Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option.
This episode provides a detailed overview of the challenges all service organisation face in selling their services...as well as the answers on how to overcome these problems. If you are in any industry where there is a human element or personal interaction with buyers, then you must listen to the information in this episode as it will reveal insight and solutions that you can use to your competitive advantage.
For more information on services marketing, please see also our Podcast episode 112 What is Marketing, Advertising and Promotion - The Most Powerful Way to Use Marketing to Grow Sales and Brand (released on 1 Nov 2017). We also have a number of videos that deal with services marketing on our YouTube Channel.
Show notes are available at www.thebusinessfirm.com.au
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