Marketing Speak®

A song doesn't exist in physical form. So what actually is it?

That's a question my guest this episode, music publisher Benjamin Groff, once got asked point-blank by a tech CEO — and it changed how he thinks about his entire industry. Benjamin built Kobalt's first U.S. office from the ground up, has signed artists like Ryan Tedder, Tiësto, and Kid Cudi, and now runs his own boutique publishing compan...

"You're not going to be replaced by an AI; you're going to be replaced by someone using AI." But there's a layer above that too: what happens when AI is using AI?

In this episode of Marketing Speak, I welcomed back serial entrepreneur David Henzel, of MaxCDN, LTVPlus, and now Context Engine, to talk about what it actually looks like to run an "AI-first" company from the inside. This isn't a theory. David's...

Sustainable growth doesn't come from chasing attention. It comes from becoming something people can't help but talk about.

My guest on today's show is Scott Martin, founder of Groundswell Origins and author of Groundswell: The Unseen Wave of Business Growth. He has spent over twenty-five years building brands as an agency owner and strategist for national companies. He now hosts the Groundswell Origins pod...

The things that used to work just stopped working. If that sounds familiar, you are not alone.

In this episode of Marketing Speak, I sat down with Nick Musica, a longtime SEO veteran turned executive coach, to talk about what happens when the habits and go-to moves that built your career suddenly lose their power in the AI era.

What we got into:

➡️ Why the patterns that got you he...

AI is reshaping podcasting faster than most creators can keep up with, and not all of it is good news.

In this episode of Marketing Speak, I welcomed back Rob Walch, longtime podcasting veteran and now part of the team at Captivate, to talk through what AI actually means for creators, what still matters after fifteen years of change, and whether it is too late to start a show at all.

What we g...

Why do so many great companies get bought, then deliberately ruined in the name of profit?

That mystery is what drove Eric Ries, author of the mega-bestseller The Lean Startup, to write his new book, Incorruptible.

Eric has spent 15 years helping founders build companies, and he has watched the best of the industry alongside its dark side: beloved brands acquired and gutted, founders pushed ou...

Your LinkedIn inbox is full of spam. So is everyone else's. And the old outreach playbook is the reason why.

Jason Osborn has spent eight years helping companies generate leads on LinkedIn, and he noticed something: the more people leaned on automation and pitch-first messaging, the worse their results got. So he flipped the entire model.

In this episode of Marketing Speak, Jason walks through...

AI is forming judgments about your brand right now. Most organizations have no system to manage it.

Every earnings call you publish, every case study your vendor posts, every complaint about your return process, AI is reading all of it and building a case for or against recommending your brand to buyers. And the most damaging narratives are often ones brands unknowingly wrote themselves.

In th...

Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely.

In this episode of Marketing Speak, I sat down with Jay Acunzo,  keynote speaker, author of Break the Wheel, and host of How Stories Happen,  who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being c...

The businesses that thrive won't be the ones that let AI replace human creativity. They'll be the ones who use AI to amplify it.

That distinction is everything — and it's at the heart of how we operate at Net Concepts.

I've been in the SEO game for 30 years. I co-authored The Art of SEO (now in its 4th edition). And I can tell you that what we're living through with AI is one of the most...

The most important marketing question isn't "What works?"

According to Billy Broas, it's "What are human beings?"

Sounds philosophical? It is—and that's exactly the point.

On Marketing Speak, Billy (creator of the Five Light Bulbs framework and marketing strategist for Tiago Forte, Ryan Deiss, and major science-focused companies) makes the case for argument-driven marketing ...

🚀 What if you could fix technical SEO issues with the push of a button?

I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to automatically fix canonical tags, redirects, and internal links without ever touching their CMS.

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