Marketing Speak

Marketing Speak

Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com

Episodes

February 1, 2023 54 min

Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you’re curious about your own website’s performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the t...

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Today's Marketing Speak episode is quite different. My good friend and client, Brandon Yosha, joins me to discuss how SEO positively changed their business. We also talk about the principle of preeminence and how to make the world a better place. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/381.

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You don't need to be a tech geek to leverage SEO in your business. In this Marketing Speak episode, I'm delighted to share my talk with my daughter, Chloe Spencer, on BlogHer2017 as we discuss how to conquer search engine algorithms. We also critique some blogs and websites and share some of our favorite tools and strategies for SEO success. Tune in! The show notes, including the transcript and checklist to this episode, ar...

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January 11, 2023 55 min

SEO can change the future of your business. Do you want to take your business to the next level? In today's Marketing Speak episode, Gert Mellak and I discuss how to keep up and stay ahead of Google and your competition using the latest software, content strategies and future-proof SEO tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/379.

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Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.

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Money does not come from book sales! It comes from the clients you gain because of your book. Today, Suzanne Doyle-Ingram shares tips and tricks on how to leverage your book to create or grow your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/377.

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I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.

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A lot of marketers say content is always king. But how can you make your content king? The answer: Know how to utilize SEO and create the right strategy!

Today's guest is Lukasz Zelezny, a keynote speaker and an SEO consultant for mid-to-large corporations and organizations with 15 years of experience. Lukasz focuses on increasing organic traffic, conversion rates, and return on investment through SEO.

In this episode, Lukasz t...

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Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this ep...

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Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same.

My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Va...

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Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.

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If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multip...

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Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.

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November 2, 2022 52 min

“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.”

I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar compa...

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No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship.

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, most...

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To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients.

Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.

Mostafa and I talked about how to turn your custom...

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In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy.

Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues.

In this conversation, Laura shares her four-part system — ...

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Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age.

But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment?

In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. Sani is the head of VezTek, a though...

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Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.

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Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting.

Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as ...

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