🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign
Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.
Here's what moved the needle:
✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)
✅ Implemented side cart upsells for instant AOV boost
✅ Removed ALL distractions from checkout pages
✅ Built a community around brand vs. generic discounts
Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.
Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.
What's your biggest website conversion challenge? 👇
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.
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