Episode Overview
In this episode of the John Kitchens Coach Podcast, John Kitchens welcomes industry leader Kevin Kauffman for a deep dive into the realities of building and scaling a successful real estate team.
Kevin shares lessons from nearly two decades of leadership with his partner Fred, why people are always the foundation of growth, and how clarity around standards, accountability, and values makes all the difference in team performance.
This is a no-fluff, practical masterclass on scaling teams, growing as a leader, and building a business that lasts.
What You'll Learn in This Episode
The People Factor
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Why the secret to scaling is always the right people.
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How to identify, recruit, and retain truly talented team members.
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The hiring process Kevin still uses today to avoid costly mistakes.
Partnerships That Last
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How Kevin and Fred sustained their 18+ year partnership.
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The role of life alignment and similar growth stages in long-term success.
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Why shared values matter more than shared production.
Standards & Accountability
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The difference between true standards vs. aspirational standards.
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Why activity-based metrics beat outcome-based goals.
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How to hold people accountable without being the villain.
Leadership & Growth
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Why leadership starts with self-awareness and personal growth.
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The importance of setting boundaries and telling the truth—even at risk of relationships.
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Why chasing status isn't sustainable, but growth always is.
Scaling Beyond Yourself
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Why every big jump in production comes from people, not just personal effort.
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The role of operations, admin staff, and partners in supporting growth.
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How to balance culture and business while building for the long-term.
Resources & Mentions
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Book: Who: The A Method for Hiring by Geoff Smart & Randy Street
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Podcast: Next Level Agents with Kevin Kauffman
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Community: Honey Badger Nation – Collaboration & training for real estate leaders
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Coaching: JohnKitchens.coach – Executive one-on-one coaching
Final Takeaway
Scaling a real estate team isn't about chasing numbers—it's about people, standards, and growth. If you want to build a business that lasts, focus on:
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Hiring the right people through a proven process
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Holding true standards, not aspirational ones
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Committing to your own growth so you can lead others
As Kevin reminds us:
"If you want to grow, it's going to require people—and they better be really damn good at what they do."
Connect with Us:
- Instagram: @johnkitchenscoach
- LinkedIn: @johnkitchenscoach
- Facebook: @johnkitchenscoach
If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you nex
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