208. Client Case Study: Avenue 8 Cocktails

One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're "ready."

 

Tiffany Jones is the founder of Avenue 8 Cocktails. A Dallas native, Jones attended The University of Texas at Austin, and explored the fast-paced world of Wall Street in New York City - before earning her MBA at SMU. Her professional career spans fashion, cosmetics, advertising, and banking, but her true passion lay in high-end residential interior design—a field she thrived in for over 22 years. After a plethora of college family weekends drinking RTD cocktails that didn’t satisfy, Jones set out to create a RTD cocktail for women that exuded luxury, taste and transparency.

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In today's episode, we cover the following:

• The origin story of Avenue 8 Cocktails
• The importance of branding and product differentiation
• Market research findings on women consuming alcohol
• Building Avenue 8's brand world
• Creating elevated packaging
• Launching with a PR strategy
• Avenue 8's future vision
• Winning the RTD Silver Medal at the Fifth Annual Craft Spirits Packaging Awards
• Advice for Founders

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RESOURCES:

• Episode 113: Hotel Lobby Candle with Lindsay Silberman

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GUEST INFO:

To learn more about Tiffany and Avenue 8 Cocktails, follow her on Instagram @Avenue8Cocktails and visit their website DrinkAvenue8.com

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Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia

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