In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.
We dive deep into:
- How Erica developed her brand voice (spoiler: it didn’t happen overnight)
- Why trying to sound like everyone else is the fastest way to be ignored
- The power of showing up as your full self—online and in business
- The one shift you need to make to stop overthinking your content
- Why giving away your best insights actually builds trust (not dilutes your value)
If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.
Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be.
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