage.
He's his, he doesn't miss a miss a a note.
He's on key Sounds amazing band's.
(39:23):
Amazing.
Holy crap.
What an experience.
What you don't see is all the, the, the,the stumbles, the failures, the fuckups.
The, the times you justwanna throw the towel in.
Mm-hmm.
Or you think that your career'sdone like the, all the, the shit
that he went through that one time.
Yeah.
(39:43):
He, he's had some shit.
Yeah.
Right.
Like, I mean, he, he talk aboutarrows and some of those arrows
he, he brought on himself.
There's no doubt.
Right.
But you don't see any of that.
You just see, you just see this.
And so, um, it's just importantto keep, keep that in mind, you
know, when you're going through it.
(40:04):
As an entrepreneur, you'regoing to go through it.
Mm-hmm.
People are gonna seewhat's on the outside.
They don't know what's happening.
You gotta keep fighting.
You gotta know and step into your spiritand, and really just, you know, you
gotta release a little bit of it too.
Mm-hmm.
Um, because some of it's justbeyond our control, but yeah.
Amazing stuff, bro.
It's all good.
So thank you for the donation too.
(40:25):
Yes, sir. CEO is gonna be.
It's, it's literally gonna be our best.
I already know it.
It's not even, and I know peoplealways say that, but it's because
I know who's coming to town.
Mm-hmm.
I know the curriculum andhow you're tweaking it.
Uh, I, I know that it's gonnabe just something special that
even we haven't even experienced.
Right.
So I, I just was talking to anagent who's, um, who's joining us,
(40:48):
and I, I, I gave her a ticket andI said, you're not gonna walk out
of that event, you're gonna float.
Mm-hmm.
That's my guarantee.
And if you don't feel like that,I'll, I'll reimburse you to the
plane ticket and get in here.
But, um, hotel rooms arealmost gone on the block.
We have.
Five, maybe four VIP seats left.
Once those are gone, they're gone.
(41:09):
'cause there's just no more,there's only 20 of 'em.
And, um, and, and we we're down tomaybe about 20 or so, um, maybe 25.
General admission.
There's not a bad seat in this place.
Your mind will be blown.
Of course, we're gonna party afterwards,uh, with some country singers and
we got some announcements comingon that we we're, we've added two
more people to the Oh, giddy up.
(41:30):
And, uh, everyone's gonna know.
One of 'em.
Everyone's gonna know.
The other one has like19 million followers.
Um, he's an absolute.
It's like a home run, so can't wait.
Yeah, yeah, yeah.
Yeah.
Good stuff brother.
Appreciate you Uncle Jake K book.
(41:52):
All right, bring the book.
Awesome, man.
Well, I appreciate you,you guys get your tickets.
Uh, you can go to agent to CC e.com.
Of course, you can go to honey badgernation.com, get 'em there as well.
But, uh, man, get it, get in theroom and uh, come to the land.
See you then.
See you, bro.
Thanks.
Thanks guys.
See you.
(42:13):
Thanks for tuning in.
If you're done guessing and ready to leadlike a real CEO with a custom strategy,
real accountability and proven systems,check out my executive one-on-one
coaching at John Kitchens coach.
Fill out the application and bookyour one-on-one call with me.
Be sure to hit follow soyou never miss an episode.
Catch you on the next one.
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