#721: The Real Estate AI Revolution with Gogo Bethke

Episode Overview

In this high-energy episode of One Big Fire, John Kitchens, Jay Kinder, and Al Stasek are joined by GoGo Bethke for a candid conversation about AI, trust, and the future of the real estate brokerage. From the rise of AI-powered ISAs to the shrinking role of traditional team structures, the crew pulls back the curtain on what's really coming next for agents, teams, and brokerages.

They tackle the big questions head-on: Will AI replace human agents? Are we entering the era of the "AI brokerage"? What happens to the average frustrated agent (AFA)? And how will trust—between consumers, agents, and technology—reshape the entire industry?

Whether you're a team leader, solo agent, or broker-owner, this episode is a blueprint for understanding how to adapt, thrive, and lead in a rapidly evolving marketplace.

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Key Topics Covered

The AI Brokerage of the Future

• Why the brokerage that integrates AI first will likely win

• How lead generation, follow-up, and ISA roles are being replaced by AI

• Why consumers may one day prefer AI responses over human ones

GoGo's Perspective: Efficiency & Trust

• Cutting her team from 43 employees down to 9 using AI without losing revenue

• Why AI can't "call in sick" but still faces trust barriers with consumers

• The opportunity to clone your voice, face, and personality into AI for scale

Teams vs. Solo Agents in an AI World

• Are teams becoming obsolete—or evolving into leaner showing-agent models?

• Why AI may empower solo agents to compete at scale

• How brokerages offering AI infrastructure could eliminate the need for teams

The Consumer Experience Moat

• AI as a personal real estate COO—handling search, negotiation, vendors, and more

• The looming threat (and opportunity) of AI-curated consumer journeys

• Why local nuance, trust, and brand will still matter

The Future of Agents & NAR

• Could AI—not lawsuits—be the biggest threat to NAR?

• Why professionalism must rise as AI raises the consumer's baseline knowledge

• The widening gap between high producers using AI and low producers avoiding it

Personal Transformation Through AI

• How Jay is using AI to parent, lead, and self-improve

• Why the agents who survive will be advisors, negotiators, and educators—not order takers

• The power of continuous growth and using AI as a true thinking partner