#728: Revolutionizing Portugal's Real Estate Market with Rodolffo Carvalho & Nuno Batista

Episode Overview

In this episode of the John Kitchens Coach Podcast, John sits down with Portuguese real estate leaders Rodolffo Carvalho and Nuno Batista to unpack their journey of disrupting one of Europe's toughest real estate markets. From breaking free of legacy brands like Century 21 to building Portugal's #1 eXp Realty team, they share how mindset, perseverance, and innovation helped them create explosive growth in an environment with no MLS, limited data access, and outdated practices.

This is a masterclass in faith, consistency, and execution—a story of how two agents trusted the process, built proof, and are now leading an expansion movement that's changing the way real estate is done in Portugal.

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What You'll Learn in This Episode

Breaking Into the Market

• The unique challenges of selling real estate in Portugal (no MLS, watermarked listings, fragmented data).

• Why 80% of new agents quit within months—and how to survive beyond the early hits.

• The critical decision to go all-in on listings over buyers.

Building Proof & Momentum

• Why mindset and perseverance were the foundation for success.

• The three phases of their growth journey: mindset, execution, and consolidation.

• How they doubled GCI year over year by staying consistent with ads, social media, and training.

Marketing & Expansion

• The game-changing move to partner with a marketing agency for scale.

• How investing in branding and content positioned them as market leaders.

• Why proof had to come before recruiting—and how patience set the stage for expansion.

Leading with Value

• The value proposition they now offer agents: lead generation, training, and on-the-ground support.

• Why helping agents "work smart" (not just hard) creates long-term loyalty.

• How they're building a revenue share team and a leadership hub in Lisbon to support growth.

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Resources & Mentions

• John Kitchens Executive Coaching → JohnKitchens.coach

• eXp Realty – Global growth platform

• Rick Rubin, The Creative Act: A Way of Being

• Eric Post – huzi.ai

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Final Takeaway

Success in real estate doesn't come from following the crowd—it comes from trusting the process, building proof, and leading with value. Rodolffo and Nuno's story proves that even in the toughest markets, consistency and faith can disrupt an entire industry.

"Faith is rewarded perhaps even more than talent or ability." – Rick Rubin (quoted in this episode)

"You wake up and you go to sleep thinking about motivated sellers. That is the game." – John Kitchens

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