This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System.
Why so important?
SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if you are in Marketing and don't know or use this model.... are you REALLY in Marketing?
No. The answer to this is NO.
For further information on this episode, check out the show notes:
https://marketingstudylab.co.uk/episode-10-sostac-pr-smith-paul-smith/
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