Lipstick Economy

Lipstick Economy

On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.... Show More

Episodes

July 27, 2020 29 min

Wil Shelton of of WilPower Integrated Marketing discusses his work in bringing brands together with the African American community.

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Phillip Fryman joins us to discuss marketing through social media influencers and how food influencers have been a steady and valuable resource to brands.

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Alina Thompson, Artist Marketing & Industry Relations Manager at Pandora joins us to discuss female representation in music and its importance to Pandora’s female audiences.

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Margaret Dolan of Launch Tennessee discusses the increasing interest of investors in female entrepreneurs, CEOs, and board members.

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Food Stylist Teresa Blackburn dishes on the behind-the-scenes work that goes into making food look good

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Ea Fuqua and Meg DeLong of The Tidy Home, a professional organizing and home styling business, talk about the importance of social media for the growth of their brand.

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Ruben Hunter, Jr., is host of Surround Sound Podcast, a Nashville-based podcast tailored to the Hip Hop community that uses the platform to discuss topics ranging from sports and entertainment to culture and political involvement.

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In this episode, Casey Reese of NHC HealthCare talks about the challenges of both external and internal marketing during the COVID-19 healthcare crisis - and how they have had to come up with new strategies during this stressful time.

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While so many of us are now adapting to working remotely, Mimi Bliss of Bliss Communications and Vincent Phamvan, Chief Marketing Officer at Simplr, tell Lipstick Economy about some of the benefits to remote work and offer practical tips for effectively working from home.  
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As Director of People at Buffer, Courtney Seiter has seen firsthand how diversity and workplace culture impact a company’s ability to reach a wider audience. She tells Lipstick Economy about Buffer’s unique values and shares her insight into some of today’s most popular social media platforms.

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Emily Tucker is Senior Director of Brand Marketing Services at 21c Museum Hotels, a Louisville-based combination contemporary art museum and boutique hotel chain. She tells Lipstick Economy how her company is providing more than just an overnight stay to guests, but rather a true one-of-a-kind curated experience. Tucker also shared how elevating customer service - specifically for women - can actually improve service and sales for ...

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Clark Buckner and Brynn Plummer of the Nashville Entrepreneur Center’s “Navigate” podcast share some stats about women and podcasting and speak with three female podcasters about how and why they started podcasting. Recorded live at Red Letter Day 2019. 

 
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February 3, 2020 42 min

Beverly Keel is the first female Dean of Middle Tennessee State University’s College of Media and Entertainment. Beverly is also a co-founder of the advocacy group Change the Conversation and is an important voice advocating for women in the music industry.  Her interesting career as a music executive, publicist and journalist for publications such as Rolling Stone and People Magazine has given her a unique perspective on women as ...

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During a live audience version of Lipstick Economy, Amanda Weeks-Geveden and Mekesha Montgomery tell how they brought twelve leading corporations together to advance and develop women as business and community leaders. Advancing Women in Nashville, known as AWIN, was launched in March 2019, and is already a force in leadership development for women in business.

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Sharon Brawner, Senior Vice President for the Country Music Hall of Fame, tells Lipstick Economy how the Country Music Hall of Fame has grown along with Nashville making it the premier home of country music. Today, marketing helps guide 1.2 million people to visit the Country Music Hall of Fame, making it a must visit for Nashville tourists.  Sharon says the Country Music Hall of Fame® is like a great hit song.  People think they w...

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December 13, 2019 30 min

Yanika Smith-Bartley, Vice President & Special Counsel of Diversity & Inclusion for Asurion, tells Lipstick Economy why diversity and inclusion has moved from being a buzzword to being the way the marketplace and the workplace must operate today to represent the culture we live in.

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November 21, 2019 30 min

Kaleigh Imbriale, Executive Director of TedXNashville, tells Lipstick Economy how TedXNashville has thrived in Nashville for ten years, becoming one of the ten largest TedX events worldwide. The popular event programming was recently enhanced with the addition of the TedXNashvilleWomen event in 2018 that returns again in December 2019. Kaleigh tells why having a women’s event was important to TedX.

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November 19, 2019 40 min

Beth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including trav...

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October 31, 2019 34 min

Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with...

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October 28, 2019 1 min

Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don’t understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are maki...

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