Marketing Sales & Advertising - The Business Firm

Learn how to increase your business' sales by maximising the conversion rate at every step of your sales funnel. Learn how an amazing new artificial intelligence bot can drastically improve lead generation in small to medium business in this fascinating interview with Anmol Oberoi of Emitrr, an IT studio in New York that has created an innovative marketing AI that can help turn your phone number into a lead generation machine.

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Digital marketing is the new marketing for businesses. Kevin Urrutia from Voy Media shares with us the most effective and efficient use of social media marketing for businesses and non-profits. Every major social media platform is covered in this episode and the advertising opportunity for each, plus the audience experience of your ads is discussed in this interview with Founder of The Business Firm and host of the podcast, Mr Stev...

Learn the absolute most optimal way to be truly successful in your life, according to what YOU actually want...not what others want for you. Personal productivity is only truly achievable if you know the right system that by design MUST generate for you the life you want for yourself and your family. In this episode Mr Steven Mario Cavallo unveils the most effective and efficient system for being all you want to be...the Four Pilla...

Learn the optimal way to set up a business workplace to ensure your employees achieve greater productivity and they are most healthy. Corporate wellness expert, physiotherapist Diana Bordean of Younique Health and Wellbeing, shares everything you need to know about corporate health, about dealing with workplace stress, about the very best ergonomic work setups for desk workers, for those that work at a counter, for those that drive...

Learn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helpin...

Learn the best way to market a school. Education marketing is a complex matter and to achieve massive commercial success in school management requires a solid marketing strategy. In this interview, ultra-successful school Principal Mr John Foley of St Michael's College in Adelaide, South Australia shares the most important things a school needs to do to be successful...and he even reveals the single greatest things he learnt in cre...

Learn the most comprehensive, most effective marketing system for a business. Understand all 4 parts of a complete, turnkey marketing framework and how it generates sales for your business with lots of repeat buyers that refer you to even more buyers - all while ensuring you have the most competitive product or service offering in your market. This is a must-listen episode for any business owner or manager that wants commercial suc...

Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the wor...

Impara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Fir...

Gennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that al...

Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build exce...

James Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why...

Learn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that...

Everything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and bra...

Great news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the...

Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would ...

Using video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced. 

This is essential listen...