In this episode, Demi pulls back the curtain on what it really takes to build a business that actually lasts—resilience. No fluffy self-help jargon—just hard-earned lessons and battle-tested strategies from Demi's own journey. She breaks down what resilience means for coaches who actually want to make money and impact, and she hands you practical tools like the "resilience content folder" and the "bad day folder" so you never get stuck or spiral when things hit the fan.
If you want to stop letting bad days tank your marketing, or you're tired of starting over every time you lose momentum, this episode is your wake-up call. Demi shows you how to keep your marketing and sales on track no matter what, create content that saves your ass on hard days, and communicate like a pro with your clients—even when you're running on fumes.
This is the unfiltered truth about building a business that doesn't just survive, but thrives—even when things get messy.
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