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April 8, 2025 37 mins
Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you.
 
Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing herself an "artistic translator", Molly works with brands and individuals alike to learn their story and create custom visuals that bring it to life in beautiful and memorable ways. Outside of client work, Molly aims to build creative community by connecting with artists to squash imposter syndrome and spread the word that there is room for all of us at the table.
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In today's episode, we cover the following:
  • Going from a French degree to a muralist
  • Molly's design process
  • Defining your style and attracting the right clients
  • Business evolution in 2025
  • The value of pouring energy into your business
  • Working with a business coach
  • Pushing past the starving artist mindset
  • Mindset shifts in charging your worth
  • Setting the tone for your business
  • Dream projects
  • The importance of public art
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RESOURCES:
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GUEST INFO:
To check out Made by Molly Jo's murals, follow her on Instagram, Facebook, and TikTok @MadeByMollyJo and visit her website MadeByMollyJo.com.
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Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia
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