224. Pivot Your Creative Business with AMD Creative

Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to “coast through the cringe” to grow. From starting a new course to leaning into public speaking, Adelaide opens up about what it really takes to evolve as both a business owner and creator. Remember: confidence is built, not given.

 

Adelaide Matte is the founder of AMD Creative, a thriving agency based in Birmingham, Alabama. With a sharp eye for design and a deep understanding of branding and storytelling, she has built AMD Creative into a sought-after agency that helps businesses and individuals craft authentic narratives.

 

Adelaide is passionate about trend forecasting and creativity in all its forms, often following the latest in fashion and occasionally sewing her own clothes. A steadfast advocate for women’s empowerment, she fosters environments where women can thrive and grow. Through her leadership and mentorship, she inspires others to embrace their potential, creating a ripple effect of positivity and progress.

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In today's episode, we cover the following:

• The CEO mindset and restructuring AMD Creative for flexibility and growth
• Setting boundaries as a young agency owner
• Finding your creative flow and maximizing it
• Launching Coast Through the Cringe
• The phases of going from cringe to confidence
• Fueling your creativity outside of work
• Public speaking and personal branding evolution
• Social media, authenticity, and follower expectations
• Finding balance between personal identity and business

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RESOURCES:

• Follow Coast Through the Cringe on Instagram
• Episode 116: Creative Agency Life with Adelaide Matte
• Episode 055: Life According to Creative Agency Owners - Adelaide Matte of AMD Creative

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GUEST INFO:

To learn more about AMD Creative, follow them on Instagram and TikTok @AdelaideTheCreator and visit their website, AMDBirmingham.com

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