Retail Marketing: Market Positioning for Maximum Sales in Retailing

Learn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This will help you out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing...which is covered in detail for you. This episode is a must-listen for any business owner, entrepreneur or manager in the retail sector who wants to grow their business as well as maintain the highest possible profit margins. 

Show notes for this episode are available at www.thebusinessfirm.com.au/podcast.html

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This podcast is produced by The Business Firm, a marketing consultancy that serves clients worldwide with marketing strategy, video & audio production, websites, economic development and sales training. See www.thebusinessfirm.com.au