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August 14, 2025 20 mins

What if the biggest reason your phone isn’t making you money has nothing to do with your product or service, but everything to do with five mistakes you’re making on your incoming phone calls.

In this episode, you’ll discover five mistakes that are driving customers from yes to no in a matter of minutes.

Welcome to Mastering Local Marketing, a show that makes sure you don’t let another year go by with the same marketing struggles – learn the strategies that will finally take your small business marketing to the next level.

In this episode, you'll learn:

  • How even the best marketing minds are still "missing" the mark.
  • Why a inbound phone call plan is important and how one company lost out on thousands of dollars by going to the "click" instead of implementing an upsell.
  • A.I. Is your friend and solves one marketing problem no one at your company can physically do.
  • Why you're missing a valuable promotional time with your customers.

 

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

 

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher. 

 

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