176. Client Case Study: Piano C Property Management

Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.

 

Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel.

 

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In today's episode, we cover the following:

• What drew Luigia to hospitality
• What Piano C offers
• Fears of property owners
• How she grew her business
• How the partnership between Piano C and MKW Creative Co. began
• The rebranding process
• Using AI in a useful way
• Printed material and tangible marketing
• Feedback on the new branding from clients
• Insights of Airbnb
• Want to work with Piano C? Here's what you need to know
• Future goals with Piano C
• How the name Piano C came to be

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GUEST INFO:

To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at [e-mail], and visit their website, PianoCPM.com

 

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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma

 

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WORK WITH MKW CREATIVE CO.

 

Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the