What if your business could create an event that customers look forward to every year? Today explore how small businesses and local brands can invent their own unique events to boost engagement, sales, and community loyalty. We dive into real examples like Three Floyds Brewing’s legendary Dark Lord Day—a cult-favorite event that draws thousands and creates massive buzz. Learn how to develop your own local event, attract crowds, and turn a simple idea into an annual celebration that puts your business on the map.
In this episode, you'll learn:
- The benefits of creating a local marketing event for your business.
- What the steps are to developing a day that grows into something that thousands come from miles around to attend.
- Learn the marketing strategies used to promote your new event.
- We cover specific examples that have grown in recent years and have become a staple in their communities.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
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