How Unshakable Standards Made Him Advisor to Game-Changers Like Starbucks and More

Deals with Starbucks and Chipotle? Check.

But the real win?

Walking away from addiction—and walking into the man he wanted to become.

Jay Siano gets raw about the discipline it took to grow the business and the self.

This one hits deeper.

You don’t need perfect circumstances. You  just need to show up.

Key Themes & Topics

• Healing in the Hustle - The discipline of showing up—not just for work, but for yourself.

• The Discipline Behind the Deal - Jay’s edge wasn’t talent—it was showing up when most people wouldn’t.

• Brand Building with Soul - Hustling for growth and grounding. Jay’s approach to doing both in one breath.

• Micro Wins instead of Flashy Hustle - The quiet, unglamorous grind that no one claps for—but that actually changes everything.

• Redefining What “Winning” Looks Like - Letting go of old metrics of success to define life on new, soul-aligned terms.

 The Words That Shifted Everything

• “All the problems in my life were my choices. I just want to make better choices now.” – Jay, on personal responsibility

• “I built stores for Starbucks and Chipotle… but rebuilding myself was harder. That took real work.” – Jay, on identity beyond business

• “I used to show up for the deal. Now I show up for myself first.” – Jay, on shifting priorities

• “At some point, success stopped feeling like success. That’s when I knew something deeper had to change.” – Jay, on waking up in the hustle

• “I didn’t have the tools. I built them through struggle.” - Jay, on resourcefulness & resilience

• “You want to change your life? Stop drinking. Get radically honest with yourself.” - Jay, on sobriety & self-awareness

About the Guest

Jay Siano is a real estate entrepreneur, founder of Sabre Real Estate, and respected thought leader on business reinvention and strategic leadership. With decades of experience in retail brokerage and advisory, Jay built a career at the top — only to realize that the price of nonstop hustle wasn’t worth it.

Today, Jay is a passionate advocate for authenticity, mental health, and purpose-driven entrepreneurship. Through Sabre, his content, and his raw storytelling, he’s helping others rise differently with strategy, soul, and sustainable success.

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