207. How to Prep for a Brand Shoot with LeightBox Media

If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot run smoothly, the gear that matters, and how AI is changing the creative workflow.

 

Nadia Nowak-Leight is a San Diego-based branding photographer and videographer with over 10 years of experience. As the owner of LeightBox Media, she specializes in helping women confidently grow and launch their businesses with marketable content that drives traffic, builds trust, and boosts sales. She also works with commercial brands to craft compelling projects that sell, delivering everything from ad campaigns to sizzle reels that elevate their presence and extend their reach.

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In today's episode, we cover the following:

• How Nadia became a photographer
• Photo vs. video strategy
• Making a successful photoshoot
• Different types of brand photography
• Running an efficient and organized shoot
• Creative flow and client energy
• How brand designers can support photographers
• Post-production and delivery
• Maximizing photo longevity
• Photography and videography trend predictions

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RESOURCES:

• Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks

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GUEST INFO:

To learn more about Nadia and LeightBox Media, follow her on Instagram @LeightBoxMedia and TikTok @Nadia_NowakLeight and visit her website at LeightBoxMedia.com.

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Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia

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